National PG College, Lucknow — 226001 (Am Aunomomous NAAC A Accredited College af Unoversieg of Lavckmone) sem npg. in DEPARTMENT OF MANAGEMENT STUDIES B.B.A, SEMESTER. Name of the Paper | Hours per } Week Major | | 101 | Business Mathematics Major 1 102 | Computer Fundamentals e Major? 103] Financial Accounting ~~ Major2 | 104 | Managerial Economics Major 3 105 | Marketing Fundamentals | Major 3 7106 | Principles of Management | Minar | 107] Busines Eucs —_—] = Vocational | 108 | EnvironmentalStudies | 2 | -| 1 TOTAL CREDITS *L-Lecture; P-Practical; T-Tutorialb National PG College, Lucknow ~ 226001 4 (An Autonomous NAAC A" Accredited College of University of Lucknow) wwww.npge.in DEPARTMENT OF MANAGEMENT STUDIES B.B.A, SEMESTER-1 Paper code | BBA-101 Lea Paks BUSINESS MATHEMATICS, slate Ome ‘The course aims at equipping the students with a broad — based knowledge of mathematics with emphasis on business application. Course COIOII- To understand basics of sequencing to solve outcomes | practical problems. CO1012- To understand applications of matrices in business CO1013- To learn basics of differentiation & its business applications, maxima and minima of function, CO1014- To understand concept of present value & evaluation o| securities. UNITI Arithmetical Progression- Calculation Of n Term, Sum of a Series in A.P., Arithmetic Mean, Word Problems Geometric Progression-Calculation Of n" Term, Sum Of A Series In G.P., Geometric Mean, Sum Of Infinite Geometric Series, Word Problems (Simple Problems) (12 LECTURES) UNIT Matrix Algebra-Definition, Matrix Operations-Addition, Subtraction And Multiplication Of Matrices, Types Of Matrices- Square, Diagonal, Null, Scalar, Identity. Transpose Of A Matrix, Determinant Of A Matrix, Singular And Non-Singular Matrix, Co-Factor Matrix, Adjoint Of A Matrix, Inverse Of A Matrix, Solution Of Simultaneous Equations Using Inverse Of A Matrix. (11 LECTURES) UNIT IIL Differential Calculus- Differentiation, Differentiation Of Product Of Two Functions, Differentiation Of Quotient Of Two Functions, Differentiation Of A Function Of A Function, Differentiation Of Logarithmic And Exponential Function, Differentiation Of Implicit Function, Maxima And Minima, Simple Business Applications [Simple Problems- Trigonometrical Functions Are Excluded]. (1. LECTURES) UNITIV Concept Of Present Value, Valuation Of Securit Shares, Equity Shares (Dividend Valuation Model). s- Bonds-Yield To Maturity, Preference (11 LECTURES) SUGGESTED READINGS: a Sancheti & Kapoor : Business Mathematics Mongia : Mathematics for Business and Economi SM Shukla : Business Mathematics a Anderson, Sweeny & Williams Quantitative methods for Business Dr $ P Gupta : Financial MathematicsA National PG College, Lucknow - 22600! (An Autonomous NAAC “A” Accredited College of University of Lucknow) wyww.npge,in DEPARTMENT OF MANAGEMENT STUDIES B.B.A, SEMESTER-1 [Paper code | BBA-102 % a] na eas Paper name | COMPUTER FUNDAMENTALS a Learning | To bridge the gaps in the level of knowledge of the students regarding objective fundamental concepts of computers Course CO 1021- To understand the functional components of computer and [outcomes | concept of operating system €O1022- Effectively explain the basic concept of Hardware: input and output devices €CO1023- To understand network, its types and basic terminology CO1024- To make students understand the concept of Big data and block- chain UNITI Introduction, Characteristics Of Computers, Block Diagram Of Computer Types Of Computers And Features: Mini Computers, Micro Computers, Mainframe Computers, Super Computers, Types Of Programming Language: Machine Languages, Assembly Languages, High Level Languages, Translators: -Assembler, Compiler, Interpreter And Linkers, Operating System Concepts, Types OF OS, Functions OF OS. (12 LECTURES) TH MS OFFICE: MS WORD -~ Introduction, Customizing Word Application, Document Views, Basic Formatting In MS WORD, Printing Documents, Print Preview. MS EXCEL Introduction, Workbook, Worksheet, Formatting In Excel, Working With Formulas, Printing Worksheets. MS POWERPOINT Introduction, Creating A Presentation, Formatting In