Management and Enterpreneurship Notes
Management and Enterpreneurship Notes
B.Tech. - Automobile
Engineering
Semester – III
MANAGEMENT
AND
ENTREPRENEURSHIP
MN4030
Course Outcome:
Upon completion of the course, the student shall be able to:
• CO1: Discuss fundamentals of management and analyze the dynamism of
business management in today’s most advanced corporate world,
• CO2: Explain importance of planning and organizing, Formulation of planning
and Organizational structures,
• CO3: Describe understanding and process of staffing, motivation, leadership
and different control systems in management as well as understand an ideal role
for staffing, directing and controlling functions of management and to make best
manager or entrepreneur in future,
• CO4: Define concept of entrepreneurship, to impart clarity about process of
entrepreneurship through exploring its different dimensions,
• CO5: Discuss method of problem identification as well as describe and
demonstrate business plan for start – up,
• CO6: Interpret Small scale industry and institutional support in India and
explore various government schemes for entrepreneurship in India, also explain
IPR.
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2 Planning and Organizing:
Concept and Importance of planning, Types of planning, Steps in
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planning, Concept of organizing, Departmentation, Types of
organizational structures, Centralization Vs Decentralization.
Unit – III
3 Staffing, Directing and Controlling:
Concept of staffing, Process of recruitment and selection (In brief),
Concept of motivation, Motivational theory -Maslow’s need
05
hierarchy theory, Herzberg’s two factor theory of motivation,
Concept of leadership and leadership styles, Nature, and process of
control.
Unit – IV
4 Entrepreneurs and Entrepreneurship:
Concept of entrepreneurship, Types and Characteristics of
entrepreneur, Entrepreneurial process, Factors influencing
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entrepreneurship, Entrepreneurship in India, Barriers to
entrepreneurship, Concept of Intrapreneur, Intrapreneurial
process.
Unit – V
5 Business Opportunity Identification and Business Plan:
Business ideas, methods of generating ideas and opportunity 05
recognition, Business planning process.
Unit – VI
6 Small Scale Industry and Institutional Support:
The concept of SSI and its characteristics, Scope of SSI in India,
Advantages of SSI, Steps to start SSI, Role of government in 05
promoting SSI In India, Sickness in SSI, Sources of finance,
Introduction to IPR.
Textbooks:
1. J S Chandan, “Management Theory & Practice”, Vikas Publishing House Pvt Ltd.,
2. P. Narayan Reddy, “Entrepreneurship Text and cases”, Cengage learning.
3
Reference Books:
1. L M Prasad, “Principles and Practice of Management”, Sultan Chand and Sons,
2. Madhurima Lall and Shikha Sahai, “Entrepreneurship”, Second Edition, Excel
Books, New Delhi,
3. Poornima M Charantimath, “Entrepreneurship Development – Small Business
Enterprises”, Pearson Education,
4. Vasant Desai, “Dynamics of Entrepreneurial Development and Management”,
Himalaya Publishing House.
Programme Outcomes:
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diversity, both as individuals and in team environments.
Environment and sustainability: Articulate a comprehensive world view that
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integrates diverse approaches to sustainability.
Ethics: Identify and demonstrate knowledge of ethical values in non-classroom
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activities, such as service learning, internships, and field work.
Individual and teamwork: An ability to function effectively as an individual,
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and as member or leader in diverse teams, and in multidisciplinary settings.
Communication: Communicate effectively on complex engineering activities
with the engineering community and with society at large, such as, being able
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to comprehend and write effective reports and design documentation, make
effective presentations, and give/receive clear instructions.
Project management and finance: An ability to demonstrate knowledge and
understanding of the engineering and management principles and apply these
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to one’s own work, as a member and leader in a team, to manage projects and
in multidisciplinary environments.
Life-long learning: A recognition of the need for, and an ability to engage in
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life-long learning.