Your One Day Email List Launch Plan
Your One Day Email List Launch Plan
EMAIL LIST
LAUNCH PLAN
FREE GUIDE JENNA KUTCHER
INDEX
INTRODUCTION
FREE BONUS
INTRODUCTION
JENNA KUTCHER 01
INTRODUCTION
The road ahead is long and filled with Imagine if buying a recipe book also
potential—how awesome is that? And came with a bag of ingredients for the
because I know just how much stress a first meal. You’d be way more likely to
new strategy can bring (especially when dive into that recipe, right? This guide is
business feels personal), I’m here to make your bag of ingredients. With the
this part of your journey a whole lot incredible tools from Flodesk, you’ve got
easier. everything you need to see why an email
list matters, and now you’ve got the fun
I’ve seen the biggest hurdle between part—digging in and getting started.
“This strategy sounds amazing!” and “I
did it! Gold star for me!” The space Don’t let this guide become just another
between concept and reality is a tough PDF lost on your desktop. Schedule a
one. And it’s usually a lack of support to time called "I’m Launching My List." Give
get started. Blank documents, endless yourself an hour to dive in and play with
email platforms, conflicting advice—it’s a these new tools. It won’t happen unless
recipe for decision fatigue, and it can you make it happen.
totally zap your creativity.
Let’s do this!
JENNA KUTCHER 02
THE WHAT & WHY
JENNA KUTCHER 03
THE WHAT & WHY
LET ME SHARE A
LITTLE SECRET
When it comes to marketing, I only have two priorities. First and foremost, prioritize your
email list. No matter what type of business you're in, building and nurturing your email list
should be your number one focus. Why? Because it’s the only platform where you have
complete control and direct access to your audience. There’s no algorithm deciding who
gets to hear from you and who doesn’t!
Second, make sure all your other efforts—whether it’s blogging, podcasting, Instagram,
Facebook, TikTok, YouTub, or LinkedIn—are designed to drive people to your email list.
You can’t build your business on rented land. Social media algorithms change, platforms
evolve, and trends come and go. But your email list? That’s your own little piece of the
internet where you call the shots. So, let’s get those followers off those platforms and into
your inbox where the real magic happens!
INSTAGRAM TWITTER
PODCAST YOUTUBE
EMAIL LIST
FACEBOOK BLOG
PINTEREST LINKEDIN
JENNA KUTCHER 04
THE WHAT & WHY
1. DIRECT COMMUNICATION:
It’s one of the most direct ways to communicate with your audience. No middlemen, just
you and your readers.
2. HIGHER ENGAGEMENT:
Emails have higher engagement rates compared to social media posts. On average, email
marketing has an ROI of 4200%—that’s $42 for every $1 spent!
3. OWNERSHIP:
Unlike social media platform where you’re at the mercy of algorithm changes, your email
list is yours. You control the content and the communication.
4. PERSONALIZATION:
You can segment your list and send highly personalized content that resonates more deeply with
different segments of your audience. Personalized emails deliver 6x higher transaction rates.
5. REVENUE GENERATION:
JENNA KUTCHER 05
BEGIN WITH A VISION
JENNA KUTCHER 06
BEGIN WITH A VISION
Think of it like mapping out the plot of your favorite story—exciting, purposeful, and full
of potential. Here's a simplified breakdown of the steps you're about to embark on:
2. SIGN-UP:
It's like rolling out the red carpet! Your potential subscriber is
captivated by your offer and willingly provides their name and email
address to join your list, stepping into your world with anticipation.
Now, let's craft the heart of your email journey. It's not just about
sending emails; it's about sharing your story, your expertise, and your
passion in a way that resonates with your audience.
JENNA KUTCHER 07
CREATING YOUR VALUE OFFER
JENNA KUTCHER 08
CREATING YOUR VALUE OFFER
Remember, email lists thrive on reciprocity, so you have to exchange value. When I say
value, I know that word can feel big, but let’s break it down and keep it simple. Here are
some quick, easy-to-craft options!
Quick and effective, especially since 60% of consumers say they’ve made a
purchase as a direct result of an email they received! Consider offering more
than just a discount or a step above your normal discount to truly engage your
audience.
