BUSINESS

PLAN
BUSINESS MARKETING
STRATEGIES

BCDEG

123-456-7890
KATIPUNAN AVENUE,
BATO-BATO, SAN ISIDRO,
DAVAO ORIENTAL

2024
 Executive Summary

Our convenience store aims to become the go-to destination

for customers seeking convenience, quality, and exceptional
service. With a mission to provide a diverse selection of
products at competitive prices, we strive to meet the needs of
our local community while offering a welcoming and convenient
shopping experience. Our goals include expanding our product
offerings, enhancing customer satisfaction through
personalized service, and optimizing operational efficiency to
ensure long-term success. Key highlights of our business
include a strategic location, innovative marketing strategies,
and a commitment to sustainability and community
engagement.

Business Description

Our convenience store is strategically located near a

bustling school, catering primarily to students and residents in
the surrounding area. With a focus on providing quick and easy
access to essential items, our store offers a diverse range of
products tailored to meet the needs of our target market. Our
product offerings include**Business
a variety of beverages, ranging from
Description:**
refreshing sodas to energizing coffee drinks, alongside a
curated selection of snacks to satisfy any craving. Additionally,
we prioritize convenience by offering quick grab-and-go options
for busy individuals on the move. Our store is designed to be a
convenient destination for students and locals alike, providing a
welcoming atmosphere and exceptional service to ensure a
positive shopping experience for all customers.
 Market Analysis

In our vicinity, the local market is predominantly

composed of students attending the nearby school, along
with residents from the surrounding neighborhood. The
demographic makeup skews towards a younger population,
with a high concentration of teenagers and young adults
seeking convenience and affordability in their shopping
experiences.

Competitors in the area primarily consist of other

convenience stores, grocery stores, and fast-food chains.
However, our proximity to the school provides us with a
competitive advantage, as we can effectively target the
needs and preferences of students who prioritize
convenience and quick access to snacks and beverages
between classes or during breaks.

Consumer trends indicate a growing demand for on-the-go

food and beverage options, particularly among students and
individuals with busy lifestyles. There is also an increasing
focus on healthier snack alternatives, as well as sustainable
and environmentally-friendly packaging choices. By staying
attuned to these trends and offering a diverse selection of
products that cater to varying dietary preferences and
budgetary constraints, we can effectively capture a
significant share of the local market.
 Organization and Management

Our convenience store operates as a family-owned business, with a clear

hierarchical structure and defined roles within the organization. The ownership of
the store rests with the family, with the CEO overseeing strategic decision-
making and overall business operations.

The management team consists of the CEO, who provides leadership and
guidance to ensure the successful functioning of the store. Additionally, there are
dedicated roles for a stock clerk and a cashier to handle day-to-day operations
efficiently.

- CEO: The CEO is responsible for setting the vision, mission, and long-term
goals of the business. They oversee all aspects of operations, including financial
management, marketing strategies, and customer relations.

- Stock Clerk: The stock clerk is responsible for inventory management, ensuring
that shelves are adequately stocked with products, monitoring stock levels, and
coordinating with suppliers for timely replenishment of goods.

- Cashier: The cashier manages transactions, handles customer inquiries, and

maintains a clean and organized checkout area. They play a crucial role in
providing excellent customer service and ensuring smooth operations at the
point of sale.

As a family business, we prioritize strong communication and collaboration

among team members to foster a supportive and productive work environment.
Each member of the management team brings valuable skills and expertise to
the table, contributing to the overall success and growth of the convenience store
 Products and Services

1. **Beverages**: We offer a wide variety of beverages,

including hot and cold drinks such as coffee, tea, juices,
smoothies, and specialty drinks. Our unique selling point is
our focus on high-quality ingredients and customizable
options to suit individual preferences.

2. **Mixed Snacks**: Our mixed snacks selection features a

diverse range of tasty treats, including chips, nuts, dried fruits,
and snack mixes. We pride ourselves on offering both
traditional favorites and unique, globally-inspired options,
catering to various tastes and dietary preferences.

3. **Groceries**: Our grocery section provides convenience

and quality with a curated range of essential items, from
pantry staples like pasta, rice, and canned goods to fresh
produce, dairy products, and household necessities. We
stand out by offering locally sourced and organic options
whenever possible, ensuring freshness and sustainability.
 Funding Request

1. Inventory: Allocate a portion of the funds to purchase initial inventory, ensuring a well-
stocked selection of beverages, mixed snacks, and groceries to meet customer
demand.

2. Equipment and Fixtures: Invest in necessary equipment such as refrigeration units,

shelving, cash registers, and POS systems to support efficient operations and enhance
the shopping experience for customers.

3. Marketing and Promotion: Allocate funds towards marketing and promotion efforts to
increase visibility and attract customers, including signage, flyers, social media
advertising, and promotional offers to students and faculty at the nearby school.

4. Store Renovation/Decoration: Set aside funds for any necessary store renovation or
decoration to create an inviting and aesthetically pleasing environment for customers,
potentially including interior design updates, lighting improvements, and signage
enhancements.

5. Operating Expenses: Reserve a portion of the funds to cover initial operating

expenses such as rent, utilities, insurance, licenses, and salaries for employees.

6. Contingency: Maintain a contingency fund to address unexpected expenses or

fluctuations in revenue during the initial phases of business operations.

By strategically allocating the 1,000,000 funding towards these areas, you can
effectively support the launch and growth of your convenience store while maximizing
the potential for success in the competitive retail market near the school.
 Appendix

1. Resumes of Key Team Members: Provide resumes or biographies of key team members
involved in the operation of the convenience store, including owners, managers, and any other
individuals with relevant experience in retail, food service, or business management.

2. Market Research Data: Include market research data and analysis relevant to your convenience
store's location near the school, such as demographic information about the student population,
local consumer preferences and spending habits, competitive analysis of nearby businesses, and
potential growth opportunities in the area.

3. Legal Documents: Include any necessary legal documents related to the establishment and
operation of the convenience store, such as business licenses, permits, lease agreements,
contracts with suppliers, and any other legal agreements or documents required for compliance
with local regulations and industry standards.

4. Financial Projections: Provide detailed financial projections, including revenue forecasts, expense
estimates, cash flow analysis, and projected profitability over the next few years, based on realistic
assumptions and market trends.

5. Marketing Plan: Include a comprehensive marketing plan outlining strategies and tactics for
promoting the convenience store to the target audience, including students, faculty, and other
members of the school community. This may include digital marketing, social media campaigns, in-
store promotions, and community outreach initiatives.

6.Operating Procedures: Outline standard operating procedures (SOPs) for various aspects of the
convenience store's operation, including inventory management, customer service protocols,
sanitation and hygiene practices, and employee training procedures.

Including these additional materials in the appendix of your business plan can provide valuable
context and supporting documentation to strengthen your case for the viability and success of your
convenience store near the school.
BCDEG CONVENIENCE STORE

Group 2

Khezzea Caryl Dumandan

Monique Noreen Del Rosario
Maica Dumandan
Nel Joy Dequino
Kim Gracia
Kris Alliah Daungcay
Alvin Benilan
Mark John Campana