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Shannon-Weaver Communication Model Handout

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36 views5 pages

Shannon-Weaver Communication Model Handout

Uploaded by

Ezekiel Andres
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SHANNON-WEAVER COMMUNICATION MODEL

GROUP 3

DEFINITION
The Shannon-Weaver model is a linear model of communication that provides a
framework for analyzing how messages are sent and received.

FEATURES
1. Sender: The sender is the initiator of the communication process who has a message
to convey.

2. Encoder/Transmitter: The transmitter which converts the message into signals.

3. Communication channel: This refers to the medium or pathway used to transmit the
encoded message from the sender to the receiver.

○ Noise: anything that distorts the message intended by the source, anything
that interferes with the receiver's receiving the message as the source
intended the message to be received

4. Decoder/ Reception: The reception place of the signal which converts signals into
message.

5. Destination/Receiver: The destination is where the receiver decodes the message to


interpret its meaning.

FORMULATORS
● Claude Shannon was an American mathematician, electrical engineer, and
cryptographer, known as the "father of information theory."

● Warren Weaver was an American mathematician and scientist who made significant
contributions to various fields, including physics, mathematics, and communication
theory.

ORIGIN
Development and Origin;
● Developed by Claude Shannon and Warren Weaver in 1948.
● Originated from Shannon's work at Bell Labs during World War II.

The Story Behind:


● Addressed the need for more efficient communication systems, particularly during
wartime.
● Aimed to provide a mathematical framework for understanding communication
processes.
Motivation for Creating the Model:
● How can information be quantified and measured?
● What are the fundamental limits of communication systems?
● How can communication systems be optimized for efficiency and reliability?

Key Concepts Introduced;


● Information entropy: a measure of uncertainty in a message.
● Channel capacity: the maximum rate of reliable information transmission.
● Noise: interference or distortion in communication channels.
● Redundancy: repetition of information to enhance reliability.

PROBLEMS TRYING TO SOLVE


Shannon and Weaver distunguish 3 types of problems of communication:
● Technical Problem - One of the technical problems in the Shannon-Weaver model
is noise, which refers to any interference that distorts the message during
transmission. Noise can be caused by various factors like static, interruptions, or
physical barriers, and it can affect the accuracy and clarity of communication.

● Semantic Problem - In the Shannon-Weaver communication model, semantic


problems refer to issues related to the meaning of the message. Semantic problems
can arise due to misunderstandings, misinterpretations, or ambiguity in language.
These issues can occur because words and symbols may have different meanings to
different people or in different contexts.

● Effectiveness Problem - Addressing the effectiveness problem requires considering


factors beyond the technical aspects of communication. This includes understanding
the audience, choosing appropriate channels and mediums, crafting clear and
concise messages, actively listening to feedback, and being mindful of cultural
differences and context.

OBJECTIONS AND CRITICISMS


The Shannon and Weaver model of communication has been criticized for its
simplicity and lack of consideration for the complexity of communication in contemporary
contexts. While the model acknowledges the importance of feedback in the communication
process, it oversimplifies the feedback mechanism by treating it as a one-way response from
the receiver to the sender;

● Neglect of Power Dynamics


The model does not adequately address the power dynamics that exist within
communication relationships.

● Lack of Consideration for Nonverbal Communication


The Shannon-Weaver Model primarily focuses on verbal and written communication,
neglecting the importance of nonverbal cues such as body language, facial expressions, and
gestures in conveying meaning.
● Inadequate Representation of Noise
While the model acknowledges the presence of noise as a factor that can interfere with
message transmission, it does not provide a comprehensive understanding of the various
forms of noise or their specific effects on communication.

● Lack of Adaptability to New Communication Technologies


The Shannon-Weaver Model was developed in the context of telecommunication systems
prevalent in the mid-20th century, the model may lack adaptability to emerging
communication technologies and platforms that have evolved since its inception.

The Shannon-Weaver Model of Communication offers a structured framework for


understanding communication processes, it is not without its shortcomings. Its limitations
include oversimplification, neglect of cultural and contextual factors, limited consideration of
emotional and psychological aspects, oversimplified feedback mechanism, neglect of power
dynamics, lack of consideration for nonverbal communication, inadequate representation of
noise, and potential lack of adaptability to new communication technologies.

RELEVANCE
In daily personal life, individuals constantly engage in various forms of
communication, whether it's expressing ideas, sharing information, or conveying emotions.
By understanding the Shannon-Weaver communication model and applying its principles
effectively, individuals can enhance their communication skills, overcome barriers, and foster
meaningful connections with others.

1. Clarity and Understanding- it helps individuals craft messages more clearly and
effectively encode their thoughts into words.

2. Improved Listening Skills- individuals become more attentive listeners. They pay
closer attention to verbal and nonverbal cues, leading to better comprehension of the
message being communicated

3. Reduced Misunderstandings- by considering its factors, individuals can anticipate


potential barriers to communication and take steps to mitigate them.

4. Enhance collaboration and teamwork- encourages individuals to communicate


clearly, express their ideas effectively, and actively engage with others' perspectives.

By understanding and applying the principles of the Shannon-Weaver model,


individuals can significantly improve their interpersonal communication skills, leading to more
effective interactions and relationships in various aspects of daily life.

A. Multiple Choice
1. Claude Shannon is known for as the ___________.
a. Father of Literature
b. Father of Modern Communication
c. Father of Information Theory
d. Father of Theology

2. Its a measure of uncertainty in a message.


a. Redundancy
b. Noise
c. Channel Capacity
d. Information Entropy

3. It is anything that distorts the message intended by the source.


a. Noise
b. Channel
c. Feedback
d. Reception

4. These can arise due to misunderstandings, misinterpretations, or ambiguity in language.


a. Technical Problem
b. Semantic Problem
c. Communication Problem
d. Effectiveness Problem

5. The American mathematician and scientist who made significant contributions to various
fields, including physics, mathematics, and communication theory.
a. Wilbur Schramm
b. Warren Weaver
c. Alexander Graham Bell
d. Claude Shannon

B. True or False
1. This model was originated from Shannon's work at Bell Labs during World War II.
2. The Shannon-Weaver Model primarily focuses on verbal, non-verbal, and written
communication.
3. The sender which is in the reception place of the signal which converts signals into
message.
4. The model is linear.
5. One of the technical problems in the Shannon-Weaver model is noise.

ANSWERS:
MC
1. C
2. D
3. A
4. B
5. B
TOF
1. T
2. F
3. F
4. F
5. T

REFERENCES:
https://studymasscom.com/communication/shannon-weaver-model-of-communication-advan
tages-disadvantages/

https://www.isentia.com/latest-reads/moving-away-from-the-shannon-and-weaver-model/

https://typeset.io/questions/criticisms-of-the-shannon-and-weaver-model-of-communication-1
48uzl9hh9

MEMBERS:
Elefante, Klyssa Mae
Ereña, Desiree Jen
Fabros, Fathima
Galutera, Mark Francis
Ingco, Rica Joy
Talamayan, Aira Valerie

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