AN ORGANIZATION STUDY AT

MANNARKKAD STEELS PVT

LTD,KANJIKODE,PALAKKAD

SUMMER TRAINING REPORT

Submitted by

ANJANA K
Reg no: 721422631008
In partial fulfilment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION

NEHRU INSTITUTE OF ENGINEERING AND TECHNOLOGY

COIMBATORE-641105

ANNA UNIVERSITY: CHENNAI 600 025

September 2023

1
 BONAFIDE CERTIFICATE

Certified that this Summer Training report “An organization study at MANNARKKAD
STEELS PVT LTD, KANJIKODE, PALAKKAD “is the bonafide work of “MS. ANJANA
K” who carried out the summer training under my supervision.

Dr.P.T. VIJAYA RAJAKUMAR Mrs. AAZIYA A

Professor&Director Assistant Professor
Department of Management Studies Department of Management

Nehru institute of engineering and Technology Studies

Thirumalayampalayam, Coimbatore. Nehru institute of engineering

And technology, Coimbatore

Viva-voce examination held on:

Internal examiner

2
 DECLARATION

I, ANJANA K, hereby declare that this organization study report of Mannarkkad steels Pvt
Ltd is an authenticate record of work done by me and submitted in partial fulfilment of the
third semester requirement for the award of the Degree Master of Business Administration of
Anna university, Chennai under the supervision and guidance of Mrs Aaziya A, faculty guide,
Nehru Institute of Engineering and Technology during my period of study. The content in this
report is based on the data collected by myself from Mannarkkad steels Pvt Ltd. I also state
that all the information given are true to my knowledge and I have not submitted it before,
either in part or in full for the award of any other degree.

Anjana k

Reg No: 721422631008

I also declare that this report has not been submitted fully or partly for the award of any
degree, title or recognition

Date: Mrs. AAZIYA. A

Assistant Professor

Department of Management Studies

Nehru Institute of Engineering

and technology, Coimbatore

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 ACKNOWLEDGEMENT
I have great pleasure in expressing a word of thanks of all those who rendered their help

and guidance to make my project a success.

I would like to express my sincere gratitude to ADV.P. KRISHNA DAS, managing trustee,

Dr. P. KRISHNAKUMAR, CEO and secretary and Dr. P. MANIIARASAN, Principal Nehru

Institute of Engineering and Technology, for giving me an opportunity to do this project.

My heartfelt thanks to Dr. P.T. VIJAYA RAJKUMAR, Professor & Director, Department

of Management Studies, Nehru Institute of Engineering and Technology, Coimbatore for the

valuable instruction given to me.

My heartfelt thanks to Mrs. AAZIYA A, Assistant Professor, Department of Management

Studies, Nehru Institute of Engineering and Technology, Coimbatore for guiding me throughout

the internship.

I express my sincere thanks to Mr. VINEETH, Mannarkkad steels Pvt Ltd Cements Limited,

for giving me the opportunity to be the part of their department, for his guidance, continuous

encouragement and valuable suggestion at every stage of my project.

I am also thankful to all the department heads for their cooperation despite their tight office

schedule. It is not possible to prepare a project report without their assistance.

I would like to thank all my friends and family who have directly or indirectly encouraged to

completing this project successfully. Beside than all things, I thank the almighty god.

Anjana k

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 ABSTRACT

The study titled “An Organizational study at MANNARKKAD STEELS PVT LTD,
KANJIKODE, PALAKKAD” was conducted to gain the knowledge on the organizational
activities based upon the functional departments. This report presents the experience gained
during my one month of summer training. My training was to study the organization through
various departments. During this period, I acquired various knowledge on the manufacturing
process of the precision components.

