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Lecture 4

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Lecture 4

Uploaded by

nadin jessica
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Technologically

Mediated
Communication
(TMC)
Learning Objectives

Define technologically mediated communication (TMC)

Describe the roles of bandwidth, perceived personal closeness, feedback,


and symbolism in technology-mediated communication

Explain how technology affects message sensitivity, negativity, complexity,


and persuasiveness.

Select appropriate digital channels and apply best practices for a variety of
workplace messages.
What is Technologically
Mediated
Communication (TMC)?

• TMC is communication
transmitted through a
technological channel
rather than through
face-to-face interaction.

• Also known as
computer-mediated
communication (CMC)
TMC and the Communication Model

⦁ TMC = Channel

◦ Synchronous: Directly connected


– telephone, Zoom

◦ Asynchronous: E-mail
Perceived
A FRAMEWORK FOR Bandwidth personal
closeness
USING
TECHNOLOGICALLY
MEDIATED Symbolic
Feedback interactionist
COMMUNICATION perspective
Bandwidth

Bandwidth and
mediated Information jamming.
communication.

Choosing
Between channel
communication
redundancy.
channels.
Information
Processing

Veltsos and Hynes, Managerial Communication: Strategies and Application,


Eighth Edition. © SAGE Publications, 2022.
Bandwidth

Bandwidth and
mediated Information jamming.
communication.

Choosing
Between channel
communication
redundancy.
channels.
Perceived Closeness
• Feeling of closeness.
• Media affects the feeling of
closeness.
• Telecommunications increase
closeness.
• Inverse relationship: technology
and closeness.
Feedback

Mediated
Technology shortening
communication and
the feedback cycle.
feedback.

Problems of reduced Issues that come with


feedback time. multi-tasking.
A Symbolic Interactionist Perspective

Society and Media chosen A study on


symbolic for symbolic channel
interactionism. reasons. choice.
USING THE
FRAMEWORK
TO MAKE
DECISIONS
Message Sensitivity

SENSITIVE MESSAGE CONTENT ALTERNATIVES TO FACE-TO-


AND APPROPRIATE CHANNELS. FACE COMMUNICATION.
Message Negativity

Considerations while
Positive and negative
sending a negative
messages.
message.

Sending negative
Managing negativity of
messages via
messages.
technology.
Message Complexity

Guidelines for sending complex Communicating complex


messages. messages across distance.
Message Persuasiveness

OBJECTIVE OF PERSUASIVE TECHNOLOGY AND


MESSAGES. MESSAGE PERSUASIVENESS.
Communicating with Technology at Work
Email
Electronic
Messaging:
IM and Text
• Advantages of electronic messaging.
• Speed of transmission.
• Message archiving.
• Improved communication efficiency.
• Ease of implementation.
• Disadvantages of electronic messaging.
• Accidentally establishing legally
binding contracts.
• Accidental overtime.
• Lack of security, structure and
formality.
• Distractions that lower productivity.
Videoconferencing

• Advantages of
videoconferencing.

• Allows collaboration.

• Connects
geographically
dispersed teams.

• Inexpensive; allows
many features.
Social Media
• Advantages of using social media.
• Quick interaction with customers.
• Targeted marketing and communication
about products.
• Gathering new ideas.
• Job search and employee recruitment.
• Challenges in using social media.
• Maintaining continuity of voice.
• Protecting the reputation of the
organization.
• Avoiding legal troubles.
• Sharing control of the message
Collaboration • Internal social networks.
• Flattening of hierarchies.
Networks
The
Management
Challenge
Summary
Thank you for listening

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