1.

UNWTO- World Tourism Organization (UNWTO) is the United Nations-

specific agency that promotes responsible, sustainable, and accessible
tourism, having its headquarters in Madrid, Spain. As the leading
international organization in tourism, UNWTO encourages tourism as a
whip of economic growth, including development and environmental
sustainability, and allows leadership and support to advance knowledge
and tourism policies worldwide.

Advantages for UNWTO

 Developing tourism competitiveness
 Mainstreaming tourism in the global program
 Developing sustainable tourism improvement
 Promoting tourism in addition to poverty-reducing and
developing
 Advancing knowledge, education and capability building
 Construction partnerships
UNWTO Priorities
As you know, information about UNWTO work and objectives through the
above post; we are providing information about UNWTO Priorities in this
section. Let’s have a look.

 Mainstreaming tourism on the global agenda

 Improving tourism competitiveness
 Promoting sustainable tourism development
 Advancing tourism’s contribution to poverty reduction and
development
 Fostering knowledge, education and capacity building
 Building partnerships

UNWTO OBJECTIVES-
 To create employment opportunities.
 To improve international understanding and contribute
peace among all the nations of the world.
 To create intercultural awareness and personal
friendships.
 To promote and develop responsible, sustainable, and
universally accessible tourism.
 To stimulate and develop responsible, sustainable, and
universally accessible tourism.
 To stimulate and develop public-private sector
partnerships.
 To develop and encourage the implementation of the
Global Code of ethics for travel and tourism.
 To help in equalization in Economic opportunities.
  To coordinate and cooperate with the other international
Agencies in tourism promotion and development.
 To focus on destination development.
 To promote the use of information technology.
 To develop Human Resources.
 To promote and spread the message of peace, harmony
through quality educations and training.
 To develop a conceptional framework for tourism an
encourage to use.
2. Difference between Travel agency & Tour operator-
There are many ways someone can sell services in the travel
industry. Sometimes it can get a little confusing to distinguish
who is doing what. A very common mix up to make is between a
travel agent and a tour operator, both of whom operate very
differently. However, it’s not unusual for a travel agent to be
queried on issues that are actually the tour operator’s job and
vice versa.

In short, travel agents and tour operators are both travel service
providers. This is where the similarities end. It’s important to
know the difference in order to make communication with your
service providers more efficient.

What is a Travel Agent?

Put simply, a travel agent is the person that sells travel services
to a consumer (individual, group, corporation) on behalf of the
supplier, namely the tour operator.

A travel agent doesn’t create the elements of travel services, nor

do they create the pre-made packages that they sell. They are
there to make the booking of travel services easier for
consumers, and communicate financially and legally with both the
tour operator and the traveller.

A travel agent might sell a package, individual services

separately, or negotiate with different suppliers for a custom
package they sell. The final protection will inevitably be covered
by the tour operator.

An example of this would be as follows:

 You speak to your local travel agent and you explain your
budget and what type of holiday you are looking for.
  Your travel agent then sources a range of different packages
that will suit you and offer a collection of different options.

Each of these packages will have been sourced from a tour

operator.

A travel agent is a consumer’s best friend when booking a

holiday. The travel agent knows which tour operators will be more
suitable and which will offer you the best services.

A travel agent is your agent. They work for you to source the best
holiday they can to suit you. Finding the right one is important, if
you need some suggestions to get your started, you can visit
out page on choosing the right travel agent for you.

What is a Tour Operator?

By definition, a tour operator is the person/company that works
with suppliers and other service providers to put together holiday
packages under the terms of the Package Travel Regulations that
you can find on the government site.

A tour operator might arrange with hotel and air travel providers
for specific flights and accommodation to be in a package that
they can then sell to consumers through the travel agent or
directly to the consumer.

A tour operator works with all travel elements, including:

 Flights
 Accommodation
 Transport
 Tourist services

What’s the Difference Between Them?

The difference is that the tour operator creates packages and
sells them either to the consumer or the travel agent. Whereas,
the travel agent only sells the packages on behalf of the tour
operator and does not create packages.

For this reason, travel agents tend to have good relationships with
many different tour operators for different destinations or
specialities. They will supply a lot of their holidays from those
trusted tour operators.

Equally, a tour operator will also work with specific travel agents
they trust to sell their packages to consumers, or directly to the
consumer. They are, however, more likely to go through a travel
agent for a few reasons:

 They’re selling international travel

 Someone else is dealing with consumer money directly
 They’re selling more niche packages

They could do this for a variety of reasons including convenience

or focusing on specific elements of their business. It is also useful
with international travel for currency exchange and selling travel
to people. For example, in the UK through a UK travel agent if the
tour operator organises local packages elsewhere.

3. Pacific Asia Travel Association (PATA) is the largest travel

promotional organization in the world. It promotes travel and
tourism to and within the Pacific region. It
was incorporated to develop, promote, and facilitate travel to
areas within the Pacific RIM in 1951 as a non-profit, voluntary,
and non-political corporation.
PATA was established in 1951 in Hawaii. In 1953 its headquarters
were moved from Hawaii to San Francisco.

 IMPORTANCE- To promote and develop tourism in the

Pacific region.
 To provide timely up-to-date and informed.
 To organize seminars/ conferences for the members.
 Build the business of members.
 To organize training and development programs for
members.
 To promote ethical practices.
 To focus on destination development.
 To take the lead position on travel and tourism industry
issues that need to be addressed.
 To stimulate and develop public-private sector
partnerships.
  To improve international understanding and international
corporation.
 To provide a common forum.
 To publish material relating the tourism industry.
 HR development.
 Marketing research and statics.
 To provide valuable insights, forecasts, and analysis help
members to make better business decisions.

Role & 0bjevtives of IATA- The International Air Transport

Association was founded in 1945 by the airlines of several countries
to regulate the world’s civil air transport. It is the successor to the
International Air Transportation Association founded at Hague in
1919.
As a non-governmental organization, it drew its legal existence from
a special Act of the Canadian Parliament in December 1945. It
closely resembles the International Civil Aviation Organization in
terms of its activities and organizational structure.

IATA is purely a non-political, commercial regulatory organization

and has powers to regulate every act of its constituents. The main
objectives of IATA are:

 To ensure the safe, regular and economical air transport

for the benefits of people worldwide.
 To provides a means of collaboration.
 To prevent economic waste caused by unreasonable
competition.
 To encourage the art of aircrafts design and operation for
peaceful purposes.
 To promote and develop international tourism.
 To provide a common platform for travel
agencies and tour operators.
 To provide training and education facilities for members.
 To cooperate with the International Civil Aviation
Organisation and other international and national
organizations.