FAR EASTERN UNIVERSITY

Institute of Accounts, Business and Finance

Business Administration Department

REUSABLE DOG DIAPER BUSINESS PROPOSAL

A Business Plan Paper

Presented to
the Faculty of Business Administration Department
Institute of Accounts, Business and Finance
Far Eastern University – Manila

In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Science in Business Administration

By

BUSINESS PLAN REVIEW PANEL

Approved by the Committee on Oral Defense with a grade of ________.

FIRST NAME MI. LAST NAME FIRST NAME MI. LAST NAME
Panel Member Panel Member

FIRST NAME MI. LAST NAME

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Institute of Accounts, Business and Finance
Business Administration Department

Chairman

Accepted and approved in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration.

FIRST NAME MI. LAST NAME

Dean
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Business Administration Department

ACKNOWLEDGEMENT

The researchers are grateful to everyone who helped complete this paper on
reusable dog diapers.

First and foremost, researchers wanted to express their deepest appreciation to our thesis
professor for her essential guidance, constant encouragement, and insightful suggestions all
through the entire study process. Their expertise has helped shape the direction of our
research and broaden our awareness of the subject.

The researchers are extremely thankful to the pet owners and professionals who voluntarily
donated their time, experiences, and expertise, allowing us to collect useful data and insights
for our research. Their willingness to contribute and communicate contributed significantly to
the study's success.

We also want to thank our loved ones for their motivation, understanding, and kindness
throughout this journey. Their unwavering trust in us has served as an endless source of
inspiration as well as courage.

Lastly, Researchers are grateful to Far Eastern University for providing the resources that
are required, facilities, and learning environment for our research. This thesis is a result of
their combined efforts, encouragement, and support.

DEDICATION
We extend our sincere gratitude to everyone who has supported and
encouraged us at every turn along the way for their consistent support and guidance
in conducting this feasibility study. We sincerely thank the following people whose
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Business Administration Department

advice, support, and dedication have helped to shape our project. Their
immeasurable efforts and excellent inputs have not only improved the paper's
content but also contributed to its timely completion. We sincerely appreciate them
for their part in making this project a reality and honor their efforts with deep
gratitude.

To our family and friends, for inspiring this paper and motivating us to always
find ways to improve the well being of pets and their owners while also contributing
to the sustainability and betterment of our community.

To our professors and colleagues, for their significant expertise and consistent
guidance throughout this study.

EXECUTIVE SUMMARY
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Institute of Accounts, Business and Finance
Business Administration Department

In response to the escalating conversation surrounding sustainability and the

overlooked environmental impact of traditional pet care products, particularly
disposable dog diapers, Furrfect Companions proposes to introduce reusable dog
diapers as an eco-friendly alternative. The Real Diaper Association highlights the
detrimental effects of disposable diapers on the environment, emphasizing the
urgent need for sustainable solutions. Furrfect Companions aims to address this
issue by offering reusable dog diapers, which not only contribute to environmental
preservation but also provide long-term economic savings and personalized fit for
different dog breeds.

Furrfect Companions, a general partnership company, is dedicated to

providing innovative pet care solutions with a strong emphasis on quality,
sustainability, and animal welfare. Operating through both business-to-consumer
and business-to-business models, the company targets pet stores, online platforms,
and environmentally-conscious pet owners, particularly those aged 19 to 30 residing
in the Philippines.

Market research indicates a growing demand for reusable dog diapers, with
the washable segment projected to experience rapid growth. Through surveys,
Furrfect Companions aims to understand customer preferences regarding size,
quality, purpose, and pricing, ensuring the development of a product that meets and
exceeds market expectations. Notably, 93.3% of the target market expressed interest
in purchasing reusable dog diapers, provided they meet their budget and quality
standards.

Furrfect Companions' commitment to innovation, sustainability, and customer

satisfaction positions it as a leader in the pet product industry, poised to
revolutionize pet care practices while contributing to a greener, more sustainable
future.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

TABLE OF CONTENTS
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Business Administration Department

LIST OF TABLES
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LIST OF FIGURES
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Business Administration Department

CHAPTER 1: INTRODUCTION

Over the past few years, the conversation regarding sustainability has gained
popularity in various aspects of our lives. A lot of things have been talked about
however, one often overlooked topic is the environmental impact of pet care.
Specifically, the traditional usage of dog disposable diapers is one of the main
causes of waste in landfills, which is why alternative solutions need to be carefully
considered. According to the Real Diaper Association, “The main problem with
disposable diapers is that they’ve been found harmful to the environment. Each year,
millions of tons of disposable diapers go into landfills and they don’t break down
easily there.” (Real Diapers Association, 2024)

As a pet owner, we are responsible for thinking about the sustainability and
eco-friendly solutions associated with pet care. That is why we have come up with
the idea of providing a solution to this problem that we are facing today as a pet
owner and as a concerned citizen who cares about the carbon footprint that we all go
through each day of our lives by making sure that we are at least minimizing it
through the product that we are developing. Pet diapers are becoming a necessary
accessory for responsible pet ownership as the pet industry develops. They address
hygiene issues and help create a healthier and more enjoyable living environment for
both pets and their owners. (HTF Market Intelligence, 2023).

The purpose of this proposal is to launch a business that makes and sells
reusable dog diapers as an environmentally responsible substitute for single-use
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Business Administration Department

products. These diapers offer long-term economic savings, environmental benefits,

and a personalized fit for different dog breeds. They are also effective in controlling
urinary tract infections, heat, and mobility concerns. The purpose of this proposal is
to launch a business that makes and sells reusable dog diapers as an
environmentally responsible substitute for single-use products. These diapers offer
long-term economic savings, environmental benefits, and a personalized fit for
different dog breeds. They are also effective in controlling urinary tract infections,
heat, and mobility concerns.

One of the reasons why we have come up with this product is because of the
rising demand for reusable dog diapers nowadays because there are a lot of benefits
from it not just for the dogs but for the owner as well. In fact, from 2023 to 2030, the
washable segment is predicted to grow at the fastest CAGR of roughly 10.0%.
Washable diapers are more environmentally friendly than disposable diapers
because they produce less waste overall (Research and Markets, 2023). The
suggested business plan covers the market potential, production processes,
marketing strategies, and projected costs for a successful reusable dog diaper
business that aims to satisfy pet owners' needs and advance environmental
sustainability. With the provision of creative, high-caliber, and client-centered
solutions, the business hopes to make a significant environmental difference and
carve out a niche for itself in the pet care sector.

Form of Business
Furrfect Companions is a general partnership company specializing in providing
innovative solutions for pet care, particularly in reusable diapers tailored for different
sizes of dog breeds. Furrfect Companions will establish itself as a trusted name in
the pet product industry with a firm commitment to quality, sustainability, and animal
welfare. Our reusable diapers are comfortable, hygienic, and eco-friendly, crafted
from premium materials to ensure durability, absorbency, and skin-friendliness to
ensure customer satisfaction and continuous support. The company is committed to
actively participating in animal welfare efforts by collaborating with vet clinics, pet
stores, and local shelters. As we expand our product line and reach new markets,
Furrfect Companions remains dedicated to enhancing the innovative solutions
between pets and their owners.

Company Profile and Logo

We are a general partnership company specializing in offering reusable

diapers for pet dogs. We strive to provide safe and breathable solutions for dogs,
inspired by the success of reusable diapers for babies. We offer three main products:
a reusable diaper for female dogs, a belly wrap, and diaper pants for male dogs.
 FAR EASTERN UNIVERSITY
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Business Administration Department

Each diaper is meticulously designed and made with high-quality materials for
comfort and durability. Our eco-friendly and budget-friendly diapers are hand and
machine-washable, providing a practical and sustainable solution for pet owners.

Furrfect Companions operates on both business-to-consumer, and business-

to-business models, selling directly to retailers, wholesalers, and pet owners. Our
Target market includes pet stores, online platforms, and owners seeking affordable
innovative pet diaper options. We believe in making a positive social impact by
addressing poverty, contributing to economic growth, and promoting sustainability.

Our company logo is in the shape on a paw because this depicts that we are
a company focused on dogs. We paired it with different vibrant colors that woule be
easy in the eyes. The three dogs in different sizes symbolizes that we accomodate
all dogs no matter the size and breed. We are dedicated to pursuing change in the
diaper industry by showing that we truly care for all pets. The Furrfect logo offers a
vivid glimpse into the aspirations of pet owners to ensure their furry companions'
utmost comfort and happiness.

Mission
At Furrfect, we're dedicated to simplifying pet care with our innovative
reusable pet diapers. Our mission: provide affordable solutions that prioritize pets'
comfort. Grounded in sustainability, we lead by example, offering products that
exceed expectations. Integrity, transparency, and satisfaction drive us together with
employees with a global reach, we're driving positive change. Together, we
strengthen the bond between pets and owners.

Vision
Our goal is to lead the reusable pet diaper market by offering quality, diverse
options that are affordable, innovative, and sustainable, enhancing the bond
between pets and their owners.

Industry
As the demand for dog needs rises, events and enterprises like hotels, spas,
and parks are opening for business (Business World, 2023). This indicates that pet
care needs like dog diapers will also experience significant growth.
The dog diaper industry revolves around the manufacturing and sale of
diapers designed specifically for dogs. These diapers serve various purposes,
including managing urinary incontinence, controlling female dogs' heat cycles,
assisting with house training, and providing temporary protection for dogs recovering
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

from surgery or injury. In the Philippines, many of its citizens treat their pets like their
own kids, in an interview with dog owners by Business World (2023), one family
spent as much as 30,000 php every month to sustain the needs of their dogs and
Statista reports that almost three out of ten pet owners in the Philippines spend
approximately five hundred pesos ($9) a month on their pets (Buid, 2023). Relative to
this, the Philippines is ranked top (67%) in terms of dog ownership according to a
Rakuten poll. People go to malls, parks, and travel with their dogs, and they prioritize
their comfort and safety. Dog diapers play a significant role in making this possible
There are many different types of dog diapers available, including washable
cloth diapers, reusable diaper covers with washable inserts, and disposable diapers.
To fit dogs of different kinds and sizes, they are offered in a range of sizes. Typically,
soft, absorbent materials that are comfortable for dogs to wear are used to make dog
diapers. To guarantee a tight and secure fit, they frequently have movable straps or
fasteners. To keep spills from contaminating the surrounding area, some designs
also include leak-proof barriers.
While dog diapers may not have a deep historical connection in the
Philippines, their emergence and adoption reflect broader trends in pet care
practices, urbanization, and lifestyle changes in the country. DZBS Baguio News
(2021), has also reported the mandatory wearing of dog diapers inside
establishments to promote responsible pet care. Hence, as pet ownership continues
to rise and pet care standards evolve, dog diapers will likely become more prevalent
in Filipino households given that some cities also require them.
Product Highlights

1. Physical Description

1.1 Supple and Breathable: Furrfect Companions’ reusable dog diapers are
made from soft fabrics (e.g., cotton fabric, microfiber fabric, and PUL fabric)
that feels warm and light against your dog’s skin. These materials also make
sure that your dog is at ease while wearing the diaper, which helps to avoid
any irritation or discomfort. It also allows dogs to move freely and feel
maximum comfort throughout the day.