A CHECKLIST:
Flexibility at its finest! Think of morning routines, shopping lists, or top tips from
your industry—something that simplifies your subscriber’s life and can add value
right away.
A PRESET:
Calling all photographers! Share your signature editing style and let your
audience get a taste of your unique magic.
A TEMPLATE:
Save time and creative energy! Offer something you use often, like a
template that streamlines their process or helps them achieve a specific
goal. Chances are you’ve created something in your own life or business
that could help others!
A GIVEAWAY:
Fun and engaging, but make sure it ties into your email content for a
seamless transition. Did you know that personalized emails deliver 6x
higher transaction rates? Keep that in mind when crafting your giveaway!
JENNA KUTCHER 09
CREATING YOUR VALUE OFFER
A HOW-TO GUIDE:
Brevity is key—think clear, actionable tips that provide instant value. Even
single-page how-to guides are valuable (because who doesn’t appreciate
brevity?).
A ROADMAP:
Guide your audience from start to success—powerful and reassuring. When you
walk someone through a journey, it's like saying, “I know the way, so you don’t
have to go it alone!” Plus, personalized emails have an average return on
investment (ROI) of 4200%—that’s $42 for every $1 spent!
A ‘PLAYLIST’:
A QUIZ:
Create a fun quiz that helps your audience discover more about
themselves and thus more about you and what you have to offer. We
created a “What’s Your Secret Sauce?” quiz and it’s generated over
100,000 new leads for us!
Offer something they didn’t have before. Think back to when you were in their shoes and
didn’t have the assets or knowledge you have now. Deliver what you promise, and you’ll
build trust and loyalty with your audience.
JENNA KUTCHER 10
CREATING YOUR VALUE OFFER
Take a moment to brainstorm and write down what you can offer your audience. Here’s
some space for you to jot down your ideas:
Now that you’ve nailed down your first (or next) offer, you need to create a way to deliver
it. Our favorite way to deliver something is through a .pdf or free digital download. Not
only is the delivery instantaneous, but it’s also quite easy to create.
We love using Canva to design our freebies (just like this one!) or you can export any text
file as a .pdf. Whatever you do, don’t get so caught up in the perfection of the design that
you never put it out into the world. The message matters more than the medium.
If you want me to walk you through what types of freebies work best based
on your specific business type and share what you can send to help support
your business, click below for my FREE masterclass where I’ll show you
how to grow an engaged email list that lasts.
JENNA KUTCHER 11
CREATE A SIGN-UP FORM
JENNA KUTCHER 12
CREATE A SIGN-UP FORM
Remember that clear and compelling headline you crafted for your freebie? Let’s
make sure it shines on your landing page, too. This is the first thing your visitors will
see, so make it count!
EYE-CATCHING VISUALS:
Use high-quality images or graphics that complement your offer and capture
attention. Whether it’s a stunning photo, an engaging illustration, or a captivating
video, visuals play a key role in drawing visitors in.
CLEAR CALL-TO-ACTION:
LIST
CONTI
NUES
ON NE
XT
PAGE!
QUICK NOTE:
You can create sign-up pages (also known as a landing page) without having a
website! Our favorite place to do this is with Flodesk! They make creating sign-
up pages quick, easy, and beautiful. Save 50% off of your first year with Flodesk
and get a 30-day free trial (no credit card required) by CLICKING HERE.
JENNA KUTCHER 13
CREATE A SIGN-UP FORM
BRIEF DESCRIPTION:
Provide a brief description of your freebie that outlines its benefits and why visitors
should sign up for it. Keep it concise and focused on the value they’ll receive.
OPT-IN FORM:
Keep your opt-in form simple and straightforward. Ask for only essential information
—typically name and email address—to minimize friction and maximize conversions.
With Flodesk, embedding your opt-in form is as easy as copying and pasting.
JENNA KUTCHER 14
CREATE A SIGN-UP FORM
COMPELLING
HEADLINE
CLEAR CALL-
TO-ACTION
LINK TO OPT-
IN FORM
BRIEF
DESCRIPTION
EYE-
CATCHING
VISUALS
SOCIAL
PROOF
JENNA KUTCHER 15
CREATE A SIGN-UP FORM
SIMPLE TIPS
FOR SUCCESS
Crafting compelling copy for your landing page is key to driving conversions. Here are
some simple tips to help you get it right:
1. FOCUS ON BENEFITS:
Highlight the benefits of your freebie rather than its features. How will it
solve a problem or make their life easier? Paint a picture of the
transformation they’ll experience.
