COM4806 Assignment 01
COM4806 Assignment 01
ORGANISATIONAL
COMMUNICATION RESEARCH
COM4806
ASSIGNMENT 01: PHILOSOPHIC FOUNDATIONS OF
COMMUNICATION RESEARCH
UNIQUE NUMBER: 528394
Policy on Research
Ethics.pdf
✓ I have read the University’s Policy of Research Ethics
✓ I have submitted the ENTIRE Turnitin Report (not the digital receipt or front
page)
✓ I have familiarised myself with the WRITING FOR ACADEMIC INTEGRITY:
https://sites.google.com/a/unisacommscience.co.za/writing-for-academic-
integrity/home?pli=1
✓ I have read and understood the PLAGIARISM POWERPOINT FOR POST-
GRADUATE STUDIES (available under ADDITIONAL SOURCES on
myUnisa)
✓ I have familiarised myself with the library guides offered by Unisa’s library:
https://libguides.unisa.ac.za/research-support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act (Act 98 of 1978) and I have read the regulations of the
University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/
Documents/Policy_copyright_infringement_plagiarism_16November2005.pdf
48255165
STUDENT NUMBER
1
TABLE OF CONTENTS PAGE
1 INTRODOCUTION 3
2 QUESTION 1: DIFFERENT PARADIGMATIC POSITIONS 3
The Decolonial/Indigenous/Postcolonial paradigmatic positions 3
The Transformative/Critical paradigmatic positions 4
The Positivist paradigmatic position 4
The Interpretivist paradigmatic position 4
The critical realist paradigmatic position 5
The Pragmatic paradigmatic position 5
3 QUESTION 2: PARADIGMATIC ASSUMPTIONS 6
Afrocentric decolonial/indigenous/postcolonial epistemology 6
Epistemological differences between positivism and interpretivism 7
Epistemological critique 8
Realism and Relativism 8
Relationality 9
Epistemology and Methodology 10
Methodology and Methodological Assumptions 11
4 CONCLUSION 15
SOURCES CONSULTED 16
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1 INTRODUCTION
Bagele Chilisa (2012:20) of the University of Botswana, in her book Indigenous
Research Methodology, describes the model as “a method for describing a worldview
that is informed by ideas about the nature of social reality (ontology) to
explain the research process and systematically a theoretical idea about the correct
way (method) to investigate.
The assignment below examines the foundations of communication research
indigenous research methods. The report below explores the various attitudes and
underlying assumptions, understanding how scientists see the world, which affects
the research designs and methods adopted and how it is treated and how data is in
research projects.
This section will introduce the six (6) different paradigmatic positions.
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2.2 Transformative/critical paradigmatic positions
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philosophy of Wilhelm Dilthey and the phenomenology philosophy of Edmund
Husserl (Eichelberger 1989; Neuman, 2010). We will also look at the interpretive
paradigm's ontology, epistemology, axiology, and methodology presumptions
phenomena. Phenomenologists describe and comprehend human experience by
means of human thinking, seeing, and other mental or physiological acts as well as
spirituality. From the standpoint of the phenomenologist, truth is numerous and
constrained by time, space, and context since it is situated inside the human
experience. In these assumption, a valid and reliable belief or statement originating
from a culture one is unfamiliar with, phenomenologists and interpretivists think that
research should lead to individual conceptions of social phenomena and personal
claims as opposed to verifications and generalisations.
Since critical realism focuses on social phenomena and maintains that access to the
social world is always mediated and therefore subjective, it tends towards a
constructionist ontology. Although they "absolutely oppose the empirical or naïve
realism of positivism," critical realists embrace the idea that material objects are real
if they have an impact on behaviour (Fleetwood 2005: 217). Rather than adopting an
objectivist or constructionist ontology, this perspective adopts the idea that "daily life
reproduces and transforms the social world" (Bhaskar 1989: 4). Because it provides
an alternative to the prevailing positivist paradigm in marketing, critical realism has
gained popularity in business, management, and marketing research (Easton 2002).