1.2 Adjustable Fit and Flexible Sizing: Furrfect Companions’ reusable dog
diapers come in many sizes (e.g., extra small, small, medium, large, extra
large) and they have velcro straps and a stretchable garter that can be
adjusted which makes the diapers fit in all sizes and breeds of dogs.

1.3 Leak-resistant Seams: Furrfect Companions’ reusable dog diapers have

a tail hole for the dog's tail and use a Polyurethane Laminate (PUL) fabric
which prevents and stops any leakage that keeps dogs dry and comfortable.
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Business Administration Department

1.4 Color Options: Furrfect Companions’ reusable dog diapers come in

different colors (e.g., blue, pink, and yellow) and with a range of printed
patterns to suit a pet's personality or personal style preferences.

2. Uses

2.1 Comfortable Protection: Furrfect Companions’ reusable dog diapers

protect dogs from discomfort and messes, whether due to incontinence, potty
training accidents, or heat cycles.

2.2 Sustainable: Furrfect Companions’ reusable dog diapers are designed to

be reusable which helps to protect the environment by minimizing waste and
promotes sustainability. Thus, it is cost-effective in the long run.

2.3 Convenient: Furrfect Companions’ reusable dog diapers are made to be

washable for convenience (e.g., hand wash or machine wash) allowing for
extended use and saving money on disposable options.

2.4 Multi-functional: Furrfect Companions’ reusable dog diapers can function

as an insert or undies with disposable pads, offering flexibility for different
situations.

3. Appeal

3.1 Designed for Dogs: Furrfect Companions’ reusable dog diapers are
designed with dogs’ comfort and needs in mind, prioritizing pet’s well-being
and making sure they will have a satisfying experience.

3.2 Stylish Options: Furrfect Companions’ reusable dog diapers give you the
option to pick from a variety of colors and patterns to match dog's fashion with
the owner’s fashion.

3.3 Budget-friendly: Furrfect Companions’ reusable dog diapers offer cost-

effective solutions compared to constantly buying disposable diapers, giving
pet owners a better deal.

3.4 User-friendly: Furrfect Companions’ reusable dog diapers have

innovative design elements like adjustable velcro straps and combined belly
wrap and diaper for male dogs make these diapers easy to use and efficient
for pet owners.
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Business Administration Department

CHAPTER 2: MARKET STUDY

Market Analysis
Furrfect companion’s target market is mainly pet owners aged 19 to 30
residing in the Philippines. We have selected this market as they are the ones who
commonly go to public places like malls, parks, and other entertainment areas with
their pets. This age range has been selected based on the survey that was
distributed to dog owners in the Philippines. Additionally, based on our survey, this
age range has the highest number of dog owners who use pet diapers and are most
interested in using reusable ones. They are the ones who can greatly benefit from
our product as it will be reusable and will come in handy all the time.

Additionally, our survey will also help us figure out the demand for the sizes,
quality, purpose, and pricing for our proposed product. For the sizing, we have
created five options which are extra small, small, medium, large, and extra large.
Based on our survey, 44.4% of Filipino pet owners have a medium-sized dog
followed by small sized dogs at 28.3%. This gives us an idea that the demand for the
product will be higher on small and medium sizes. Our questionnaire also helped us
to figure out the main purpose of using pet diapers which is traveling with the pets.
Accordingly, what pet owners expect from reusable diapers is its leakage protection
as well as its fit and comfort for the pets. This will help us create a product that will
not just satisfy what our market is looking for but will also exceed their expectations.
Furthermore, this survey showed that our target market is willing to spend 50 php to
200 php for a reusable diaper which is the exact price range of what we offer. Lastly,
the survey shows that 93.3% of our target market are interested in buying reusable
dog diapers if it fits the budget and the quality that they are looking for. This will give
us more advantage into knowing and understanding what the target market expects
from our products.

In order to reach our target market, our product will be distributed around the
Philippines through local couriers as our products will be posted on various online
platforms such as Shopee, Lazada, TikTok Shop, Instagram, and Facebook. This will
help us reach consumers anywhere in the Philippines while also lessening our
operational cost.

Projected Demand

Year Population Percentage of Population Percentage of

Target Market Based on Customers
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Target Market Capable to

Purchase

2025 108,116,338 67% 72,437,946 93.3%

2026 110,512,689 67% 74,043,501 93.3%

2027 112,988,133 67% 75,702,049 93.3%

2028 115,542,714 67% 77,413,618 93.3%

2029 118,176,476 67% 79,178,238 93.3%

Figure 1 Projected Demand

The population as a percentage of the target market, demographic based on

the target market, and percentages of consumers who can make purchases are all
shown in the table for the years 2025 to 2029. The population statistics indicate a
steady yearly rise, with the target market of 67% and the proportion of buyers being
able to make a purchase at 93.3% for the whole sample. The number of customers
capable of making a purchase is estimated through dividing the number of people
according to the target market by the percentage of customers capable of making a
purchase, whereas the individuals depending on the target market is estimated by
multiplying the total population by the target market's percentage.

Projected Supply

Total
Total Percentage Population of Percentage of Total Number
Year Population of of Online Registered E- E-commerce of Registered Frequency
Registered Businesses commerce that Sells Pet E-commerce
Businesses Platforms Supplies Pet Supplies

2025 346,110,900.00 19.1% 66,107,181.90 9.7% 6,412,396.64

2026 409,968,361.05 19.1% 78,303,956.96 9.7% 7,595,483.83

2027 485,607,523.66 19.1% 92,751,037.02 9.7% 8,996,850.59

2028 575,202,111.78 19.1% 109,863,603.35 9.7% 10,656,769.52

2029 681,326,901.40 19.1% 130,133,438.17 9.7% 12,622,943.50

Figure 2 Projected Supply

The table shows projected supply data for pet business categories from 2025
to 2029. It outlines the expected growth in the total population of registered pet
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Business Administration Department

businesses, the percentage of pet businesses operating online, and the

corresponding rise in registered e-commerce platforms. Specifically, there is an
increasing trend in the percentage of e-commerce platforms that specialize in pet
supplies, indicating a growing market niche within the broader e-commerce
landscape. This suggests that more businesses are recognizing the potential in
selling pet-related products online. Additionally, the total number of registered e-
commerce pet supplies is projected to steadily increase, reflecting the anticipated
demand for these products among consumers.

Demand and Supply Gap Analysis

Year Demand Supply Gap Total

2025 108,116,338.00 346,110,900.00 237,994,562.00

2026 110,512,689.00 409,968,361.05 299,455,672.05

2027 112,988,133.00 485,607,523.66 372,619,390.66

2028 115,542,714.00 575,202,111.78 459,659,397.78

2029 118,176,476.00 681,326,901.40 563,150,425.40

Figure 3 Demand and Supply Gap Analysis

The table presents data on demand, supply, and the resulting gap total from
the years 2025 to 2029. The gap total is the difference between the demand and
supply units, highlighting potential challenges or opportunities in meeting market
demand. The years 2025 to 2029 consistently show a notable surplus of supply over
demand, with the gap widening each year. This suggests that in these years,
producers are potentially overestimating demand or facing challenges in matching
their production levels with actual consumer needs. Addressing this gap could
involve strategies such as optimizing production processes, conducting more
accurate demand forecasting, or exploring new markets to balance supply and
demand more effectively.

Projected Sales
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Male Belly Wrap Diaper

Projected Price Demand Daily Weekly Monthly Year

Revenue by
Innovation of
the Product

Small 145 40 5,800 23,200 278,400 3,340,800

Medium 155 40 6,200 24,800 297,600 3,571,200

Large 165 10 1,650 6,600 79,200 950,400

Extra Large 180 10 1,800 7,200 86,400 412,800

Projected 2025 2026 2027 2028 2029

Sales
(Pesos)

Small 3,340,800

Medium 3,571,200

Large 950,400

Extra Large 412,800

Male Diaper Pants

Projected Price Demand Daily Weekly Monthly Year

Revenue by
Innovation of
the Product

Small 180 30 5,400 21,600 259,200 3,110,400

Medium 190 40 7,600 30,400 364,800 4,377,600

Large 215 20 4,300 17,200 206,400 2,476,800

Extra Large 240 10 2,400 9,600 115,200 1,382,400

Projected 2025 2026 2027 2028 2029

Sales
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(Pesos)

Small 3,110,400

Medium 4,377,600

Large 2,476,800

Extra Large 1,382,400

Female Diaper

Projected Price Demand Daily Weekly Monthly Year

Revenue by
Innovation of
the Product

Extra Small 145 25 3,625 14,500 174,400 2,088,000

Small 150 35 5,250 21,000 252,200 504,000

Medium 160 20 3,200 12,800 153,600 1,843,200

Large 170 10 1,700 6,800 81,600 976,200

Extra Large 180 10 1,800 7,200 86,400 1,036,800

Projected 2025 2026 2027 2028 2029

Sales
(Pesos)

Extra Small 2,088,000

Small 504,000

Medium 1,843,200

Large 976,200

Extra Large 1,036,800

Figure 4 Projected Sales

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The projected sales for reusable dog diapers have shown promising growth trends
over the years. Analyzing the data from 2022 to 2026, it is evident that both supply
and demand have been on the rise consistently. In 2022, the total demand for these
diapers was an impressive 429,530,000 units. This translates to about 1,176,795
orders per day, calculated by dividing the total demand by the typical number of days
in a year, which is 365. As expected, such high demand leads to significant sales
figures. Sales are predicted to reach a remarkable ₱91,275,162,370, highlighting the
strong market demand for this product. Over the following years, sales are expected
to continue rising, with anticipated sales reaching 100,256,589,620 in 2023,
110,121,841,375 in 2024, 120,957,865,745 in 2025, and finally, 132,860,063,875 in
2026.

SWOT Analysis

Strength Weaknesses Opportunities Threats

Cost-effective Maintenance: Market growth Negative

Washing perceptions
Environmental requirements Expansion into
sustainability new markets Competition from
Initial price disposable diapers
Health Benefits Partnership with
Incorrect usage eco-conscious Government
Durability and suppliers/retailers regulatory
Comfort Failure to adopt on concerns
trends Customization
Inflation on raw
materials

STRENGTH

Cost-effective: Reusable dog diapers can save pet owners money compared to
continually purchasing disposable diapers.

Environmental Sustainability: Reusable diapers are eco-friendly as they reduce

the waste produced by disposable diapers.

Health Benefits: Our product is made from high quality materials which means that
the skin irritation and other skin diseases or infections can be reduced to keep the
dog clean and healthy.
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Durability and Comfort: High-quality materials can withstand multiple uses and are
less prone to tearing or damage providing long-term value and it is designed with
breathable and soft materials to ensure the comfort of the dog and reduce skin
irritation while wearing them.

WEAKNESSES

Maintenance: Washing requirements: Reusable dog diapers require regular

washing, which can be time-consuming and inconvenient for some pet owners.

Initial price: Reusable dog diapers are inexpensive in the long run, but some pet
owners may be put off by the initial cost.

Incorrect usage: Improper fitting or wear may lead to tear, leakage, and
dissatisfaction that may cause bad odor and skin irritation for the dogs and can affect
the function of the product in terms of effectiveness and durability.

