Purcom
Purcom
FINAL OUTPUT
IN
PURPOSIVE COMMUNICATION
SUBMITTED BY:
SUBMITTED TO:
ZESZA C. VALENZUELA, LPT
INSTRUCTOR
1. PARTS OF A BUSINESS LETTER
o Heading/Return address
- Should be readable, informative and attractive, but not too attention
occupying.
A. Mandatory Elements
Organization's name.
Address (including zip code and area code).
Telephone number.
Email address.
Website if any.
B. Optional Elements
Organization’s logo.
The executive's name and title.
A list of officials or other governing bodies.
Example:
Kenneth Lloyd M. Buletic
Lambuyogan, Alicia
Zamboanga Sibugay, 7040
[email protected]
09519807190
o Date Line
- Written below the sender’s address, separated from it by space.
Example:
September 24, 2018
o Inside Address
- Always on the left and single spaced.
- The recipient's name (if stated)is followed by the company's name, the
department or division, the street address, city postal code and country.
- If there is a line that is too long, encode half of it on the next line with two or
three space indention.
Example:
Massebah Enterprises
Sanito, Ipil
Zamboanga Sibugay, 7001
o Attention Line
- This is used when you do not know the name of the person you are writing to.
- This line can also be printed before the address of the company.
Example:
Attn: The General Manager
o Subject Line
- Provides a further reference.
- Saves introducing the subject in the first paragraph .
- Immediately draws attention to the topic of the letter.
- Allows the writer to refer to it throughout the letter.
- Quickly identifies of the letter.
- Should not be more than one line/one or two words.
Example:
Subject New: Policy on Office Uniform
o Salutation
- Should be written below the address and with a space of one or two lines
before the body of the letter.
- It is followed by a comma() or a colon) which is optional.
Example:
Dear Sir, (etc)
o Complementary Close
- Formal Sign Off
Example:
• Your faithfully,
• Faithfully yours,
• Yours sincerely,
• Sincerely yours,
- Less Formal
Example:
• Best wishes,
• Best regards,
o Signature Block
- The signature block consists of your typed name, your handwritten
signature and your position in the organization.
- The handwritten signature should be between the complimentary close and
the typed name and title.
o Enclosures
- Small enclosures (checks, folded flyers, business cards) are placed inside
the folds of the letter.
- To safeguard against overlooking them include an enclosure line in your
letter.
- When your enclosure are bulkier, use an appropriately sized manila
envelope.
- Enclosure may include leaflets, prospectuses, CVs.
- They are mentioned at the bottom of the letter after Enc. Or Encl.
- If there are number of documents, these are listed.
Example:
❑Enc.: TOR Photocopy
❑Encl.: Lease Contract (5 Copies)
o Copies Line
- C.c is written when aside from the identified recipient, other people must
be given the same copy of the letter.
- Put c.c. and list other people receiving the copies of the letter with their
full name and designation.
- b,c.c. (blind carbon copies) is used if you do not want the identified
recipient to know that the other people have received copies. It should be
written on the carbon copies themselves and not on the original copy of
the letter.
o Postscript
- A brief message appended to the end of a letter (following the signature)or
other text usually introduced by the letters P.S.
- In certain types of business letters (in particular, sales promotion letters),
postscripts are commonly used to make a final persuasive pitch or offer an
additional incentive to a potential customer.
Example:
❑ P.S. 20% disount awaits early registrants.
1. Application letter
- The central focus is to describe the job seeker’s skills, market his or her
capabilities and encapsulate his or her experiences .
June 7, 2032
Dear Manager,
I have gained experience through part-time jobs. These experience have helped me develop
excellent communication skills, attention to detail, and the ability to work well in a team. I am
quick learner and I thrive in fast-paced environments.
I would welcome the opportunity to discuss how my skills and qualifications, align with the
requirements of the position. I am available for an interview at your convenience.
Sincerely,
- Describe the relationship of the sender with the job applicant – a previous
employer or academic adviser.
