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Next Gen Service Assurance: CDMA: Empirix. Because Customer Experience Is Everything

Delivering quality services over Mobile Broadband (MBB) networks is extremely complex. To fully understand customer experience, many operators today cannot clearly visualize it. Without a complete, end-to-end view of the mobile environment, operators cannot understand the customer experience.

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49 views4 pages

Next Gen Service Assurance: CDMA: Empirix. Because Customer Experience Is Everything

Delivering quality services over Mobile Broadband (MBB) networks is extremely complex. To fully understand customer experience, many operators today cannot clearly visualize it. Without a complete, end-to-end view of the mobile environment, operators cannot understand the customer experience.

Uploaded by

neilmck69
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NextGen Service Assurance: CDMA

FEATURES

Empirix. Because Customer Experience is Everything


Mobile Network Operators (MNOs) are facing unprecedented challenges erce competition, explo sive demand for services, margin erosion, continuously evolving technologies and more. At the same time, delivering quality services over Mobile Broadband (MBB) networks is extremely complex. Smart phones and the innovative applications they spawned have put a tremendous strain on network resources. On average, smartphone and tablet users consume at least twice as much data as nonsmartphone users. These devices, as well as notebook with USB modems, are straining band width and degrading the customer experience. To meet demand, MNOs have made extensive infrastructure Investments just to stay still. However, simply throwing bandwidth at the problem is not necessarily the answer. When done without intelli gence, it may not improve how the customer experiences particular services or applications. Customer experience is everything, however, many operators today cannot clearly visualize it today. More importantly, they do not know how to gain the advantage by strategically enriching it. To fully understand customer experience, it is necessary to measure what they care about. That means tracking which mobile applications subscribers are accessing watching YouTube videos, read ing news stories on the web or downloading email attachments and identifying any issues they ex counter. By analyzing this with the vertical view of how the network below is delivering these services, endtoend, it becomes possible to understand actual Quality of Experience (QoE). Additionally, this approach yields insight into what aects quality from the customer perspective. Without a complete, endtoend view of the mobile environment, MNOs cannot truly understand the customer experience. Further, it leaves operators unable to eectively troubleshoot issues, verify SLAs or make informed decisions. Unfortunately, many operators today cannot see the whole picture. They are saddled with silobased service assurance solutions that only monitor specic parts of the network or focus on a single service or application.

Customer Experience Management


Aggregated user, control and transport plane data QoE for voice, video and data services Reports actual user experience from access to application for complete endtoend reporting

Service Assurance
Complete endtoend monitoring Mixed 2G/3G/4G environments Radio analysis, network and IP Core Validation and maintenance of links evolution, handovers and interoperability QoS across all departments and services Application analysis (IPTV, Web, email, P2P, WAP, IM etc) Troubleshooting of packet and circuitbased services Programmable alarms for signaling and user trac Integration with NMS, OSS and other systems for complete, holistic analysis of network and business operations

Analytics
Actionable intelligence derived from the correlation of:

Empirix Service Assurance: CDMA 200 EVDO and EVDV Support


Empirix oers a holistic solution with endtoend support of the Core and access components of 3GPP2 networks. This yields unrivalled visibility into service and network performance. Empirix provides net work, service performance and operation teams with actionable intelligence to quickly identify and eradicate customer quality aecting issues before they cause customer complaints. It includes KPIdri ven use models with seamless drill down into details for root cause analysis. Understanding the true customer experience as it relates to network utilization enables MNOs to expertly balance quality with resource allocation demands. Empirix helps operators: Continuously ensure a great customer experience Reduce revenue leakage by predicting issues before they impact customers Decrease Mean Time to Repair (MTTR) with holistic, 360 network view Verify billing issues and SLAs to reduce disputes with customers and other operators Improve strategic decision making with actionable intelligence Design new revenue models with detailed traffic vs service mapping Accelerate the introduction of new technologies and assure that they work seamlessly with existing systems

Multiple data sources (including external systems and analyzers) Multiple monitoring points Over 3,500 builtin KPIs Multidimensional analysis and more Unmatched powerful drill down capabilities for root cause analysis Trend analysis for strategic decision making SLA analysis

NextGen Service Assurance: CDMA

EndtoEnd Service Assurance:Comprehensive View of Heterogeneous MBBNetworks and Services


Empirixs holistic Service Assurance solutions provide QoS for voice, video, and data, as well as reporting all of the transport, handos, connection, and data transfer information that make up a particular communication event. Empirix enables operators to understand how the subscriber accesses the network, how the specic service is being delivered, and how successful it was from the subscribers perspective.