Failure to adopt trends: In terms of design and new trends, keeping up with them
may be seen as a weakness due to the rapid growth of evolving consumer
preferences, technological advancements, or industry trends within the pet care
market.

OPPORTUNITIES

Market growth: As pet owners become more environmentally conscious, there is a

chance for the market for reusable pet supplies, such as diapers, to expand.

Expansion into new markets: Furrfect Companions' reusable dog diapers appeal
to a broader market, including environmentally conscious pet owners seeking
alternatives to disposables.

Partnership with eco-conscious suppliers/retailers: It will open more

opportunities for Furrfect Companions product to expand its market and audience
reach.

Customization: Adjustable sizes and absorbency levels could attract a broader

range of customers.

THREATS

Competition from disposable diapers: Reusable dog diapers are losing market
share to disposable ones because they are more accessible and convenient.
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Negative perceptions: Since our product is new, presumptions regarding the

effectiveness and convenience of reusable dog diapers could interfere with the
decision to buy our product

Government regulatory concerns: Compliance with regulations related to pet

products such as diapers could pose challenges

Inflation on raw materials: The increase in manufacturing cost may lead to higher
price and lower profit of the product that could make our product less competitive
compared to other alternatives.

TOWS Matrix

Internal Factors Internal Factors

Strength Weaknesses

S1. Cost-effective W1. Maintenance:

Washing requirements
S2. Environmental
sustainability W2. Initial price

S3. Health benefits W3. Incorrect usage

S4. Durability and W4. Failure to adopt on

Comfort trends

External Factors S-O Strategies W-O Strategies

Opportunities
SO1. Cost-effective WO1. Create an eco-friendly
O1. Market growth strategies strengthen the washing solution for our
company's position in the product specifically made for
O2. Expansion into new market by capitalizing on every materials that we have
markets growth opportunities. on our product to simplify
the maintenance of the
O3. Partnership with eco- SO2. Being environmentally product.
conscious friendly improves brand
suppliers/retailers reputation and increases the WO2. Offer installment
advantage on entering new payment method to make it
markets. more affordable that will
O4. Customization lead to wider market reach
SO3. Emphasizing the to lessen the reasons that
health benefits of products prevent customers with
to increase partnerships with different financial situations
eco-conscious suppliers and from purchasing our
retailers. product.
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SO4. Enhancing both WO3. Establish educational

durability and comfort partnerships to provide a
through personalized design step by step process on how
and features. to use our product correctly.

WO4.Offer customizable
dog diaper options that cater
to specific consumer
preferences or lifestyle
choices to keep up with the
current customer needs.

External Factors S-T Strategies W-T Strategies

Threats
ST1. Leveraging cost- WT1. Launch a marketing
T1. Competition from effective manufacturing campaign highlighting the
disposable diapers processes and innovative environmental benefits of
pricing strategies to reusable dog diapers and
T2. Negative Perception compete with disposable provide user-friendly guides
diapers. and tutorials that
T3. Government demonstrate the simplicity
regulatory concerns ST2. Commitment to and convenience of using
environmentally sustainable cloth diapers.
T4. Inflation on raw practices mitigates negative
materials perceptions of the products. WT2. Create a comparative
cost analysis campaign to
ST3. Ensuring adherence to demonstrate how much
quality standards in health more affordable cloth
benefits mitigates concerns diapers are in the long run
regarding government than disposable ones.
regulatory issues
WT3. Provide instructional
ST4. Enhance product materials that show details
durability and comfort regarding compliance with
through innovative materials government regulations and
sourcing and manufacturing safety standards about
processes. reusable dog diaper usage.

WT4. Explore alternative

sources for raw materials
used in reusable dog diaper
production to lessen the
impact of inflation.

TOWS ANALYSIS
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TOWS ANALYSIS

STRENGTH AND OPPORTUNITIES WEAKNESSES AND OPPORTUNITIES

1. Furrfect Companions excels by 1. Furrfect Companions can utilize the

offering affordable products that opportunities for market growth and
cater to pet owners' needs while partnerships with environmentally
supporting environmental conscious suppliers and retailers to
sustainability (S1, S2). This strategy tackle weaknesses in maintenance
attracts customers and aligns with and failure to adopt trends. Furrfect
its objectives, showcasing the Companions can collaborate with
company's commitment to social eco-conscious suppliers to develop
responsibility. Moreover, the health innovative solutions that can simplify
advantages of reusable dog diapers, the maintenance and Furrfect
like infection prevention and Companions can invest in research
improved hygiene, boost the and development to stay well-
product's appeal (S3). Coupled with informed of evolving consumer
their focus on durability and comfort, preferences and market trends,
Furrfect Companions solidifies its ensuring that its product offerings
reputation as a dependable brand in remain relevant and competitive
the pet care sector (S4). (W1, W4, O1, O3).

2. Furrfect Companions can seize 2. Furrfect Companions aims to

several opportunities to grow further develop into a new market by
by leveraging its strengths. Market introducing customization to make
growth provides ample growth way for customers who are willing to
opportunities due to rising pet pay extra for our product at the
ownership and interest in pet care same time, giving a chance to those
products (O1). Venturing into new with a financial situation to purchase
markets in different regions and our product with their likings and
targeting diverse customers can with the budget that they have. By
broaden the company's reach and providing a variety of customization
boost revenue (O2). Collaborating choices at different price points, the
with suppliers and retailers who business can successfully expand
prioritize eco-friendly practices into new markets. Given the fact that
supports sustainability, widens Furrfect Companions are expanding
distribution channels, and increases into a new market, investing in
brand trust (O3). Offering educational resources such as
customizable options allows Furrfect guidelines and information regarding
Companions to cater to individual how to use the product will be
pet owner preferences, fostering included on every purchase (W2,
loyalty and standing out in a W3, O2, O4).
competitive market (O4).

STRENGTH AND THREATS WEAKNESSES AND THREATS

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1. Furrfect Companions offers 1. To remain relevant despite

affordable and eco-friendly products, weaknesses and threats, Furrfect
setting it apart from competitors and Companions implement cost-saving
appealing to environmentally measures and efficiency
conscious customers. By providing a improvements in production to lower
budget-friendly option supporting the initial price of our product.
sustainability, the company aims to Additionally, investing in consumer
stay ahead of competitors selling education programs and
disposable diapers and address instructional materials can promote
increasing concerns about proper usage and maintenance of
environmental harm. (S1, S2, T1). our reusable dog diapers, enhancing
customer satisfaction and loyalty.
2. Furrfect Companions highlights the Through these solutions, Furrfect
health benefits of its product, Companions can combat the
showing how they improve reusable negative perception and inflation
diapers for pet dogs. This strategy (W2, W3, T2, T4).
attracts more customers and
addresses pet owners' health
concerns. By offering durable and
comfy diapers that promote health 2. Furrfect Companions has the choice
benefits, Furrfect Companions aims to improve its operations by
to keep customers, even those with highlighting the environmental
negative views about the product benefits of our reusable dog diapers,
and regulatory concerns. (S3, S4, the company can address negative
T2, T3). The company meets rules perceptions and build consumer
and optimizes its supply chain to trust. In addition, Furrfect
control expenses. By handling Companion can invest in Research
regulations and costs wisely, and Development to enable us to
Furrfect Companions aims to keep remain ahead of industry trends,
running smoothly in the long run. showcasing flexibility and innovation.
(T3, T4). This strategy promotes good
relations with regulators and
minimizes worries about regulatory
compliance (W1, W4, T1, T3).

Marketing Mix

Product Furrfect Companions introduces innovative reusable diapers

explicitly designed for pet dogs and meticulously crafted design in
mind. Our collection includes reusable male dog belly wraps,
reusable female dog diapers, and male dog diaper pants, all made
from eco-friendly and cost-effective materials. It provides pet
owners a sustainable, long-term solution that maintains hygiene and
comfort for their furry companions. The unique fit of our products
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promotes dog comfort, ease of movement, and adjustable

absorbency to accommodate varying sizes and liquid levels. Dogs
benefit from our diapers' eco-friendliness, comfort, flexibility, and
leak-proof construction, while owners appreciate their cost-
effectiveness and durability through multiple washes.

Setting us apart are features like a tail opening for enhanced

comfort, adjustable Velcro straps for a secure fit, and a stretchable
garter for added snugness. Furrfect Companions, founded on a
spirit of innovation, we go beyond conventional offerings by
combining the belly wrap and diaper functionality for male dogs,
complete with connectors for heightened convenience.

Our target audience includes pet owners who prioritize their dogs'
well-being and seek convenient and environmentally conscious
products to enhance their pet care routine.
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Price The outlined product costs represent the estimated costs for
producing reusable dog diapers during the initial month of Furrfect
Companions' operations. These costs encompass the
manufacturing of reusable female diapers, reusable male diapers,
and reusable pants diapers for males. It's crucial to note that these
estimates include direct materials, direct labor, and factory
overhead, providing a comprehensive overview of the financial
considerations associated with the first month of production.

DIRECT MATERIAL

Raw Material Description Price

Plain cotton fabric per roll P5,000

Printed cotton fabric per roll P5,500

Microfiber fabric per roll P2,500

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PUL fabric per roll P6,500

Velcro tape per roll P200

Garter per roll P150

Brand Label 990 pcs. P2,970

Threads Per cone P25

Total Direct Material Cost Per Unit

Male Dog Diaper S: P29.73

M: P38.18
L: P46.94
XL: P63.15

Female Dog Diaper XS: P31.30

S: P34.96
M: P44.35
L: P52.38
XL: P61.05

Male Dog Diaper Pants S: P74.05

M: P103.71
L: P135.42
XL: P193.27

DIRECT LABOR

Laborer P600

Contractual Laborer P600

PRICE OF THE PRODUCT

Female Diapers ₱131-164

Male Belly Wraps ₱132-162

Male Diaper Pants ₱175- 294

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Place Furrfect Companions will have several distribution channels. One

of these is retailing. We will partner with several pet shops in our
community and let them put up our products on their physical stores
in order to reach more customers as fur parents are usually in these
stores to buy some necessities for their dogs. This will help give our
product more exposure to our target market. Moreover, we will also
conduct direct selling to consumers. It will be done through pop up
stores, if given an opportunity. Lastly, online selling. We will create
online shops at Shopee, Lazada, and Facebook Marketplace to
reach our target market nationwide. This will be convenient for them
since the products will be delivered directly to their home.

Promotion Pet Retailers and Marketplaces: Partnering with established pet

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retailers can help the company reach a broad audience of pet

owners actively seeking pet care products.
Social Media Advertising: Platforms like Facebook, Instagram,
and TikTok offer highly targeted advertising options that allow us to
reach pet owners based on demographics, interests, and online
behavior.
Veterinary Clinics and Pet Groomers: Maximizing partnerships
with veterinary clinics and pet grooming salons is one way to notice
our product and help us reach pet owners.
Online Reviews and Influencer Marketing: Leveraging online
reviews and partnering with influencers who are furr parents and
have a loyal following can help us generate customers and establish
credibility.
Seasonal Campaigns: Timing our marketing with peak seasons for
designs, such as summer and holidays, and design customization
can help us capitalize on increased demand for products.