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 CONTENT
SL. TOPIC PAGE NO.
NO
1 INTRODUCTION 1
I. SCOPE OF THE STUDY 1
II. LIMITATION OF THE STUDY
1
III. OBJECTIVES OF THE STUDY

2 INDUSTRIAL PROFILE 3
I. HISTORY OF THE INDUSTRY 3
II. MAJOR PLAYERS
4

3 COMPANY PROFILE 6
I. HISTORY 6
II. COMPANY QUALITY POLICY 7
III. VISION & MISSION 7
IV. ORGANIZATIONAL STRUCTURE 8
V. PRODUCT PROFILE 9

4 DEPARTMENT ANALYSIS 11
I. PURCHASE DEPARTMENT 11
II. PRODUCTION DEPARTMENT 13
III. QUALITY DEPARTMENT 16
IV. FINANCE DEPARTMENT 17
V. HUMAN RESOURCE DEPARTMENT 19
VI. MARKETING DEPARTMENT 23

5 SWOT ANALYSIS 29

6 CONCLUSION 32

7 BIBLIOGRAPHY AND REFERENCE 33

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 CHAPTER 1
INTRODUCTION

1
1.1 INTRODUCTION
Organizational studies are the examination of how individuals construct organizational
structures, processes, and practices and how these, in turn, shape social relations and create
institutions that ultimately influence people. Organization is the structure or mechanism that
enables living things to work together. In a static sense, an organization is a structure or
machinery manned by group of individuals who are working together towards a common goal.

1.2SCOPE OF THE STUDY

The study is limited to Mannarkkad steels Pvt Ltd, KanjiKode. It concentrates on the
functioning structure of different departments in the organization. The study focuses on the
organizational structure of Mannarkkad steels Pvt Ltd. It is purely based on the information
obtained from the department heads and other staffs of the organization.

1.3 LIMITATION OF THE STUDY

• Period of the study is limited to one month within one month an entire organization
cannot be understood to its fullest.
• Study is based on the information obtained from the department heads and other staffs
of the organization which may sometimes coloured.

1.4 OBJECTIVES OF THE STUDY

• To study the mission, vision and profile of the company and analyse whether the
operations justify the same
• To understand the functioning of organization and functioning of various departments
in the organization
• To familiarise with an organization environment
• To identify the strength, weakness, opportunities and threats of the organization.

1
 CHAPTER 2
INDUSTRY PROFILE

2
2. INDUSTRY PROFILE

2.1 HISTORY OF THE INDUSTRY

Steel is an alloy of iron and carbon with improved strength and fracture resistance compared
to other forms of iron. Many other elements may be present or added. Stainless steels, which
are resistant to corrosion and oxidation, typically need an additional 11% chromium. Because
of its high tensile strength and low cost, steel is used in buildings, infrastructure, tools, ships,
trains, cars, bicycles, machines, electrical appliances, furniture, and weapons.

Iron is the base metal of steel. Depending on the temperature, it can take two crystalline forms
(allotropic forms): body-centred cubic and face-centred cubic. The interaction of the allotropes
of iron with the alloying elements, primarily carbon, gives steel and cast iron their range of
unique properties. In pure iron, the crystal structure has relatively little resistance to the iron
atoms slipping past one another, and so pure iron is quite ductile, or soft and easily formed. In
steel, small amounts of carbon, other elements, and inclusions within the iron act as hardening
agents that prevent the movement of dislocations.

The carbon in typical steel alloys may contribute up to 2.14% of its weight. Varying the amount
of carbon and many other alloying elements, as well as controlling their chemical and physical
makeup in the final steel (either as solute elements, or as precipitated phases), impedes the
movement of the dislocations that make pure iron ductile, and thus controls and enhances its
qualities. These qualities include the hardness, quenching behaviour, need
for annealing, tempering behaviour, yield strength, and tensile strength of the resulting steel.
The increase in steel's strength compared to pure iron is possible only by reducing iron's
ductility.