Power point, Using Templates, Inserting Charts, Inserting Tables And Printing Presentations (11 LECTURES) UNIT HI Basic Elements Of A Communication System, Data Transmission Modes, Data Transmission Speed, Data Transmission Media, Digital And Analog Transmission, Network Topologies, Network Types (LAN, WAN And MAN), Client And Servers, Intranet, — Extranet, Internet: Introduction To Internet, Terminologies Related To Internet: Protocol, Dom Name, IP Address, URL, World Wide Web, Connecting To The Internet, (11 LECTUR UNIT IV Introduction To Big Data: Types Of Digital Data, Big Data Characteristics, Big Data Technology Components, Big Data Importance Introduction To Block Chain: Structure, Operational Aspects Of Bitcoin BI Different Types Of Block Chains, Protocols, Payment Mode Code Execution, cleo 62 (0National PG College, Lucknow ~ 226001 (An Autonomous NAAC ‘A’ Accredited College of University of Lucknow) sww.npge.in DEPARTMENT OF MANAGEMENT STUDIES B.B.A, SEMESTER-1 Paper code | BBA- 103 Lala eae Paper name | FINANCIAL ACCOUNTING, 2 [1 Jo |3 Learning | To build the competency for preparing, analyzing and interpreting objective Fin ial statements. Course ‘COI031 - Develop basic fundamental knowledge of accounting outcomes | CO1032- Ability to prepare and comprehend the basic financial statements. CO1033- Skill to prepare Bank Reconciliation Statement and securities. CO1034- Develop skills of financial statement analysis. UNITI Introduction To Financial Accounting: Accounting And Accounting System, Different Users Of Accounting Information, Basic Accounting Concepts And Conventions And Accounting Standards, Uses OF IFRS, GAAP, Branches Of Accounting. (12 LECTURES) UNITIL Source Documents, Classification Of Accounts , Recording, Posting Of Transactions In Journal, Ledger, Preparation Of Trial Balance, Financial Statements-Trading, Profit & Loss AIC, Balance Sheet, With Adjustment. (11 LECTURES) UNIT IL Bank Reconciliation Statement, Capital Expenditure And Revenue Expenditure, Depreciation Accounting- Straight Line Method, Written Down Value Method And Method Of Recording Depreciation, Accounting For Share Capital-Issue, Forfeiture And Re-Issue. (11 LECTURES) UNIT IV “ Financial Statements Analysis: Sources of Information, objectives of Financial Statement Analysis. Techniques of Financial Statements Analysis: Common size statement, T Analysis, Comparative size Statement and Ratio Analysis (Liquidity, Profitability, Turnover). Nature and Functions of Financial Reporting SUGGESTED READINGS: S. N. Maheshwari : Financial Accounting. P.C. Tulsian : Finaneial Aecounting T.S.Grewal : Finaneial Accounting.. National PG College, Lucknow ~ 226001 (An Autonomous NAAC ‘A Accredited College of University of Lucknow) www. DEPARTMENT OF MANAGEMENT STUDIES B.B.A, SEMESTER-1 Paper code | BBA-104 Cal eek Paper name| MANAGERIAL ECONOMICS Z| aealoae Learning To acquaint the students with the fundamentals & tools of managerial ‘objective | economies required for business analysis and decision making. Course” CO1041 -To understand the importance of Managerial Economics in outcomes | management and businesses. CO1042- To understand various laws of production and cost concepts. CO1043- Evaluate the relationship between price and output determination in different market structure CO1044- To understand concept of National Income, trade cycle and influence on business. UNITE Introduction- Meaning And Scope Of Managerial Economics, Significance In Decision Making. Fundamental Principles: Opportunity Cost, Time Perspective, Marginal, Discounting Principle. Demand Analysis-Introduction To Law Of Demand: Demand Curve And Demand Schedule, Demand Determinants, Demand Forecasting-Meaning And Methods. Elasticity Of Demand- Meaning, Types And Significance (12 LECTURES) UNIT IH Law Of Variable Proportions, ISO-Product Curves- Meaning And Features. Cost Concepts- Meaning And Types Of Cost. Cost- Output Relationship In Short And Long Run. Break Even Analysis-Meaning, Features And Signifieance. (11 LECTURES) UNIT UL Market Structure And Pricing Theory-Types Of Market Structures, Price And Output Determination In Short