Slide 1: Importance of Protecting Personal Data on Social Media

 Content:
o Overview: Personal data protection prevents identity theft and unauthorized
access.
o Case Study: In 2018, the Facebook Cambridge Analytica scandal exposed
personal data of 87 million users without consent, impacting privacy and trust.
o Impacts: Erosion of user trust, potential identity theft, and legal
repercussions.
o Precautions:
 Step 1: Adjust Privacy Settings
 Go to Settings > Privacy.
 Set profile visibility to “Friends” or “Only Me” where
appropriate.
 Step 2: Review Third-Party Apps
 Go to Settings > Apps and Websites.
 Remove apps you no longer use or trust.
 Step 3: Use Strong Passwords
 Enable two-factor authentication (2FA) under Security
Settings.

Slide 2: Risks of Oversharing Personal Information

 Content:
o Overview: Oversharing can lead to phishing and stalking.
o Case Study: The 2016 Snapchat Data Breach involved hackers exploiting
overshared data, leaking personal details of 4.6 million users.
o Impacts: Increased risk of identity theft and personal safety concerns.
o Precautions:
 Step 1: Limit Shared Information
 Go to Settings > Privacy > Profile Information.
 Share only essential details.
 Step 2: Adjust Post Visibility
 Before posting, select the audience: Public, Friends, or Only
Me.

Slide 3: Ethical Implications of Fake Accounts and Bots

 Content:
o Overview: Fake accounts can spread misinformation and manipulate
opinions.
o Case Study: During the 2016 U.S. Presidential Election, Russian operatives
used fake accounts to influence voters.
o Impacts: Misinformation, manipulation of public opinion, and erosion of
trust.
 o Precautions:
 Step 1: Report Suspicious Accounts
 Click on the profile, select "Report" and follow the steps.
 Step 2: Use Verification Features
 Enable two-factor authentication for added security.

Slide 4: How Misinformation Spreads on Social Media

 Content:
o Overview: Misinformation spreads quickly, causing harm.
o Case Study: In 2020, misinformation about COVID-19 treatments led to
public health risks.
o Impacts: Health risks, public confusion, and loss of credibility.
o Precautions:
 Step 1: Verify Information
 Cross-check information using trusted news sources.
 Step 2: Report False Claims
 Use the platform’s tools to report misinformation.

Slide 5: Handling Negative Comments and Reviews

 Content:
o Overview: Address negative feedback professionally to maintain a positive
image.
o Case Study: United Airlines faced backlash in 2017 for a passenger removal
incident, which was exacerbated by poor initial responses.
o Impacts: Damage to brand reputation and customer trust.
o Precautions:
 Step 1: Respond Promptly
 Address issues within 24 hours.
 Step 2: Be Empathetic
 Acknowledge concerns and offer solutions.

Slide 6: Right to Be Forgotten and Social Media

 Content:
o Overview: The “right to be forgotten” allows for the removal of personal
information.
o Case Study: The European Court of Justice's 2014 ruling on data removal.
o Impacts: Enhanced user control over personal data.
o Precautions:
 Step 1: Use Platform Tools
 Go to Settings > Privacy > Manage Information.
  Step 2: Request Removal
 Contact platform support to request data removal.

Slide 7: Consent in Sharing User-Generated Content

 Content:
o Overview: Consent is crucial to avoid legal issues.
o Case Study: In 2015, Google faced a lawsuit for using images without user
consent.
o Impacts: Legal consequences and loss of user trust.
o Precautions:
 Step 1: Obtain Explicit Permission
 Request consent before sharing or using content.
 Step 2: Document Consent
 Keep records of permissions and agreements.

Slide 8: Ethical Advertising Practices on Social Media

 Content:
o Overview: Disclose sponsored content and avoid misleading claims.
o Case Study: The FTC fined influencers in 2019 for failing to disclose paid
promotions.
o Impacts: Legal action and damage to credibility.
o Precautions:
 Step 1: Use Clear Labels
 Mark posts with #ad or #sponsored.
 Step 2: Follow FTC Guidelines
 Review the FTC’s advertising guidelines regularly.

