EXHIBITION CONFERENCE

JUNE 19–21, 2024 JUNE 18–19, 2024

MESSE MÜNCHEN ICM MÜNCHEN

REVIEW

ees Europe: Post Show Report 2023

INNOVATING ENERGY STORAGE
 ees Europe – Integral Part of an Innovation Platform

“Creating a New Energy World” – this is the goal of The smarter “Our vision: A renewable, decentralized, and digital energy
E Europe, Europe's largest platform for the energy industry. The supply that is available around the clock. We have been working
focus is on renewable energies, decentralization and hard on this vision for over 30 years.
digitalization of the energy industry as well as cross-sector
solutions from the electricity, heat and transport sectors for a United on one innovation platform, The smarter E Europe, a
smart and sustainable energy supply. We bring together players total of four parallel exhibitions will be presented. One of them
from all over the world, from start-ups to international market is ees Europe, the continent’s largest and most international
leaders. exhibition for batteries and energy storage systems.
GROWTH The smarter E Europe reflects the growth of the industry.
In 2023, Europe's largest energy industry platform set
The smarter E Europe new records. In 2024, it will occupy the entire exhibition

Means Growth grounds in Munich for the first time.

RESTART 2021
RESTART 2021

erwartet
115,000+ expected
2,800 expected

100,000 + ++

132,000

180,000

206,000

106,189
55,000

65,500
48,913

26,000
1,354

1,356

2,456
456
-

-
2019 2020 1 2021 2022 2023 2024 2019 20201 2021 2022 2023 2024 2019 2020 2021 2022 2023 2024

Exhibitor Numbers 2019–2024 Exhibition Area (gross sqm) 2019–2024 Visitor Numbers 2019–2024
¹ No figures are available for 2020 due to the cancellation of the event due to Covid-19.
EXHIBITORS
Top 15 Countries of Origin
The smarter E Europe Exhibitors 2023
2,469 Exhibitors from 57 Countries
Germany
Presented Their Latest Products and
759

China 728
Solutions at The smarter E Europe 2023 Turkey 99

Spain 83

South Korea 82

Italy 80

The Netherlands 72

France 60

57
Austria 59

69% 31% USA 56

Switzerland 43

Poland 42

Great Britain 33

Exhibitor Countries International Exhibitors National Exhibitors Belgium 29

India 29
VISITORS
Top 30 Countries of Origin
The smarter E Europe Visitors 2023
106,189 Visitors from 164 Countries
Provided a Record Number of Visitors in Germany 49,956 Bulgaria 1,026

2023 Austria 4,785 Greece 994

Italy 4,376 Hungary 989

China 3,576 Portugal 932

Spain 3,197 Slovenia 891

France 2,806 Israel 873

Switzerland 2,775 Norway 781

USA

164
Great Britain 2,282 778

53% 47% The Netherlands 2,115 Denmark 720

Czech Republic 2,069 South Korea 702

Poland 1,991 Croatia 689

Romania 1,967 Slovakia 624

Turkey 1,733 Finland 603

Visitor Countries International Visitors National Visitors
Sweden 1,201 Brazil 596

Belgium 1,179 Latvia 592

MEDIA

Strong Media Response

Ensured International
Visibility for The smarter E
Europe 749 36
Journalists Countries

749 international journalists from 36 countries visited

The smarter E Europe as well as press events that

397 30,000+
rounded off the media coverage of the event.
With over 30,000 reports in daily newspapers,
online media, radio and television worldwide, they Accredited Media Reports
ensured international coverage.
CONFERENCES

Conferences & Side Events

2,102 53
Attendees Sessions & Side Events

The exhibitions were accompanied by the four trade

conferences Intersolar, ees, Power2Drive and EM-

235 78
Power Europe Conference. More than 2,000
attendees and speakers discussed aspects of a
decentralized, digital and renewable energy supply Speakers Countries
at the conferences and many side events.
 SIDE EVENTS

4 Highlights From the Side Events

Study Program Women Energize Women Battery Day Europe How to Do Business with the UN

The smarter E Europe offered A one-day conference with only On the InterBattery Stage, the The participants received
over 450 students a dedicated female speakers that addressed latest technologies were information about export
conference session including a the issues of the global energy discussed and the market policy support measures and the
visit to the exhibition to gain transition between Europe and Korea was procurement system of the
practical insights analyzed United Nations
EXHIBITORS A total of 2,469 exhibitors from 57 countries came together
in Munich, including 934 companies that presented their
ees Europe 2023: products, services and solutions on the topics of batteries

Satisfied Exhibitors and energy storage systems as well as 73 companies

with offers on the subject of hydrogen.