Steel was produced in bloomery furnaces for thousands of years, but its large-scale, industrial
use began only after more efficient production methods were devised in the 17th century, with
the introduction of the blast furnace and production of crucible steel. This was followed by
the Bessemer process in England in the mid-19th century, and then by the open-hearth furnace.
With the invention of the Bessemer process, a new era of mass-produced steel began. Mild
steel replaced wrought iron. The German states saw major steel prowess over Europe in the
19th century.

3
Further refinements in the process, such as basic oxygen steelmaking (BOS), largely replaced
earlier methods by further lowering the cost of production and increasing the quality of the
final product. Today, steel is one of the most commonly manufactured materials in the world,
with more than 1.6 billion tons produced annually. Modern steel is generally identified by
various grades defined by assorted standards organisations. The modern steel industry is one
of the largest manufacturing industries in the world, but also one of the most energy
and greenhouse gas emission intense industries, contributing 8% of global emissions.
However, steel is also very reusable: it is one of the world's most-recycled materials, with
a recycling rate of over 60% globally.

2.2 MAJOR PLAYERS

➢ Minar inspat Pvt Ltd

➢ Kairali steels Pvt Ltd
➢ Lal steels Pvt Ltd
➢ Gaza Steel, Palakkad
➢ Prince TMT, Palakkad

4
 CHAPTER 3
COMPANY PROFILE

5
COMPANY PROFILE

3.1 HISTORY

Mannarkkad Steels Private Limited is a non-govt company, incorporated on 30 Sep, 2004. It's
a private unlisted company and is classified as company limited by shares.

Company's authorized capital stands at Rs 125.0 lakhs and has 94.64% paid-up capital which
is Rs 118.3 lakhs. Mannarkkad Steels Private Limited last annual general meet (AGM)
happened on 30 Sep, 2017. The company last updated its financials on 31 Mar, 2017as per
(MCA).

Mannarkkad Steels Private Limited is majorly in Manufacturing (Metals & Chemicals, and
products thereof) business from last 19 years and currently, company operations are active.
Current board members & directors are Pothiyil Hamza, Pazheriyil Abdul Kareem,
Nellikkavattayil Basheer, Poovan Kavil Muhammed Rasheed, Pazheriyil Mohammed Sherief,
Pazheriyil Abdulazeez, Valiyathodi Kunhimohammed, Kanakkanath Mohammed and Ali.

Company is registered in ROC-Ernakulam (Kerala) Registrar Office. Mannarkkad Steels

Private Limited registered address Is Viii-960, Wise Park, Menonpara Road, KanjiKode
Palakkad Kl 678621 In.

3.2 OBJECTIVE
• To earn profit through customer satisfaction

• To start forging industries in Kerala give financial assistance to promote this industry.
• To ensure sales and environment friendly process through active involvement.
• To encourage suppliers and contractors to adopt good quality.
• To create healthy working environment for all attainment of quality goals with
excellence and to make quality a way of life.
• To create awareness amongst the employees.
• To create a self-sufficient steel industry that is technologically advanced.

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3.3 QUALITY POLICY
Every employee of Mannarkkad steels Pvt Ltd commits to comply with all requirements to
continually improve the effectiveness of the Quality Management System and strives.

• To identify various groups of customers serviced by him.

• To understand their respective needs and desires either stated or not stated

• To ensure best possible quality in products and services

• To meet and exceeds their expectations.

VISION & MISSION STATEMENT

3.4 VISION

“To be a globally respected corporation that provide best of breed business solution
managing technology delivered by the best-in-class people.”

3.5 MISSION

“To achieve our objectives in an environment of fairness, honesty, courtesy, towards our
client, employees’ vendors society at large

7
3.6 STRUCTURE OF THE ORGANIZATION

8
3.7 PRODUCT PROFILE

Mannarkkad steels Pvt Ltd produces high quality TMT bars and tore steel by adopting highest
manufacturing standards and cutting-edge technology and these facilities are available at
KanjiKode. The company now rolling 8mm to 32mm TMT bars which are turn tested by UTM
in the laboratory. This brand is 21 steps processing carried.

