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E-Commerce Group Assignments Update

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7 views

E-Commerce Group Assignments Update

Uploaded by

binhphu954
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group Assignment Topics

I. Group of exercises on technology in


commercial business:
1. IoTs, Big Data. Application in commercial business

Recommended contents: overview of technology, how it operates, its application in


retailing, wholesale and video demo for its application in retailing, wholesale…

2. Metaverse, AR/VR. Application in commercial business

Recommended contents: Overview of technology, Applications in retail, wholesale,


product development, business management, video simulation of applications, etc.
3. AI (Affiliate Intelligence). Application in commercial business

Recommended contents: Applications in retail, wholesale, customer


service, personalizing customer experience, video simulation of
each application...
4. Blockchain. Application in commercial business

Recommended contents: Applications in supply chain management,


traceability of goods, electronic payments, video simulation of each
application...
5. CRM/CDP/ERP enterprise application software

Recommended contents: Overview of the software, how the


software works, video simulation of Getfly, Sapo, Haravan
(CRM/CDP), Sap, Oracle (ERP). How are these software used in
different businesses?

II. Group of exercises on e-commerce platforms:


6. Description of platform activities, policies for buyers and
sellers of Coupang (Korea) and Amazon (USA) trading
platforms

7. Description of operations of the Tokyo Commodity


Exchange (Tokyo Commodity Exchange):
https://www.jpx.co.jp/english/ and Vietnam Commodity
Exchange (MXV) https://mxv.com.vn

8. Alibaba and EC21 platform. Describe the operations of


these two platforms
Recommended contents: describe buying/selling activities on the
platform/exchange, products, policies for buyers and sellers,
buying/selling methods, price negotiation methods, contract
signing...

III. Group of exercises on online marketing plan of a


business
9. B2C online marketing plan of any dairy/cosmetic company in the Vietnamese
market

Recommended contents: In addition to listing MKT online activities,


further analyze the omni channel, online to offline, offline to online
distribution strategy of that product

10. Analyze B2B digital marketing activities of a business in the world or Vietnam
software supply sector (Oracle, Getfly, Sapo,...)

Recommended contents: State the theory of B2B Marketing,


introduce the business's products, customers, digital marketing
strategies that the business builds towards corporate customers,...

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