Slide 9: Ethical Use of Personal Data for Targeted Advertising

 Content:
o Overview: Targeted advertising raises privacy concerns.
o Case Study: The 2018 Cambridge Analytica scandal involved unethical data
use for targeting.
o Impacts: Privacy invasion and legal issues.
o Precautions:
 Step 1: Obtain Explicit Consent
 Ensure users agree to data collection and targeting.
 Step 2: Ensure Transparency
 Inform users how their data will be used.
Slide 10: Handling and Reporting Cyberbullying

 Content:
o Overview: Report and block cyberbullying to maintain safety.
o Case Study: The 2017 case of Rebecca Sedwick highlighted severe outcomes
of cyberbullying.
o Impacts: Emotional distress and potential legal issues.
o Precautions:
 Step 1: Report Abuse
 Use the platform’s reporting tools to report cyberbullying.
 Step 2: Block Offending Users
 Prevent further harassment by blocking users.

Slide 11: Consequences of Violating Intellectual Property Rights

 Content:
o Overview: Legal action can result from IP violations.
o Case Study: Fashion Nova faced a lawsuit in 2019 for using copyrighted
images without permission.
o Impacts: Legal consequences and financial penalties.
o Precautions:
 Step 1: Attribute Content Properly
 Always credit creators and obtain permissions.
 Step 2: Avoid Unauthorized Use
 Ensure you have the rights to use content before posting.

Slide 12: Influencer Management of Sponsored Content

 Content:
o Overview: Influencers should disclose sponsorships clearly.
o Case Study: The FTC cracked down on influencers in 2018 for unclear
sponsorship disclosures.
o Impacts: Legal repercussions and loss of follower trust.
o Precautions:
 Step 1: Use Clear Disclosures
 Mark sponsored content with #ad or #sponsored.
 Step 2: Maintain Authenticity
 Only endorse products you genuinely support.

Slide 13: Algorithmic Bias on Social Media Platforms

 Content:
o Overview: Bias can lead to discrimination and unfair practices.
 o Case Study: Research in 2018 showed Facebook’s ad algorithms
discriminated based on race and gender.
o Impacts: Unfair treatment and potential legal issues.
o Precautions:
 Step 1: Audit Algorithms Regularly
 Check for and address biases in algorithms.
 Step 2: Ensure Diverse Representation
 Include diverse groups in data training.

Slide 14: Preventing the Spread of Hate Speech

 Content:
o Overview: Platforms must prevent hate speech from spreading.
o Case Study: The Christchurch mosque shooting in 2019 highlighted the need
for better moderation.
o Impacts: Violence and division within communities.
o Precautions:
 Step 1: Implement Content Moderation Policies
 Develop and enforce clear guidelines.
 Step 2: Provide Reporting Tools
 Allow users to report hate speech easily.

Slide 15: Ethical Use of Personal Data for Research

 Content:
o Overview: Consent and privacy are vital for ethical research.
o Case Study: Facebook's 2014 emotional manipulation study raised concerns
about consent.
o Impacts: Loss of user trust and potential legal consequences.
o Precautions:
 Step 1: Obtain Informed Consent
 Ensure participants understand how their data will be used.
 Step 2: Anonymize Data
 Protect participant identities by anonymizing data.

Slide 16: Handling Data Breaches Ethically

 Content:
o Overview: Timely and transparent notifications are essential.
o Case Study: The 2017 Equifax breach exposed 147 million users’ data.
o Impacts: Loss of user trust and potential legal actions.
o Precautions:
 Step 1: Notify Users Promptly
  Inform affected users as soon as possible.
 Step 2: Implement Security Measures
 Enhance security to prevent future breaches.

Slide 17: Ethical Concerns in Social Media Data Mining

 Content:
o Overview: Data mining can infringe on privacy and lead to unethical
practices.
o Case Study: The 2018 Cambridge Analytica scandal involved unethical data
mining to influence elections.
o Impacts: Privacy invasion and manipulation.
o Precautions:
 Step 1: Limit Data Collection
 Collect only necessary data and inform users.
 Step 2: Obtain User Consent
 Ensure users are aware of and consent to data mining practices.

Slide 18: Addressing Fake News on Social Media

 Content:
o Overview: Fake news undermines trust and spreads misinformation.
o Case Study: In 2020, platforms enhanced efforts to combat fake news during
elections.
o Impacts: Public confusion and potential harm.
o Precautions:
 Step 1: Use Fact-Checking
 Collaborate with fact-checkers to verify information.
 Step 2: Implement Detection Algorithms
 Develop algorithms to identify and flag false information.

