Solar Energy: Innovative Perception
Solar Energy: Innovative Perception
5 May, 2022
International Journal of Mechanical Engineering
Abstract - Usage of Solar energy has gained high importance in last few years, for reducing environmental
pollution and for conserving limited known source of fossil fuels (coal, petroleum products, natural gas, etc).
Solar energy is the cleaner form of energy which can be converted to electrical energy easily by using Solar
Thermal (ST) or Photovoltaic technologies and holds highest potential in most part of India. There is an
inescapable need to tap this source of energy up to maximum possible extent. Diffusion of Innovation /adoption
of solar energy depend on perception of all stake holders. This paper brings out the factors which are affecting
utilisation of solar energy as replacement to fossil fuels based on innovative perception of all stakeholders. The
aim of the paper is to analyse the theory of Diffusion of Innovation relevant to usage of Solar Energy in Indian
context and bring out factors affecting replacement of conventional source of energy. This may help policy
makers to make suitable changes in the existing Solar Policy and change perception of other stake holders to
enable them to increase rate of solar energy usage and ultimately reduce carbon emissions and conserve fossil
fuel resources.
Keyword – Renewable Energy, Solar Energy, Innovative Perception, Adoption of Innovation, Diffusion of
Innovation (DOI), Consumer Choice, Consumer Behaviour.
INTRODUCTION
Fossil fuels (coal, petroleum, natural gas, etc) and other non-renewable energy sources are limited. Also, carbon
/green house gases emission due to use of fossil fuel is a matter of concern, in view of increased environmental
pollution and global warming up. Pollution in most Indian cities is touching/crossed specified dangerous level
and all metropolitan cities are among the world’s most polluted cities. Also, all known sources of the fossil fuels
will get exhausted soon with the present rate of the consumption.
To overcome these problems, many countries are looking forward to replace these conventional sources of
energy with alternative source of energy which is renewable and cleaner in usage, as a strategy to meet the
increasing needs of consumers. Also, use of renewable energy will help in saving huge foreign currency in India
which is being spent on importing petroleum products. Use of a cleaner alternate source of energy is very critical
for India due to critical state of pollution in its cities.
There are several potential sources of energy that are considered renewable energy initiatives, including solar
power, wind power, and biomass. Biomass refers to all renewable organic materials that are used to generate
fuels from various natural sources such as ethanol, biodiesel, and switch grass products. Among the renewable
energy sources, solar energy and wind energy has very high potential in India which can be converted to
electrical energy (Solar Thermal, Photo Voltaic; ST systems use the available heat energy to warm a liquid that
passes through a pipe system facing the sun, which is in turn passed through a heat exchange and the heat stored
in a thermal store, whereas PV systems convert light energy into electrical current using a charged array), besides
other usage like Space Heating, Water heating, Water pumps, etc.
Uses of solar energy for producing electricity and other uses are increasing with higher rate. But in-adequate
knowledge, higher cost and other factors like aesthetic characteristics are making uses of solar energy
unattractive to consumers.
OBJECTIVES OF STUDY
1. To understand the need for replacing conventional sources of energy with renewable energy.
2. To asses existing Govt of India policy on renewable energy and solar energy.
3. To conduct theoretically assessment of Solar power in India (Study where do India stand in adopting solar
energy and present gap with respect to the potential for usage of solar energy).
4. To identify factors affecting the diffusion of innovation in field of solar energy.
5. To study factors of Innovative practices in Solar Sector.
6. To make recommendations to fill the gap.
DIFFUSION OF INNOVATION
The innovation-decision process (Figure1) follows five phases that adopters will follow when deciding whether
or not to procure an innovation. Firstly, adopters need to be knowledgeable of a product, and then be motivated
to raise their awareness about it. At the ‘awareness’ stage, the adopter is concerned with the attributes of the
innovation, particularly with advantages. The innovation must possess attributes that are perceived as attractive
to adopters, although this level of attraction will vary between individuals as they all vary in their disposition to
adopt the products. The awareness stage in the process is the optimal point at which to gain a full understanding
of the product attributes and thus overcome any risk of post purchase dissonance. At the ‘decision’ stage, an
adopter can choose to either adopt or reject the innovation, although if adopted, use of the innovation can be
later discontinued. The actual implementation of the innovation follows the decision to adopt, after which an
adopter will confirm that the product meets all expectations. (Rogers 1995).
