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Sot JD

Job JD given to inform students about business development executives job roles

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Kaushal Borse
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6 views

Sot JD

Job JD given to inform students about business development executives job roles

Uploaded by

Kaushal Borse
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Role Description:

Position: Sales Officer Trainee

Business Unit/ Retail


Function :
About the
Organization: Berger Paints is the second largest paints company in India and one of the top 5
paint companies in Asia. It is headquartered in Kolkata, with 16 strategically
located manufacturing units across India (including the subsidiaries), 2 in Nepal,
1 each in Poland and Russia and about 162 stock points. The company also has
an international presence in 4 countries (Nepal, Bangladesh, Poland and
Russia). With employee strength of above 3000 and a countrywide distribution
network of 25,000+ dealers, Berger is acclaimed as a game changer in the sector
with a vibrant portfolio of paints and tailor-made customer services in every
paint segment.

Purpose of The Sales Officer Trainee is a key member of the retail sales team to drive value
Role: and volume in the allocated market place.
Reporting to: Depot Manager (ASM) and SS (Sales Supervisor)

Key
accountabilities Drives volume and value targets in the Area/Geography
: • Achieving volume and value sales target for Area/Geography
• Operation of trade schemes in retail as per approval
• Identify and target new dealers(dealer Communication based on
new and existing dealer)
• Executing Marketing and Growth initiatives among good, average,
and poor dealers based on stock, resources and customer footfall

Market place execution


• Ensure color bank availability and functioning across retail market
• Successful Placement of New Product at all Dealer points and new
product detailing and demo
• Merchandising activity ( poster/in-shop branding/product
visibility , display boards placed) for desired products
Painter Management
• Painter engagement
Dealer Management
• Awareness of upcoming opportunities for dealers and how to tap
them effectively
• Channel market intelligence and competition info from the market.
• Effective complaint handling
• Planning of monthly targets for the dealers and painters,
competition painter mapping
• Controlling ODOS

Behavioral This role requires demonstration of the following competencies at the indicated
Competencies: level of proficiency.
Proficiency Level
Not Nascent Developin Proficien Mature Role
required g t Mode
l
Strategic
Orientatio
n
Strategic orientation is the ability to link the long range vision of indigenous
self-determination to daily work, ranging from a simple understanding to a
sophisticated awareness of the full impact of thinking and actions.
Driving
Change &
Innovatio
n
Change deals with things known to the organization and is about applying
existing knowledge , innovation deals with the unknown and is about
exploring new ways to make your company profitable.
Task
Orientatio
n

Task orientation means focusing on and devoted to completing certain tasks,


especially those that contribute to the success of a larger project or job.
Analyse
&Problem
Solving

The ability to handle difficult or unexpected situations in the workplace as


well as complex business challenges through analyzing the problem and there
by arriving at a solution
Team
Leadershi
p
Team leader is someone who provides guidance, instruction, direction and
leadership to a group of individuals for the purpose of achieving a common
goal.

Requirements:
Educational  Graduation in any stream
Qualification  MBA in Sales & Marketing

Language  Full working proficiency in Hindi, English and local language

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