Slide 19: Ethical Implications of Social Media Addiction

 Content:
o Overview: Social media addiction affects mental health.
o Case Study: Studies in 2018 linked increased social media use to higher
anxiety and depression rates.
o Impacts: Mental health issues and reduced well-being.
o Precautions:
 Step 1: Promote Digital Well-Being
 Encourage healthy social media habits.
 Step 2: Use Screen Time Management Tools
 Implement tools to monitor and limit usage.
Slide 20: Protecting Against Phishing Attacks on Social Media

 Content:
o Overview: Phishing attacks can compromise accounts and data.
o Case Study: The 2020 Twitter hack involved phishing attacks to access high-
profile accounts.
o Impacts: Unauthorized access and potential data theft.
o Precautions:
 Step 1: Verify Sources
 Check the authenticity of messages and links.
 Step 2: Use Two-Factor Authentication
 Enable 2FA to add an extra layer of security.

Slide 21: Risks of Using Public Wi-Fi for Social Media

 Content:
o Overview: Public Wi-Fi can expose data to theft.
o Case Study: The 2018 breach involved data interception over unsecured
public networks.
o Impacts: Data theft and unauthorized access.
o Precautions:
 Step 1: Use a VPN
 Secure your connection when using public Wi-Fi.
 Step 2: Avoid Sensitive Transactions
 Refrain from accessing sensitive accounts over public
networks.

Slide 22: Handling Online Harassment

 Content:
o Overview: Reporting and documenting harassment is crucial.
o Case Study: The Megan Meier case in 2020 underscored the impact of online
harassment.
o Impacts: Emotional distress and potential legal consequences.
o Precautions:
 Step 1: Report Harassment
 Use reporting tools provided by the platform.
 Step 2: Seek Support
 Reach out for help from friends, family, or professional
services.
Slide 23: Consequences of Intellectual Property Violations

 Content:
o Overview: Legal action can result from IP violations.
o Case Study: The 2019 lawsuit against Fashion Nova for unauthorized use of
copyrighted images.
o Impacts: Financial penalties and legal consequences.
o Precautions:
 Step 1: Properly Attribute Content
 Always credit the original creator.
 Step 2: Avoid Unauthorized Use
 Seek permission before using copyrighted materials.

Slide 24: Managing Sponsored Content and Endorsements

 Content:
o Overview: Disclosures are necessary to maintain transparency.
o Case Study: The FTC’s 2018 crackdown on influencers for unclear
sponsorships.
o Impacts: Legal issues and loss of follower trust.
o Precautions:
 Step 1: Disclose Sponsorships Clearly
 Use hashtags like #ad or #sponsored.
 Step 2: Maintain Authenticity
 Endorse products genuinely.

Slide 25: Addressing Algorithmic Bias

 Content:
o Overview: Algorithmic bias can lead to unfair practices.
o Case Study: Facebook’s ad algorithms discriminated based on race and
gender in 2018.
o Impacts: Discrimination and potential legal issues.
o Precautions:
 Step 1: Regularly Audit Algorithms
 Check for and correct biases.
 Step 2: Include Diverse Data
 Ensure diverse representation in algorithm training.

Slide 26: Preventing Hate Speech on Social Media

 Content:
o Overview: Platforms need effective hate speech prevention measures.
 o Case Study: The Christchurch shooting in 2019 highlighted the need for
better moderation.
o Impacts: Violence and societal division.
o Precautions:
 Step 1: Enforce Content Moderation Policies
 Implement and update guidelines for hate speech.
 Step 2: Provide Reporting Mechanisms
 Make it easy for users to report harmful content.

Slide 27: Ethical Use of Data for Research

 Content:
o Overview: Consent and data protection are critical.
o Case Study: The 2014 Facebook study faced backlash for lacking informed
consent.
o Impacts: Loss of trust and potential legal consequences.
o Precautions:
 Step 1: Obtain Informed Consent
 Ensure participants are aware of how their data will be used.
 Step 2: Protect Data Privacy
 Anonymize and securely handle research data.

Slide 28: Handling Data Breaches Ethically

 Content:
o Overview: Ethical handling involves prompt notification and transparency.
o Case Study: The 2017 Equifax breach exposed 147 million users’ data.
o Impacts: Erosion of trust and potential financial penalties.
o Precautions:
 Step 1: Notify Affected Users
 Inform users as soon as a breach is discovered.
 Step 2: Strengthen Security Measures
 Improve security protocols to prevent future breaches.

Slide 29: Ethical Issues in Data Mining

 Content:
o Overview: Data mining can lead to privacy concerns and misuse.
o Case Study: The 2018 Cambridge Analytica case involved unethical data
mining.
o Impacts: Privacy invasion and manipulation.
o Precautions:
 Step 1: Limit Data Collection
  Collect only necessary information and inform users.
 Step 2: Ensure Transparency
 Be clear about data usage and obtain user consent.

