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Isooooo

Great book must read

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44makavelli
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75 views7 pages

Isooooo

Great book must read

Uploaded by

44makavelli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Joshua Abbah

@the_writing_connoisseur

Want to sell online? Read these five


books (you’ll thank me later):
45.2k Likes 7.3k Retweets 546 Replies
Joshua Abbah
@the_writing_connoisseur

On writing well by William Zinnser

You can’t sell online if you don’t know


how to write.

William Zinnser’s perspective on


writing is relevant to selling online
cause it teaches us that:

Clutter is the enemy of good


writin
The readers time is precious

“Cut through the


verbose”
Joshua Abbah
@the_writing_connoisseur

Storyworthy by Matthew Dicks

Good storytelling will not only grab


the attention of your audience, it’ll
turn them into loyal fans.

Storyworthy tells us:

How to use vulnerability to


connect with our audienc
Teach and persuade our readers

“Find your AHA


moment”
Joshua Abbah
@the_writing_connoisseur

Influence by Robert Cialdini

Robert Cialdini Phd tells us the six


principles behind human influence,
they are critical to selling online.

Influence teaches us that:

Before we ask people to buy from


us, we must give value
To sell well, we must show that
others trust us (Social proof)

"Reciprocity is a
powerful tool of
influence because it is
based on the principle
of fairness."
Joshua Abbah
@the_writing_connoisseur

To sell is human by Daniel Pink

The digital age has affected human


being perceive sales in more ways
than you think.

To sell online you should:

Understand your prospects


perspectiv
Be able to re-frame rejection and
not take it personal

"Selling is ultimately
about understanding
how people make
decisions and helping
them move in your
direction."
Joshua Abbah
@the_writing_connoisseur

'Cashvertizing' by Eric Drew Whitman

Discover how to harness the power of


effective advertising in the modern
age.

To succeed selling online, you must


understand how to:
Craft compelling ads that grab
attention and drive result
Leverage the latest marketing
technologies to reach and engage
your target audience

"Give people what they


want, and they'll give
you what you want."
Joshua Abbah
@the_writing_connoisseur

Thanks for reading!

If you enjoyed this post:

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