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Woolies VC Analysis

Helpful for the value chain

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tyreesjantjies
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9 views

Woolies VC Analysis

Helpful for the value chain

Uploaded by

tyreesjantjies
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Admin Assignment: Value Chain Analysis:

Product- Woolworths Easy Meals:

(https://www-pressreader-com.ezproxy.cput.ac.za/search?query=LARRY
%20CLAASEN&in=ALL&date=Range&start=2019-05-01&stop=2019-05-
31&hideSimilar=0&type=2&state=2 )

Woolworths, also known as Woolies, collaborated with In2food to supply


customers with comfortable priced ready-made meals targeting the
middle-class consumers. This collaboration has allowed Woolworths to
provide customers with tasteful meals that is convenient for consumers
who don’t have the time to cook after a long day of work.

Woolies might not have been the first retailer to start the ready-made
meal initiative, however, they are proving to be a tight competitor for the
retailer, Checkers, that introduced this idea to the public.

Primary Activities:

1. Input Logistics
-In2food has various sites with each one displaying a FSSC22000 and/
or BRC certifications as well as applicable religious certification to
ensure the highest possible food safety standards.

2. Operations
-In2food manufactures and finalises the products by packaging it
before transporting from their manufacturing sites to Woolies branches.
In2food stated on their website that their production team is qualified
enough, and the sites are well equipped to produce quality foods that
meets the necessary safety standards for consumption.

3. Output Logistics
- After In2food finalise the products, they proceed to transport it from
their manufacturing sites to Woolies branches where Woolies displays
the finished products on their shelves or online to make it easily
accessible for the customers.
4. Marketing
-Once the products are successfully received from In2food, Woolies
employees proceed to attract consumers by displaying it in the various
store with a layout that is easy to figure out and move in. Woolies also
promote the product by selling it at a lower price on certain periods of
the year. Through the Woolies Dash App, consumers are also able to
prodder and purchase the items through the app.

5. Customer Service
-Woolies has a list of customer support options that customers can use
to if they have any questions or concerns. Their support options are
easy to use as they categorised the most common types of questions
and then employees which are trained accordingly would be able to
assist the customers depending on the type of questions of concerns
they have.

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