PRODUCT FEATURE
✓ Approved by BIS

✓ More bonding strength

✓ Earthquake resistant

✓ Cost effective in long run

✓ Corrosion resistant

✓ Heat resistant

✓ Most of choice

✓ Good quality

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 CHAPTER 4
FUNCTIONAL DEPARTMENTS

10
4.1 DEPARTMENTS
Every company has different departments and every department operation is different from
one another to achieve objective, process of organisation divided into functions and sub
functions and further sub functions to be performed by an individual. It avoids confusion
wastage of manpower, money and materials. Mannarkkad steels is split into various
departments which built the number of subordinates to supervise by manager.

• Purchase department

• Production department

• Finance department

• Marketing department

• Inventory department

• Human resource department

• Quality department

4.2 PURCHASE DEPARTMENT

The main function of purchase department is to deal with work in connection with purchase of
raw material, machinery spare parts etc.in connection of production.in Mannarkkad steels the
purchase department is responsible for purchase of raw materials like scrap, ingots, billets,
sponge, iron etc used in furnace for production of steels.

Maintenance of purchase of book, ledger, checking any variation for payments of supplier’s
bill etc is performed by the purchase department

For importing their materials from other countries, the company adopts the following
documents

• Commercial invoice
• Packing list
• Bill of exchange
• Certificate of origin
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 • Letter of credit
• Bill of landing
• Import order
• Order acceptance etc

The scrap is imported through trucks and containers. the most purchase is made in three models.

1. Cash purchase
2. Credit purchase
3. Letter of credit

The main aim of purchase is to have quality products with greatest economic advantage of the
company. Purchase department of the company is associated with the purchase of quality raw
materials.

The raw materials are imported from various countries:

• Middle east
• USA
• UK
• Africa

MAIN IMPORT PARTIES

• United source international inc.
• European metal recycling
• Modern steel mills LLC.

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STRUCTURE OF PURCHASE DEPARTMENT

PURCHASE DEPARTMENT

PURCHASE MANAGER

SUPERVISOR

WORKERS

The main function of purchase manager is to provide quality raw materials for production and
also ensure timely availability of raw materials, and make a purchase order as per requirement
of production department. The checking of suppliers bills also done by purchase manager. The
main aim of purchase manager is to provide quality products with greatest economic
advantages of the company.

4.3 PRODUCTION DEPARTMENT

The production means a process by which resource is transformed into a different and more
useful commodity or service. In general production means transforming inputs into an output
with value added the production department of the company is associated with the production
of quality products. Manufacturing of iron rods starts from identification of raw materials that
is steel or billets. The raw materials used are first tested for the chemical composition.
percentage of carbon, manganese, phosphorous and sculpture are checked and it’s ensured that
the chemical composition of ingots or billets come with specific limits.

The quality assured steel ingots are then charged into the re -heating furnace with the help of
pusher, the re-heating furnace is oil fixed. The ingots or billets are then heated to a
temperature of 1200c then these are subjected to different sections of cross section reduction
namely first second and third stages.
13
450 HP AC motor is used in this mill manufacturing unit. This unit is mainly divided into
two:

• Melting unit
• Re rolling unit

4.3.1 MELTING UNIT

The stored iron scraps with sufficient ferro additives are charged into the induction furnace.
Melting the charge is done by gradually increasing the power to temperature range of 1600
degree Celsius. primary stage from furnace and manually to the slag box.

After reaching the required level of molten metal liquid in the furnace.it is poured to the
ingots mould placed on the plate through tarnish hydraulically. Remove or separate the solid
ingots by gas cutting and stacking for dispatching.

