SEARCH ENGINE

OPTIMIZATION
Presented by Naing Tay Za, Ko Sai,
Hein khant Kyaw, William, Edward
TABLE OF
CONTENTS INTRODUCTION

TYPES OF SEO

HOW DOES SEO WORK

PROS AND CONS

KEYWORD RESEARCH AND

STRATEGY
INTRODUCTION
SEO means Search Engine Optimization and is the Products you sell.
process used to optimize a website's technical
Services you provide.
configuration, content relevance and link popularity so
its pages can become easily findable, more relevant Information on topics in which you have
and popular towards user search queries, and as a deep expertise and/or experience.
consequence, search engines rank them better.

TWO MAIN ASPECTS

OF SEO
Making your website relevant

Making your website easy for search engines

to understand
EVOLUTION OF SEO
Search Engine
Early SEO Evolved Modern SEO

Today
1990s 2000s

Focused on keyword
stuffing and meta tags.
User experience,
mobile-friendliness,
Content quality and and technical SEO
backlinks became play a major role.
crucial
SEO IN DIGITAL
MARKET
SEO drives real business results for brands,
businesses and organizations of all sizes.

In fact, 61% of U.S. online shoppers start their product

search on Amazon, compared to 49% who start on a
search engine like Google. Also of note from that same
research:
35

30

25

20
Trillions of searches are conducted every year.
15

10 Search is often the primary source of traffic for

websites, which makes it essential to be “search
5
engine friendly” on any platform where people can
0 search for your brand or business.
Walmart YouTube Facebook Instagram Tiktok
SEO is also incredibly important because the search engine
results pages (or SERPs) are super competitive – filled with
search features (and PPC ads) IMPORTANCE
Knowledge panels People Also Ask OF SEO
SERP
Featured snippets Top stories (news)

Map.
Videos

Images Carousels

Another reason SEO is critical for brands and businesses

unlike other marketing channels,

good SEO work is sustainable.
When a paid campaign ends, so does the traffic.
Traffic from social media traffic is at best unreliable – and a
fraction of what it once was.
HOW DOES SEO WORK
Crawling Ranking

Indexing

Analyze Page
Crawling Web Pages
Contents

Ranking Store the

Index
 Measurable Result Increased Targeted
Trust and Reputation
Traffic

PROS OF SEO
SEO helps build trust It brings more
SEO provides tools
with customers by relevant visitors to
like Google Analytics
placing your website your site who are
to track metrics such
higher in search actively seeking
as traffic, keyword
results, implying your products or
rankings, and
authority and services.
conversions.
reliability.

Sustainable Impact Cost- effectiveness

Unlike paid
It allows smaller
advertising, SEO
companies to
efforts can continue
compete effectively
to generate organic
without large
traffic even if you
marketing budgets.
reduce spending.

01
 Time-Intensive High Competition Algorithm Changes

CONS OF SEO
SEO requires Search engine
Ranking for highly
ongoing effort and algorithms constantly
competitive keywords
patience as results evolve, impacting
can be challenging
take time to website rankings and
without substantial
manifest due to necessitating
investment in time
search engines' adaptation to maintain
and resources.
indexing processes position.

Uncertain Results Expense

Success in SEO isn't SEO can be costly

guaranteed, making it due to the
difficult for SEO resources needed
companies to promise and the lack of
specific ranking guaranteed
outcomes. immediate results.

01
 WHAT IS KEYWORD
KEYWORD A keyword, or a focus keyword as some call it, is a word
RESEARCH AND that describes the content on your page or post best.

STRATEGY KEYWORD RESEARCH

Analyze the competitors
Identify primary keywords and related keywords
Structure of search query
TOP 10 KEYWORD
RESEARCHING
TOOLS A favorite of many, thanks to the vast number of features it
brings to its users.
Google Keyword Planner
Semrush
All in one keyword researching tool
Ahrefs
Google Trends

G-Trendalyser
The biggest keyword database
Google.com Incognito
Moz Keyword Planner

Google Search Console

Keywords Everywhere (extension) 25.5 billion keywords are
Also Asked stored
Thank
You