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09 - List of Tables

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Raja Roy
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8 views

09 - List of Tables

Uploaded by

Raja Roy
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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LIST OF TABLES

Table No. Titles of the Tables Page No.


Table 1.1 Business Customer Interaction Model 3
Table 1.2 Consumer Decision Making Level 7
Table 1.3 Examples of Consumer Durable 12
Table 1.4 Internet Broadband Subscribers 15
Classification of Rural and Urban Population in Madhya
Table 1.5 16
Pradesh
Table 1.6 Gender Population of Bhopal and Jabalpur 17
Table 1.7 Classification of Rural and Urban Population in Chhattisgarh 18
Table 1.8 Gender Population of Bhopal and Jabalpur 18
Table 2.1 Contemporary Consumer Decision Making Models 45
Table 3.1 Blocks in Selected Districts of M.P. and C.G. 51
Table 3.2 Demographic Profile of the Sample 56
Table 3.3 Measurement Scale of CDMP 61
Table 4.1 Frequency Distribution of Gender 65
Table 4.2 Frequency Distribution of Education 67
Table 4.3 Frequency Distribution of Age 69
Table 4.4 Frequency Distribution of Annual Income 71
Table 4.5 Frequency Distribution of Family Types 73
Frequency distribution of time spent in searching information
Table 4.6 76
and online purchasing of consumer durable
Frequency distribution of decision maker for online
Table 4.7 78
purchasing of the consumer durable in a family
Table 4.8 Frequency Distribution of Online Delivery of the Product 81
Table 4.9 Measurement Scale of Needs Recognition 84
Table 4.10 Measurement Scale of Information Search 85
Table 4.11 Measurement Scale of Evaluation of Alternatives 86
Table 4.12 Measurement Scale of Online Purchase Decision 87
Table 4.13 Measurement Scale of Post Purchase Decision 89
Table 4.14 Reliability of the Stages of Consumer Decision Making Scale 90

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Table 4.15 Frequency of the Cluster 96
Table 4.16 Predictor Importance 97
Table 4.17 Demographic Profiles in Each Cluster 99
Table 4.18 KMO and Bartlett’s Test 109
Table 4.19 Communalities 111
Table 4.20 Total Variance 112
Table 4.21 Rotated Component Matrix 114
Table 4.22 Characteristics of Online Marketing 118
Table 4.23 Psychological Characteristics 121
Table 4.24 Personal Characteristics 122
Table 4.25 Political Characteristics 124
Table 4.26 Social Characteristics 127
Table 4.27 Cultural Characteristics 129
Table 4.28 Multivariate Test of Hypothesis 1 130
Table 4.29 Tests of Between-Subject Effect of Hypothesis 1 131
Table 4.30 Multivariate Test of Hypothesis 2 133
Table 4.31 Tests of Between-Subjects Effects of Hypothesis 2 134
Table 4.32 Multivariate Test of Hypothesis 3 136
Table 4.33 Tests of Between-Subjects Effects of Hypothesis 3 137

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