Yoo, appreciate you for downloading this!

In this PDF, I’ll go through some strategies that

have helped me when landing major placements. I hope you can find some sort of value in
this!

1. Get Connections

Start by finding people who have worked with the artist, have relevant connections, or have
a similar style to you. The best people to network with are the artists main engineers,
producers and A&Rs. A good way of finding these people is through online resources like
Genius.com, where you’ll be able to investigate everyone who’s contributed to the artists'
songs. When networking with producers, keep in mind to target people on your level and
slightly above, and slowly climb the ladder. This will help you surround yourself with
producers that have the same mindset as you, and prevent ruining any relationships along
the way. So if you don’t have many credits/placements yet, you can find the smaller
producers that have already worked with the artist. When it comes to networking with people
on Instagram, find someone that has worked with the artist, have a similar style to you and
see who they’re following. You’ll be able to find other producers that have a similar style.
Working with other producers on your level is a great way to begin networking and building
your way up in the industry.

Maintain professionalism and be straightforward while communicating with them. Showing

genuine interest in their work, having meaningful conversations, and giving helpful criticism
are all important in developing true relationships. Be sure to follow up and maintain
relationships by staying in touch, sending loops regularly 1-2 times a week, and staying
active on social media platforms to stay engaged with everyone. Networking takes a ton of
time and patience, but it can open doors in the industry you want to be a part of

Offering Value

Nobody is going to want to work with you if you don’t offer any kind of value. There are many
ways to offer value to people in the music industry. Whether it's your connections, unique
melodies, MIDIs, or being able to play a live instrument. When I first message a producer I’m
trying to connect with is to get their loopmail to send loops in their style, also letting them
know who I got opportunities with. This transparency of sharing your connections and
opportunities not only showcases your valuable network but also opens up more possibilities
of locking in with them. Always be real when you’re connecting with others and don’t just use
them as a connection/placement opportunity, make sure the value is going both ways.

2. Get Good, And Be Unique

If you wanna land a placement with a major artist, or work with producers, artist managers,
A&Rs, that have strong connections to these major artists, these people are getting a bunch
of messages, emails being sent every day from others trying to work with them as well. The
only way to be able to stand out is if you have a fire, unique sound that no one else has. You
also don’t want to ruin a relationship with a major entity by sending them loops, beats etc
that are repetitive or aren’t good, or you’ll be known as “that guy that sends bad stuff”. So be
sure your stuff is top notch before beginning to send out to these major people.
An example of implementing a unique sound is with “This For My Supporters” and
“Chopstick” by NBA Youngboy. These beats got placed because they used a unique Baton
Rouge sound that stood out from the others that YB had probably never heard of. Being
unique with your beats is important because the beat is what gives the artist the inspiration
for the song before they even record it. So make sure you’re not sending out the same exact
beats the artist has used and heard a million times. There are many ways to find your own
unique sound and build off of it. You can experiment with new, unique sound selections, get
ideas from other unique beats and build off of that. If you’re making BR beats, maybe you
don’t even want a main sound like a piano or guitar, maybe just crazy unique accents, crazy
wahs, catchy lead and a bassline. Creating your own sound would require creativity,
experimenting and a bit of inspiration.

For example, I got the idea for the “This Is For My Supporters” loop from “Mr Grim Reaper”.
Both these beats use a similar sounding guitar, but you can tell I put my own little twist to it to
where it’s not completely the same, like an oboe (woodwind instrument from xpand),
reversed wahs, different bassline. Then I built off of this sound and made “Chopstick” which
also uses the same guitar and a catchy woodwind instrument from “This For My Supporters”.
But this time with a different bassline, giving it a new vibe. Building off of a sound that
already exists and changing it enough to make it unique and your own is an effective way to
have your own sound. Lastly, make sure your mixing and mastering is good. You can have a
placement melody, amazing drums, but a garbage, unbalanced mix is gonna ruin the whole
beat. You can watch tutorials from fire producers and study how they mix their own beats.

Don’t Overdo It (or underdo it)

It’s also very important to remember to not overdo your beats. Your beats may be great to
listen to by themselves, but it’s filled with too many sounds that fill up the space that the
artist is supposed to take. I see BR loops with 20-30 sounds that sound great just by itself,
but can’t imagine an artist rapping over it because it already sounds full. The loop for “Bx
Lets Do It” for example, is just a catchy, piano melody, little organs, wahs and accents here
and there that don’t obliterate the space that the artist needs, and that was all it took to make
a hit song (watch a breakdown of the loop here). This also goes with your drums, if you have
a pretty full, melodic melody, don’t go so crazy with the drums and make the 808 and kick
super obnoxious. Also, make sure your beats are simple and easy for an artist to rap on, But
simplicity doesn't mean sacrificing uniqueness or creativity. It's all about finding a balance
between having a distinct sound and leaving room for the artist's expression. So be sure to
make your beats simple, but not to the point where it’s basic and boring.

3. Build A Team

Having a manager can be a game-changer. They handle negotiations, administrative tasks

and make sure you get paid your upfront payments and royalties when you do get placed,
allowing you to keep focusing on your creative work. A skilled manager can also provide
valuable industry connections and strategic guidance. Beyond handling the business, they
contribute to planning, support, and the industry connections that can lead to placement
opportunities. Managers not only understand your own musical style, they can also give
tailored advice to your specific situation, like a mentor, and also help you navigate the
complexities of the music business that would otherwise be hard to do by yourself.
Their expertise and network are important tools in your path towards landing these
placements with major artists and being successful in the industry. Through their extensive
network and knowledge within the music industry, managers can put you on to well known
artists, other producers, influential labels, A&Rs etc. This network becomes a golden ticket to
collaborations and placements that might otherwise be hard to access on your own. When it
comes to dealing with contracts and agreements, they're skilled negotiators who ensure
producers get fair terms and good deals when dealing with signing contracts.

