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Business Communication

course1

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27 views

Business Communication

course1

Uploaded by

Isaac Jabu Stand
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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12.2.

4 Business Communication

1) Programme : BCOM in Business Administration


2) Department : Foundation Studies
3) Module Title : Business Communication
4) Module Code : LAN-124
5) Module Duration : Semester
6) Lecture Hours per week :3
7) Tutorial hours per week :1
8) Module credits : 10
9) Method of Assessment : Module work 40%
: Final Examination 60%
10) Prerequisites : Language and Communication
11) Co-requisites : None

12) Aim of the Module

To equip students with knowledge and skills of communication within the organizational setting
that enhance employees’ interpersonal relationship and performance.

Intended Learning outcomes

Upon completion of this module, students should be able to:

a) Explain the elements and principles of the communication theory.


b) Write effective memos, letters, and reports.
c) Demonstrate appropriate interpersonal communication skills.
d) Analyze the flow of information in an organization in order to implement effective
communication.
e) Evaluate communication patterns in an organization.
f) Communicate effectively with people from different cultures and levels.
g) Present well documented reports using appropriate visual aids.

13) Topics to Study

a) Communication Theory
• Definition: Communication and business communication
• The communication process, media and channels
• Communication channels: advantages and disadvantages, selecting a
communication channel
• Principles of effective communication
• Communication barriers: identifying and overcoming barriers
• Forms of communication: Verbal, written and non-verbal; and advantages and
limitations

b) Organizational Communication and its Functions


• Function of communication in an organization
• Communication flow: Downward, upward, diagonal and horizontal; and
advantages and disadvantages
• Types: Internal and external

c) Principles of good writing


• Planning, drafting, writing and revising
• Grammar and language: parts of speech, phrases, clauses, sentence structure
(simple and complex) and subject-verb agreement.
• Punctuation and spelling
• Citation and reference: functions, importance, styles.
• American Psychological Association (APA) style: formatting, in-text
citation and reference list.
• Plagiarism
• Confidentiality and inclusive and bias free language.

d) Business Writing
• Principles of business writing: planning and drafting, and principles of
effective business writing
• Business correspondence:
• Email: Format, layout, drafting and features.
• Memorandum: Format and layout
• Notice: Format and layout
• Business letter: Types; planning, format and layout
• Evaluative/Interpretive writing

e) Report Writing
• Formal and informal reports: types, format and layout
• Data generation, documentation and data illustration-charts, graphs and tables.

f) Oral communication
• Listening skills
• Medias of oral communication
• Business presentations
• Principles of effective oral presentations
• Preparation: Purpose, audience and planning.
• Structure: slides
• Visual aids
• Practice and delivery
• Telephone skills

g) Intercultural Communication
• Culture and communication
• Culture and ethical business practices
• Workforce diversity: benefits and challenges

h) Business communication in the digital world


• Communication in the digital world
• Information flow and media choices in today’s business world
• Trends and challenges in the information age workplace

14) Learning and Teaching Methods

Lecturing, Tutorials, Presentations, Group Discussions, Peer Evaluation, Debates,


Assignments

15) Prescribed Texts

Bovee, C. & Thill, J. (2014). Business Communication Today. London: Pearson education
Engleberg, I. N (2011). Think Communication. New York: Pearson education
Guffey, E.M (2014). Business English. London: South-Western
Oliu, W.E (2010). Writing that works: Communicating effectively on the job: Bedford:

16) Recommended Texts


Beebe, S. & Masterson, J. (2010). Communicating in Small Groups: Principles and Practices.
London: Pearson.

Guffey, M. & Loewy, D. (2010). Essentials of Business Communication. South Western:


Cengage Learning.

Munter, M. and Hamilton, L (2013). Guide to Managerial Communication. Boston: Pearson


Education Limited.

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