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Assignment 1 With Solutions

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Assignment 1 With Solutions

Best

Uploaded by

manjusingh24022000
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© © All Rights Reserved
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Product Design and Development – Assignment 1

1. What is(are) the possible reason(s) for the new product’s failure?
a. Overestimation of market size
b. Incorrect positioning
c. High development costs.
d. All of the above
Answer: Option (d)
2. Choose the correct sequence (left to right) of the new product development process.
a. Idea generation – Idea screening– Marketing strategy development – Concept
development and testing – Business analysis – Product development
b. Idea generation – Idea screening – Concept development and testing – Marketing
strategy development – Business analysis – Product development
c. Idea screening – Idea generation – Concept development and testing – Marketing
strategy development – Business analysis – Product development
d. Idea generation – Idea screening – Concept development and testing – Business
analysis – Marketing strategy development – Product development
Answer: Option (b)
3. Market survey and test marketing are done during ______ phase of product lifecycle.
a. Introduction
b. Product development
c. Decline
d. Growth
Answer: Option (b)

4. Which stage of the product lifecycle considers the marketing strategy of ‘maximize profits
while defending market share’?
a. Growth phase
b. Maturity phase
c. Decline phase
d. Introduction phase
Answer: Option (b)
5. What is(are) the major factor(s) in gaining customer confidence during the GROWTH
phase of product life cycle?
a. Cost efficiency
b. Time-to-market
c. Pricing and discount policies
d. All of the above
Answer: Option (d)
6. Which phase of the product life cycle leads to negative profits?
a. Introduction
b. Growth
c. Maturity
d. Decline
Answer: Option (a)
7. Which analysis majorly helps in selecting a profitable product?
a. TOWS
b. GAP
c. SWOT
d. None of the above
Answer: Option (c)
8. ______ is the process of carefully dismantling a product, understanding its design and
developing a product which is better than the existing one.
a. Reengineering
b. Reverse engineering
c. Forward engineering
d. None of the above
Answer: Option (b)
9. If there is no potential market, then it is a wasteful exercise to design and manufacture the
product.
a. True
b. False
Answer: Option (a)
10. Which of the following aspect doesn’t belong to the product characteristics?
a. Functional aspect
b. Profit consideration
c. Aesthetic aspect
d. None of the above
Answer: Option (b)

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