Slide 30: Addressing Fake News

 Content:
o Overview: Fake news spreads misinformation and can harm public trust.
o Case Study: Platforms enhanced efforts against fake news during the 2020
elections.
o Impacts: Public confusion and potential harm.
o Precautions:
 Step 1: Use Fact-Checking Services
 Collaborate with fact-checkers to verify content.
 Step 2: Implement Detection Tools
 Use algorithms to detect and flag false information.

Slide 31: Social Media Addiction and Ethics

 Content:
o Overview: Addiction affects mental health and well-being.
o Case Study: Studies in 2018 linked social media use to anxiety and
depression.
o Impacts: Negative effects on mental health.
o Precautions:
 Step 1: Promote Healthy Usage
 Encourage balanced and mindful use of social media.
 Step 2: Use Monitoring Tools
 Implement tools to track and manage social media use.

Slide 32: Protecting Against Phishing

 Content:
o Overview: Phishing can compromise personal data and accounts.
o Case Study: The 2020 Twitter hack involved phishing attacks.
o Impacts: Unauthorized access and potential data theft.
o Precautions:
 Step 1: Verify Sources
 Be cautious with unexpected messages and links.
 Step 2: Enable Two-Factor Authentication
 Add an extra layer of security to your accounts.
Slide 33: Risks of Public Wi-Fi

 Content:
o Overview: Public Wi-Fi can expose data to interception.
o Case Study: The 2018 breach involved data theft over public networks.
o Impacts: Risk of data theft and unauthorized access.
o Precautions:
 Step 1: Use a VPN
 Secure your connection when using public Wi-Fi.
 Step 2: Avoid Sensitive Transactions
 Refrain from accessing sensitive information over public
networks.

Slide 34: Handling Online Harassment

 Content:
o Overview: Online harassment can have severe emotional impacts.
o Case Study: The Megan Meier case showed the serious effects of online
harassment.
o Impacts: Emotional distress and potential legal issues.
o Precautions:
 Step 1: Report Harassment
 Use the platform’s tools to report and block harassers.
 Step 2: Seek Support
 Reach out for help from friends, family, or professionals.

Slide 35: Intellectual Property Rights and Social Media

 Content:
o Overview: Respect for IP rights is crucial for ethical content use.
o Case Study: Fashion Nova faced a 2019 lawsuit for IP violations.
o Impacts: Financial penalties and legal consequences.
o Precautions:
 Step 1: Proper Attribution
 Credit the original creators and seek permissions.
 Step 2: Avoid Unauthorized Use
 Ensure you have the right to use any content.

Slide 36: Ethical Influencer Management

 Content:
o Overview: Clear disclosures and authentic endorsements are essential.
 o Case Study: The FTC’s actions in 2018 against influencers for unclear
sponsorships.
o Impacts: Legal issues and loss of follower trust.
o Precautions:
 Step 1: Disclose Sponsorships
 Clearly mark sponsored content with #ad or #sponsored.
 Step 2: Maintain Authenticity
 Promote products you genuinely believe in.

Slide 37: Managing Algorithmic Bias

 Content:
o Overview: Bias in algorithms can lead to discrimination.
o Case Study: Facebook’s ad algorithm biases in 2018.
o Impacts: Discrimination and potential legal issues.
o Precautions:
 Step 1: Regular Algorithm Audits
 Assess and adjust algorithms to correct biases.
 Step 2: Include Diverse Data
 Ensure diversity in training data to minimize bias.

Slide 38: Preventing Hate Speech

 Content:
o Overview: Effective moderation prevents the spread of hate speech.
o Case Study: The Christchurch shooting highlighted the need for better content
moderation.
o Impacts: Social division and potential violence.
o Precautions:
 Step 1: Implement Moderation Policies
 Enforce guidelines to prevent hate speech.
 Step 2: Provide Reporting Tools
 Make it easy for users to report harmful content.

Slide 39: Ethical Use of Data for Research

 Content:
o Overview: Ensure user consent and data protection for research.
o Case Study: Facebook’s 2014 emotional manipulation study lacked informed
consent.
o Impacts: Erosion of user trust and legal consequences.
o Precautions:
 Step 1: Obtain Consent
  Inform participants about data usage and obtain their consent.
 Step 2: Protect Data Privacy
 Use anonymization and secure data handling practices.