Promotion Time/Schedule Strategy Sample Photo Tactical Plan Target

Goal

Every Holiday- In the scorching Furrfect

Summertime theme heat of summer, Companio
d pet owners face n aims to
promotio the challenge of give
ns ensuring their furry customers
companions stay a worry-
comfortable and free
cool amidst rising summer
temperatures. where they
Recognizing this will be able
need, This is our to bring pet
comprehensive with them
strategy to create when they
a captivating ad go on a
poster for reusable vacation
dog diapers, because of
emphasizing their the
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utility and accessibilit

suitability for y of our
summer activities. product.
The chosen theme
for the ad poster
revolves around
the essence of
summer, utilizing
vibrant imagery to
evoke feelings of
warmth,
happiness, and
outdoor fun. The
visual content will
feature an
adorable dog
adorned in the
reusable diaper,
placed in a
summer setting
such as a beach,
park, or backyard
barbecue.

Every day Partnersh We collaborate We aim to

between 9 am- ip with closely with our be the
8 pm local pet partners to create number 1
groomers co-branded recommen
/Vetii marketing ded brand
materials that of
convey the Veterinary/
advantages of Pet
using reusable dog groomers.
diapers as well as This will
the benefits of our build a
alliance. To reach sense of
a larger audience, trust in our
these materials— brand in
which could our future
include flyers, customers
posters, and
brochures—are
carefully dispersed
through online and
physical means.
We can increase
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the visibility of our

brand and draw in
new clients who
might find our
products useful by
utilizing the current
clientele and
marketing
networks of our
partners.

Yearly Donation We will be This would

to charity donating a part of be
per our profit per available to
purchase purchase. This all
would show that customers
our company is that are
dedicated to the going to
well-being of dogs. avail our
products.

Yearly Giving This strategy Every

loyalty would help our customer
cards to company engage would be
every with the able to get
customer customers. We will a loyalty
be providing perks card at
for how often they their first
purchase our purchase.
product.

Every day Collabora For businesses By

between 9 am- tions with that specialize in collaborati
8 pm local pet cutting-edge pet ng with
stores products, like local pet
reusable dog stores, We
diapers, savvy will be
partnerships with well-known
neighborhood pet among dog
retailers offer a owners.
priceless This would
opportunity in the help them
cutthroat pet care learn more
sector. about the
Establishing benefits of
alliances with using
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these venues reusable

allows firms to diapers
expand their and how
consumer base, easy
increase brand traveling
awareness, and with pets
boost revenue. will be
because of
our
product.

Every day Social We will advertise With this

media our products on approach,
platforms our social media We want to
accounts. This reach the
would be a tool customers
that can help us to that always
reach out to the go online
customers who shopping.
aren’t aware of our These are
product. We will the people
buy advertising that we
spots on all social need to
media platforms utilize
and it will help us because
gain more they tend
followers on our to buy in
social media bundles.
platforms.
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Business Administration Department
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department
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Institute of Accounts, Business and Finance
Business Administration Department
 FAR EASTERN UNIVERSITY
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Competitors Analysis

Furrfect Dog Clothes Pet Pawfect EcoPet Diapers FidoFashion

Companion and Express Pals s PH
s Cat Philippines
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Accessories
(Shopee)

Furrfect Pet Dog Washable Offers Specializes in Specializes

Companions Diaper Male reusable eco-friendly in premium
Washable Washable Wrap dog diapers reusable dog reusable dog
Diapers Reusable Diapers Me in various diapers. diapers.
Non-sticky sizes and
Hair de signs.
Physiological
Pants
for Female
Dog

Female ₱290.00 ₱349.00 Price Price Range: Price Range:

Diapers: Range: PHP 300 - PHP PHP 500 -
₱131-164 PHP 250 - 500 per diaper PHP 800 per
Male Belly PHP 400 diaper
Wraps: per diaper
₱132-162
Male Diaper
Pants:
₱175- 294

●safe for ● Washable ● Travel ● safe for ● safe for pets ● safe for
pets ●Comfortable easier pets ● Attracts pets
● washable fit ●Breathable ● Appeals environmentally ● Attracts
● effective ● Elastic mesh fit to budget- conscious pet affluent pet
● affordable waistband ● Super conscious owners. owners
● absorbent design absorbent pet owners seeking top-
● has ● Fast water ● quality
various sizes absorption Waterproof products..
to ● Strong ● Sticker
match all water barrier adjustment
type of design S-L
dogs ●
Environmen
tally friendly

Pawfect Company

Product Range:
Pet clothing, Accessories, and Pet Supplies
Target Market:
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Pet owners who prioritize style and affordability focus on millennials and young
professionals.

Key Features:
Stylish and fashionable clothing
Accessories for pets
Essential tools for pet grooming needs

Benefits:
Durable and comfortable fabrics for pet comfort
Long-lasting use at accessible prices

Eco pet
Product Range:
Eco-friendly pet food, Biodegradable accessories, and Pet Supplies

Target Market:
* Environmentally conscious pet owners looking for natural and safe pet alternatives.

Key Features:
* Made from recycled or biodegradable materials
* Partnerships with local suppliers and initiatives for environmental conservation

Benefits:
* Pet food and grooming products free from harmful chemicals or additives
* Minimal packaging, recyclable or compostable materials

Fido Fashion

Product Range:
Pet Supplies, fashionable accessories, and customized pet tags and collar

Target Market:
* Fashion-forward pet owners with High-income, mostly pet influencers and celebrities
looking for unique and stylish outfits.

* Luxurious fabrics and craftsmanship for pet comfort

* Products designed to stand out on platforms like Instagram, catering to pet influencers and
fashion enthusiasts.
Benefits:
* Durable and comfortable fabrics for pet comfort
* Offering trendy products at accessible prices to a wide range of customers
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Chong Chong Store

Chong Chong Store established its presence on Shopee in 2022, offering 164 products
catering to pet owners' needs, including supplies, clothing, toys, treats, and grooming
products. Renowned for its quality and reliability, the store has garnered an impressive
reputation on the online market, boasting an overall performance rating of 4.7 stars. With a
substantial following of 14 thousand loyal customers, Chong Chong Store continues to thrive
as a trusted destination for pet-related essentials and accessories (Chong Chong Store,
n.d.).

Pet Express

Pet Express is the destination for pet owners, offering a wide range of products for dogs and
cats from local and international sources. They have everything from food and treats to
grooming tools and toys, taking care of all aspects of pet care. They are expanding their
business, offering modern salons and providing high-quality medical care at their clinic and
pharmacy with licensed veterinarians. Additionally, Pet Express provides pet boarding
services during mall hours for convenience. They are known for their fun events like the
Doggie Run, Doggie Pawlympics, Dog & Cat Expo, and Petrifying Trail, where they engage
with the pet community and reinforce their position as a leader in the industry (Pet Express,
n.d.).
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Pawfect Pals

Pawfect Pals Philippines is a market leader in reusable dog diapers, providing low
prices, reliability, and environmental responsibility in the pet care industry.
Established in 2012, they offer beneficial to the environment options to disposable
diapers that are produced using materials that are produced locally. Pawfect Pals,
with its wide range of sizes and designs, seeks to make pet care more accessible
whereas minimizing the negative environmental effects (Pawfectpals, 2024).

EcoPet Diapers

EcoPet Diapers is dedicated to supplying environmentally conscious products to pet

owners looking for long-term substitutes instead of conventional disposable diapers.
EcoPet Diapers, founded in 2014, specializes in creating reusable dog diapers that
are specifically designed for the tropical climate of the Philippines. Our diapers are
made of breathable, recyclable fabrics that prioritize your pet's comfort and well-
being. EcoPet Diapers, with a focus on reliability and performance, gives pet owners
peace of mind that their products help minimize garbage while offering the most
effective attainable care for their furry friends (EcoPets Ph, n.d.)..

FidoFashions PH

FidoFashions PH, founded in 2018, has been an outstanding supplier of recyclable

dog diapers with elegant and long-lasting options. They are made of materials of the
highest quality, ensuring better convenience, efficiency, and durability. FidoFashions
PH redefines pet care with fashionable styles and excellent production, making sure
pet owners receive the best (FidoFashion, n.d.).

Market Research
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Business Administration Department

Demographic Geographic Psychographic Behavioral

The target Philippines Dog owners who Dog owners who

demographic could prioritize the comfort regularly purchase
include dog owners and well- being of pet care products,
of 18 years old and their pets, value are willing to invest
above and all sustainable and eco- in durable and
genders who have friendly products, reusable items, and
dogs that require and are willing to seek convenience
diapering due to invest in high-quality and ease of use in
age, illness. pet care products. managing their dogs
hygiene needs.

Demographic:

-Philippines is home to over 13 million people, many of whom adore their pet dogs, making
it a great place for businesses selling pet products. With most residents being around 24
years old, there's a lot of interest in new ideas, especially when it comes to taking care of
pets. And as more people in the city are getting better off financially, they're willing to spend
on higher-quality stuff like reusable dog diapers. These diapers aren't just practical—they
also show that pet owners care about the environment. So, as Metro Manila keeps growing,
there's a big opportunity for reusable dog diapers to become a popular choice among pet
owners who want the best for their furry friends.

Geographic:

-Philippines is densely populated and frequently lacks access to large outdoor spaces,
which is driving up demand for indoor pet care products like reusable dog diapers. In
addition, pet owners have additional obstacles due to the region's tropical environment,
which is marked by high humidity and frequent rainfall throughout the year. This increases
the possibility of bladder disorders in pets and emphasizes the need for absorbent and odor-
controlling dog diapers. The inconvenience of visiting physical pet stores is made worse by
the city's known traffic jams and parking shortages, which has led to an increase in online
sales and delivery services that target the growing pet owner market and provide easy
access to necessities like reusable dog diapers.

Psychographic:
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-Filipinos who value their pets' health are prepared to spend more on high-end comfort
items. Reusable diapers are one of the practical and environmentally friendly products that
are in high demand due to the growing trend of treating pets like family members. Pet
owners who belong to the millennial and Gen Z generations are more likely to favor
sustainable solutions over disposable ones, which means there's a big market for companies
that match these beliefs.

Behavioral:

-Businesses in the pet care market must emphasize developing a strong online presence
and effective delivery capabilities, as there is an increasing trend of pet owners resorting to
online channels for pet care solutions and purchases through e-commerce platforms. Due to
work schedules and traffic in cities, many pet owners have limited time and mobility, which is
driving demand for quick delivery solutions. Reusable dog diapers are an alluring option for
properly meeting the needs of their pets since pet owners are also notably receptive to
cutting-edge pet solutions that solve frequent problems like incontinence and odor
management.

CHAPTER 3: OPERATIONS AND PRODUCTION STUDY

Key Business Operations

Key Suppliers- Our main supplier is Boston Textile Trading, A textile company that is
located in Tutuban Center, Recto, Tondo Manila. They have been with our company
since the start. They have always provided quality goods that are durable to make a
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product that is up to our standards. We also have a backup supplier named Natty
Fashion Unlimited, They are located in Tutuban, BC11 stall and A-25 at Dragon 8
Mall. They are also a reliable source of quality goods when we need them in a rush.

Labor- We employ top-notch local sewers to ensure the quality of every diaper that
we produce. Our employees were trained to give their maximum effort within the
code of ethics and practices of our company. We provide them with the tools needed
for them to show their skill in the task that was given to them.