The majority of the lay public is uninformed about the scientific and practical applications of renewable energy
sources (Bang, Ellinger, Hadjimarcou, & Triachal, 2000; Sovacool, 2009), despite the fact these innovations
have a very high significant social impacts. A study was carried out at Michigan State of USA to explore
stakeholder perspectives and to examine different stakeholder responses to alternative energy resources when
the state was developing the infrastructure to adopt several different types of alternative energy sources (Natural
Resources Defence Council, 2014). This study provides how all stakeholders perceived the advantages and
(i) Innovators are those who are on the forefront of the creation and adoption of the innovation and generally
belong to elite social groups.
(ii) Early adopters consist of those who are among the first groups to adopt the innovation and are considered
to have more “local” social status than innovators. Early adopters are often looked to as opinions leaders.
(iii) The early majority consists of those who wait to adopt the innovation until they have had a chance to
observe the early adopters but who adopt the innovation before the “average” individual.
(iv) The late majority adopts the innovation after the “average” individual and tends to take time to carefully
evaluate the innovation before adoption.
(v) Laggards are the last to adopt the innovation and are often considered to be on the outskirts of the social
system. They tend to have fewer resources and are the most sceptical of the innovation.
The adopter category into which each person falls depends largely on the individual’s evaluation of the
innovation with regard to the following five attributes: Relative advantage: Relative advantage refers to the
extent the innovation is perceived to be better than other related options and can be determined by a variety of
factors. The relative advantage may be economic (i.e., innovations that can replace or supplement more
expensive items), or it may be some other advantage, such as relative effectiveness. For example,
(i) If stakeholders perceive that it is more costly to pay for electricity generated by solar energy, they will not
be as likely to support the innovation.
(ii) If stakeholders view elements of renewable energy to be an efficient way to produce clean energy, then
initiatives may have the clear advantage over conventional methods.
(iii) Conversely, if renewable energy is perceived as inefficient or similarly efficient as current strategies, there
would be no clear advantage to adopting the initiative.
(iv) Overall, the higher the relative advantage of the innovation, the more likely it is to be adopted.
2. Compatibility: Compatibility refers to the extent an innovation is consistent with the values, beliefs, needs,
and experiences of the public. The public is more likely to feel comfortable with an innovation that is congruent
with their pre-existing values, beliefs, and needs (Atwell, Schulte, &Westphal, 2009; Aubert & Hamel, 2001;
Foy et al., 2002; Rogers, 2003; Tornatzky& Klein, 1982). For example, if current farming practices and
technology are not compatible with the renewable energy sources, it may be difficult for farmers to adopt the
innovation. Furthermore, if stakeholders do not value clean energy or do not believe that the renewable energy
source is capable of reducing pollution and reliance of fossil fuels, adoption would be less likely to occur.
3. Complexity: Complexity refers to the extent an innovation is easy to understand and use. Innovations that
are difficult to comprehend or use are not as likely to be adopted (Rogers, 2003; Tornatzky& Klein, 1982). For
example, Grilli and Lomas (1994) observed that highly complex resulted in low compliance rates. Given the
complexity of solar energy and its related technologies, stakeholders may not feel comfortable adopting solar
energy innovations.