Slide 40: Addressing Data Breaches

 Content:
o Overview: Ethically handle breaches with transparency and prompt
notifications.
o Case Study: Equifax’s 2017 data breach exposed 147 million users.
o Impacts: Loss of trust and financial penalties.
o Precautions:
 Step 1: Notify Users
 Inform users as soon as possible after a breach.
 Step 2: Enhance Security
 Improve measures to prevent future breaches.

Slide 41: Ethical Data Mining Practices

 Content:
o Overview: Data mining should be transparent and consensual.
o Case Study: Cambridge Analytica’s unethical data mining practices in 2018.
o Impacts: Privacy invasion and manipulation.
o Precautions:
 Step 1: Limit Data Collection
 Collect only necessary data and inform users.
 Step 2: Ensure Transparency
 Clearly explain data use and obtain user consent.

Slide 42: Addressing Fake News

 Content:
o Overview: Combat fake news to prevent misinformation.
o Case Study: Enhanced efforts in 2020 to address fake news during elections.
o Impacts: Public confusion and misinformation.
o Precautions:
 Step 1: Fact-Check Information
 Use fact-checking services to verify content.
 Step 2: Implement Detection Algorithms
 Develop and use algorithms to identify false information.
Slide 43: Social Media Addiction and Its Effects

 Content:
o Overview: Social media addiction can impact mental health.
o Case Study: Studies linking increased social media use to anxiety and
depression in 2018.
o Impacts: Negative effects on mental health and well-being.
o Precautions:
 Step 1: Promote Healthy Usage
 Encourage balanced use and digital well-being.
 Step 2: Monitor Usage
 Use tools to track and limit screen time.

Slide 44: Protecting Against Phishing

 Content:
o Overview: Phishing can lead to data theft and account compromise.
o Case Study: Twitter hack in 2020 involved phishing attacks.
o Impacts: Unauthorized access and potential data loss.
o Precautions:
 Step 1: Verify Messages
 Be cautious with unexpected messages or links.
 Step 2: Enable Two-Factor Authentication
 Add extra security to your accounts.

Slide 45: Risks of Public Wi-Fi

 Content:
o Overview: Public Wi-Fi can be insecure and expose data.
o Case Study: Data theft over public Wi-Fi networks in 2018.
o Impacts: Risk of data interception and theft.
o Precautions:
 Step 1: Use VPN
 Secure your connection when using public Wi-Fi.
 Step 2: Avoid Sensitive Tasks
 Avoid accessing sensitive accounts over public networks.

Slide 46: Addressing Online Harassment

 Content:
o Overview: Online harassment can have severe emotional impacts.
o Case Study: Megan Meier’s case in 2020 highlighted online harassment
issues.
 o Impacts: Emotional distress and potential legal issues.
o Precautions:
 Step 1: Report Harassment
 Use reporting tools to address harassment.
 Step 2: Seek Support
 Reach out for professional or personal support.

Slide 47: Intellectual Property Rights on Social Media

 Content:
o Overview: Respecting IP rights is crucial for ethical content use.
o Case Study: Fashion Nova’s 2019 IP violation lawsuit.
o Impacts: Financial penalties and legal repercussions.
o Precautions:
 Step 1: Proper Attribution
 Credit content creators and seek permissions.
 Step 2: Avoid Unauthorized Use
 Ensure proper rights before using content.

Slide 48: Ethical Management of Sponsored Content

 Content:
o Overview: Transparency in sponsored content is essential.
o Case Study: FTC’s 2018 crackdown on unclear sponsorship disclosures.
o Impacts: Legal issues and loss of credibility.
o Precautions:
 Step 1: Disclose Sponsorships
 Clearly mark sponsored content.
 Step 2: Maintain Authenticity
 Endorse only products you truly support.

Slide 49: Managing Algorithmic Bias

 Content:
o Overview: Algorithmic bias can lead to discrimination and unfair practices.
o Case Study: Facebook’s algorithmic bias issues in 2018.
o Impacts: Discrimination and legal issues.
o Precautions:
 Step 1: Regular Audits
 Assess and correct algorithmic biases.
 Step 2: Ensure Diverse Data
 Include diverse groups in algorithm training.
Slide 50: Preventing and Addressing Hate Speech

 Content:
o Overview: Effective moderation and reporting are key to preventing hate
speech.
o Case Study: The Christchurch shooting in 2019 highlighted the need for
better content moderation.
o Impacts: Violence and societal harm.
o Precautions:
 Step 1: Implement Moderation Policies
 Enforce clear guidelines for hate speech.
 Step 2: Provide Reporting Mechanisms
 Allow users to report and address hate speech.