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Marketing-Management Solved MCQs (Set-7)

Mcq test

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43 views8 pages

Marketing-Management Solved MCQs (Set-7)

Mcq test

Uploaded by

bhupendrasinghtanwar2005
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Management MCQs [set-7]
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151. Rural consumers are …………….

A. price sensitive

B. less price sensitive

C. quality conscious

D. none of these

Answer: A

152. Profiling the rural market is a part of ………………stage of rural


marketing strategy.

A. planning

B. execution

C. feedback

D. none of these

Answer: A

153. Marketing research is a part of ………………stage of rural marketing


strategy.

A. planning

B. execution

C. feedback

D. none of these

Answer: A

154. ……………………pricing means assigning a low price tag for a product


and providing the benefits of low-cost mass production to the customers.

A. cost plus

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B. value
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C. power price points c
D. penetration M
Answer: B

155. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known
as ……………pricing

A. cost plus

B. value

C. power price points

D. penetration

Answer: C

156. Introducing a product at low price and increasing the price once the
brand succeeds is known as …………. Pricing.

A. penetration

B. skimming

C. going rate

D. none of these

Answer: A

157. Smaller companies tying up with leading companies to distribute


through its network is known as ………………. Distribution.

A. syndicated

B. selective

C. exclusive

D. intensive

Answer: A

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158. ……………………distribution system can be used to penetrate the rural
market.
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A. satellite
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B. selective

C. exclusive

D. intensive

Answer: A

159. Services are ………………

A. intangible

B. perishable

C. both a & b

D. none of these

Answer: A

160. ………………………..refers to the way a service provider and his


employees anticipate what the customers want and provide them before
they ask for service to make them delighted and surprised.

A. proactiveness

B. productivity

C. professionalization

D. none of these

Answer: A

161. Which of the following is not a characteristic of service marketing?

A. intangibility

B. separability

C. heterogeneity

D. perishability

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Answer: B
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c
Mayurvedic massage is an example of
162. Medical treatment with

A. pure tangible good

B. hybrid

C. pure service

D. none of these

Answer: C

163. Which of the following is not a services?

A. hospital

B. banking

C. insurance

D. none of these

Answer: D

164. Which of the following is not an element of service marketing mix?

A. people

B. packaging

C. process

D. physical evidence

Answer: A

165. ……………………….was first used by Eugene J Kelly.

A. demarketing

B. meta marketing

C. mass marketing

D. mega marketing

Answer: B

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166. Which of the following iscknown as market aggregation?

A. demarketing
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B. meta marketing

C. mass marketing

D. mega marketing

Answer: C

167. Which of the following involves targeting bulk purchasers and offering
them special benefits and privileges?

A. frequency marketing

B. event marketing

C. viral marketing

D. none of these

Answer: A

168. Which of the following is not responsible for the emergence of


relationship marketing?

A. growth of service economy

B. rapid technological advancement

C. an increase in the level of customer awareness and education

D. changing role of woman.

Answer: D

169. ……………. Is a strategy of entering into an unreceptive or blocked


country and practices marketing by using economic, psychological,
political and public relation skills etc in that country.

A. de marketing

B. meta marketing

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C. mass marketing
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D. mega marketing c
Answer: D M
170. ………………... is also called ambush marketing.

A. event marketing

B. morph marketing

C. guerilla marketing

D. none of these

Answer: A

171. The basic objective behind the ………………………… is to add value to


the product significantly for winning the customers’ loyalty.

A. event marketing

B. morph marketing

C. guerilla marketing

D. none of these

Answer: B

172. ……………………is also known as buzz marketing.

A. word of mouth marketing

B. viral marketing

C. guerilla marketing

D. morph marketing

Answer: A

173. In Japan …………………….marketing is known as ‘Kuchikomi’.

A. word of mouth

B. viral

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C. guerilla
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D. morph c
Answer: A M
174. The term …………. Marketing was coined by Steven Jurvetson in 1997.

A. word of mouth

B. viral

C. guerilla

D. morph

Answer: B

175. Under ……………marketing every customer is treated as unique.

A. word of mouth

B. viral

C. guerilla

D. one-on-one

Answer: D

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Take Quick Mock/Practice test on this topic HERE

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