The Empirix Advantage: Application Service Detail Records


Empirix is able to provide the most comprehensive view of communications events because it was designed for powerful data collection, correlation and analysis. The Empirix probe oers a single collection point for detailed information from the network, transport, signaling, services and QoE layers. The companys management and analytical software keeps all these data points fully correlated yet innitely manageable. In this way, the Empirix solution can roll up information to expose trends and bandwidth issues or drill down to the smallest detail for accurate root cause analysis. For example, opera tors can understand how evolving control plane sessions are eecting the user plane and transport plane sessions, to easily identify at which layer there could be network bottlenecks or bandwidth leakages. This powerful solution is also highly exible as it was designed with a truly distributed monitoring system. The company oers multiple probe designs and management packages. More importantly, new protocols and services can be added through a simple software upgrade or system probe in the case of portable deployments. Therefore, the Empirix MBB Service Assurance solution can easily evolve with your network, continuously assuring a great cus tomer experience as infrastructure expands to meet demand.

NextGen Service Assurance: CDMA

Flexibility by Design and Concept


The Empirix MBBsolution consists of probes for data collection and correlation, analytics software and a management console for viewing and reporting information. By standardizing on a single yet comprehensive service assurance architecture, MNOs can lower costs, reduce deployment and maintenance issues, and better support infrastructure growth and improve subscriber satisfaction across all services.

Probes and Analyzers


Empirix probes interface with the monitor points and capture data in a distributed system thereby reducing the time, cost and complexity of ltering, grouping, analyzing and aggregating results per site. Deploy for standalone analysis or part of a centralized, endtoend monitoring solution Delivers alarms and results by ftp, syslog, ssh, or direct database TCP connection Includes a webbased GUI Stores results, alarms, KPIs and raw data in PCAP format on local storage Delivers packets and frames when required Synchronizes information to guarantee the same frequency, phase and absolute date and time.

Management Console
Empirix oers centralized, networkwide management solutions that can serve multiple departments, users and goals. Includes a server, with builtin storage and database Provides the network wide view of the different services monitored by the probe Collects results and detail records from the remote Empirix probes Stores data, aggregates results from the different sites and provides network wide trends and reports Manages operator authentication and secure user access accordingly with privacy rules Interfaces with other NMS to export data and results

Advanced Analytics
The Empirix solution provides actionable information to enable strategic decisionmaking. Transforms hidden trends into plain view Includes prepackaged KPIs and reports to save weeks of development time Offer as slice and dice measurements Includes powerful visual and analytical tools to easily manipulate views of the large underlying database

NextGen Service Assurance: CDMA

Empirix Capabilities
Empirix products oer simultaneous analysis of dierent protocols over multiple interfaces and technologies: Key Interfaces Network Protocols Application Analysis CDMA A8/A9, A10/A11, A12, A13, A14, A15, PH, Pi and P1 GRE, MIPv4, PMIP, PPP and PPPoHDLC Web, P2P, IM, Mail, FTP, Video and Voice

Browsing Analysis

Browsing & P2P Analysis

For a complete list of oces worldwide, or to nd an authorized distributor in your area, please visit www.empirix.com/contactus.
2011 Empirix. All rights reserved. All descriptions, specications and prices are intended for general information only and are subject to change without notice. Some mentioned features are optional. All names, products, services, trademarks are used for identication purposes only and are the property of their respective organizations.

www.empirix.com

SA:BR:CDMA:0711

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