CASE

CRUSADE 3.0
EV Industry Business Model Implementation Roadmap Category Promotion Feasibility & Policy Recommendations

The Electric Vehicle m a r k e t size in India is e x p e c t e d t o surpass USD 5 Bn. b y 2 0 2 7 p ro p e l l e d b y t h e large

underserved market, r a p i d l y g r o w i n g EV a d o p t i o n and high fuel costs

Around 80% of 2W vehicles sales

in India will be EVs by 2026 driven
by
EV Sales in US 150 0 EV Sales in China 500 0 EV Sales in India
200 0
(in ‘000) (in ‘000) (in ‘000) 1
Aspiration for Clean Mobility
4 00 350 325 1100 1050 120 0
130 295 238
2
2018 2019 202 0 2026 2018 2019 2020 2026 2018 2019 202 0 2026
Affordable Personal Mobility
Public Charging Stations in Public Charging Stations in Public Charging Stations in
US China India 3
(As of 2022) (As of 2022) (As of 2022)
Growth of Online Delivery

41,400 807,000 5,151 4

Value Driven Purchase

Major Competitors in India Industry Components

Private Vehicle retail OEMs

Commercial Vehicles Charging and battery swapping

1 Source: Team research

EV Industry Business Model Implementation Roadmap Category Promotion Feasibility & Policy Recommendations

A mixture of our own line of EVs, OEM and battery swapping mechanism

Targ et Cu st o mer Group C u st o m er Value P r o p o si t i o n

E c ot r avel B2C -Our own manufacturing will help us in proving
-One of the largest Ride hailing Platform -Family and personal Vehicle prospective buyers quality products and ensure safety
globally
-W orld's Largest EV 2W manufacturing site
-State of the art battery Innovation centre
B2B
-Delivery platforms and logistic businesses like blinkit, -Network effect- Our strategy of approaching the
zepto, ekart, swiggy zomato for their last mile delivery market from different directions will help the
Ow n l i n e o f 2 W E V s c a l l e d E T A 1 : customers get benefit of support infrastructure
fleet
-Fu t u ri s t i c 2 W t o c a t e r h o u s e h o l d
a n d c o mme rc i a l n e e d s
-2 s e g me n t s : E c o n o my a n d s e mi
l u x u ry
-Ou r o wn b a t t e ry ma n u f a c t u ri n g
f a c i l i t y wi l l h e l p u s e e n s u re s t a b l e
s u p p l y a n d a c o mp e t i t i ve p ri c e s
OE M: Key Partners
-Equipment and part manufacturing for other EV producers and
battery users abroad and home OEM Business Battery Swapping Retail
-This will be our cash cow in short-term helping us break
even our massive investment
Battery Swapping :
-Collaborate with battery swapping players to supply
batteries compatible with our Vehicles
-This will help address the range anxiety among users and
sell more of our battery packs

Key features
Universal Charging Adapters Utility Attachments End to end sustainability Dual Battery Battery Recycling

Our bikes will come with multiple Our production process is Our Vehicles will come Batteries Battery recycling at our facility will
Our EVs will come with attachments to serve Indian sustainable which helps eco help us give a good resale value to
that can be charged as well as
extensions to charge from customers for their storage and conscious people satisfy their our customers while getting resources
replaced at swapping stations
2 most of the chargers logistic needs apprehensions for our production
EV Charging Industry Business Model Implementation Roadmap Category Promotion Feasibility & Policy Recommendations

Company’s business m o d e l is e x p e c t e d t o evolve in three phases t o d e v e l o p c a p a c i t y in t i m e t o m e e t t h e

d e m a n d o f t h e Indian Government’s resolution o f increasing t h e share o f EVs t o 30% b y 2 0 3 1

PHASE 1 PHASE 2 PHASE 3

2023 2024 2025 2026 2027 2028 2029 2030 2031

Custom er
Segm ent s B2B B2C SERVICES B2B B2C SERVICES B2B B2C SERVICES

Business
Banking on OEM business Capitalising on the retail business Expansion
Model