Equipment - Furrfect Companions is equipped with well-maintained sewing

machines that are fast and reliable. We here at Furrfect have invested in the
equipment that will produce the product that we envisioned.

Legal- Furrfect will conduct business in accordance with all applicable local, and
government laws, including but not restricted to those governing labor, taxation,
business registration, and environmental restrictions. In compliance with Republic of
the Philippines laws and regulations, Furrfect will also register as a corporation. We
are dedicated to operating with the utmost honesty, transparency, and ethical
standards. In all commercial dealings, employees are expected to uphold the values
of honesty, fairness, and respect. Any changes to laws, rules, or business practices
may require updating or amending this legal code. It is imperative to promptly notify
both employees and stakeholders of any adjustments.

Process- In order to guarantee local regulations are followed and to establish

Furrfect's legal presence in the Philippines, a number of legal procedures must be
taken. Articles of incorporation and other required paperwork must be filed, together
with registration fees, to start the process of registering the business with the
Securities and Exchange Commission (SEC). A Certificate of Incorporation is issued
by the SEC upon approval. Subsequently, authorization for business operations in
the designated region needs to be secured from the Barangay, which entails
presenting paperwork to the local Barangay Hall, such as evidence of SEC
registration. The local mayor's office must then issue the corporation with a business
permit. This calls for the submission of required paperwork, including the barangay
clearance and certificate of incorporation, as well as the payment of applicable fees.
Following the acquisition of the business permit, the organization must register for
taxes with the Bureau of Internal Revenue (BIR), obtaining a Tax Identification
Number (TIN), and meeting tax filing requirements. Furrfect's final step in becoming
an employer is to register, which entails getting an Employer Registration Number
(ERN) from the Social Security System (SSS) and enrolling workers in health
insurance through PhilHealth, social security, and housing and provident benefits
through the Home Development Mutual Fund (Pag-IBIG Fund). This thorough legal
procedure guarantees Furrfect's correct registration and adherence to all legal and
regulatory requirements, providing a strong basis for its business activities in the
Philippines.
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Product Concept

Furrfect Companions' reusable dog diapers offer a diapering pet care solution
focusing on comfortability, convenience, and ease of use while providing health
benefits and environmental sustainability. Unlike traditional disposable pet diapers
on the market, our innovative product concept eliminates the need for constant
repurchasing and contributes to reducing waste. Each reusable diaper is designed to
provide maximum comfort and functionality for dogs and their owners, offering a
hassle-free solution to managing pet hygiene.

This innovation draws inspiration from the popularity of reusable diapers for babies.
With dogs becoming integral members of our families, there is a growing demand for
safe and comfortable reusable diapers tailored to their needs. Furrfect Companions
will offer three products: a reusable belly wrap for male dogs, a reusable diaper for
female dogs, and diaper pants. The materials used for the product are safe, studied
for pet dogs, and guaranteed to be cost-effective and environmentally friendly,
making them ideal for multi-use.

Our range of reusable pet diapers accommodates dogs of all sizes, from extra-small
to extra-large breeds. These diapers are designed to assist pet owners in potty
training their furry companions while prioritizing reducing their environmental impact.
With easy-to-use designs and adjustable features, our diapers ensure a custom fit
for pets of all sizes, promoting comfort and freedom of movement. We prioritize pets'
well-being by utilizing safe and durable materials while guaranteeing long-term cost-
effectiveness for owners.

In line with our commitment to sustainability, Furrfect Companions' reusable pet

diapers are crafted with eco-friendly materials. This conscious choice avoids using
single-use alternatives, thereby reducing environmental waste. By choosing reusable
options, pet owners play a part in initiating change by supporting local sewers and
promoting locally sourced products. Purchasing reusable pet diapers signifies a
dedication to sustainable living and a tangible investment in the well-being of both
pets and the environment.

By producing locally crafted high-end products, we strive to offer a practical and

sustainable solution to pet hygiene. We aim to empower pet owners to deliver
optimal care for their beloved companions while fostering a positive environmental
impact and supporting local communities.
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Benefits and Features

1. Benefits

1.1 Benefits for the Dogs:

● Eco-friendly: This product is eco-friendly in that it minimizes waste, conserves

resources, and promotes sustainability by providing a long-lasting alternative to
disposable diapers.

● Comfort: Soft cotton fabric reduces the irritation that dogs feel with a traditional
disposable diaper.

● Adjustable: The garter and velcro straps provide a secure or snug fit making the
diaper remain in place without being too tight or too loose.

● Leakproof: Furrfect diaper uses PUL fabric that prevents leakage and keeps the
dog dry. This also benefits dogs that have health issues or are in heat.

1.2 Benefits for the Owners:

● Cost Effectiveness: Washable diapers may be more cost-effective in the long term
than purchasing disposable diapers on a regular basis.

● Durable: This type of diaper is more likely to last than traditional disposable
diapers.

2. Features

● Washable: Washable diapers provide a reusable and comfortable solution,

reducing irritation from the constant use of disposable diapers.

● Size options: Furrfect company chooses to offer a wide variety of sizes of diapers
for different breeds of dogs.

● Adjustable velcro strap: Instead of using adhesive tape or low quality fasteners, the
velcro strap has a stronger hold even if it is washed many times.

● Tail hole: This hole allows the dog to move their tail without feeling uncomfortable.
It also helps to avoid leakage and helps to secure the diaper in place.
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● Stretchable: Stretchable garter helps to make a snug fit around the dog's body.

Specification

Furrfect Companions take great pride in reusable dog diapers' quality and attention
to detail. Each diaper consists of cotton fabric, an insert pad of an absorbent layer of
microfiber fabric, and a waterproof layer of PUL fabric. Adding a stylish cotton fabric
on the outer layer, velcro tape for easy adjusting, and a garter to secure all sides
ensures the diaper will not leak and fits perfectly. The durable composition of the
diaper allows for extended use, and the product can accommodate female dog
breeds from extra small to extra large, while small to extra large for male dog breeds.
The versatility of the design allows for multiple uses, as the diaper can function as an
insert or undies if disposable pads are available. Furrfect Companions prioritizes
pets' comfort, and even the color selection is chosen with dogs' color vision in mind,
featuring blue, yellow, and pink. The eco-friendly and budget-friendly nature of the
product is also reflected in its ability to be hand or machine-washed, making it a
practical and sustainable option for pet owners.

Attributes

1. Product Characteristics

1.1 Sizes

Furrfect Companions has meticulously designed reusable male dog belly wraps and
reusable female dog diapers, considering the unique needs of various breeds and
sizes of dogs. The reusable male dog belly wraps are available in sizes small,
medium, large, and extra-large, while the reusable female dog diapers come in
extra-small, small, medium, large, and extra-large sizes. Furrfect Companions offer
this variety of sizes to ensure a comfortable fit for all dogs, prioritizing functionality
and comfort in every aspect of the product.

1.2 Weight

Furrfect Companions paid close attention to detail when designing the products. The
reusable male dog belly wraps and reusable female dog diapers are made from
lightweight materials, allowing dogs of any size to move comfortably. The deliberate
selection of materials, including cotton, microfiber, and PUL (polyurethane laminate),
is aimed at keeping the products durable yet lightweight for maximum comfort. This
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thoughtful combination is not just about practicality, it is also focused on ensuring the
safety and comfort of our dogs.

1.3 Textures

Furrfect Companions' reusable male dog belly wraps and reusable female dog
diapers both incorporate cotton as the material used in making the product. Cotton is
used to ensure that the product has a soft and breathable texture against the dog's
skin. Cotton is known for its natural and gentle feel, promoting comfort and
minimizing irritation, making it an ideal choice for direct contact with sensitive areas.
Additionally, the meticulous selection of microfiber as part of the product serves not
only as absorbency but also adds a comfortable layer or plush texture, providing a
better experience for dogs.

2. Value Creation

2.1 Color and Style Variations

Furrfect Companions offers three color variations: blue, yellow, and pink for both
reusable male dog belly wraps and reusable female dog diapers. Additionally, there
is an extensive selection of printed patterns, allowing customers to choose styles
that match their pet's personality or suit their personal preferences. The variety in
colors and printed patterns adds a personal touch, enhancing the overall customer
experience. The printed patterns are based on seasons and holidays, giving
customers the option to collect them based on their preferences.
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2.2 Innovation in Design

Furrfect Companions' reusable male dog belly wraps and female dog diapers
incorporate innovative design elements. For male dogs, the belly wrap and diaper
are combined as one, wherein both products have connectors made out of extra
fabric and velcro tape. The product is called diaper pants. This makes it easy to
attach the two products together, eliminating the need to worry about the urination
and defecation of dogs at the same time. This innovation aims to enhance
functionality, making the diaper user-friendly and efficient for pet owners.
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3. Technology–Product Attributes
3.1 Catalogs and Manuals

Furrfect Companions' products include detailed catalogs and manuals. These guides
give you clear instructions on how to use the products (including step-by-step
procedures), proper care, washing tips, and the benefits of using the products. The
catalogs and manuals are designed to help customers better understand the
technological aspects behind the products.

3.2 Visual Effectiveness

Furrfect Companions utilizes technology to incorporate visual aids in catalogs and

online platforms, including Facebook, Instagram, Shopee, and Lazada. This enables
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effective showcasing of product features, highlighting the innovation and quality of

reusable dog diapers through high-quality images and detailed graphics.

Production Requirements and Processes

The raw materials to be used are three different types of fabric. Firstly,
microfiber fabric is essential for absorbency and rapid drying. Second, two different
types of cotton fabric, a plain cotton for the inner layer and a printed cotton for the
outer layer, providing softness and washability. Lastly, PUL fabric, it is a waterproof
and breathable material for the inner layer, ensuring comfort and functionality. Other
materials to be used are velcro tape for the adjustable fastening tool for easy
attachment and removal. Garter that will provide elasticity for a snug fit and leak
prevention. A high-quality and durable thread for secure sewing. Lastly, brand labels
for branding and product information.

The main source of raw materials of Furrfect Companions is Boston Textile

Trading, located in Tutuban Center, Recto, Tondo Manila. The main supplier
provides all the raw materials needed to make the reusable dog diapers. But just in
case the primary supplier cannot provide some of the materials, Furrfect
Companions also work with other suppliers namely A-25 at Dragon 8 Mall, Natty
Fashion Unlimited, and BC11 at 999 Mall. This way, Furrfect Companions can make
sure to always have the materials needed to keep making reusable dog diapers
without any problems.

