CENTRAL PHILIPPINES STATE UNIVERSITY

Kabankalan City, Negros Occidental

RESEARCH CONCEPT PROPOSAL TEMPLATE

Proposed Title Research Major Concept SRS FormOutput

Projected 02

Title This study aims to explore and understand the The study aims to provide the catering
I/We,no. 1
Acuña, Accel Joy Barrios, Jury D. Denolong, Danna B., from theservices College of Business
in Victorias City a Training
various factors that influence customer
and Management – Victoriaspreferences
Campuswhen do selecting
hereby catering
submitservices.
to you my/our threeplanproposed
Assessment to develop and improve the
Factors affecting customer
research titles with corresponding major concept
The objective and
is to identify keyprojected output
elements such
quality of catering
as subject for review and
Services for the customer .
preferences in choosing
revisions, if any. quality of food, service efficiency, price, variety,
catering services in and ambiance that significantly impact customer
Victorias City choices. By delving into these aspects, the study
seeks to provide valuable insights for catering
businesses to enhance their services, meet
customer expectations, and ultimately, achieve
customer satisfaction. This research could
potentially contribute to the existing body of
knowledge in the field of hospitality and catering
services, and aid businesses in formulating
effective strategies to attract and retain
customers.
Action Taken by the Program Head: The proposed title is aligned to the research agenda of the
program
The proposed title needs revision. Suggestions:

This study aims to investigate the popular and emerging event

Title no. 2 trends in Victorias City, focusing on the types of events that are
The study aims to advocate for
gaining traction and the elements that make them popular. emerging event trends in Victorias
The study will look at events from the past five years to the present,
Popular and emerging to understand both current trends and how they have evolved over
City through a comprehensive plan
event trends in Victorias time. that includes marketing strategies,
The research will be conducted in Victorias City, a vibrant city
audience engagement, and event
City known for its diverse cultural events. Data will be collected from
various event venues across the city. organization. It also proposes a
The purpose of this study is to understand why certain events
become popular and identify emerging trends. This could help project to boost community
event organizers plan future events and contribute to the city's participation in local events and
cultural development.
The study will consider the perspectives of various stakeholders, training for event organizers.
including event organizers, attendees, and city officials, to get a Additionally, it plans to develop a
comprehensive understanding of the event landscape in Victorias
City. promotional strategy for city events,
The research will be conducted using a combination of methods, leveraging social media, local
including surveys of event attendees, interviews with event
organizers and city officials, and analysis of event data. business partnerships, and targeted
advertising.

Action Taken by the Program Head: The proposed title is aligned to the research agenda of the
program

The proposed title needs revision. Suggestions:

Doc Control Code: CPSU-F-VPRE-02 Effective Date:09/12/2018 Page No.: 1 of 2

 CENTRAL PHILIPPINES STATE UNIVERSITY
Kabankalan City, Negros Occidental

To Explore a variety of community-focused events in Victoria City, The study aims to understand and
Title no. 3 ranging from cultural festivals and local market.
Exploring community To Explore a variety of community-focused events in Victoria City, leverage emerging trends in Victorias
ranging from cultural festivals and local markets to volunteer initiatives City’s community events. It plans to
focused events a thorough and neighborhood gathering Research event calendars and schedules to
increase community participation,
identify recurring and upcoming events. Document the timeframes,
study of Victorias City including specific dates and times. provide training for event organizers, and
To Visit the different locations within Victorias City where community
events take place. develop a promotional strategy. It also
To Investigate the motivations behind each event. Understand the
seeks to help catering businesses adapt
purposes, goals, and significance of these community-focused activities,
whether they aim to celebrate culture, promote social cohesion, or to customer choices, making them more
address specific issues.
agile and responsive to market shifts.
To Identify the key stakeholders involved, including event organizers,
sponsors, participants, and attendees. Explore the community members
engaged in these events.
To Examine the logistical aspects of event organization, such as funding
sources, volunteer involvement, and promotional strategies. Also, to
Understand how these events come together and the challenges they
may face.

Action Taken by the Program Head: The proposed title is aligned to the research agenda of the
program

The proposed title needs revision. Suggestions:

Proposed by:

Signature over Printed Name Signature over Printed Name

Signature over Printed Name

Potential Research Adviser (To be accomplished by the Program Head/Dean):

Noted: Verified:

CHRISTIAN ANTHONY G. SERFINO, MBA-HTM CHRISTIAN ANTHONY G. SERFINO, MBA-HTM CHRISTIAN ANTHONY G. SERFINO, MBA-HTM
Research Instructor Program Head Research Coordinator

Approved by:

NOEL B. FORDENTE, MS

Campus Administrator/Dean

Doc Control Code: CPSU-F-VPRE-02 Effective Date:09/12/2018 Page No.: 2 of 2