3. ADDRESS OBJECTIONS:
Anticipate and address any potential objections your visitors may have. For
example, if your freebie requires an email address, assure them that their
information will be kept safe and won’t be shared with third parties.
4. KEEP IT SIMPLE:
Avoid overwhelming visitors with too much information. Keep your copy clear,
concise, and easy to understand. Remember, you only have a few seconds to
capture their attention and convince them to sign up.
JENNA KUTCHER 16
SHARE YOUR OFFER
JENNA KUTCHER 17
SHARE YOUR OFFER
Let’s dive into some practical strategies that leverage your current
audience and marketing efforts to attract new subscribers.
Harness the power of social media to reach new audiences and drive traffic
to your sign-up page. Share engaging content, sneak peeks of your freebie,
and behind-the-scenes glimpses of your business on platforms like Instagram,
Facebook, and LinkedIn. Encourage your followers to join your email list for
exclusive content, special offers, and insider updates.
Turn every email you send into an opportunity to grow your email list. Add a
call-to-action and link to your sign-up page in your email signature, inviting
recipients to join your list and receive your freebie. Whether you’re sending
personal emails or business communications, your email signature is prime
real estate for promoting your email list.
JENNA KUTCHER 18
SHARE YOUR OFFER
6. INCENTIVIZE REFERRALS:
Turn every email you send into an opportunity to grow your email list. Add a
call-to-action and link to your sign-up page in your email signature, inviting
recipients to join your list and receive your freebie. Whether you’re sending
personal emails or business communications, your email signature is prime
real estate for promoting your email list.
JENNA KUTCHER 19
SHARE YOUR OFFER
As a small business owner, you may not have all the bells and whistles
of a larger enterprise—and that’s perfectly okay! Start with what you’ve
got and focus on leveraging your current assets to grow your email list.
Whether it’s your website, social media presence, or existing customer
base, there are plenty of opportunities to attract new subscribers and
expand your reach.
Now that you have a clear roadmap for growing your email list, it’s time
to put your plan into action! Choose a few tactics that resonate with
you and your business, and start implementing them today. Remember,
Rome wasn’t built in a day—and neither is a thriving email list. Stay
consistent, stay persistent, and keep your eyes on the prize.
JENNA KUTCHER 20
DELIVER YOUR OFFER
JENNA KUTCHER 21
DELIVER YOUR OFFER
JENNA KUTCHER 22
DELIVER YOUR OFFER
Hi [Subscriber's Name],
Welcome to the [Your Brand] family! I’m thrilled to have you on board and
can’t wait to dive into this exciting journey together.
But before you dive into the content, I want to take a moment to express
my gratitude for joining our community. It means the world to me that
you’ve chosen to trust [Your Brand] with your inbox, and I promise to do
everything I can to make it worth your while.
1. Regular Updates: I’ll keep you in the loop with the latest
[Industry/Niche] trends, tips, and insights to help you [Briefly mention
the desired outcome or goal].
2. Exclusive Content: Subscribers get access to exclusive content, sneak
peeks, and special offers that you won’t find anywhere else.
3. Community: Join our vibrant community of [Your Brand] insiders on
[Your Preferred Social Media Platform] to connect with like-minded
individuals, share your experiences, and learn from each other.
I’m here to support you every step of the way, so don’t hesitate to reach
out if you have any questions, feedback, or just want to say hello!
Warm regards,
[Your Name]
JENNA KUTCHER 23
KEEPING THE INBOX SPARK ALIVE
JENNA KUTCHER 24
KEEPING THE INBOX SPARK ALIVE
Don't worry, I've got you covered with some juicy ideas to keep
your subscribers engaged and eagerly awaiting your next email.
The key to staying top of mind with your subscribers is to consistently deliver
value. Share your latest blog posts, podcast episodes, or videos that align with
your audience's interests and needs. Provide actionable tips, inspiring stories, or
thought-provoking insights that keep them coming back for more.
