Global and Local App Market Analysis

The Global App Market.

Global Mobile App Stats 2020

New App App Store

Daily Time
Mobile
Venture Capital

Downloads Spend Spent Per User Ad Spend to Mobile Tech

218B $143B 4.2 Hrs $240B $73B

L​ ooking to 2021 and experts predict that demand

for apps will continue to rise as people look for new
ways to chat, work, socialise and play through
technology. App categories such as eLearning,
Social, communication, video, finance and games
will continue to see sky-high demand.

A few emerging tech trends forecast for 2021 will be

important in this worldwide effort to take more parts
of our day to day online.

Increased rollout and adoption speed of 5g mobile network across the developing world, bringing a
data transfer speed on a par with high-speed wifi.

Internet of Things (IoT) App Integration throughout our lives will continue to create almost endless
opportunities for apps in existing and new areas.

Foldable phones are seeing a big uptake in consumer interest and manufacturer efforts to engineer
new, better versions. The total number of foldable phones in circulation is currently small compared to
traditional smartphones, but experts predict that will steadily rise as the year goes on. Always good to
be ahead of the wave.

Mobile Commerce is a trend that dominated 2019/20 and is set to continue into 2021. By the end of
2021, it’s predicted that more than 72.9% of total e-commerce sales will be through mobile

(Source: Statista)
Mobile App Trends in Australia

and the Wider World.

Mobile app development trends are indeed defined

by demand. One of the effects of the pandemic in

2020 was a dramatic spike in demand for most

apps categories. Apps that help people to cope and

adapt to the new normal saw big user spikes, of

course.

Companies started to invest heavily in their mobile

offerings to increase capacity and bring new

features.

Increased rollout and adoption speed of 5g mobile network across the developing world, bringing a

data transfer speed on a par with high-speed wifi.

Internet of Things (IoT) App Integration throughout our lives will continue to create almost endless

opportunities for apps in existing and new areas.

The Australian Mobile Market.

$2.450B 830M 9.040B

Consumer Spend Downloads Hours spent on apps

Source: App Annie Intelligence

Note: Downloads and Consumer Spend are across iOS, Google Play, Third-Party Android in China

combined; Spend is gross — inclusive of any per cent taken by the app stores; Hours Spent is on

Android phones

Are you ready to make the most of an app market primed for growth? We're seeing the start of an

unprecedented app boom, with more opportunities than ever to find success with your startup.

But making those right early moves is vital.

App Revenue Worldwide for the

IOS and Android App Stores.

Revenue (includes advertising, in-app purchases,
subscriptions and app purchases) has climbed from
2016 to 2019 but has seen remarkable growth since
the start of 2020. The pandemic has highlighted
how consumers believe that mobile is integral to
every aspect of our futures and are willing to
continue spending on apps.

Quarter Total Global App Revenue

Q1 2016 $9.1 billion

Q2 2016 $10.8 billion

Q3 2016 $11.6 billion

Q4 2016 $12.0 billion

Q1 2017 $13.5 billion

Q2 2017 $13.6 billion

Q3 2017 $15.3 billion

Q4 2017 $15.7 billion

Q1 2018 $16.7 billion

Q2 2018 $17.7 billion

Q3 2018 $17.8 billion

Q4 2018 $19.1 billion

Q1 2019 $20.7 billion

Q2 2019 $22.6 billion

Q3 2019 $23.3 billion

Q4 2019 $22.4 billion

Q1 2020 $23.3 billion

Q2 2020 $26.9 billion

Q3 2020 $28.9 billion

Q4 2020 $31.9 billion

All Australian generations are

spending more time on mobile.

As more and more eyes fall on mobile screens, so

the opportunities to get your product in front of

them. With designs that stand out, there is a huge

potential for attracting new users as spending time

on mobile become a new norm, finally overtaking

TV in Australia as the activity of choice.