The costs of raw materials vary per item, with prices of 25 pesos for threads,
150 pesos per roll of garter, 200 pesos per roll of velcro tape, 2,970 pesos for 990
pieces of brand labels. For the fabrics, the prices are 2,500 pesos per roll of
microfiber fabric, 5,000 pesos per roll of plain cotton fabric, 5,500 pesos per roll of
printed cotton fabric, and 6,500 pesos per roll of PUL fabric. Furrfect Companions
employs three workers and two contractual laborers for production and quality
control activities. The total labor cost per day is 1,800 pesos for workers and 600
pesos for contractual laborers. Additional costs include office rental that costs 4,000
pesos per month, electricity that costs 3,000 per month, water fees that costs 250
pesos per month, and investments in equipment such as sewing machines that costs
9,000 pesos, tables that costs 5,000 pesos, chairs that costs 3,000 pesos, cabinet
drawers that costs 8,500 pesos, and paper packaging that costs 3,500 pesos

Furrfect Companions offers a variety of sizes from extra small to extra large
and caters both male and female dogs. In this case, the approximate reusable
diapers produced will vary.
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Reusable Male Belly Wrap Diaper

Small Approximately thirteen (13) pieces
Medium Approximately nine (9) pieces
Large Approximately seven (7) pieces
Extra Large Approximately five (5) pieces

Reusable Female Diaper

Extra Small Approximately ten (10) pieces
Small Approximately eight (8) pieces
Medium Approximately six (6) pieces
Large Approximately five (5) pieces
Extra Large Approximately four (4) pieces

Reusable Male Diaper Pants

Small Approximately three (3) pieces
Medium Approximately two (2) pieces
Large Approximately two (2) pieces
Extra Large Approximately one (1) piece

Furrfect Companions emphasizes the importance of service support in

maintaining customer satisfaction and product quality. This support includes quality
control measures to ensure that each diaper meets the company's standards for
comfort, durability, and functionality. Additionally, the company provides customer
service assistance to address any inquiries, concerns, or issues regarding the
products, ensuring a positive experience for pet owners.
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Packaging

Furrfect Companion takes pride in our commitment to sustainability, and one

way we demonstrate this is through our choice of packaging materials. We've
carefully selected kraft brown paper to individually wrap each of our diapers,
ensuring that not only do they arrive to our consumers in pristine condition but also in
an environmentally friendly manner. In addition to the kraft brown paper, we will be
using a natural textured twine string to secure the packaging without using tapes or
other plastic materials. By choosing these, we're not only reducing our reliance on
single-use plastics but also contributing to the circular economy by utilizing materials
that are easily recyclable and can be repurposed into new products.

Our decision to utilize these packaging materials extends beyond mere

functionality; it's a reflection of our values as a company. We recognize the
importance of minimizing waste and pollution in today's world, and by embracing
sustainable packaging solutions, we're not only reducing our environmental footprint
but also empowering consumers to make eco-conscious choices.

Moreover, by adopting this approach, we're actively contributing to a more

sustainable future for generations to come. By encouraging the reuse and recycling
of our packaging materials, we're creating a closed-loop system that minimizes the
need for virgin resources and reduces the overall impact on the planet.
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Figure 3.2 Furrfect Companion’s Packaging

Quality Control and Safety Measures

Ingredient Sourcing and Verification

● Furrfect Companions will make sure to source all of its raw materials from
credible and certified suppliers

Supplier Audits

● Furrfect Companions will conduct routine audits and inspections of material

suppliers to make sure quality standards are being followed

Production Facility Standards

● Sanitary permit and safety standards will be implemented and maintained by

Furrfect Companions based on the standards that were set by local
authorities.

Good Manufacturing Practices (GMP):

● Acquiring GMP certification.

● GMP guidelines for processing and packaging will be performed for each
product made.
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Quality Assurance Team:

● Assign a specialized team for quality assurance who will be in charge of

monitoring and upholding quality standards.

Product Packaging and Labeling:

● Furrfect Companions will provide packaging that follows GMP, is sustainable,

and provides safety for the products.
● Furrfect Companions will provide precise and accurate labeling that includes
details about the ingredients/materials, usage instructions, and size
guidelines.

Storage and Handling:

● Quality storage facility and condition will be established to maintain the quality
of the products

Employee Training:

● Large scope covering all the processes including quality control procedures,
safety protocols, and hygiene practices will be conducted through training

Sanitation and Cleaning Protocols:

● Create strict cleaning plans and procedures for the maintenance of the
production facility to maintain hygienic environment

Customer Feedback and Complaint Handling:

● Furrfect Companions will create a system for Shopee, Lazada, Facebook

Marketplace, and other feedback and complaints to make sure they will be
addressed correctly.

Environmental Considerations:

● Creating and following sustainable practices to minimize the negative impact

on our environment.

Emergency Response Plan:

● Create an emergency plan to address situations like production error,

accidents, and natural disasters.
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CHAPTER 4: MANAGEMENT STUDY

Business Model
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Channel

Facebook

Tiktok

Instagram

Shopee

Youtube

Key Activities

Production

Distribution

Marketing and branding

Customer Education

Community engagement

Customer relationship

Responsive communication

Customers assistance

Loyalty rewards

Feedbacks and survey

Customer segments

Middle-class pet owners aged 18 and above

Eco-conscious Consumers

Pet stores and Wholesalers

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Value Proposition

Practicality

Convenience

Pet well-being

Sustainability

Support Local sewers

Pet Centers and Rescues

Revenue Streams

Product Sales

Key Resource

Supplier

Tailor

Labor Force (Employees)

Raw Materials

Equipment

Cost Structure

Material cost: Raw materials

Manufacturing cost: Labor, Machinery, Equipment

Distribution cost: Shipping of raw materials and finished products, Warehousing,

Packaging

Fixed cost: Rent, Utilities, Salaries

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Key Partner

Local Sewers

Pet Centers and Rescues

Wholesalers and Pet Stores

Veterinarians

Boston Suppliers

Key Partner

Furrfect Companions key partners ensure its mission of providing practical and
sustainable solutions for pet care. The company's first primary partner is the local
sewers, which contribute to manufacturing, dedicating their expertise and
craftsmanship to producing our high-quality reusable pet diapers. Second,
partnerships with pet centers and rescues enable us to support the needs of adopted
dogs and promote responsible pet ownership. Third, wholesalers and pet stores are
vital distribution channels for our company, making our products accessible to pet
owners nationwide. Fourth, collaboration with veterinarians ensures our product
diapers meet the highest pet health and comfort standards. Finally, our partnerships
with Boston suppliers help us source quality materials, further enhancing the
reliability and sustainability of our products. Together, these key partners form the
backbone of Furrfect Companions' efforts to empower pet owners and improve the
well-being of their furry companions.

Key Activities

Furrfect Companions engages in a range of key activities to ensure the success of

its mission of providing practical and sustainable pet care solutions. These activities
encompass production, distribution, marketing and branding, customer education,
and community engagement. Production involves designing and manufacturing high-
quality reusable pet diapers, utilizing eco-friendly materials, and collaborating with
local sewers to ensure craftsmanship and sustainability. Since Furrfect Companions
is a start-up company, we will maximize distribution channels to make products
readily accessible to pet owners, encompassing online platforms, pet stores, and
partnerships with wholesalers. We will heavily rely on social media and advertising
channels to communicate our values of convenience, sustainability, and pet well-
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being to our target audience. Customer education is vital in Furrfect Companions'

strategy, offering resources and support to inform pet owners about the benefits of
reusable pet diapers and proper usage.

Key Resources

Furrfect Companions key resources are Boston suppliers, local sewers, and the
labor force. Boston suppliers are central to our production process and provide the
essential raw materials, specifically fabrics, necessary for crafting our premium
reusable dog diapers. These materials form the foundation of our product's durability,
comfort, and sustainability. Our local sewers play a pivotal role in bringing our vision
to life. With their expertise and attention to detail, they meticulously sew and
assemble each diaper, ensuring that every product meets our strict quality
standards.

Additionally, our dedicated labor force serves as the backbone of our company,
undertaking various responsibilities to support our operations. Beyond overseeing
quality control to maintain the excellence of our products, our skilled employees
handle crucial tasks such as marketing, promotions, sales, customer inquiries, and
design initiatives. Their contributions are vital to the success and growth of Furrfect
Companions. Equipment is one of the primary components of our production
process. The quality of the equipment used directly influences the quality of our
finished products and determines the consistency and speed of our manufacturing
operations.

Value Proposition

Furrfect Companions' value proposition is delivering practical, convenient, and

sustainable solutions, prioritizing pet well-being and community support. The
company ensures practicality, as we provide pet owners with reusable dog diapers
that are easy to use, maintain, and adjust, offering a hassle-free solution to pet
hygiene. Moreover, convenience is a key proponent of our value proposition, as our
reusable diapers facilitate the potty training process and offer pet owners a cost-
effective alternative to disposable diapers. Furrfect Companions' top priority is pet
well-being, as we prioritize the comfort and health of pets in every aspect of our
product design. Our diapers are crafted from high-quality, breathable materials,
ensuring maximum comfort and freedom of movement for pets of all sizes.

Additionally, our commitment to sustainability extends beyond the product to support

local sewers, pet centers, and rescues. By partnering with local sewers, we ensure
exceptional craftsmanship and contribute to the livelihoods of sewers in our chosen
community. Furthermore, our collaboration with pet centers and rescues enables us
to support pet donation efforts and promote responsible pet ownership.

Customer relationship
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Furrfect Companions prioritizes promoting strong and responsive relationships with

our customers through personalized communication and dedicated assistance. We
ensure immediate and attentive responses to customer inquiries and concerns,
providing expert guidance and support. Our commitment to customer satisfaction is
further presented through loyalty rewards programs, where we express appreciation
for our customers' continued support. Additionally, we actively seek and value
customer feedback through surveys and other channels, allowing us to improve our
products and services based on their needs. By maintaining open communication,
offering valuable assistance, rewarding loyalty, and incorporating customer
feedback, we strive to build lasting relationships built on trust and mutual respect.

Channel

Furrfect Companions are engaging with various channels to reach pet owners. Our
presence on social media platforms such as Facebook, Instagram, TikTok, and
YouTube allows us to showcase our products, share educational content, and
connect with our audience through visually compelling and engaging posts and
videos. These platforms enable us to foster community, share content, and interact
with customers, building trust and loyalty. Additionally, our partnership with e-
commerce platforms like Shopee and TikTok provides customers with a convenient
and accessible way to purchase our products online, enhancing our reach and
accessibility to pet owners nationwide. Through these channels, Furrfect
Companions extends its brand visibility, drives sales, and reinforces its commitment
to providing practical, sustainable, high-quality pet care solutions.

Customer segments

Furrfect Companions targets diverse customer segments, including middle-class pet

owners aged 18 and above and eco-conscious consumers. Our reusable pet diapers
cater to the practical needs of middle-class pet owners who seek cost-effective and
sustainable solutions for their dog hygiene. Additionally, we appeal to eco-conscious
consumers who prioritize environmental sustainability and are drawn to our eco-
friendly approach. Furthermore, we collaborate with pet stores and wholesalers to
make our products easily accessible to a broader audience, ensuring that pet owners
have convenient access to our innovative pet care solutions through trusted retail
channels.

Cost Structure

Furrfect Companions’ cost structure will center on material cost, manufacturing cost,
direct labor cost, distribution cost, and fixed cost, which are the essential things that
will make a business operate smoothly. The abovementioned cost structure
summarizes all the costs related to creating, promoting, and distributing the product.
Material cost refers to the expenses for materials for the production and packaging of
the product. Manufacturing costs cover labor, machinery, and utilities required for
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production. Distribution costs cover expenses related to packaging materials,

shipping, and warehousing. Fixed cost provides the expenses on rent and utilities.
Effective financial planning and sustainable business growth require a deep and
extensive understanding of the cost structure.