June 9, 2023
Scholarship Committee
Undergraduate Scholarship 2023 DOST
I am writing this letter to highly recommend Kenneth Lloyd M. Buletic for the Undergraduate
Scholarship 2023 program. I have had the pleasure of knowing Kenneth for the past 2 years
during his time at STII. Throughout this period, I have had numerous opportunities to witness his
exceptional academic abilities and outstanding character.
If you require any further information or have any questions regarding Kenneth’s application,
please do not hesitate to contact me. Thank you for considering Kenneth’s application for the
scholarship program.
Yours sincerely,
Aida S. Marzan
Head teacher of INHS
3. Resignation letter
- Your letter of resignation is a notice for your company to let them know
that you are leaving and includes your date of leaving as well. This
provides your company enough time to plan and prepare for your
departure, and find a replacement or substitute for your position.
- Always leave your contact information for easy and quick response to
your query.
- Use a polite tone – remind the receiver gently and do not accuse him of
forgetting about your job application or a request.
I hope this letter finds you well. I am writing to follow up on our recent conversation regarding
of collaborating and investing on MC's Burger & Cafe . I genuinely appreciated the opportunity
to discuss MC's Burger & Cafe structured, consolidated financial statements where shows good
financial ratios and profitability ratios and also I wanted to express my continued interest in
collaborating with LocalHost Cafe.
During our conversation, I was particularly impressed by your skills in strategic management and
power of leadership . It reinforced my belief that partnering with LocalHost Cafe would be
mutually beneficial. I firmly believe that our shared goals and values align perfectly, and I am
confident that our collaboration could yield significant results.
I would be grateful for an update on the current status of our discussion and any next steps or
actions required from my end. Please let me know if there are any additional materials or
information that you may need from me to move forward with the process.
Thank you once again for your time and consideration. I eagerly look forward to the opportunity
to work together. Please feel free to contact me for further information or if there are any updates
you would like to share.
Sincerely,
GLENN TAGHAP CALUMBA
6. Sales Letter
- Strong call to action is used to make the readers act Upon something.
- An order letter is a formal document that approves the purchase and sale
of a product and provides product specifications. It may also comprise
order characteristics, product specifications, quantity, colour, product,
mode of payment, and shipment/delivery date(s), among other things.
- Complaint letters are written to the concerned authorities when you are not
satisfied with some service, or you have a problem that needs to be
addressed. See to it that you write the letter in a polite manner. The format
of a complaint letter follows the format of a formal letter.
Glenn Calumba
Purok Uranus, San Antonio
Titay, Zamboanga Sibugay, 7003
Ellise Villarin
Sailor Clothes Shop
Poblacion, Imelda, Zamboanga Sibugay
I hope this letter finds you well. I am writing to bring to your attention an issue I recently
encountered with sweatshirt that I purchased from Sailor Clothes Shop. I have been a loyal
customer of your company for almost four years, and I am disappointed by the level of service I
received.
I believe that it is essential for companies to take responsibility for their products and services,
especially when customers encounter issues. I kindly request that you look into this matter
promptly and take appropriate steps to rectify the situation. I would appreciate a replacement for
the defective product or a refund of the purchase amount.
I have attached copies of the relevant documents, including the purchase receipt and any
supporting photographs, for your reference. I kindly request that you acknowledge the receipt of
this letter and provide me with a detailed plan of action to resolve the issue.
I value the relationship I have had with your company over the years and hope that we can find a
satisfactory resolution to this matter. I believe in the potential for improvement and trust that you
will take appropriate measures to address my concerns.
Thank you for your attention to this matter. I look forward to hearing from you soon.
Sincerely,
GLENN TAGHAP CALUMBA
9. Adjustment Letter
- Begin with good news; stick to the facts and make customer feel safe and
see that you understand their predicament.
- Written to inform the receive that the previous communication has been
received.
- Concise and clear; describe the contents of the package, why its sent and
what should be done with it.