Australians favourite apps may be different depending on their demographic, but all show a significant

increase in total time spent using their apps in 2020. The top three apps for each age group as of the

end of 2020 are Snapchat, Realestate.com.au and the ABC.

The world average for time spent on mobile was over 4 hours and 10 minutes a day - up 20% when

compared to 2019.

Yearly increase in time spent in top 50 apps per Australian

user demographic 2019-2020

8% 9% 6%
Gen Z Millenials Gen X and Baby Boomers

Average Hours Australians Spent on Mobile

Per Day Per User

2.7 hours 3.3 hours

a day in 2019 a day in 2020
Apps each generation of Australian was

most likely to use in 2020

Source: App Annie Intelligence Note: Android phones; Gen Z = aged

16 -24; Millennials = aged 25-44; Gen X / Baby Boomers = aged 45+;

Time spent on mobile is only going to increase further as mobile cements itself further into
people’s everyday lives. Why not get on this elevator at the bottom and ride all the way to the top?
Investment Capital into Mobile

Companies Worldwide
Investors have a keen eye when it comes to
movements in the market. More and more capital is
being committed to mobile app investment, with
USD 15.6B more being spent in 2020 than 2019, a
27% YoY growth. This is excellent news if you don’t
have the resources to self-fund and shows the
investment scene is very responsive to new
opportunities right now.

Global funding to mobile technology companies from 2016 to 2020 doubled when compared to the five
years previous.

Funding during that time was led by shopping, e-commerce, transportation as well as financial services.

From my experience with investors, the power of an interactive prototype as a presentation of your idea is
key to landing that all-important funding. It’s far easier for them to see your app's value when the concept
is in their hands and not just on paper.

Investment Capital
$57.5B
2019
USD $73.1B
2020
USD
Source: Crunchbase

Note: As of Dec 18, 2020

Quality app design has always been and always will be your most powerful tool when it comes to
acquiring funding from investors. We always recommend that working towards a design stage
prototype should be your first target on your app journey. Want to know more?
App Monetisation
A front-end download fee is only one of the multiple
ways to make money from apps and, contrary to
public perceptions, is not the most popular
monetization strategy. The most effective way to
make a profit from your product is not necessarily
the most obvious and, at the end of the day, will
depend on a range of factors to assess to help you
decide which to choose. The target user, the
primary function of the product, the operating
system and the apps key features should all be
taken into consideration.

Overall mobile ad placements grew 215% from 87,200 ads in 2019 to 186,400 ads in 2020

11% of apps by Australian publishers are paid. That is a higher value of paid apps compared to the
overall apps, where 3% are paid.

12% of apps by Australian publishers make use of In-App Payments to monetize. That is higher than
the average of 4%.

Video ads saw yearly growth but were overtaken for placements by interstitial in all markets except
Australia and Canada — where video stayed top.

Mobile Ads placement by format, prominent Ad Network

2019 2020

Video 60,900 Video 90,600

Interstitial 21,800 Interstitial 79,400

Banner 4,500 Banner 16,400

Total 87, 200 Total 186,400

Source: App Annie Intelligence

Note: iPhones and Android phones

IOS vs Android Market Share

It’s important to understand that the IOS and

Android audiences have very different demands

when deciding on where to publish your app.

Although the app store generates the most

revenue, Android currently has the most

significant global platform share.

IOS users typically have a higher income, more

engagement and spend more per app.

Income and location are much bigger influencing factors on app platform decisions than gender and

age differences which aren’t significantly different to make much of an impact.

(source: Buildfire)

51% of apps of Australian publishers are available on both Google Play and iTunes. Overall they put

more effort into publishing on both stores, compared to the average publisher with 22%.

51% 22%
of all apps available apps across
overall of all apps available

both IOS and Android stores across all stores

Source: 42 matters

Appetiser specialises in both Android and IOS platforms. If you’re struggling to decide which is

best for your idea why not give us a call and we can talk you through the details?
Your Roadmap to App Development
and Beyond

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