Consum er
I nnovat or s Green Cos t I nnovat or s Green C os t I nnovat or s Green C os t
Personas

Market
10% 25% 55%
Share

Sales OEM Retail Battery OEM Retail Battery OEM Retail battery
Composition

Location Urban Cities (Tier 1) Urban Cities (Tier 1 & 2) Urban + Rural(Tier 1,2 and 3)

Company
Portfolio Ride Hailing EV Ride Hailing EV Ride Hailing EV

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EV Charging Industry Revamped Business Model Implementation Roadmap Category Promotion Feasibility & Policy Recommendations

Using following strategies to tackle range anxiety among general users to promote EV category as a whole
hence increasing revenue of EcoTravel (ET)

Design Element SOLUTIONS

1 • Providing mobile charging services if we are not able to provide
able to locate a charger within 50km of user or in emergency
Power
Mobile source services
Charging cases of dead battery.

2 Introducing smart algorithms in our app to plan our trips by telling

• Nearest charging point
Smart algorithm
• How much to charge for our destinations according to real time ETA

3
Providing a portable battery for extra miles on long trips this can be
externally charged and attached in storage compartment
Portable battery

Introducing Commun-ET
It is an app where all EV owners whether ET or not can share their charging Infrastructure and earn alongside

They use our mobile We connect them to They use the personal Payment is made to host in
An EV user with low people with EV charging Infrastructure points which he can use for his
application
Battery chargers nearby of host charging or convert to cash
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EV Charging Industry Business Model Implementation Roadmap Category Promotion Feasibility & Policy Recommendations

Healthy u n it economics offers s h o r t p a t h t o breakeven e q u i p m e n t capex; subsidies critical f o r

overall p r o j e c t viability

BCG MATRIX Breakeven E s t im at e P r oj ec t IRR1

I n v e s t m e n t in Plant $1.2 billion W i t h capital

subsidies
2W EV
BATTERY To t a l i n v e s t m e n t $1.5 Billion ~15.5%
RETAIL
Incr. annual re ve n u e $500 Million W ithout
GROWTH

capital
sub sid ies
RIDE
OEM B re a k e ve n d a ys ~3 years
~(5%)
HAILING
MARKET SHARE

Policy R e c omm endat i ons t o Steer t h e Indian EV Charging Industry

Financial support policies

Ease of Attaining High Power Standardisation of Batteries,
like capital subsidies t o
Licensing for EV chargers at APIs t o Integrate EV
enhance viability
low cost Ecosystem

Standardised policy frame-

Mandatory Charging Infra at
work pan India t o support
Commercial Properties smooth planning & rollout

5 1: based on 3P est imat es

 Conclusion: : EcoTravel will expand it 2W EV Business as a prompter of the category and bringing it at par
with ICE vehicles in all term

Vision 2 0 3 0

1.4 MT 38 k g 67%
Estimated reduction in infrastructure
Carbon emissions offset per CO 2 emissions saved per recharge by
requirements by implementing AI
vehicle per year by use of EV deploying inhouse solar infrastructure
based smart charging tools
technology using net metering

S t r a t e g ic alliance Feasibility analysis

EV category
w i t h EV c har ger and pol i c y
promotion
Ma n u f a c t ur e r or recom mendations
Dis t r ibut or

Infrastructure Positive unit

B2B logistic economics
businesses Renewable charging
App to help EV owners stations ~ 3 years Break- even time
earn money with
charging infrastructure Battery swapping $500 Incremental
mil annual revenue
Commun-ET
Mobile EV charging
Policy Recommendations
Communication protocol
Subscription based model Focus on Pan India
in addition t o regular Network Interoperability Initiatives
pricing model
Scheduled booking Standardization
Engagement activities t o Reduce cost
BI report of stations

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