Revenue Streams

The only source of income that we will have for Furrfect Companions will be from
product sales only. Furrfect Companions will make its money by selling our product,
Reusable Dog Diapers, and our revenue will be based on the initial price of our
product and the volume of sales for our product. Long-term success and revenue
maximization depend on efficient marketing, sales, and customer service tactics to
encourage recurring business and cultivate brand loyalty. Achieving success in this
competitive market requires strategic planning, continuous innovation, and a keen
focus on meeting the needs of both pets and their owners.

Organizational Structure

Management and Personnel

Chief Executive Officer (CEO)

The Chief Executive Officer’s (CEO) responsibility is setting the general direction and
strategy of the business alongside with the board of directors and other senior executives.
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This entails establishing long-term objectives, choosing important priorities, and identifying
development prospects. The CEO has a broad and challenging role that necessitates
strategic thinking, excellent leadership abilities, and the capacity to encourage and inspire
others to pursue the goals and mission of the organization.

Duties and Responsibility

● Oversees other senior executives and department heads, offering direction,
leadership, and assistance to guarantee that the goals of the organization are
fulfilled.
● Serves as the company's main point of contact with outside parties, such as partners,
investors, consumers, authorities, and the general public.
● Collaborates closely with the board of directors to guarantee that the business
follows strict corporate governance guidelines and complies with all relevant laws
and regulations.
● Evaluates possible hazards to the business's operations, finances, and reputation
and creates plans to successfully reduce these risks.
● Performs a major part in speaking with staff members, clients, investors, and other
stakeholders via a variety of platforms, such as news releases, speeches,
presentations, and social media.

Chief Operations Officer (COO)

Commonly the second-highest ranking executive in a corporation, the Chief
Operations Officer (COO) is in charge of managing daily operations and carrying out
strategic objectives. Ensuring the seamless and effective execution of the company's
operations falls under the responsibility of the COO. This entails managing a number of
divisions, including quality control, supply chain, manufacturing, and production. They also
integrate the company's strategic vision into workable plans and initiatives, collaborating
closely with the CEO and other senior executives. To accomplish the aims and objectives of
the organization, they create and put into practice operational strategies. All things
considered, the COO is essential to advancing operational excellence, carrying out the
strategic vision of the company, and making sure the enterprise meets its goals for growth
and efficiency.

Duties and Responsibility

● Explores ways to cut expenses, increase productivity, and simplify
procedures across all departments for the company. This includes
reevaluating workflows, reorganizing departments, or introducing new
technologies.
● Accountable for assigning funds, personnel, and equipment to different
projects and activities in accordance with operational requirements and
strategic considerations.
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● Keeps an eye on operational metrics and key performance indicators (KPIs)

to evaluate departmental performance and pinpoint areas in need of
development.
● Establish quality control methods, carry out audits, and put quality assurance
procedures into place to make sure that legal requirements and consumer
expectations are met.
● Cooperates with department heads and other executives to provide
consistency among various organizational functions. This includes
cooperation and communication to accomplish shared aims and objectives.

Chief Financial Officer (CFO)

Overseeing a company's financial operations is the responsibility of a senior
executive known as the Chief Financial Officer (CFO). They guarantee timely and accurate
financial reporting that complies with legal requirements and accepted accounting practices.
Additionally, they recognize and evaluate the company's financial risks, including credit,
liquidity, and market risks. They also offer the CEO, the board of directors, and senior
executives strategic financial leadership and direction. In general, the CFO is essential to the
management of the business's finances and performance because they offer strategic
advice and insights that promote long-term growth and value creation.

Duties and Responsibility

● Studies financial data to offer insights into the business's performance and financial
forecast.
● Creates financial statements for internal and external stakeholders, such as the cash
flow statement, income statement, and balance sheet.
● Creates suggestions in order to maximize the company's capital allocation choices,
they analyze potential capital investments, calculate the cost of capital.
● Shares information about the company's financial performance, strategy, and
prospects through investor presentations, earnings calls, and other channels.
● Takes part in mergers and acquisitions, strategic planning, and other important
business decisions by ensuring they are in line with the company's financial targets.

Chief Service Officer (CSO)

Overseeing an organization's operations and strategies is the responsibility of a
senior executive known as the Chief Service Officer (CSO). Ensuring that consumers and
clients receive top-notch service is the CSO's obligation. To satisfy changing consumer
demands and market demands, they work hard to develop and invent new services or
enhance current ones. All things considered, the CSO is in charge of promoting a customer-
centric approach to business and encouraging excellence in service delivery throughout the
company. In the end, they contribute to the expansion and success of the company by
playing a crucial part in improving client satisfaction, loyalty, and retention.
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Duties and Responsibilities

● Assigns benchmarks, metrics, and standards for service quality to monitor progress
and evaluate performance.
● Works in conjunction with different departments to create cutting-edge innovations,
services, and improvements that set the company apart from competitors.
● Manages workshops, training courses, and skill-building projects to enable staff
members to provide exceptional customer service.
● Creates plans and guidelines, such as complaint management guidelines, escalation
procedures, and compensation schedules, for managing service recovery and
resolution efficiently.

Chief Marketing Officer (CMO) / Marketing Director

The function of the Chief Marketing Officer (CMO) is crucial in determining the brand
identity, market positioning, and overall marketing strategy of a company. In addition to
providing leadership and guidance to the marketing team, they are in charge of creating and
executing complete marketing strategies that are in line with the organization's overall goals
and growth targets. They also cultivate a culture of creativity, innovation, and teamwork
within the marketing department. All things considered, the CMO is a key player in driving
the business's expansion and prosperity through successful brand positioning, client
acquisition and retention, and the creation of memorable marketing campaigns that connect
with target markets.

Duties and Responsibilities

● Oversees the marketing communications initiatives across a variety of platforms,
such as social media, content marketing, public relations, and advertising.
● Monitors the creation and management of brands to guarantee their uniqueness,
marketability, and consistency.
● Supervises the execution of digital marketing campaigns, such as online advertising,
email marketing, search engine marketing, and website optimization.
● Identifies opportunities and threats by conducting industry benchmarking,
competitive analysis, and market research.
● Recruits, trains, and guides marketing talent in order to create a high-achieving group
that can lead marketing excellence.

Chief Human Resource Officer (CHRO)

A senior executive in charge of managing all aspects of an organization's human
resources department is known as the chief human resource officer (CHRO). In order to
make sure the company has the proper people in place to meet its strategic objectives, they
implement human resources strategies by evaluating the organization's present and future
workforce needs, identifying gaps in talent, and creating workforce planning activities. In
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general, the CHRO is essential in forming the company's culture, developing, acquiring, and
retaining people, and making sure that HR procedures complement the company's
objectives and core values. They support senior leadership as a strategic partner and add to
the organization's general success and efficacy.

Duties and Responsibilities

● Manages the performance management procedure, which includes establishing
performance objectives, scheduling performance reviews, and giving employees
coaching and feedback.
● Creates hiring plans, finds applicants, holds interviews, and negotiates employment
offers.
● Ensures that newly hired employees have a good onboarding experience and are
provided with the tools and training they need to succeed in their positions.
● Supervises the creation and implementation of benefits and compensation plans
aimed at attracting, retaining, and motivating employees. This covers pay scales,
bonus schemes, health and wellness offerings, retirement schemes, and other
benefits.
● Advocates inclusion, equity, and diversity within the company.

Intellectual Property

Trademark Registration
Brand Name Furrfect Companions
Logo

Patent Registration
Products ● Reusable Male Dog Belly Wrap Diaper
● Reusable Female Dog Diaper
● Reusable Male Dog Diaper Pants

Trade Secret Protection

Company ● Design Techniques
● Manufacturing Processes
● Fabric Formulas

Industrial Design Registration

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Product Design ● Colors

Elements ● Patterns
● Closures
● Adjustability Features

Furrfect Companions is registering these intellectual property rights to ensure

the safety of its business plan, brand, products, and visual designs. Trademark
registration will protect the company’s brand identity and prevent others from using
the same brand name and logo. Patent registration will permit the company to
manufacture and sell the mentioned products. Trade secret protection keeps
important company secrets private so that competitors cannot access or use them.
Industrial design registration will protect the visual appearance of the products from
being copied by others.
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CHAPTER 5: FINANCIAL STUDY

Capital Requirements

Statement of Financial Position

Figure 5.2 Statement of Financial Position

Statement of Comprehensive Income

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Statement of Changes in Equity

Statement of Cash Flows

Financial Ratios and Analysis

Payback Period

NPV

IRR

Profitability Ratios

Liquidity Ratios

Activity Ratios

Solvency Ratios

Break-Even Analysis

CHAPTER 6: SOCIO-ECONOMIC STUDY

Sustainable community

Furrfect Companions is dedicated to producing reusable pet diapers that align

with SDG 1 – No Poverty by making them affordable and cost-effective for pet
owners. Pet owners can save money using reusable diapers by avoiding the
constant purchase of disposable diapers, which can be expensive in the long run.
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This product can help reduce the financial burden on pet owners, particularly those
with multiple dogs, ultimately contributing to economic growth and poverty reduction.

Moreover, Furrfect Companions' operational framework aligns with SDG 8 –

Decent Work and Economic Growth. The company fosters employment opportunities
for numerous workers in Quiapo, hiring tailors regularly in response to demand
fluctuations. As the business expands, constant purchases from suppliers will give
them income. With the online business setup, the company will provide courier riders
work as they deliver products when customers make online purchases. This initiative
to create jobs contributes to SDG 8, promoting increased employment opportunities
for a larger workforce.

Additionally, Furrfect Companions' reusable pet diapers can contribute to

SDG 11 – Sustainable Cities and Communities by reducing the need for disposable
pet diapers; pet owners can lessen their environmental impact and contribute to a
more sustainable future. The production of reusable pet diapers can also help
reduce air and water pollution. Using sustainable materials to produce these diapers
can help reduce the amount of waste in landfills, ultimately reducing pollution and its
adverse effects on communities and the environment.

REFERENCES

Disposable Diapers Pros and Cons (2024). Real Diaper Association.

https://realdiaperassociation.org/disposable/disposable-diapers-pros-and-cons/

Pet Diaper Market – Global Trend and Outlook to 2030 (2023). HTF Market Intelligence.
https://www.htfmarketintelligence.com/report/global-pet-diaper-market
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Fido Fashions. (n.d.). Fido Fashions. https://fidofashions.weebly.com/

Pawfectpals.(2024b, March 22). PawfectPals - where every tail tells a tale.

https://pawfectpals.info/

Buid, G. (2023, February 10). The Philippines: Steadily growing demand in this up- and-coming

market. GlobalPETS. https://globalpetindustry.com/article/philippines-steadily-growing-demand-

and-coming-market

BusinessWorld. (2023, April 16). ‘Fur-baby’ boom: Pets span new generation of parenthood in PHL.