ELEMENTS OF MELTING UNIT

• Furnace
• Gas Cooler
• Water Separator
• Dust Setting Tank
• Slurry Water pump
• Widened Secondary Hood
• Charging Ramp
• Primary Bag Filter
• Secondary Bag Filter
• Air Compressor 25 HP

4.3.2 RE ROLLING UNIT

The mild steel ingots are reached at the oil fired re heating furnace to increase the
temperature of the ingots at 1200 Celsius. Then they are passes through various processes of
the re rolling mill. The rolling mills stand for the reducing the cross-section reduction of the
heated ingots to the sizes of 8mm to 20mm diameter rod as required.

Then the rolled bars are passed through TMT process for strengthening and sending them to
the cooling bed then the rods are at the required length, bent and stacked for dispatching as
finished goods, in this re rolling mill third stage of cross section reduction is done.

14
ELEMENTS OF RE-ROLLING UNIT
• Reheating furnace
• Gas cooler
• Bags filter
• On line monitor
• Air compressor 25 HP
• Stack 36mm high
• Vent unary separator

4.3.3 PROCEDURE OF TMT (THERMO MECHANICAL TREATMENT)

It is the online heat treatment off in two successive phases. The billets ingots pass through a
21-stage processing and come out in a form of re in forcing bars. Being the first stage in TMT
process, these bars pass through a fully automated quenching box and are turbo cooled.as a
result, the outer layer of the bars solidifiers into marten site.

In the stage that itself temperature the heat from the inner layers of the bars surfaces up. Due
to this outer crust becomes more strengthened and these bars allowed cooling the temperature
in the cooling beds, at this stage the inner core of bars become ductile ferrite pearliest. This is
the reason it become popularized in the countries.

15
4.3.4 QUALITY DEPARTMENT

Quality department are functioning under production department. Main functions of quality
department are to check the quality or maintaining the quality Mannarkkad steel got ISO 9001-
2008 Certification which confines quality assurance. The company's products are well accepted
in Indian market.
All departmental activities in the organisations are undertaken according to the ISO 9001 series
after its approval. The consumer looking for ISO 9001 being international standard gives
recognition for any one country and of country.

BENEFITS OF QUALITY DEPARTMENT

➢ Reduction of deficits.

➢ Helps in problem solving

➢ Continuous improvement

➢ Ensure provide quality products

16
4.4 FINANCE DEPARTMENT
Finance is very important aspect of every business organisation for their existence and
growth.so business needs investment of money in order to earn more financial returns it
involves rising administrating and controlling the fund used in business. The main objective of
financial management is Profit maximisation of the owner’s economic welfare. Finance varies
from enterprise depending upon its nature, size, and other requirements. The management has
to take correct and timely decision after considering the financial position of the concern.

CAPITAL STRUCTURE OF THE COMPANY

The company capital structure consists of share capital, loans of both secured and unsecured
and reserved by ploughing back its profit.at present the company have an annual turnover of
60 crores.

The company has loan from bank in the form of:

• Secured loan
• Unsecured loan

The secured loan is taken by providing security of fixed assets of the company. The security
is given in the form of company, land building and plant and machinery.

OBJECTIVES
• Preparation of annual reports

• Providing valuable information

• Maintain balance between inflow of fund

• Ascertain profit and loss of the company

BOOK OF ACCOUNTS MAINTAINED BY THE FIRM

• Journal

• Cash book

• Sales book

• Purchase book

17
STRUCTURE OF FINANCE DEPARTMENT

FINANCE
DEPARTMENT

FINANCE MANAGER

ACCOUNTANT

EMPLOYEES

18
4.5 HUMAN RESOURCE DEPARTMENT

Human resource is the assets of the organisation, so proper maintenance should be required.
Human resource department deals with managing, recruiting, directing, staffing and providing
training and development programmes to the employees for increasing their skills. knowledge,
and productivity. Human resources of the company contribute their efforts to attain the goal of
the organisation

The human resource department are working under the finance department in this company.
The main function of human resource department is motivation, staffing etc. The manager has
the full authority to recruiting and selections of employees in the organisations, in the company
175 peoples are working, the factory workers are mainly from northern states. The company
provides some welfare benefits to the workers.