When securing placements, time is precious. Managers help you save your time in the
business side, thus allowing you to fully focus on crafting your music. With these concerns
out of the way, you can dedicate more time to perfecting your craft and creating music that
appeals to these major artists.

4. Personal Life

Landing placements is not all about the beats and business side. If you’re trying to land
major placements and achieve goals with music, or anything in life, It’s also important to fix

🍆✊💦
up your personal life too. You may have bad habits like spending loads of time scrolling on
your phone, procrastination, being undisciplined, or doing this lol. All of these bad
habits and instant gratification activities (seeking maximum pleasure in the short term
without considering the future) take you away from focusing on your good habits and deep
work (delayed gratification, sacrificing today for a bigger reward in the future).

Build Habits

Imagine a scenario where you choose to do nothing, being unproductive, mindlessly

scrolling on instagram and tiktok throughout your day consistently. Over time, this behaviour
becomes a habit. The more you engage in idleness, the stronger this habit becomes, making
it increasingly difficult to break out of the cycle. Doing these bad habits becomes your default
mode, leading to a lack of productivity, motivation, and growth. This habit of inactivity can
have dramatic effects on your mental, emotional, and physical well-being. It might lead to
feelings of stagnation, frustration, and a sense of unfulfillment. On the other hand, if you
spend your days being productive, doing hard work even if you didn’t feel like it, you are
building a habit of actively working on tasks, setting goals, and achieving them. Productivity
becomes more productivity. Each completed task or goal reinforces the habit of being
productive. Over time, you build discipline, motivation, and become skilled at managing your
time and resources.

A simple habit you can start with today is to have your phone on silent, or in aeroplane
mode, or even in a different room whenever you’re working to eliminate distractions.
Consistently doing this allows you to focus and immerse yourself fully into your work. One tip
I can give is that it is all about the repetitions, you must be disciplined to do it every single
time, even if you don’t feel like it or think it doesn’t really matter.
Organisation

Make sure you plan out everything that you want to accomplish the next day the night
before. Planning your days in advance is like having a roadmap. It ensures you use your
time effectively and efficiently. This practice allows you to allocate dedicated time for making
music, networking, and even taking care of personal stuff. Having well-structured days will
truly help you make consistent progress towards your goals, and even build up your habits.
Start by planning your entire day the night before on your notes on your phone, or anywhere
that is best for you, and write down everything you want to accomplish for the day in order
from beginning to end. Something that is crucial when you're doing this is to do the biggest
and hardest task you want to accomplish as your first task of the day, before even eating
breakfast. Because the morning is when your energy and brain power are at their peak.
Think of sleep as recharging back to 100%. So it is very important that you take advantage
of this and do your hardest task straight away, instead of doing it later in the day when your
brain is probably fried. Be super specific about the exact tasks you want to complete. These
tasks don't have to be all about music, it can extend to personal responsibilities like doing 30
minutes of exercise every day or spending time with family. Planning out your days
consistently will lower the chances of confusion, anxiety and aimless wandering throughout
the day since you know exactly what you have planned for yourself.

You can take this a step further and plan out your entire week. You can start by listing down
everything that you want to complete throughout that entire week, followed by filling your
week from Monday to Sunday with those tasks. Be sure to segment each of those days. For
example if you plan to make 10 fire loops to send out, 10 beats for a specific artist, and work
on the business side of things. One day can be exclusively dedicated to making loops,
another to making beats, and another to handling the business side of things. This way you’ll
be able to put all your focus into one part of your work instead of going back and forth doing
different tasks each day. Take about 30 minutes to an hour to do this to ensure you’re clear
with what you’re doing for each day. By planning your days in advance, you can drastically
improve your productivity, focus, consistency and build habits that will improve your life in the
long run.

Extra Advice

When you’re able secure placements in the music industry, it becomes significantly easier to
expand your network and open doors to new opportunities. This is primarily because people
in the industry recognize your credibility and expertise when they see that you have already
worked with major artists or on notable projects. Your work becomes real proof of your skills.
Placements lead to increased visibility and recognition within the industry. When your work is
associated with a major artist, it's more likely to be featured in the media, or charts. For
example, you’ll be that guy that people reach out to through social media and sites like
Genius.com. This exposure can attract the attention of other artists, bigger producers,
managers, and labels who may want to work with you. People are more inclined to engage
with you, respond to your messages, since you’ve already got some records under your belt.
Remember, the journey to securing placements is not just about talent, but also about
determination, experimenting, strategy, and failure. By investing in your skills, building a
diverse portfolio, and collaborating with artists and industry professionals, you are laying the
foundation for a successful career. Placements can open doors for more opportunities, but
it's your passion, professionalism, and ability to adapt that will sustain your journey in the
industry.

Keep experimenting, stay curious, and never stop learning. Be open to new ideas and
techniques. Don't be discouraged by challenges and failures, view them as opportunities to
grow and improve. Remember that building meaningful relationships and a positive
reputation with others are just as important as your technical abilities.

I hope you found some value in reading this! If you wanna let me know your thoughts on this
PDF, or have any ideas for me in the future, feel free to reach out to me on instagram
@juppybeats.

(Send me some loops! [email protected])