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Purposive Communication Prelims Coverage Exam

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Purposive Communication Prelims Coverage Exam

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moymoythegreat1
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PURPOSIVE COMMUNICATION - Prelims Coverage Exam

What is Communication?

- It is the exchange of ideas, thoughts, and information from one source to another.

COMMUNICATION MODELS

Shannon &Weaver Communication Model – SENDER and RECIEVER

- By Claude Shannon and Warren Weaver in 1949


- Mirroring the radio and telephone technologies
- First major model for communication

SMRC Communication Model- SOURCE, MESSAGE, CHANNEL AND RECEIVER

- By David Berlo in 1960


- Sender -Message- Channel- Receiver

Schramm Communication Model- ENCODER-INTERPRETER-DECODER, MESSAGE, DECODER-


INTERPRETER-ENCODER, MESSAGE.

- By Wilbur Schramm in 1954


- This model shows that communication is a social interaction
- The communicators share a common set of understanding or interpretation of the
message.

Transaction Communication Model- ENCODER- DECODER, NOISE, MESSAGE, NOISE, ENCODED-


DECODER

- By Barnlud in 1970
- This model posits that how the individual communicates determines the way the
message will be interpreted
- Factors in communication may include gender, age, culture, value system and many
more.

SENDER – MESSAGE – CHANNEL – NOISE/BARIERS – RECEIVER – FEEDBACK

TYPES OF COMMUNICATION ACCORDING TO MODE

-VERBAL and NON- VERBAL COMMUNICATION

▰ Verbal – giving out a literal meaning (spoken/written)

▰ Non-verbal – more on gestures and body movement

VISUAL COMMUNICATION

- A type of communication that uses visuals to convey information and/or messages


- For example: signs, symbols, maps, graphs, charts, illustrations
TYPES OF COMMUNICATION ACCORDING TO CONTEXT “

- In this sub-section, context in communication is referred to as a compound of people


interacting with each other 

Communication may also be classified according to context:

- (1) Intrapersonal,
- (2) Interpersonal,
- (3) Extended,
- (4) Organizational,
- (5) Intercultural

INTRAPERSONAL COMMUNICATION

- The latin prefix intra means “within” or “inside”


- Interpersonal communication then means talking to oneself (inner talk, inner
monologue, or inner dialogue)
- Psychologists call it with other names such as self-verbalization or self-statement
- For example: Saying “I can do it” to yourself in times when you lack or need motivation.

INTERPERSONAL COMMUNICATION

- The latin prefix inter means “between, among, and together”


- It is an interactive exchange
- A communication situation is interpersonal if it is meant to establish or deepen one's
relationship with others
- It is less serious and less formal
- Interpersonal talks are meant for maintaining social relationships

EXTENDED COMMUNICATION

- This type of communication involves the use of electronic media


- With the use of electronic media, messages are transmitted quickly
- Unlike before when there is just television and radio, nowadays, the description of
extended comm may be expanded as to include tele, audio, or phone conferencing,
video conferencing, and other technological means

ORGANIZATIONAL COMMUNICATION

- the focus is on the role that communication plays in organizational contexts


- You should know that each organization has expectations that you as a communication
professional should meet or that you as the owner may establish

INTERCULTURAL COMMUNICATION

- As the term implies, it is communication between or among people having different


linguistic, religious, ethnic, social, and professional backgrounds
TYPES OF COMMUNICATION ACCORDING TO PURPOSE AND STYLE

Rather than focusing on the transmission of messages and message flow, the focus here is on the
communication setting and the mode of delivery.

FORMAL COMMUNICATION

- Employs formal language delivered orally or in written form


- Examples: Lectures, public speeches, research and project proposals, reports, business
letters
- Texts have been thought out carefully and written well before delivered
- To inform, entertain, and persuade are the main objectives of this type of
communication

INFORMAL COMMUNICATION

- This type certainly does not employ formal language


- It involves personal and ordinary conversations with friends, family members, or
acquaintances about anything under the sun
- The purpose is simply to socialize and enhance relationships.

Principles of Communication:

KNOW THE PURPOSE IN COMMUNICATING-

KNOW YOUR AUDIENCE- It dictate the speaking or writing style you are going to employ.

KNOW YOUR TOPIC- It will keep you focus on the message that you want to say or write.

ADJUST YOUR SPEECH OR WRITING TO THE CONTEXT TO THE CONTEXT OF THE SITUATION- The
environment in which your speech or writing is to be delivered determines the kind the kind of
language you will use.

WORK ON THE FEEDBACK THAT IS GIVEN- Once you receive comments from the listeners or
readers, work on them.

Ethics in Communication:

BE TRUTHFUL- Truthfulness is fundamental to all forms of communication.

SHOW RESPECT FOR THE POWER WORDS- Words are Powerful

INVOKE PARTICIPATORY DEMOCRACY- communication ethics is a joint responsibility between the


speakers and the audience.

DEMONSTRATE MINFULNESS OF CULTURAL DIVERSITY- ethical communicators construct their


speeches being mindful of cultural differences, which means being careful not to offend others with
the things that they say.
Language Varieties – A specific set of linguistic terms or human speech pattern (sound, words,
grammatical features) which can be associated with some external factors (geographical area, social
group).

- Pidgin – a new language which develops in situations where speakers of different


languages need to communicate but don’t share a common language. Example; Conyo
- Creole – a distinct language which has taken most of its vocabulary from another
language, but has its own unique grammatical rules.
- Regional Dialect – not a distinct language spoken in particular area of the country.
- Minority Dialect – Used of members of a particular minority ethnic group
- Indigenized Variety – spoken as second language in ex – colonies.

Language Registers

Formal Register

- Business letter
- Complaint Letter
- Reports
- Official Speeches
- Announcements
- Professional e-mails

Rules of Formal Language

- Does not use contractions – Shortening like don’t and etc


- Does not use colloquialism – Dialect expressions and language
- Focuses more on vocabulary choice – instead of checked out in informal it will
investigate in formal and etc.
- Spells out numbers less than one hundred – Nineteen, twenty- two
- Observes the use of capitalization and avoids abbreviation – ASAP – A soon as possible
- Makes use of complex use of complex sentence structures –

Informal Register – the usual communication that we do everyday

LEVEL OF THE REGISTER OF LANGUAGE

- Intimate Register– private communication


- Formal Register – used in formal setting
- Casual Register – informal language used by friends and families
- Consultative Register – Used for the purpose of seeking assistance
- Static Register – Communication rarely or never changes. Ex. Lupang hinirang

Colloquialism (Pambansa) language that is used every day, Ex. Kamo, Ewan, Teka, what’s up, Watcha
doin’.

Slangs (pabal bal) – Usage of language by certain groups, Ex. Yosi, Syota, Bagets, Omsim, Babe, Kool.
-

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