4. Trialability: Trialability refers to the extent an innovation can be tested before permanent adoption.
Innovations are more likely to be adopted if potential adopters have the ability to test the innovation. The ability
to try the innovation before full-blown adoption reduces uncertainty surrounding the innovation, increasing the
likelihood that individuals will adopt the innovation (Rogers, 2003). For example, Grilli and Lomas (1994)
observed that recommendations that allowed trialability resulted in higher compliance. Trialability at the
individual adoption level is difficult to implement based on the financial costs associated with adoption of
5. Observability: Observability refers to the extent the innovation can be examined before it is adopted.
Observability is primarily concerned with whether or not the results or outcomes of the innovation can be viewed
before a decision to adopt is made. Observing the impact of the innovation can reduce uncertainty and facilitate
adoption (Rogers, 2003). In the context of renewable energy, if stakeholders are able to observe a renewable
energy innovation being used elsewhere, they may be more comfortable in adopting the innovation
These five characteristics are critical in assessing the likelihood of innovation adoption
Based on this vision a National Solar Mission was launched under the brand name “Solar India”.
Solar Renewable Purchase Obligations (RPO)
Among the various renewable energy resources, solar energy potential is the highest in the country. In most
parts of India, clear sunny weather is experienced 250 to 300 days a year. The annual radiation varies from 1600
to 2200 kWh/m2, which is comparable with radiation received in the tropical and sub-tropical regions. The
equivalent energy potential is about 6,000 million GWh of energy per year.
The National Action Plan on Climate Change also points out: “India is a tropical country, where sunshine is
available for longer hours per day and in great intensity. Solar energy, therefore, has great potential as future
energy source. It also has the advantage of permitting the decentralized distribution of energy, thereby
empowering people at the grassroots level”.
With the objective to establish India as a global leader in solar energy, by creating the policy conditions for its
diffusion across the country as quickly as possible Government of India launched National Solar Mission.
The National Tariff Policy was amended in January 2011 to prescribe solar-specific RPO be increased from a
minimum of 0.25 per cent in 2012 to 3 per cent by 2022. CERC and SERCs have issued various regulations
including solar RPOs, REC framework, tariff, grid connectivity, forecasting etc. for promoting solar energy.
Many States have come up with up their own Solar Policy.
In view of the ongoing efforts of Central and State Governments and various agencies for promoting solar
energy, Ministry of New and Renewable Energy has undertaken an exercise to track and analyze the issues in
fulfilment of Solar Power Purchase Obligation and implementation of Solar REC framework in India. This
would help various stakeholders to understand the challenges and opportunities in the development of solar
power. It would also include monitoring of Solar RPO Compliance; analyzing key issues related to the
regulatory framework for solar in various states of India.
In the year 2015, the Government of India announced a target for 175 GW cumulative renewable power installed
capacity by the year 2022. A capacity of 62.84 GW has been set up by December 2017 and this constitutes 18
per cent of the total installed capacity. Now India has 6th global position solar power deployment.
Copyrights @Kalahari Journals Vol.7 No.5 (May, 2022)
International Journal of Mechanical Engineering
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Renewable energy has started playing an increasingly important role for augmentation of grid power, providing
energy access, reducing consumption of fossil fuels and helping India pursue its low carbon developmental
pathway. The INDC also commits to reduce India’s GHG emissions intensity per unit GDP by 33 to 35percent
below year 2005 levels by year 2030, and to create an additional carbon sink of 2.5 to 3 billion tonnes of carbon
dioxide through additional tree cover.
National Solar Mission (NSM), launched on 11th January, 2010, had set a target for development and
deployment of 20 GW solar power by the year 2022. The Cabinet in its meeting held on17/6/2015 had approved
revision of target under NSM from 20 GW to100 GW. Using a three-phase approach, the mission’s objective is
to establish India as a global leader in solar energy, by creating the policy conditions for solar technology
diffusion across the country as quickly as possible.
Solar water heaters and rooftop systems have been promoted in certain commercial and residential areas through
regulatory intervention such as mandates under building by-laws and incorporation in the National Building
Code. Off-grid and rooftop solar applications have been promoted through provision of subsidies from the
central government. Research and development is also being encouraged through approvals of R&D projects
and the establishment of Centres of Excellence by the Ministry. These measures led to decline in solar power
prices in India much more than expectations. During the year, one of the major focus area of action was to
address barriers confronting large-scale adoption of solar power, including available land, low-cost finance,
domestic manufacturing capacity, and skilled manpower.
