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Workshop4 Group13

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8 views

Workshop4 Group13

Uploaded by

Kuan-Ying Hsu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GROUP 13

94431 Shu-Chi, Tang, 94083 Anisha Saraf, 94430 Kuan-Ying Hsu


94149 Tong Zi, 94091 Pratik Takwale
ABOUT PRADA
Prada was founded in 1913 by Mario Prada and his brother Martino as Fratelli Prada, a leather goods
shop in Milan. The first store opened in the prestigious Galleria Vittorio Emanuele II in Milan (that is still
functioning today) where they sold bags, trunks, and travel accessories.
PRADA’s LINK TO
ART & CULTURE
Business Identity: Art and culture are integral to Prada Group's
identity, aiding in societal interpretation and fostering growth.
Diverse Support: Prada Group backs various art forms, including
philosophy, literature, architecture, and cinema, promoting
creativity and innovation.
Fondazione Prada: The group's sponsorship of Fondazione
Prada serves as a focal point for cultural endeavors, facilitating
dialogue and exploration.
Direct Engagement: Prada Group actively participates in cultural
activities through research, heritage preservation, and
conference organization, demonstrating hands-on involvement.
Shared Value: By investing in culture, Prada Group aims to
create shared value with society, enriching communities and
fostering mutual benefit.
PRADA MODE
Prada Mode: A travelling pop-up cultural platform launched in 2018 at
Art Basel Miami Beach, offering art programming, late-night music
performances, and dining experiences.

Events held in prestigious locations such as Art Basel in Hong Kong,


Frieze London, and couture season in Paris.

Prada Mode provides members with unique cultural experiences and


interactions with art in various forms.

Prada Mode Paris: Held on January 19th and 20th during Paris Haute
Couture, the event took place at Maxim’s, a renowned Belle Époque
restaurant.
Installation by Kate Crawford and Trevor Paglen: Titled "Making
Faces," the installation focused on data gathering, surveillance, and
facial recognition, featuring art projects and architectural
modifications.
Event highlights: Included debates, site-specific artworks, parties,
exhilarating performances, and live music, curated food experience
by chef Bertrand Grébaut from the starred restaurant Septime.
Preservation &
Transmission of Heritage
Fondazione Prada: Art, Culture, and Intellectual

An institution founded by Miuccia Prada and


Patrizio Bertelli in 1993.
It comprises 7 existing structures, including
warehouses, laboratories, and 3 new
buildings: Podium, Cinema, and Torre.
Aim to promote the development of
contemporary art.
Including VR installation of film projects.
During COVID-19, it expanded its digital
presence with thematic projects and original
digital content.
Human Brains (2020-2022): a global project of
exhibitions, and scientific debates aimed to
attract public interest in neuroscience and
create a forum to facilitate exchanges.
Preservation &
Transmission of Heritage
RESTORATION Prada: the partnership with
FAI-Fondo Ambiente Italiano

Restored GIORGIO VASARI’S LAST


SUPPER
Restored GALLERIA VITTORIO
EMANUELE II
New Theatre curtains of TURIN’S
TEATRO REGIO
Restored a fifteenth-century polyptych
by Antonio Vivarini preserved in the
Pinacoteca Provinciale of Bari, and the
well of Santa Maria in Cerrate, on the
outskirts of Lecce
Shed new light on San Prosdocimo
Four statues at the Accademia di Belle
Arti and three arches
Restored Prada Rong Zhai
Prada Restoration
Connecting with
Customers Through Art
Artistic Collaborations and Cultural Participation: Prada engages
in creative projects with artists and cultural institutions, elevating
its brand image and attracting art enthusiasts.

Exclusive Retail Environment: Prada's stores offer a luxurious


shopping experience with minimalist interiors and personalized
service, driving sales through heightened customer satisfaction.

Design Innovation and Creative Direction: Led by Miuccia Prada,


the brand continuously pushes fashion boundaries with innovative
designs, appealing to consumers seeking cutting-edge style.

Digital and Social Media Presence: Prada utilizes digital platforms


to engage a global audience, effectively communicating its brand
story and driving sales through online channels.
How to drive sales
Enhances brand image: The Prada Foundation's cultural initiatives position Prada as
a patron of the arts and a socially responsible corporation, enhancing its brand
image and reputation.
Builds long-term loyalty: While not directly driving immediate sales, the
Foundation's association with cultural endeavors fosters a deeper connection with
consumers, contributing to long-term brand loyalty.
Strengthens brand identity: By engaging in cultural projects and supporting artistic
endeavors, Prada reinforces its identity as a luxury fashion brand with a commitment
to creativity and innovation.
Differentiates from competitors: The Foundation's cultural activities set Prada apart
from competitors, showcasing its unique approach to marketing and brand
engagement.
Attracts diverse audiences: Cultural initiatives appeal to a broader audience
beyond traditional fashion consumers, potentially expanding Prada's reach and
influence
NO. JAN 203

THANK YOU

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