Managerial Economics

&
Financial Accounting
 Vision of Institute
Vision:
To become a renowned centre of outcome based learning, and work towards academic,
professional, cultural and social enrichment of the lives of individuals and communities.

Mission of Institute
• Focus on evaluation of learning outcomes and motivate students to inculcate
research aptitude by project based learning.
• Identify areas of focus and provide platform to gain knowledge and solutions based
on informed perception of Indian, regional and global needs.
• Offer opportunities for interaction between academia and industry.
• Develop human potential to its fullest extent so that intellectually capable and
imaginatively gifted leaders can emerge in a range of professions.

Vision of the Department

“The vision of our institute is to provide the professional and active learners to the IT
challenging world. By providing the technical surroundings and scientific excellence
environment, we serve as a valuable resource for industry and society.”

Mission of the Department

• To generate the adequate knowledge by promoting the extracurricular activities and

technical education.
• To provide the graduates best technology services to fulfill its commitment of technical
and education of the highest quality.
• To anticipate and meet the information technology needs of alumni, graduates, faculty
and staff as they pursue their educational and professional goals.
 MEFA, SYLLABUS:-

MANAGERIAL ECONOMICS AND FINANCIAL ACCOUNTING

Credit: 2 Max. Marks: 100 (IA:20, ETE:80) 2L+0T+0P End Term Exam: 3 Hours

Faculty---- Dr.Fauzia Siddiqui and Dr.Manish Shrivastava (ME Deptt)

1 Basic economic concepts- 4

Meaning, nature and scope of economics, deductive vs inductive methods, static and dynamics,
Economic problems: scarcity and choice, circular flow of economic activity, national income-
concepts and measurement.

2 Demand and Supply analysis- 5

Demand-types of demand, determinants of demand, demand function, elasticity of demand,
demand forecasting –purpose, determinants and methods, Supply-determinants of supply,
supply function, elasticity of supply.

3 Production and Cost analysis- 5

Theory of production- production function, law of variable proportions, laws of returns to scale,
production optimization, least cost combination of inputs, isoquants. Cost concepts-explicit and
implicit cost, fixed and variable cost, opportunity cost, sunk costs,
cost function, cost curves, cost and output decisions, cost estimation.

4 Market structure and pricing theory- 4

Perfect competition, Monopoly, Monopolistic competition, Oligopoly.

5 Financial statement analysis- 8

Balance sheet and related concepts, profit and loss statement and related
concepts, financial ratio analysis, cash-flow analysis, fundsflow analysis,
comparative financial statement, analysis and interpretation of financial statements,
capital budgeting techniques
 PROGRAM OUTCOMES (ANNEXURE 1)

1. Engineering Knowledge: Apply the knowledge of mathematics, science, engineering

fundamentals, and an engineering specialization to the solution of complex engineering
problems.
2. Problem analysis: Identify, formulate, research literature, and analyze complex
engineering problems reaching substantiated conclusions using first principles of
mathematics, natural sciences, and engineering sciences.
3. Design/development of solutions: Design solutions for complex engineering problems
and design system components or processes that meet the specified needs with
appropriate consideration for the public health and safety, and the cultural, societal, and
environmental considerations.
4. Conduct investigations of complex problems: Use research-based knowledge and
research methods including design of experiments, analysis and interpretation of data, and
synthesis of the information to provide valid conclusions.
5. Modern tool usage: Create, select, and apply appropriate techniques, resources, and
modern engineering and IT tools including prediction and modeling to complex
engineering activities with an understanding of the limitations.
6. The engineer and society: Apply reasoning informed by the contextual knowledge to
assess societal, health, safety, legal and cultural issues and the consequent responsibilities
relevant to the professional engineering practice.
7. Environment and sustainability: Understand the impact of the professional engineering
solutions in societal and environmental contexts, and demonstrate the knowledge of, and
need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities
and norms of the engineering practice.
9. Individual and team work: Function effectively as an individual, and as a member or
leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on complex engineering activities with the
engineering community and with society at large, such as, being able to comprehend and
write effective reports and design documentation, make effective presentations, and give
and receive clear instructions.
11. Project Management and finance: Demonstrate knowledge and understanding of the
engineering and management principles and apply these to one’s own work, as a member
and leader in a team, to manage projects and in multidisciplinary environments.
12. Life –long Learning: Recognize the need for, and have the preparation and ability to
engage in independent and life-long learning in the broadest context of technological
change.
Subject and Code: Managerial Economics and Financial Accounting
Semester: III
[L/T/P - 2/0/0]