WELFARE BENEFITS
➢ Medical allowance

➢ Overtime allowance

➢ Insurance facilities

➢ Canteen facilities

➢ Provident fund

RECRUITMENT AND SELECTION PROCESS

➢ Identifying the vacancies.

➢ Notification of vacancies.
➢ Through newspaper, website & employment exchange.
➢ Receiving application.
➢ Registration of applications (record maintaining).
➢ Screening of applications.
➢ Conducting written test/interview.

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 ➢ Interview committee consist of Government nominee, subject expert and persons from HR
department.
➢ Preparing minutes of recruitment proceeding.
➢ Preparing the rank orders of applicants.
➢ Sending appointment letter to selected candidate.

➢ Labour welfare

It can be undoubtedly stated that our company is providing numerous measures both statutory and non-
statutory when compared to neighbouring industries as well as other Public Sector Undertakings in the State.
Here is the List of welfare measures provided by the company.

➢ Compliments & Gifts

Annual gifts are distributed among all employees in appreciation of their efforts in writing home good
profit. During the last two years, 4 gm Gold Coin was issued to each employee as annual gift while a gold coin
of 8gms was gifted to each of the employees retiring on superannuation. Employees completing 25 years of
regular services in the company were given 10 gm Gold Coin. Gifts are also given away to employees annually
in connection with Safety Day Celebrations.

➢ Welfare Fund

A welfare fund constituted by the company lends a helping hand to needy employees at times of
financial crises. The Governing committee consists of Management as well as elected representatives of the
workmen.
Apart from financial assistance for treatment of specified diseases, retirement benefit, death benefit
etc., the fund is also linked with Group Medical Insurance through which members and their dependents can
avail cashless facility/reimbursement for inpatient treatment. In the case of death, dependent benefit is also paid
by the employer.

➢ Social welfare

Every industrial establishment especially profit-making Public-Sector Undertakings have major role in the
social upliftment of surrounding population and Mannarkkad steel Limited is fulfilling it in a unique way.

20
PERFORMANCE APPRAISAL

Performance appraisal is a routine process in Mannarkkad steel and is carried out every three months after
selection. Immediate superior is in charge to record the performance of the persons working under him. Point
method is practiced and the report is submitted to the Personnel Department and the recorded facts are
considered for confirmation of increment and promotion. Attendance is a major criterion in performance

appraisal.

LEAVE RULES

Casual Leave

➢ 7 days CL in a calendar year.

➢ CL will not be sanctioned for more than 2 days at a time.
➢ CL will not be combined with any paid leave.
➢ Unveiled CL will not be carried forward to next year.

Sick Leave

➢ 12 days in a calendar year.

➢ Application for more than two days at a time shall be accompanied by a medical
certificate.
➢ Intervening holidays/weekly off will be counted as a sick leave, a SL can be accumulated
up to 180 days

Earned Leave

➢ Confirmed employees are eligible for earned leave at the rate of one day for every 20
days worked during the preceding year.
➢ EL shall be accumulated up to 90 days.
➢ Intervening holidays/weekly off will be counted as EL.

21
 ➢ EL shall not be availed for more than 4 occasions in a year.

Application for earned leave shall be submitted 15 days in advance.

CAREER PLANNING AND PROMOTION POLICIES

The career planning and the promotion policies depend on certain rules and regulations of the
organization. the employees of Mannarkkad steel Ltd are eligible for promotion once they complete a period of
either 5 or 7 years in the organization and also in the particular department. At the time of internal promotion,
qualification, experience and knowledge of the employees are considered. If the employee is eligible, he is
promoted or else company goes for external recruitment. Each position in the organization is well defined which
included length of the service, education, seniority etc. The criteria for promotion for the managerial position
depend on the seniority and the merit. Whenever there is a vacancy for the managerial position the employee’s
existing post is evaluated based on the seniority and service record and then promotion interview is held and
when the employee satisfies the criteria he is promoted. In case of non-managerial position promotion tests are
conducted and the employee who is eligible is promoted. The employees eligible for promotion are required to
satisfy the basic criteria of marks. The total of 150 mark is awarded for every employee in which 50 marks is for
the written test which normally test the knowledge of the employee in the particular section of the department
and the remaining 100 mark is for the attitude of the person, service he rendered to the company, length of
service, performance and attendance.

