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COM 127 Communication Plan Template

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74 views

COM 127 Communication Plan Template

Uploaded by

Joe Sharkz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COM 127 Communication Plan Template

Role of Communication Team

The tasks and duties of communications teams include creating and disseminating information to

promote the goods, services, or events of an organization (Buchholz & Knorre, 2023). As part of

their communication responsibilities, they also deal with the public and media to guarantee that

their brand is as well-known as possible. Public relations professionals, often known as

communications teams, are considered to be of great significance when it comes to supporting an

organization's internal as well as external communications initiatives. Along with responding to

inquiries from the public and media, they will also draft and disseminate papers pertaining to PR

(Falkheimer & Heide, 2022). Additionally, they will plan promotional activities. In addition to

possessing strong interpersonal and communication skills, skilled communicators are born

communicators. The ideal educational background consists of a bachelor's degree and some

journalism experience.

Business Problem Identification

External Communication Problem

Problem with the prerelease braking sensor

The Montreal CCO model was developed by Taylor and Van Every. The theory looked at

communication from a co-orientation perspective, based on speech theory. Their focus was on

regular human interactions between people. According to Taylor and Van Every, these

interactions are how organization emerges "through the laminated sense-making activities of

members, endlessly renegotiated" (Cornelissen, 2011). They suggest that individuals align

themselves with one another, with this bringing about brief periods of agreement that are
constantly renegotiated which may be seen to be the case in the scenario provided. According to

Taylor and Every, co-orientation is a process that emerges gradually from these exchanges.

Internal Communication Problem

Employees are not reading the monthly newsletter.

Social Identity Theory

This theory identifies that people get their sense with regards to identity and self-worth

from belonging to different social groups, including their team, department, or organization

(Buchholz & Knorre, 2023). People also work towards preserving a good social identity. This is

evidenced by the fact that they give preference to members of their group over members of other

groups. When this theory is applied to the organization’s internal communication strategies and

employee engagement, it implies that practices that foster a positive organizational identity, and

strengthen employees' sense of belonging to the business are likely to increase employee

engagement.

Proposed External Communication Solution

Only a communicative event can ascertain the specific manner in which the immediately

previous communicative event is interpreted; what counts is not how a certain individual

perceives a communication, but rather how a future communication interprets the preceding

communication it is related to. Co-orientation is viewed as an ongoing, emerging process in this

context as well. When the CCO method is taken as a whole, it becomes clear that the notion of

emergence is crucial. When individuals communicate, they arrange and construct the

organization by repeatedly negotiating their meanings (Falkheimer & Heide, 2022). The essence

of interaction lies not so much in the convergence of meanings as it does in the constant creation

and development of meanings via continuing talks.


Proposed Internal Communication Solution

Internal communication strategies can increase employees' engagement and commitment by

strengthening their social identity within the organization, promoting shared values and goals,

and facilitating communication that highlights employees' contributions to the organization's

success (Buchholz & Knorre, 2023). All of these factors contribute to the development of a

strong organizational culture.

Theory

Supporting Theories

External Solutions

Strategic Communication Theory

Ashcraft, Kuhn, and Cooren claim that the foundation of CCO theory is the notion that

communication tends to serve as the main lens through which to see social reality, rather than

merely being a minor epiphenomenon of human behavior. The notion that this develops is

accomplished through participatory talks amongst individuals is characteristic of CCO and

comparable methods.

Internal Solutions

Self Determination Theory

This theory states that when people's intrinsic needs for competence (the desire to be successful

in their endeavors), relatedness (the need to feel connected to others), and autonomy (the desire

to have control over one's actions) are met, they are more likely to be engaged and motivated

(Falkheimer & Heide, 2022). This theory, when applied to internal communication strategies and

employee engagement, contends that communication practices that uphold workers' autonomy,
offer chances for professional development, and create a feeling of community within the

company are more likely to improve employee engagement. Organizations may foster a work

environment where workers are more engaged and satisfied by coordinating communication

efforts with their intrinsic motivations and psychological requirements.


References

Buchholz, U., & Knorre, . (2023). Internal Communication and Management: Theory and Praxis

Communication-centered Management. New York: Springer Fachmedien Wiesbaden.

Cornelissen, J. (2011). Corporate Communication: A Guide to Theory and Practice. New Jersey:

John Wiley & Sons.

Falkheimer, J., & Heide, . (2022). Strategic Communication: An Introduction to Theory and

Global Practice. London: Taylor & Francis.

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