External marks : 100

Internal marks : -
Total marks : 100

Course Outcomes (COs): Graduates will be able to:

Course outcome---MEFA(2020-21)

Course Course Name Course outcome Details

code
CO1 To understand the basic concepts of
economics
4ME1-03/02 CO2 To understand the relation between
MANAGERIAL demand and supply
ECONOMICS & CO3 To learn the concepts of production,
FINANCIAL cost analysis and market supply
ACCOUNTING strategies.
(MEFA)

CO4 To understand financial statement

analysis

Faculty---Dr.Fauzia Siddiqui and Dr.Manish Shrivastava

 Course Plan
Uni Outcome of
t Lecture
(After
completion Book
Lectu Topic to be Objective
of this referre From page to
re No. discussed of Unit
No, lecture d
students
will be able
to)
Meaning, Understandi
nature and ng the scope
1 1 7
scope of of
economics. economics
Understandi
ng the
concept of
Deductive vs
2 deductive 1 9
inductive
and
methods.
inductive
To approach
Economic describe
basic Understandi
problems:
3 concepts of ng the 1 10
1 scarcity and
economics scarcity
choice
and Understandi
Circular flow National ng the
of economic Income
4 circular 1 37
activity flow of
economy
National
income- Understandi
concepts ng the
5 and Google Article
National
measurem Income
ent

Demand- To identify Understandi

types of problem ng the
6 demand, associated demand and NPTEL
determinant with its
2
s of demand functions determinant
demand of Understandi
7 function, manageme ng the NPTEL
elasticity of nt and demand
 demand organizing. function and
elasticity
demand
forecasting –
purpose, Understandi
determinant ng the
8 NPTEL
demand
s and
forecasting
methods,

Supply-
determinant Understandi
9 s of supply, ng the NPTEL
supply supply
function,
Understandi
elasticity of ng the
10 NPTEL
supply elasticity of
supply.

production
function, law Understandi
of variable
ng the
11 Google
production
proportions,
function
3
laws of Understandi
returns to ng the law
12 scale
do
of return to
scale.
production Understandi
optimization, To ng the
least cost describe optimizatio
13 the basic Slide share
combination n in
of inputs, concept of production
isoquants staffing, function.
Cost leading
concepts- and
explicit and controlling
implicit cost, .
3.1
fixed and
variable cost, Understandi
opportunity ng various
14 You tube +NPTEL
cost, sunk types of
costs, cost.
cost
function,
cost curves,
cost and
output
 decisions,
cost
estimation.
4 .
Perfect Understandi
competition, ng the
15 Monopoly
48 Philip Kotler
perfect and
monopoly.
Understandi
Monopolistic ng the
16 competition, monopolisti 53 Philip Kotler
Oligopoly. c and
oligopoly.

Understandi
Balance
ng the
sheet and Google Article+cnbc
17 contents of
related baazar
balance
concepts,
sheet.
profit and
loss Understandi
18 statement ng profit You tube+cnbc
and related and loss.
concepts, To able to
understand
Understandi
financial the
19 ng financial Google+CNBC
ratio analysis manageme
ratio.
nt practices
cash-flow
of business Understandi
analysis,
20 icons, case ng cash You tube +CNBC
5 fundsflow 1
study of flow.
analysis.
companies
comparative and
financial leadership Understandi
statement, profiles of ng the the
21 analysis and businessm Moneymantra.com
statement
interpretatio en. wrt finance.
n of financial
statements
Understandi
Capital
ng the
22 budgeting You tube +Google
capital
techniques.
budgeting.

1.Business Economics-by Somdeo and MD Agrawal,Jain Publication

 Mapping of CO’s with PO’s:

SUBJECT CO PO PO PO PO PO PO PO PO PO PO PO PO
1 2 3 4 5 6 7 8 9 10 11 12
MEFA CO1 1 3 2 3 2 3 3 3 2 2 3 3
CO2 3 3 2 2 2 3 2 3 3 2 3 3
CO3 3 3 2 2 3 3 2 2 3 2 3 2
CO4 3 3 2 2 2 2 2 3 2 2 3 2

3: HIGH 2: MEDIUM 3: LOW

ASSIGNMENT for Weaker Students

Q.1-(CO1) what is Economics, write tem principles of Economics.

Q.2-(CO2) Explain Law of demand and supply, also give the the concept of Elasticity of
demand.

Q.3-(CO3) Enlist various types of cost and explain 4 of them. Involved in business.

Q.4-(CO4) What are the main elements of balance sheet and justify their role in it.