Furthermore as mentioned above, some authors of writing on qualitative research
distinguish positions on the subject that incorporate aspects of both qualitative and
quantitative research.
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qualitative approaches usually see the researcher as an instrument (Mertens, 2010).
Dewey's pragmatic approach encourages assessors to consider critically the
instrumentation, the ways in which the assessor serves as an instrument, and the
ways in which the assessment aids in problem-solving. Concisely put, Deweyan
pragmatism allows for the mixing of various data types, methodologies, and even
claims, on the grounds that means and their effects “are created and improved in the
processes of continuous inquiry” (Dewey, 1938:11).
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demonstratively aware of their own agency. If so, this turns into a conscious act of
revolution; dressing like an African or naming yourself an African won't cut it.
Positivism would be slightly more in line with realism for those who prefer objective
facts. A researcher may adopt an objective and detached epistemological viewpoint
towards that reality and use an approach that depends on control and manipulation
of reality if they believe that the subject matter to be studied consists of a stable and
unchanging external reality (such as economic laws, cognitive mechanisms, or the
law of gravity).
These investigations were positivist in the sense that they made use of objective
metrics; they used a detached, quantitative approach to try and prove the presence
of specific social realities (i.e., intergroup attitude patterns). The majority of this
research used a deductive, theory-driven methodology.
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confessing its impurity. Our current crisis is that we are still using research methods
that are fundamentally the same as before. Criticism of the methodology is
interpreted against the research itself. Fearing this stigma, we (modern scientists
and intellectuals) are responsible for forcing students to religiously adhere to existing
ways of knowing and understanding the world. No research can proceed without
agreement on methodology. No dissertation is complete without a recognizable
methodology. A mandatory requirement is: How did you find out about your thesis?
As a result, methodology has become the strong suit that every new researcher must
wear if they are to find the data and knowledge that colonialism so urgently needed
to solve the pressing "parent language question." This desire to know the "native" for
colonial administrative purposes gave birth to the "ethnographic state" interested and
involved in the "study" of the native in order to "define" and "control" the "native".
During the "ethnographic state", colonial ideologues such as Thomas Babington
Macaulay in India, Lord Frederick Lugard in West and East Africa, and Cecil John
Rhodes in South Africa used this information for evil purposes and to invent the idea
of the original. and control him. They assumed the position of experts on colonized
indigenous peoples and produced treatises such as The Double Mandate in Africa,
which took the position of the module on "native" rule. Today, new forms of
surveillance and state control have emerged with the problem of "global terrorism",
drug trafficking and migrants. Keith Breckenridge discussed the concepts of
"biometric status" in his award-winning book. " and the "documentary state". They
use machines to acquire, capture and store information about all people, but
especially about "Muslims" and "blacks", whose ways of worshiping, living and acting
do not match the European model. What is the role of research in this and what
methods are used to try to know the "Other", i.e. the unwanted immigrant and the
feared Muslim? Ndlovu-Gatsheni (2017: 186–188). .
Chilisa (2012:39-40) states that Aristotle believed that the world operates according
to fixed natural laws that can be discovered through observation and reason. He also
believed that these fixed laws could be quantitatively tested and measured and the
results verified. He is considered a realist and his thinking is typical of realist
philosophy. Realism holds the view that reality is viewed materially. Realism
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assumes an external reality that can be studied objectively. The basic principle of
this philosophy is that if something exists, it exists in quantity and we can measure it.