INDUSTRIAL SAFETY & HEALTH ENVIRONMENTAL, HEALTH

AND SAFETY (EHS) POLICY

Shall continually improve the Environment, Health and Safety standards in our organization by
integrating EHS objectives in our business process. Mannarkkad steels commit to:

➢ Take appropriate measures for:

i. Optimum utilization of energy and other resources
ii. Prevented and risks
iii. Waste minimization /Disposal

22
 ➢ Comply with applicable legal and other requirements
➢ Integrate EHS concerns into decision making to achieve sustainable development
➢ Ensure EHS compliance through total employee involvement at all levels
➢ Communicate to all employee and business associates our EHS policy and their individual
obligations to achieve EHS objectives.

4.6 MARKETING DEPARTMENT

Marketing includes planning, organising, directing, and controlling, the decision-making

regarding product lines, pricing and promotion and servicing. In addition, the marketing
department of the business firm is responsible for the physical distribution of the product.
determining the channel of distribution that will be used and supervising the profitable flow of
goods from the factory or ware house.

FUNCTIONS OF MARKETING DEPARTMENT

→ Planning marketing activities.

→ Directing the implementation of plans.

Controlling those plans.

Customer satisfaction.

→ Receiving order from customer by executive visit, over telephone, postal, mail

request.

→ Enter the order to scheduled entry and monitoring form.

Mannarkkad steels Pvt Ltd is a highly popular and widely accepted among discerning customer
both in the commercial and domestic sectors. The brand name of the product helps in the
company for their sales promoting activities. The brand name created by giving advertisement
through different medias like

23
 ➢ Wall advertisement

➢ Television advertisement

➢ Hoardings

➢ Newspaper advertisements

STRUCTURE OF MARKETING DEPARTMENT

MARKETING
MANAGER

SUPERVISORS

EMPLOYEES

24
MARKETING PLAN

Annual Marketing Plans for a given financial year is prepared prior to commencement of the financial year and
is included as part of the Business Plan. Targeted sales for each type of steel are estimated and included as a part
of the plan. Subsequently, detailed targets for each district with breakup of type of product is prepared prior to
the commencement of each month. Specific responsibilities are assigned to the field officer for the sale of the
monthly targeted quantities in respect of each district. Monthly reviews are made at the level of managing
director to assess the target Vs. achievement and corrective actions are taken wherever required.

Below is a condensed marketing plan for Mannarkkad Steels:

Mannarkkad Steels aims to solidify its position in the TMT steel market by leveraging
quality, innovation, and customer-centric strategies.

*1. Situation Analysis:

a. Company Overview:
- Established and reputable TMT steel manufacturer with a focus on quality and
technology.

b. Market Analysis:
- Growing demand for TMT steel in the construction sector, with increasing emphasis on
durability and safety.

c. swot Analysis:
- Strengths: Technological expertise, established brand.
- Weaknesses: Limited geographical reach.
- Opportunities: Growing construction industry, increasing infrastructure projects.
- Threats: Intense market competition, fluctuating raw material prices.

2. Objectives:

- Increase market share by 15% within the next fiscal year.

25
 - Expand distribution networks to two new regions.
- Enhance brand recognition by implementing targeted marketing campaigns.

3. Target Market:

- Construction companies, contractors, and infrastructure developers seeking high-quality

TMT steel for projects.

4. Product Strategy:

- Emphasize the strength, durability, and advanced technology of Prince TMT Steels'
products.

5. Positioning:

- Position Mannarkkad Steels as a trusted and technologically advanced provider of TMT

steel, emphasizing safety and longevity.

