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Awe-Creating Angle Generation Class

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0% found this document useful (0 votes)

10 views

Awe-Creating Angle Generation Class

Uploaded by

Abdul Ahad

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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Awe-Creating Angle Generation Class

An angle is the way you present an idea.

The idea of an email always comes from the goal of the email.

Example 1)

If you want to send an email that will generate sales in the last 24 hours of
a promotion or fill up the last spots for your coaching,

Then the idea would have something to do with urgency / scarcity.

Example 2)

If you want to send an email to warm leads on your list who have seen your
product but haven’t bought yet,

Then the idea would have something to do with handling objections or

testimonials.

Example 3)

If you want to send a promo email to leads who haven’t seen your product
yet,

Then the idea might have something to do with a new solution that they
haven’t seen and might be missing out on.

The examples above were specifically made to show you a few promo
scenarios.

But the majority of copywriters struggle to getting ideas for value emails or
soft-sell ones (where you provide value first, then sell).
So I’ll focus mainly on covering that.

(DISCLAIMER: All the insights below apply just the same to promo emails.
Just keep in mind that the angle of promo emails is influenced a lot by the
promotion itself - a variable that I can’t predict).

So for the value or soft-selling emails,

The ideas should be ACTIONABLE VALUE.

1) Value is:

In other words,

Valuable means any advice that helps your target audience do AT LEAST
one or more of these things:

- Get their dream outcome.

- Increase the likelihood they succeed or their perceived likelihood of
success.
- Get their dream outcome in a faster time.
- Get their dream outcome with less effort (things they would have to
start doing to get their dream outcome).
- Get their dream outcome with less sacrifice (things they would have
to stop doing to get their dream outcome).

Even more, you can reverse them.

So your idea can also help your target audience:

- Lower or solve a big pain they have in their life.

- Lower the risk of them continuing to face that pain.
- Speed up how much time it takes them to lower the pain.
- Make it easier for them to lower their pain.

2) To make the value actionable, you should make it as specific as

possible:

● Make it specific for your target audience.

○ The advice shouldn’t be useful to anyone else.
○ Everybody else besides the target audience should think it’s a
piece of shit, not an advice.
● Make it detailed.
○ Use niche-specific language that your readers understand.
○ Make every part of the value equation that you use specific.
○ What will the advice help them achieve?
○ How likely is it that it will work?
○ How much time should they do it for?
○ What are the exact steps they need to take? What are the exact
sacrifices they need to make?

Going back, an angle for free value or soft-selling emails is the way you
present ACTIONABLE VALUE to your target audience.

And as the title of this class says,

They need to be awe-creating.

Magically-mesmerizing.

Illegally-interesting.

Which is why now we’ll cover…

How to Make Your Angles SO Attention-Grabbing

That People Will Look At Your Copy
Without Their Consent.

Interesting comes from the word interest.

You make someone have an interest in what you’re saying.

Which means they want to know or learn more.

Curiosity = wanting to know more.

So here are 7 elements that you can use to create cliffhanger-like curiosity
in your readers:

1) Conflict / Challenge.
Conflict can be:

● Between two ideas.

● Between two people (you vs. the reader; you vs. someone else;
reader vs. someone else).
Example:

What’s better? Fitness or wealth niche?

Explanation:

You’d make an email telling people the that only niche that will work for
them is the niche they understand. You can understand a niche based on
what you already know, or you can dedicate time and effort to
understanding a new niche.

You can challenge:

● The reader.
● His ideas / beliefs.

Example:

Let’s fight %FIRSTNAME%.

Explanation:

It might not be like the fights you thought, but I’m challenging you to
achieve your copywriting goals in half the time. Let’s see who will win this
fight.

2) Specificity:
Make it personally important to YOUR target audience.

Example:

10 steps to $10k for 4D Academy Students

Explanation:

I’ll give you a 10-step plan to reach $10k/mo after you finish the 4D
Academy.

3) Recency:
New or as recent as possible.

Example:

You’ve just lost $3000.

Explanation:

Explain how if they would’ve put in the work they needed to already, they
would’ve been making 3k/mo already by the beginning of this month. So
now, you’ve lost 3k because of opportunity cost. You didn’t take advantage
of the opportunity to make 3k.

4) Odd / Unusual:
Example:

%FIRSTNAME% %FIRSTNAME%.

Explanation:

What I’m about to tell you is so important that I had to say your name twice.

5) Unique / Rare / Scarcity:

Example:

My last email for %FIRSTNAME%.

Explanation:

This is the last email I will ever send you about the current promotion we’re
running for the product. You can either take advantage of it now or never.

6) Celebrities / Authorities:
Example:

Kim Kardashian’s copywriting secrets.

Explanation:

You would showcase some copywriting strategies Kim Kardashian uses to

sell her products online.

7) Proximity / Geography
Example:

“European” client-getting strategy.

Explanation:

When you create your social media, portfolio, or website, make sure you
mention that you live in Europe. That will help your prospects understand
by default that you are a real human being, handling the “what if he’s a
robot scammer” objection.
ALL THEORY DONE.

Let’s get to action.

Here’s How To Go From Feeling Confused About

What The H*ll You Should Write To Creating
Virtually Infinite Angles - All Using The 4-Part
“Consume & Create” Process

1) Consume
Step 1: Decide the topic of the actionable value.
Step 2: Decide where you’ll watch or read something about the topic:
- Other’s people’s content (authority figures social media, books,
podcasts, courses)
- Your content.
Step 3: Watch / read the content.
Step 4: When you hear something valuable for your target audience, note it
down EXACTLY as it is said/read.

2) Curate (Filter)

Step 1: Looking at the notes you took, understand the value the content is
trying to convey.

Step 2: Summarize the value by answering these 2 questions:

1) What is the content trying to say?

Answer using this template:

“You can <achieve result> if you <use actionable value>”

2) Why will the value work?

Answer using this template:

“The value is proven by <EASIER justification>.”

Here are all the major 6 types of justifications I’ve found to exist:

- Example
- Analogy
- Story
- Idiom (Popular sayings, catchy sayings)
- Evidence (Testimonials, statistics, graphs, any OBJECTIVE
evidence).
- Rhetorical Questions

To understand them even better,

Here’s a bonus 26-page guide where I cover how to make people trust you
in your copy with SMART & EASIER justifications:

Click here now to get it.

3) Change (Explain the idea in a different way)

Step 1: Change what the content is trying to say and tailor it to your
specific niche & target audience.

“You can <achieve niche-specific result> if you <use niche-specific

advice>”.
You can keep the same advice, but you want to point out how it will affect
your target audience in their specific situation.

Step 2: Change the justification that proves the actionable value works.

Use the EASIER framework:

- Example
- Analogy
- Story
- Idiom (Popular sayings, catchy sayings)
- Evidence (Testimonials, statistics, graphs, any OBJECTIVE
evidence).
- Rhetorical Questions

4) Create
Step 1: Give yourself a pat on the back. You just came up with a new
angle.
Step 2: With the angle done, start writing the copy.

End
Now take action.