Various policy measures undertaken included guidelines for procurement of solar though tariff based
competitive bidding process, standards for deployment of Solar Photovoltaic systems/ devices, identification of
large government complexes/ buildings for rooftop projects; provision of roof top solar and 10 percent
renewable energy as mandatory under Mission Statement and Guidelines for development of smart cities;
amendments in building bye-laws for mandatory provision of roof top solar for new construction or higher Floor
Area Ratio; infrastructure status for solar projects; raising tax free solar bonds; providing long tenure loans;
incorporating measures in Integrated Power Development Scheme (IPDS) for encouraging distribution
companies for net-metering.
Grid connected Projects: As on 31st December 2017, the total solar power capacity installed is 17052.37 MW.
Based upon availability of land and solar radiation, the potential of solar power in the country has been assessed
to be around 750 GWp. Against potential of 748.98 GWp, 17052.37 is the installed capacity of solar energy.
Scheme for Development of Solar Parks and Ultra Mega Solar Power Projects: The scheme for development
of Solar Parks and Ultra Mega Solar Power Projects was rolled out by Ministry of New & Renewable Energy
in December, 2014. The Scheme has been conceived on the lines of the “Charanka Solar Park” in Gujarat which
is a first-of-its-kind large scale Solar Park in India with contiguous developed land and transmission
connectivity. This scheme envisages supporting the States in setting up solar parks at various locations in the
country with a view to create required infrastructure for setting up of Solar Power Projects. The solar parks will
provide suitable developed land with all clearances, transmission system, water access, road connectivity,
communication network, etc. This scheme facilitates and speeds up installation of grid connected solar power
projects for electricity generation on a large scale. All the States and Union Territories are eligible for benefitting
under the scheme.
Grid Connected Rooftop and Small Power Plants Programme: The Ministry is implementing “Grid Connected
Rooftop and Small Solar Power Plants Programme” which is providing subsidy up to 30% of benchmark cost
for the general category states and upto 70 % of benchmark cost for special category states. About 4200 MW is
being targeted under this scheme (2100 MW with subsidy and 2100 MW without subsidy) by year2019-20. So
Union Budget and Solar Energy. The Union Budget 2018/19 was tabled on February 1, 2018 by the Finance
Minister, Government of India. It has proposed a budget estimate of 4,895.60 crore for renewable energy. Of
this, highest allocation of 2,045 crore has been proposed for achieving a capacity addition of 11 GW solar power.
This translates into a financial support of 18 lakh for 1 MW solar power capacity addition. Emergence of
renewables requires augmentation of grid infrastructure and for implementation of Green Energy Corridor
project 600 crore has been allocated. In the off-grid and decentralized renewables, major allocations are for off-
grid solar (848 crore)
Recent Achievements
1. Kurnool Solar Park in Andhra Pradesh with 1GW capacity was commissioned, this makes the Park the
World’s Largest Solar Park.
3. 250 MW capacity commissioned in Phase –I of Neemuch-Mandsaur Solar Park (500 MW) in Madhya
Pradesh.
5. In order to ensure quality of material/ equipment being used in solar PV projects, MNRE, on 05.09.2017,
has brought out a Quality Control Order titled “Solar Photovoltaics, Systems, Devices and Components
Goods (Requirement for Compulsory Registration) Order 2017”.
7. Concessional loans of around 1375 million US dollars from World Bank (WB), Asian Development Bank
(ADB) and New Development Bank (NDB) have been made available to State Bank of India (SBI), Punjab
National Bank (PNB) and Canara Bank for solar rooftop projects.
8. Under the Suryamitra program, total of 72 nos. of programs with 2208 Suryamitras have been organized
in FY 2017-18(till 31.12.2017).
