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Types of Consumer Decision Making: 1. Complex Buying Behavior

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Sonalee Chauhan
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40 views

Types of Consumer Decision Making: 1. Complex Buying Behavior

Uploaded by

Sonalee Chauhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Types of consumer decision making

1. Complex Buying Behavior:


Complex buying behavior occurs when consumers are highly engaged in the purchase
decision and confront substantial differences among available options. This behavior
is frequently observed when consumers are acquiring costly, risky, infrequently
purchased, and highly self-expressive products, such as homes, automobiles, or
computers. The decision-making process is comprehensive, involving extensive
research, evaluation of alternatives, and consideration of multiple factors including
price, quality, features, and brand reputation. Consumers gather information, seek
expert opinions, and draw on personal experiences to make well-informed decisions.

2. Dissonance-Reducing Buying Behavior:


Dissonance-Reducing Buying Behavior is evident when consumers are highly involved in the
purchase decision but perceive minimal distinctions between brands. This behavior is
typically seen when consumers buy expensive, infrequent, or risky products such as furniture,
curtain materials, or sofa covers/upholstery. These items demand high consumer involvement
due to their cost and expressive nature. Given the limited perceived differences between
brands, consumers tend to opt for readily available products more easily in such cases.

3. Habitual Buying Behavior:

Habitual Buying Behavior occurs when consumers show minimal involvement in the
purchase decision and perceive little differentiation between brands. This behavior is
frequently observed in the purchase of commodities such as salt. Low consumer involvement
implies a routine where consumers simply select a brand at the store to make a purchase.
Purchasing from the same brand does not necessarily indicate brand loyalty; rather, it
indicates that consumers are buying out of habit.

4. Variety-Seeking Buying Behavior:


Variety-Seeking Buying Behavior happens when consumers crave new experiences, change,
and novelty in their purchases. This behavior is evident when consumers have low
involvement but perceive significant differences between brands, prompting them to
frequently switch brands

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