A realist claims that truth is in nature, that is in the physical world, and that people
can discover it through the scientific method. Knowledge begins with sensory
acquisition, which is then organized and organized by the intellect. Pragmatic
research focuses on the individual decision maker in a real situation. The process of
conducting pragmatic research consists of first identifying a problem and examining
it in a broader context. This leads to a research question that aims to better
understand and ultimately solve the problem. Finally, research findings often lead to
policy proposals, new environmental initiatives or social change. solutions
Pragmatism is based on an understanding of the human experience. Thus,
pragmatic research often seeks to understand the many factors involved in people's
behaviour in a given situation. Thus, pragmatists admit that their research does not
lead to certainty, because theoretically nothing in the world is certain. William
James, a central figure in that philosophy, emphasized that pragmatic inquiry avoids
abstract, fixed principles and does not pretend that there is only one ultimate truth.
Instead, pragmatic research defines terms by applying them to human experience.
Most pragmatic scientists are motivated to conduct research to solve real-world
problems. By doing pragmatic research, the scientist believes that the research itself
should be used to solve problems and improve human and ecological conditions.
Many pragmatists would agree with Gilbert F. White's research goals, driven by
solving problems that really affect people, and striving to translate research results
into action. This concept exemplifies the fundamental principle of pragmatic
research: conducting research whose results can be translated into practical
purposes. This often includes policy recommendations or other real-world solutions.
Duram (2012: 1072–1074.)
3.5 Relationality
The main difference between dominant paradigms and the original paradigm lies in
their beliefs about knowledge. Dominant paradigms view knowledge as something
individual, while the original paradigm sees knowledge as relative and shared among
all creations. This includes not just humans, but also animals, plants, and the earth.
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The original paradigm emphasizes relational knowledge and the responsibility
researchers have towards all their relationships in the research process.
Relational axiology is based on the concept of relational responsibility. The four Rs
of relational responsibility, respectful representation, mutual appropriation, and rights
and regulations during the research process (Louis, 2007) comprise relational
axiology. Relational responsibility means that all parts of the research process are
interconnected and the researcher is responsible for all relationships. Respectful
action is how the researcher listens, pays attention, acknowledges and creates
space for the voices and information systems of the Other. Mutual ownership means
that all research is owned and therefore should be conducted in a way that benefits
both the research communities and the researcher. Rights and regulations point to
the need for ethical protocols that recognize the ecological and marginalized
ownership of the research process and the data produced. The worldview of Ubuntu,
I am because we are, is an example of a framework that invites the researcher to
see "himself" as a reflection of the studied Other, to honour and respect the
researched as he himself would wish, and to feel that he belongs to the researched
community without Ubuntu being "the core of man", says Desmond Tutu: (1999).
Swanson (2009) discusses how Ubuntu challenges authoritarian structures and
promotes people's well-being. Steve Sharra (2009) uses Ubuntu as a framework for
solving political and social problems in Malawi and highlights the importance of
African heritage in creating new solutions. Ubuntu guides researchers to understand
their responsibilities to society and emphasizes the connection of individuals without
astronomy. This ethical framework promotes a positive view of Africa's challenges,
focusing on the use of diverse knowledge to improve social, cultural, economic and
educational issues. In short, Ubuntu creates ideas about reality and promotes a
sense of moral obligation in researchers. Chilisa (2012:36-37)
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transactional. It is thought that the researcher and the object of study are
interactively linked, and that the researcher's values, as well as those of placed
"others" will unavoidably impact the investigation. Therefore, value mediates the
findings. It should be noted that this stance successfully contradicts the division
between ontology and epistemology; knowledge is intricately linked to the
interactions between a certain researcher and a specific item or group.
Dialectical and dialogic methodology is used. In order to transform ignorance and
misapprehensions (accepting historically mediated structures as immutable) into
more informed consciousness (recognising how the structures might be changed
and understanding the actions required to effect change), the transactional nature of
inquiry necessitates a dialogue between the investigator and the subjects of the
inquiry. This dialogue must be dialectical in nature, or, in the words of Giroux
(1988:213), "as transformative intellectuals, to uncover and excavate those forms of
historical and subjugated knowledges that point to experiences of suffering, conflict,
and collective struggle; to link the notion of historical understanding to elements of
critique and hope". Transformational leadership is exhibited by transformative
inquirers (Burns, 1978).