91% 80% 81% 94% 91%

Overall Satisfaction1 Recommendation2 Re-Participation2 Internationality of Visitor Quality1

Visitors1
1 Ratings of "excellent/very good" and "good”
2 Ratings with "definitely" and "probably yes“
VISITORS With 106,189 visitors from 164 countries, The smarter E
Europe 2023 set a new record number of visitors.
ees Europe 2023:
Positive Visitor Rating Delegations from 29 countries visited Europe's largest
energy industry platform.

98% 87% 95% 98% 69%

Overall Satisfaction1 Recommendation2 Leading Exhibition1 Trade Visitors Decision-Makers3

1 Ratings of "excellent/very good" and "good”

2 Ratings with "definitely" and "probably yes”
3 Ratings with "decisive", "co-decisive" and "advisory”
 VISITORS

ees Europe 2023:

High Satisfaction of Visitors

Visitors' Assessment of the Exhibition¹ Achievement of the Top Visitor Objectives¹

Atmosphere of the exhibition (97%) Maintaining existing business relations (96%)

Completeness & scope of the product range (96%) General market orientation (93%)

Leading role of the exhibition in the industry (95%) Information on/looking for innovations/trends (92%)

Internationality of exhibitors (95%) Information on products/systems/applications (91%)

Presence of the market leaders (94%) Observing the competition/market overview (91%)

1 Ratings of "excellent/very good" and "good”. Multiple responses were possible.

 VISITORS

The Profile of ees Europe Trade Visitors

Field of Activity1 Industry Affiliation Areas of Interest1

Manufacturer/Supplier 32% Electrical energy storage 39% Energy storage systems 78%

Installer/Integrator 11% Photovoltaics 19% Energy storage system components

36%
and equipment
Project developer/Planner, EPC 11% E-mobility/Charging infrastructure 7%
Energy storage systems 41%
Distributor/Wholesaler/Retailer 10% Energy efficiency/Energy
5% Inverters 34%
management
Service provider 6%
Smart renewable energy 4% Energy management systems 32%
Energy consultant/Planner 4%
Hydrogen / Power-to-Gas 4% Battery production technologies 30%
Utility company/Grid management
3% Solar heating and cooling/Solar Charging infrastructure 30%
company
thermal/Renewable heating 2%
Investor/Financial advisor 3% technologies Fuel cells 26%

Research institute 3% Grid infrastructure 2% Power-to-Gas 22%

Other 11% Other 18%

1 Multiple responses possible.

 SUPPORT

Thank you to our Partners 2023

 SUPPORT

Thank you to our Sponsors 2023

 SUPPORT

Thank you to our Media Partners 2023

 ees Europe 2024 at a Glance

ees Europe is the continent’s largest and most international  Date: June 19–21, 2024
exhibition for batteries and energy storage systems. Under the  Venue: Messe München, Munich, Germany
motto “Innovating energy storage”, the yearly event brings  Halls: B0–B2, C2+C3, Outdoor Area
together manufacturers, distributors, project developers, system  Exhibitors (expected): 700+ (1,600 The smarter E Europe)
integrators, professional users and suppliers of innovative battery 1,000+ provider of energy storage systems
technologies and sustainable solutions for storing renewable 100+ provider of hydrogen solutions
energies such as green hydrogen and Power-to-Gas applications.  Exhibition space: 47,000 sqm (206.000 sqm The smarter E Europe)
 Visitors (expected): 115,000+ The smarter E Europe
 Methodology and Data Sources

The post show report for The smarter E Europe and ees Europe Both the exhibitor and visitor surveys were conducted by the
2023 is based on an exhibitor survey, a representative visitor organizers in cooperation with GMM Gelszus
survey as well as the registration data of exhibitors, visitors and Messemarktforschung GmbH.
conference attendees. Rounding differences are possible.
Organizers

Solar Promotion GmbH

Kiehnlestraße 16
75172 Pforzheim
Tel.: + 49 7231 58598-0
[email protected]
www.solarpromotion.de

FWTM – Freiburg Wirtschaft

Touristik und Messe GmbH & Co. KG

Messe Freiburg, Neuer Messplatz 3

79108 Freiburg i. Br.
Tel.: +49 761 3881-3700
[email protected]