BusinessWorld Online. https://www.bworldonline.com/top-stories/2023/04/17/516947/fur-baby-

boom-pets-span-new-generation-of-parenthood-in-phl/

DZBS Baguio News. (2021, May 2). Pets required to wear diapers in city. Radio Philippines Network.

https://rpnradio.com/pets-required-to-wear-diapers-in-city/

Chong Chong Store. (n.d.). Online Shop. https://shopee.ph/chongchongofficialshop?

fbclid=IwAR24Tfg4KXLxWfncr6Mv6g3eiAywoibJkCnlOVPq2nUBRIMeaD50iJYCZEg&uls_trackid=4vd8

61t401m8&utm_content=LaWxpj6YJdGsDQ1BD4irxJR5YRu&is_from_login=true

Pet Express. (n.d.). About us | Pet Express.

https://www.petexpress.com.ph/pages/about-us

EcoPet Ph. (n.d.). We provide earth-loving products for your pets.

https://www.facebook.com/ecopetph?mibextid=LQQJ4d

Grand View Research. (2021). Pet Industry Market Size, Share & Trends Analysis
Report By Product (Food, Accessories & Toys, Healthcare), By Animal Type (Dog,
Cat), By Region, And Segment Forecasts, 2020 - 2027.

https://www.grandviewresearch.com/industry-analysis/pet-market
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

Pet industry sales in 2020 surpass $100 billion for first time. (2021, April 26).

Supermarket News.

https://www.supermarketnews.com/winning-pet-care/pet-industry-sales-

2020-surpass-100-billion-first-time

By, P. (2023, April 19). Camp Bow Wow Celebrates Record-Breaking Year in

2022. Camp Bow Wow.

https://www.campbowwow.com/franchising/blog/2023/april/camp-bow-

wow-celebrates-record-breaking-year-in-/

Source:
Manila, Philippines Metro Area Population 1950-2024. (n.d.). MacroTrends.

https://www.macrotrends.net/global-metrics/cities/22109/manila/population

https://www.mordorintelligence.com/industry-reports/philippines-pet-food-market/market-size

https://ecommercedb.com/markets/ph/pet-supplies
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

Appendix A

Pets are divided into five size groups based on survey data: extra small, small, medium,
large, and extra large. This allows researchers to examine the size distribution of pets. The
majority of respondents (44.4%) said their pets are medium-sized, with small-sized pets
coming in second at 28.3%. 7.6% of respondents said they had extra-small pets, compared
to 15.9% and 3.8% for large and extra-large pets, respectively. This distribution provides
information about the wide range of sizes that pet owners have.

The poll asks respondents if they frequently use disposable dog diapers, offering a "yes" or
"no" response option. The results show that a sizable majority of respondents (75.6%) now
use disposable diapers for their dogs, demonstrating the product's widespread acceptability
and usage throughout the pet owner community. Conversely, a minority (24.4%) do not use
disposable diapers currently for their dogs, indicating that a smaller subset of dog owners
may have different preferences or approaches.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

According to the poll, 45.1% of participants use disposable diapers for potty training or
house training, demonstrating the common usage of these products for pet care.
Furthermore, 62.7% of pet owners travel with their animals and use disposable diapers,
which is a sensible way to maintain pet cleanliness. The many functions that disposable
diapers play in normal pet care include controlling canines in heat (25%), as well as post-
surgery care (17.5%). A tiny fraction of pet owners (4.1%) do not use disposable diapers,
indicating that there are other options or preferences.

Considering a range of possibilities from everyday to never, the poll asks respondents how
often they use disposable diapers for their dogs. The results show a varied pattern of use,
with occasional use selected by 31.7% of respondents being the most popular frequency.
Closely behind, 22.5% of respondents selected many times per week, suggesting that a
sizable percentage of pet owners often use disposable diapers. On the other hand, 15.6% of
respondents reported everyday usage, indicating a persistent requirement for diapering in
certain families. The fact that a lesser percentage of respondents (16.8%) or 13.3%)
indicated seldom or nonexistent usage highlights the diversity of methods used by pet
owners to manage their pet's cleanliness.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

The poll investigates whether or not respondents use reusable dog diapers, providing a
"yes" or "no" option. Reusable diapers are used by a small majority of respondents (52.7%)
for their dogs, according to the data, suggesting that the pet owner community has accepted
and adopted this alternate form of diapering. On the other hand, a sizable portion of pet
owners (47.3%) do not utilize reusable diapers for their dogs, indicating that they prefer
conventional disposable choices or other approaches. This distribution highlights the variety
of methods used to maintain pet cleanliness and shows the differing preferences of dog
owners with regard to diapering supplies.

The poll asks respondents how long they have been using reusable diapers for their dogs.
The answers range from days to years, and there is also an option for those who do not use
them. The chronology of usage varies, according to the results, with weeks being the most
often chosen timeframe (31.3%) among the respondents. Months come in second with
24.7% of answers, meaning that a significant proportion of consumers have been using
reusable diapers for a medium-term period of time in their pet care regimen. Conversely, a
significant proportion of participants indicated shorter usage durations: days accounted for
19.7% of usage, and years for 18.2%. These data demonstrate that consumers exhibit both
short- and long-term adoption patterns. A lower percentage of participants (6.1%) reported
not using reusable diapers.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

The results of the survey revealed many important factors that influence pet owners' choices
to use reusable diapers for their animals. Remarkably, 32.4 percent of participants
mentioned environmental issues, indicating a diligent pursuit of sustainability within this
group. Money was a major factor in the decision to use reusable diapers, as indicated by the
fact that 40% of participants cited cost savings as a major incentive. Convenience also had a
significant impact; 40% of respondents said that they appreciated how easy and practical
reusable solutions were. However, 37.2% of respondents admitted that they don't use
reusable diapers, which suggests that they have different tastes or use different methods. To
further highlight the significance of pet welfare in decision-making, 29.3% of respondents
stated that their pets' health was a deciding factor. The combined results of these studies
highlight the wide range of variables affecting the changing decisions of pet owners.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

In this survey, 38.4% of respondents to a recent study said they don't use reusable
dog diapers. Of those who do, there was variation in how often they cleaned the
diaper: 23.1% said they did it every day, while 21.1% said they did so every two to
three days. Furthermore, 9.5% of participants reported changing the diaper once a
week, and 7.9% acknowledged changing it less frequently. These findings
demonstrate the variety of procedures and techniques used by pet owners to keep
and manage reusable dog diapers.

Figure A.10 Satisfaction of using reusable dog diapers

Figure A.10 shows that 40.9% of participants were happy with the reusable pet
diapers they now use. On the other hand, 40.2% of respondents said they don't use
reusable pet diapers. Interestingly, 18.9% of participants said they weren't happy with
how well their reusable pet diapers worked. These findings show that pet owners
have differing opinions on the usefulness and use of reusable diapers for their
cherished creatures.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

Figure A.11 Duration of disposable dog diapers to be changed

The survey showed that 33.8% of participants said that a dog's diaper usually lasts
two to four hours before needing to be changed. Meanwhile, 24.4% said that it lasts
for four to six hours. Remarkably, 19.7% of respondents admitted to never used dog
diapers. Furthermore, 12.7% of respondents said they need to change their diapers
less than two hours after using them, and 9.4% said they can only use one diaper
before needing to change it.

The survey data indicates areas where dog diapers may use some improvement. A
noteworthy 32.3% of participants emphasized the importance of for enhanced
leakage prevention, suggesting that existing solutions might not completely handle
this issue. Furthermore, 23.4% of respondents highlighted the significance of
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

enhancing fit and comfort, implying that current designs might not be as cozy for
dogs as expected. 21.7% of respondents pointed to absorbency as a need for
improvement, suggesting that the diaper's capacity to manage moisture may be
strengthened. A need for more cheap solutions is indicated by the 14.5% of
participants who noted cost effectiveness. Lastly, 8.1% of respondents cited
breathability as an area in need of improvement, suggesting that the ventilation
offered by existing diapers may not be sufficient. If these issues are resolved,
manufacturers of dog diapers may see an increase in consumer satisfaction and a
stronger position in the market.

The information gives insight into respondents' expectations for how long dog

diapers will remain effective. In particular, 33.8% of respondents said that dog

diapers usually last for two to four hours, indicating that a sizeable portion of the

market expects these products to provide moderate absorption and coverage across

shorter time frames. Furthermore, 24.4% of respondents stated that their dog's

diapers typically last four to six hours, indicating a preference for longer protection.

It's interesting to note that 19.7% of respondents say they don't use dog diapers,

which suggests they have other methods for keeping their pets clean or that they

don't need them in their specific situation. On the other hand, 12.7% of respondents

state that dog diapers usually don't last more than two hours, indicating discontent

with the absorbency or effectiveness of the solutions on the market. On the other

hand, 12.7% of respondents state that dog diapers usually don't last more than two

hours, indicating dissatisfaction with the absorbency or effectiveness of the

 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

solutions on the market. On the other hand, 9.4% of respondents state that their dog

diapers last more than six hours before needing to be changed, demonstrating their

satisfaction with the robustness and effectiveness of particular brands or types.

These results highlight how different pet owners have different expectations and

needs when it comes to the effectiveness and lifespan of dog diapers.

According to a study on reusable dog diapers, 68.9% of respondents ranked leakage

protection as the most important feature. Fit and comfort come in second at 64.4%
and absorbency at 57.5%, not far behind. Another important factor is cost
effectiveness, which is highly valued by 52.7% of respondents. While not as crucial,
breathableness and environmental friendliness are nevertheless significant; 52.4%
and 40.3% of respondents, respectively, took these aspects into account when
selecting a diaper.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

The information offers an in-depth understanding of disposable diaper spending

patterns and preferences. Remarkably, 39.9% of participants allot their budget
between 50 and 200 pesos, suggesting that a considerable proportion of
respondents place emphasis on price without sacrificing quality. A sizeable portion
of respondents, or 29.1%, said that they would be ready to spend between 200 and
500 pesos on better-quality disposable nappies. Remarkably, 19.3% of participants
do not use disposable diapers, suggesting a preference towards non-disposable
options or worries regarding the environment. A lesser but significant percentage,
6.2% of respondents, said they would feel at ease spending 500 pesos or more,
which may point to a predilection for high-end or specialty disposable diapers. Lastly,
5.6% of respondents choose the cheapest part of the price range, spending between
10 and 50 pesos per month, indicating that this group places a high value on
financial savings. This wide diversity of spending patterns emphasizes how crucial it
is to provide a selection of disposable diaper solutions in order to meet the needs
and preferences of different groups of customers.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department

The data gathered shows that respondents' preferences for the price range of

reusable dog diapers differed. The majority, or 59.9% of those surveyed, desire

affordability within a fair range and are happy spending between 50 and 200 pesos.

9.4% of the population chooses the lower price range of 10 to 50 pesos over other

options, putting cost savings first. On the other hand, only 3.9% are prepared to

spend 500 pesos or more, probably in search of particular features or premium

quality. Remarkably, a sizable percentage of 26.8% is between 200 and 500 pesos,

indicating a readiness to strike a compromise between perceived quality and pricing.

These results emphasize how crucial it is to provide a variety of pricing points in

order to accommodate a wide range of customer preferences and increase market

share in the reusable dog diaper industry.

According to the data, there may be a market for reusable dog diapers, given that

they satisfy the requirements of being affordable and functionally and durable. It

suggests that when contemplating the purchase of such pet care goods, buyers give

equal weight to affordability and quality. Businesses wanting to enter or grow in the

pet care industry may find this information useful in developing products and

marketing plans that cater to the needs and preferences of their target audience.
 FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Business Administration Department