Grade: 11 Subject: DIASS

Semester: 1st semester Session No.: 54 Date:

I OBJECTIVES
Content Standard: Effects of applied social sciences
Performance Standard: Participate in a one-day exposure trip to an existing development
program and write a sincere reflection report on the effects of the
processes on the clientele
Learning Competencies: HUMSS_DIASS 12-IIe-f-44
Analyse the effects of applied social sciences processes on
individuals, groups, and society
Knowledge: Describe the distinctive features of the most common media of
mass communication, print and broadcast medium, films,
recorded, etc.;
Skills Explain the importance of films and recorded music; and
Attitude Value the contribution of the importance of applied social science
II CONTENT Awareness and knowledge (Social Media)
III LEARNING RESOURCES
A. References
B. Other Learning resources
IV PROCEDURES
Motivational Question: What is the meaning of this phrase:
“No man is an island”
A. Activity PASS THE MESSAGE
Collaborative work this would need at least 4 groups. Each group
will nominate a person to say something in a sentence to a second
person’s ear as if it is a secret so on and so forth. The last person
then says what he/she has heard out loud.
B. Analysis  How do you feel the activity?
 Is it evident that the last person said the phrase correctly?
 Why do you think that by the time it reached to the last
person the message became distorted?
C. Abstraction MASS COMMUNICATION

Mass communication is the study of how people exchange their

information through mass media to large segments of the
population at the same time with an amazing speed. In other
words, mass communication refers to imparting and exchanging
information on a large scale to a wide range of people. It is usually
understood for relating newspaper, magazine,
and book publishing, as well as radio, television and film, even
via internet as these mediums are used for disseminating
information, news and advertising. Mass communication differs
from the studies of other forms of communication, such
as interpersonal communication or organizational communication,
in that it focuses on a single source transmitting information to a
large number of receivers. The study of mass communication is
chiefly concerned with how the content of mass communication
persuades or otherwise affects the behaviour,
the attitude, opinion, or emotion of the person or people receiving
the information.

PRINT MEDIA

Print media is one of the oldest means of disseminating

information. It is a popular form of advertising that uses physically
printed media like newspapers, magazines, books, leaflets,
brochures etc. Print media has the ability to reach a wider section
of people. It is produced by printing, a process which reproduces
text and images on paper using ink in a printing press. In other
words, it uses printing technology and methods to spread news,
messages, information among the people. The three main types of
print media include:

I) Newspapers: It provides correct and authentic information in the

form of news, articles and advertisement in a regular manner and
presents them in an attractive way to grab readers? attention.

II) Magazines: A magazine generally contains feature stories,

interviews, interpretation, research and analysis related content
and generally gives emphasis on a particular topic such as fashion,
automobiles, health, etc.

III) Books: It comes in different forms such as textbooks,

storybooks, literature, etc.

BROADCAST MEDIA

Television, radio and print for example are primarily broadcast or

one-way media, as end users or ‘recipients’ cannot change the
‘message’ (although they may interpret it differently or choose to
ignore it). Note that it does not matter really what delivery
technology (terrestrial broadcast, satellite, cable, DVD, Internet) is
used for television, it remains a ‘broadcast’ or one-way medium.
Some Internet technologies are also primarily one way. For
instance, an institutional web site is primarily a one-way
technology.

One advantage of broadcast media and technologies is that they

ensure a common standard of learning materials for all students.
This is particularly important in countries where teachers are
poorly qualified or of variable quality. Also one-way broadcast
media enable the organization to control and manage the
information that is being transmitted, ensuring quality control over
 content. Broadcasting media and technologies are more likely to
be favoured by those with an ‘objectivist’ approach to teaching
and learning, since the ‘correct’ knowledge can be transmitted to
everyone receiving the instruction. One disadvantage is that
additional resources are needed to provide interaction with
teachers or other learners.

NEW MEDIA

New media is characterized by its digital nature and its low physical
costs of production and distribution. New media relies on the
Internet for distribution; as such, new media is far more accessible
for the average individual or small organization to produce.
Certainly, individuals could have and did produce homemade
newsletters, but their distribution was severely limited. In the new
media landscape, an individual can have as much reach,
engagement, and distribution as a Fortune 10 company.

FILMS AND RECORDED MUSIC

To make a film more believable using sound is it incorporates what

are known as asynchronous sound effects – often in the form of
background sounds. These sounds do not directly correlate to the
action occurring in a scene, but they can bring a film to life.
Including sounds typical of a city or rural area can help to make the
film’s setting more realistic.

D. Application Thumbs Up Thumbs Down

The students to put their thumbs down if they disagree and
thumbs up if they agree to the statements:
1. New media is a traditional type of media- DOWN
2. Broadcast media enable the organization to control and
manage the information that is being transmitted,
ensuring quality control over content.- UP
3. Mass communication is the study of how people exchange
their information through mass media to large segments of
the population at the same time with an amazing speed.-
UP
4. In making a film sounds are not anymore important.-
DOWN
5. A newspaper generally contains feature stories, interviews,
interpretation, research and analysis related content and
generally gives emphasis on a particular topic such as
fashion, automobiles, health, etc.-DOWN
E. Practical Applications of Everywhere, every day, exciting things are happening. Each day
 concepts and skills in daily living is filled with news. People learn news and views during reading
newspapers and magazines, talking over the telephone or they are
kept informed by watching TV or listening to the radio. The press,
the radio and television play a big role in the life of the society.
They inform, educate and entertain people. They also influence the
way people look at the world and make them change their views.

Mass media plays a very important role in organizing public

opinion. Millions of people watch TV and read newspapers in their
free time. Most of people can't do without a newspaper in the
underground or during the lunch break. TV also dominates the life
of the family most of the time. It is also a habit which impossible to
resist. The radio is turned on most of the time, creating a
permanent background noise. So Mass Media become a very
important part of our life. Mass media denotes a section of the
media specifically designed to reach a large audience. The term
was coined in the 1920s with the advent of nationwide radio
networks, mass-circulation newspapers and magazines. However,
some forms of mass media such as books and manuscripts had
already been in use for centuries.

Mass media can be used for various purposes: advocacy, both

for business and social concerns. This can include advertising,
marketing, propaganda, public relations, and political
communication. Entertainment, traditionally through
performances of acting, music, and sports, along with light reading.
Since the late 20th century also through video and computer
games. Journalism is the discipline of collecting, analyzing, verifying
and presenting information regarding current events, trends,
issues and people. Those who practice journalism are known as
journalists. Electronic media and print media include:
Broadcasting, in the narrow sense, for radio and television. Many
instances of various types of recorded discs or tapes. In the 20th
century, these were mainly used for music. Video and computer
uses followed. Film, most often used for entertainment, but also
for documentaries

F. Generalization Write the three facts they learned about the topic.
Next, two questions they still have about the topic that might not
have been covered in the class.
Afterwards, let them share to the class.
G. Evaluation Write an essay about the pros and cons of social media
 Rubrics :

H. Additional activities for

application or remediation
(assignment)
V REMARKS
VI REFLECTION
A. No. of learners who earned 80%
in the evaluation
B. No. of learners who continue to
require remediation
C. Did the remedial lesson work?
No. of learners who have caught
up the lesson
D. No. of learners who continue to
 requires remediation
E. Which of my teaching strategies
worked well? Why did these
work?
F. What difficulties did I encounter
which principal and supervisor
can help or solve?
G. What innovation or localized did
I use/discover which I wish to
share