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9 views

Term Project

Uploaded by

l1f22bbam0114
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UNIVERSITY OF CENTRAL PUNJAB

SPRING 2024

Course Title: Fundamentals of Marketing

Course Code: BAMK-3113

Term Project
Course Instructor: Faiza Khan Burki

Section: K Program: BBA Date: May 13, 2024


Submission Date: June 24,2024
Maximum Marks: 10
(Monday)
Program Objective:
Course Objective: CO2 Course Learning Objective: CLO1
PO1, PO3
TO BE FILLED IN BY THE STUDENT
Student Name: Registration No: Sr. No:

Instructions:
 No late submission is allowed
 Submit hardcopy of the report
 Prepare a presentation of 15 minutes to present your project in a group

Page 1 of 2 Assignment
Project Details:
Description

For this project, you have to form a team of 5 people, choose any existing local brand, and
launch a new product/service. You have to write a complete marketing plan for the new
product/service of the existing local brand.

Contents of marketing plan:

1. Executive Summary

2. Current marketing situation

3. Threats and opportunities

4. Objective and issues

5. Marketing Strategy

6. Action programs

7. Budgets

8. Controls

You are required to submit a report, as well as be ready for a 15 minute (approx.)
presentation

Page 2 of 2 Assignment

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