9. Research and Development continued to remain major focus area. Major programmes were supported in
the area of Solar Photovoltaic, Solar Thermal, fuel cells and wind solar hybrid systems. In solar, high
efficiency crystalline silicon solar cells of 18% efficiency was achieved in lab scale under a project at IIT,
Bombay. Support for developing solar cells using other materials, storage and power electronic system was
provided to R&D/academic institutions. Support for developing solar thermal system and component was
provided for technology development and demonstration for utilizing solar energy for thermal and power
generation applications. One such project, 1MWe Solar Thermal Power Plant with 16 hours thermal storage
has set up at Mount Abu by World Renewable Spiritual Trust (WRST), Mumbai. Research and
Development in hydrogen and fuel cells focused on technology development and demonstration for
hydrogen production and storage for stationary and transport applications. Under National Solar Mission,
the target for setting up solar capacity increased from 20 GW to 100 GW by 2021/22. Target of 10,000
MW, set for 2017/18 which will take the cumulative capacity over 20 GW till March 31, 2018.
11. 35 solar parks of aggregate capacity 20,514 MW have been approved in 21 States.
13. Reduction of customs duty on solar tempered glass or solar tempered (anti-reflective coated) glass for
manufacture of solar cells/panels/modules from 5% to zero.
14. Solar Power capacity addition of 5,525.98 MW in 2017/18.During 2017-18, a total 5602.65 MW capacity
has been added till 31.12.2017. (Table 2)
15. So far, 1.42 lakh solar pumps have been installed in the country as on November 30, 2017 including 1.31
lakh during the last three and half years.
1. There is huge gap between potential and installed capacity of solar energy.
2. Rate of installed capacity, in recent years has increased considerably high, but is far behind the possible
rate. This may be attributed to mainly lake of info to community besides other factors.
An innovative practice to effectively make use of the solar power is with transportation powered by
photovoltaic (PV) energy. railways, auto, buses, planes, cars and even roads can all be powered by solar,
and solar transit is becoming a popular offering in the renewable energy sector.
Electricity has become the preferred form of energy for almost all of our needs, a major emphasis in research
has been on increasing the efficiency of conversion to electricity and reducing the costs. There are two main
methods of converting solar energy to electricity – Photovoltaics (PV) and solar thermal power (commonly
known as CSP, acronym for Concentrating Solar Power).
The present trend in research in PV is focused on using earth abundant materials, since some of the materials in
today’s PV panels, such as, Cadmium, Tellurium, Gallium, indium, selenium etc. are not abundant and also
become hazardous waste at the end of panel life. Silicon, which is still the major material used in solar cells is,
available abundantly on earth. Solar cells using earth abundant materials that are being researched include, Dye
Sensitized Solar Cells (DSSC), polymer solar cells and Perovskite solar cells (PSC). The areas of research in
these cells include improving their efficiency and stability over time.
RECOMMENDATIONS
It is recommended Government policies should target for the following for effective Diffusion of Innovation.
1. To minimise Carbon/ Green House Gases emission reduction (Environmentally sensitive behaviour) .
2. To achieve high energy conversion efficiency.
3. To achieve high energy storage efficiency.
4. Social learning : adequate knowledge to the following:
(a) End users
(b) Technician involved in installation (Adequate manpower with required skill)
(c) Distributor and retailers
(d) Training institutes/trainers
(e) Innovation/research institutes
(f) Manufacturers
(g) Policymakers and media
5. All latest innovations are reached to all stakeholders at the earliest.
6. Latest technology is available to manufacturers.
7. All required facilities are made available to manufacturers.
8. Solar parks are planned in all different regional areas.
CONCLUSION
India may achieve its target of use of solar energy successfully, by following diffusion of Innovation theory.
The theory may help in overcoming the perceptual barrier of all stakeholders, especially end users. It is found
that mainly the gap exists due to inadequate dissemination of information till end users, poor implementation of
policy, and non-availability of skilled manpower for execution of the policy. In view of this, it is important,
Govt of India addresses these issues to ensure target of solar energy is achieved as well as enable her to set
higher target for Solar energy. These steps will help not only in conserving fossil fuel reserve but also in reducing
environment pollution.
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