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between dominant and indigenous research paradigms is illustrated, with indigenous
paradigms valuing knowledge as a shared entity among all creations.
Axiology is described as the analysis of values to understand their origin, impact,
and acceptance as true knowledge, within the realms of ethics and aesthetics.
Methodology in postcolonial indigenous research is explored, emphasizing the
process of decolonizing traditional research methods and incorporating indigenous
knowledge to develop culturally responsive approaches, such as using focus groups
and alternative research methods aligned with colonized worldviews.
Overall, the passage delves into the complexities of research paradigms shaped by
cultural perspectives and the importance of decolonizing research methodologies to
include the voices and perspectives of marginalized communities. Chilisa (2012: 19-
23)
The Positivism/Post positivism
Positivism posits that truth and objective reality can only be determined through the
scientific process, leading to the conclusion that witches do not exist since they
cannot be proven through this method.
Ontologically, positivism believes in a single, unchanging reality that can be
quantified and understood objectively. However, postpositivist argue that human
limitations prevent complete knowledge of this reality.
Epistemologically, positivists believe in the scientific paradigm as the essence of
knowledge, emphasizing objective, stable, and widely-used information that is not
influenced by personal beliefs.
Methodologically, positivists aim to make predictions, test theories, and determine
relationships between variables, using quantitative research designs and data
collection methods such as tests, experiments, observations, and questionnaires.
Variables are operationally defined to ensure replication and validation by multiple
researchers. Overall, the research goals of positivism and post positivism involve
understanding the principles and laws that govern the cosmos through empirical and
objective methods. Chilisa (2012: 26-29)
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The Interpretive Paradigm
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In the axiology aspect, researchers in the transformative paradigm see research as
a moral and political activity that promotes social justice, human rights, and respect
for cultural norms. Objectivity is achieved by reflecting on values and ensuring their
applicability in research. Methodologically, research aims to debunk myths and
empower people to change society using both quantitative and qualitative methods,
involving participants in the research process from problem identification to applying
results in practice. Chilisa (2012: 19-23)
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3 CONCLUSION
Finally, the above report provided an overview of business and social sciences, how
to make many decisions in planning and conducting research projects, what is the
philosophical position?, research paradigm or how the world sees scientific
traditions? Furthermore, it explored and critiqued some dominant paradigms using
arguments based on the subjects' philosophies and their knowledge and experiences
of colonisation, imperialism, and globalization. How the postcolonial indigenous
studies paradigm were introduced as a general framework for the study of
philosophy. assumptions that support the use of postcolonial indigenous
methodologies Theoretically about post-colonial indigenous research methods,
explored the application of these methodologies using case studies and provided
examples , connections and relational epistemology as a framework for discussing
post-colonial indigenous methods from around the world.
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SOURCES CONSULTED
Creswell, JW. 2018. Research design: qualitative, quantitative, and mixed methods
approaches. 5th edition. London: Sage.
(Reserved chapter: Chapter 1 – The selection of a research approach)
Leedy, PD & Ormrod, JE. Practical research: planning and design, Global Edition.
Lincoln, YS & González y González, EM. 2007. The search for emerging
decolonizing methodologies in qualitative research: further strategies for liberatory
and democratic inquiry. Qualitative Inquiry 14(5):784–805.
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Mertens, DM. 2010. Transformative mixed methods research. Qualitative Inquiry
45(6):469–474
Smith, LT. 2012. Decolonising methodologies, research, and indigenous peoples. 2nd
edition. London: Zed Books.
Terre Blanche, M & Durrheim, K. 2006. Histories of the present: Social science
research in context. In Terre Blanche, M, Durrheim, K & Painter, D (eds). Research
in practice: Applied methods for the social sciences. 2nd edition. Cape Town: UCT:
1–18.
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