6. Pricing Strategy:

- Implement a competitive pricing strategy that reflects the quality and value of
Mannarkkad Steels' products.

7. Distribution Channels:

- Strengthen existing distribution networks and establish partnerships to reach untapped

markets.

8. Promotional Mix:

a. Advertising:
- Launch targeted advertising campaigns through industry publications and digital
platforms.

26
 b. Public Relations:
- Foster positive relationships with construction industry influencers and engage in
community outreach.

c. Sales Promotions:
- Introduce promotional offers for bulk purchases and loyalty programs.

d. Digital Marketing:
- Optimize the website, engage in social media marketing, and implement email
campaigns to connect with a wider audience.

9. Marketing Budget:

- Allocate a budget to advertising, promotions, and digital marketing activities, aligning

with revenue goals.

10. Monitoring and Measurement:

- Regularly track KPIs such as sales growth, market share, and customer satisfaction to
assess the effectiveness of marketing strategies.

11. Implementation Timeline:

- Develop a phased timeline for the implementation of marketing initiatives, ensuring a

systematic and coordinated approach.

By executing this marketing plan, Mannarkkad Steels aims to fortify its market presence,
attract new customers, and sustain growth in the competitive TMT steel industry.

27
 CHAPTER 5
SWOT ANALYSIS

28
 5 SWOT ANALYSIS

Swot analysis is a strategic planning method used to evaluate the strengths, weaknesses.
opportunities, and threats involved in a project or in a business venture. It involves specifying
the objective of the business venture or project and identifying the internal and external factors
that are favourable and unfavourable to achieve the objective

Strengths: characteristics of the business or team that give it an advantage over other

companies in the industry

Weakness: are characteristics that place the firm at a disadvantage relative to other

companies.

Opportunities: external chances to make greater sales or profits in the environment.

Threats: external elements in the environment that could cause trouble for the business.

Identification of SWOTS is essential because subsequent steps in the process of planning for
achievement of the selected objective may be derived from the SWOTS.

5.1 STRENGTH OF COMPANY

➢ Abundance of quality manpower.

➢ ISO Certified Company.

➢ High quality of TMT bars.

➢ Goodwill among public.

➢ Large amount of production capacity.

➢ Ability to compete with other companies.

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5.2 WEAKNESSES OF COMPANY

➢ Loss due to inadequate infrastructure.

➢ High cost of production.

➢ Lack of specialised workers.

5.3 OPPORTUNITIES OF THE COMPANY

➢ Export quality products

➢ Latest technologies

➢ Wide range of marketing facilities

5.4 THREATS OF THE COMPANY

➢ New rules and regulations

➢ Changes in government policies

➢ More expectations of shareholders

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CHAPTER 6
CONCLUSION

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 CONCLUSION

The organisation structure of the company is well organised and all activities are assigned and
delegated in an effective manner the organisation follows a good management principle and
run by effective and qualified top Management people and because of that the company was
weathered from the rough times to become a more profitable and professional company. Work
is done in correct time due to the organised structure and all the departments of the organisation
are functioning in an effective manner. Departments are coordinated in such a way that the
information from each department is used for the smooth functioning of the organisation.
Management has made sure that all the best principles are put into the place to make the
company competitive in all business function. Sincere dedication and headwork from the top-
level management, middle level management, and employees of Mannarkkad steels has made
the company to emerge as one of the best runs private enterprise in Kerala. I personally thank
Mannarkkad steels Ltd for guiding me from time to time in successful completion of my
organisation study. I also thank each and every department staffs for their help in providing me
with valuable information required for this study.

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BIBLIOGRAPHY
• Smith, john. Steel revolution: a comprehensive History. Steel insights
publishing,2021
• Johnson, Mary. Global Trends in the Steel Industry.

REFERENCE
www.google.com
https://www.pazheri.com/Group-Companies/Pazheri-Properties

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