- What is the purpose of a cover letter? Your cover letter complements your
resume by making it easy for the employer to see how your experience
and interest connect to the position. Your goal is to convince the employer
to interview you.
- A letter sent with, and explaining the contents of, another document or a
parcel of goods.
Frincess A. Cerna
San Isidro, Tungawan
Zamboanga Sibugay, 7018
June 7, 2023
Manager,
Novo, Ipil branch
Poblacion, Ipil
Zamboanga Sibugay, 7001
Dear Manager,
Natural beauty cosmetics is pleased to announce our rewest addition to our Beauty Lotion
Collection. We van assure you that we never lowered our quality levels and it is the currently one
of the best on the market in Ipil.
This product has gained a foothold into the international market and received positive reviews.
We have unveiled our goods at a very fair price so that every customer can take advantages of
their benefits. Our new merchandise receives many positive reviews from buyers and many of
our suppliers are very pleased with it.
We would appreciate it if you try out and take our product. We our looking forward for it.
Sincerely,
Frincess A. Cerna
Endorser
Frincess A. Cerna
San Isidro, Tungawan
Zamboanga Sibugay, 7018
June 7, 2023
Top Star
Poblacion, Ipil
Zamboanga Sibugay, 7001
Dear Manager,
I’d like to order your sport shoes. The no. 708 in your catalogue. Please include catalogue with
my order.
I want to ship COD complete, if you cannot send the complete order within 10 days, please
inform me immediately so I can refuse it.
Thank you!,
Sincerely,
Frincess A. Cerna
Customer
Honda Company
Ipil,Zamboanga Sibugay
7001
June 14,2023
Cliford Cabillo
Tilubog,Municipality of Naga,
Zamboanga Sibugay,7004
Dear: Cliford
This is in reference to your complaint dated 11th June 2023. We are very sorry that a broken
motorcycle had been delivered to your address. We take these things very sincerely and can
sympathize with you for the inconvenience caused to you due to us.
In the meantime, we would like to replace your motorcycle with a brand new motorcycle of the
same brand with no shipping costs to you. Our delivery boy will come and collect the defective
product and deliver the brand new motorcycle. Also, we would like to gift you a 10,000 gift card
which can be used in any store, for the inconvenience caused to you due to us. We hope that you
will continue shopping with us.
Thank you
Sincerely,
MANAGER
Vincent Cardeño
Email:[email protected]
90194737271
To Ms. Zee:
Kindly accept this letter as my formal resignation as a staff member of Pastoso Court Industries.
My last day is expected to be on July 01, 2023.
I am incredibly grateful for the opportunities that I have been given in this post. I value the
insights that I have learn, and I expect them to help me in my future endeavors.
Let me know how I can help in making the transition of responsibilities as seamless as possible
for everyone involved. Thank you.
Best Wishes,
Vincent Cardeño
Vincent Cardeño
African Daisy Street
Lower Ipil Heights Ipil Z.S
June 13th,2023
Zee Valenzuela
STII, Lower taway
Zamboanga Sibugay
Respected Ms.Zee
This letter is in the regards to an inquiry about your new project building in real estate.
My girlfriend and I are planning to invest in your real estate business. We’re thinking to buy a
three bed roon apartment that has huge balcony and terrace for investment of our future.
Additionally, please let me know about any other option for business purposes
I would be grateful if you let me know the details or forward your company brochure. If it is
required, we can meet you personally or contact us on our personal cell no. 9247501640.
Thanking you,
Company owner
Zolind Company
Veterans Village, Ipil, Zamboanga Sibugay
Please see attached my resume for the position of Manager. My most recent achievement has
been successfully managing the business of our own family and it goes well in my handle. This
was driven my expertise on managing a business.
I achieved an award on our own business that I got a high rating on managing a business. I
earned a total of 100k on that business.
We can arrange a meeting so that we can talk about my experience and my own strength at
managing a Company.
Sincerely,