Everyone loves a good deal, so why not treat your email subscribers to exclusive
discounts or promotions? Reward their loyalty with special offers, early access
to sales, or limited-time deals that make them feel like VIPs. Not only does this
incentivize purchases, but it also strengthens your relationship with your
audience.
Your subscribers are a valuable resource, so why not tap into their
insights? Ask for feedback on your products or services, solicit ideas for
future content, or invite them to participate in surveys or polls. Not only
does this show that you value their opinion but it also provides valuable
insights that can help you improve your offerings and tailor your content
to their preferences.
JENNA KUTCHER 25
KEEPING THE INBOX SPARK ALIVE
CULTIVATE COMMUNITY:
JENNA KUTCHER 26
KEEPING THE INBOX SPARK ALIVE
Experiment with different types of content, test out new ideas, and
pay attention to what resonates with your audience. By staying true to
your brand voice and providing value with every email you send, you'll
keep your subscribers engaged and eager to hear from you.
Remember, building a thriving email list takes time and effort, but with
dedication and creativity, you can cultivate a loyal and engaged
audience that supports your business growth. Keep sparking those
inbox connections and watch your email list flourish!
JENNA KUTCHER 27
YOUR ONE-DAY EMAIL LIST LAUNCH PLAN
JENNA KUTCHER 28
YOUR ONE-DAY EMAIL LIST LAUNCH PLAN
Prioritize Your Launch: Block off dedicated time to kickstart your email list journey
—it's a game-changer.
Get Clear: Review the guide content and jot down your top three reasons for diving
into email marketing.
Stay Focused: Keep your vision sharp by reminding yourself why you're embarking
on this journey.
Brainstorm Brilliance: Let your creativity flow as you brainstorm ideas that truly
serve your audience.
Align Your Offer: Pick the offer that perfectly aligns with your audience's needs and
your business goals.
Design Delight: Bring your freebie to life using tools like Canva or simple text files
turned into PDFs.
Seek Guidance: Unsure about your offer? Get trained in email marketing
confidence by the list-building pro by watching my free masterclass!
JENNA KUTCHER 29
YOUR ONE-DAY EMAIL LIST LAUNCH PLAN
Go Digital: Create a sign-up page effortlessly with Flodesk, even without a website.
Catch Their Eye: Craft a compelling headline, use captivating visuals, and make
your call to action impossible to resist.
Brand It: Customize your sign-up page to reflect your unique brand essence with
Flodesk's intuitive platform.
Leverage Traffic: Boost your website with opt-in forms and pop-ups to capture
visitors' attention.
Socialize Your Offer: Share engaging content and sneak peeks of your freebie
across your social media platforms.
Seize Every Opportunity: Turn every email into a potential sign-up opportunity by
adding a call-to-action and link to your sign-up page in your signature.
Collaborate and Innovate: Partner up, incentivize referrals, and fine-tune your
content strategy to attract new subscribers.
Start Small, Dream Big: Implement strategies that resonate with your business, and
watch your list grow.
Cheers to You: Reflect and celebrate taking that monumental first step.
Unlock Your Potential: Reserve your spot in Jenna's free training session to dive
deeper into email marketing strategies and unleash your list's full potential.
JENNA KUTCHER 30
THERE YOU HAVE IT!
You've rocked the basics of building your email list and delivering value to your
subscribers like a boss. But guess what? Your email marketing journey is just getting
started, and I've got some exciting news to share with you!
Picture this: diving deeper into the In this training, I'm not just going to
email marketing world with me as your throw more tasks onto your already
guide, uncovering insider secrets and overflowing to-do list. Nope, I'm all
strategies to take your list from zero to about simplifying and streamlining. I'll
hero. Sounds pretty awesome, right? show you how to seamlessly
Well, buckle up because that's exactly incorporate email marketing into what
what we'll be doing in my free training you're already doing, so you can level
session! up without adding more work to your
plate. Pretty sweet deal, huh?
HERE'S WHAT'S ON THE MASTERCLASS AGENDA:
Don't miss out on this opportunity to elevate your email marketing game and unlock the
full potential of your list. Reserve your spot in my free training today and let's take your
email marketing to new heights together!