And Long Run Under Different Market Conditions-Perfect ‘Competition, Monopolistic Competition And Monopoly, Price Discrimination Under Monopoly- Necessary Conditions And Degrees Of Price Discrimination (11 LECTURES) UNIT IV Measuring National Income, Trade Cycle-Introduction, Various Phases Of Trade Cycle. Hicks Theory Of Trade Cycle, Keynes Theory Of Trade Cyele. (1 LECTURES) SUGGESTED READING! ML Jhingan : Managerial Economies DN Dwivedi : Managerial Economics Sundaram & Vaish _: Principles of Economics Celarrg Qrivodbn ° ryos/z2 — 04o8/rNational PG College, Lucknow ~ 226001 (An Autonomous NAAC ‘A’ Accredited College of University of Lucknow) woww.npge.in DEPARTMENT OF MANAGEMENT STUDIES B.B.A. SEMESTER-1 Paper code | BBA-105 aloe alc Paper name) MARKETING FUNDAMENTALS a Oe Learning | To introduce basics of marketing (0 students belonging to diverse Objective | streams so that marketing specialization concepts can be imbibed by them in later semesters. Course CO1051-To introduce the students to fundamental marketing, Outcomes | concepts and philosophies CO1052-To enable the students understand Market Segmentation, Market Targeting along with concepts of product. CO1053-To gain an understanding of various forces affecting marketing decision making like pricing & distribution, CO10S4- Develop an understanding of product promotion and advertising, UNITI Definition Of Marketing, Concepts Of Marketing, Marketing Environment- Macro Environment And Micro Environment, Marketing Mix, Market Segmentation, Importance, Bases Of Segmentation, Market Targeting And Positioning (12 LECTURES) : UNIT I Product Management, Characteristics Of Product, Types Of Products, Levels Of Products, Product Line, Product Mix, Branding, Packaging, Labeling, Product Life Cycle (PLC),New Product Development (NPD) (1 LECTURES) un ing- Objectives, Methods, Importance, Place- Physical Distribution, Transportation, Warehousing Concepts Only, Managing Distribution Channels, Types Of Distribution Channels, Functions And Services Of Wholesaler And Retailer. (11 LECTURES) UNIT IV Product Promotion- Integrated Marketing Communication (IMC)-Advertising, Importance And Types Of Advertising, Sales Promotion, Importance And Types, Personal Selling, Nature, Significance, Management Of Sales Foree. Publicity As A Promotional Tool, (11 LECTURES) SUGGESTED READINGS: Marketing Management: Philip Kotler Marketing Management: Namakumari and Ramaswami Principles of Marketing: TN Chhabra & Ankur Chhabra vole for/22 = olen faaNational PG College, Lucknow ~ 226001 (An Autonomous NAAC ‘A’ Accredited College of University of Lucknow) www. npge, in DEPARTMENT OF MANAGEMENT STUDIES. B.B.A. SEMESTER-1 m BBA-106 [Lin [rac per Name PRINCIPLES OF MANAGEMENT [Zahoekoats To enable students to analyze the dynamic business organizations and Acquire an understanding of functions performed to manage an organization = Course | CO1061- Gain insight on the meaning of a management and Outcomes | managerial skills & role. CO1062- To impart knowledge about the role of planning & decision making in business organizations. CO1063- To familiarize students about organizational structure & | staffing function. | CO1064- To provide understandings of management function- directing, controlling & co-ordination. UNITI Definition, Nature, Scope And Importance Of Management. The School Of Management Thought - Classical, Neoclassical And Modern School, Taylor And Scientific Management, Fayol Administrative Management, Functions Of Manager, Management Role- Inter Personal, Informational, Decisional (12 LECTURES) UNIT Planning: Definition, Objectives And Significance Of Planning, Process Of Planning, Types Of Plans, Features Of Good Plan, Barriers To Effective Planning And Measures For Making Planning Effective. Decision Making- Meaning, Types Of Decisions, Process And Techniques Of Decision Making. (11 LECTURES) UNIT HIT Concept Of Organizing, Significance, Forms Of Organizational Structure - Line, Line And Staff, Functional, Departmentation- Meaning, Basis Of Departmentation, Staffing- Concept And Significance, Factors Affecting Staffing. (11 LECTURES) UNIT IV Direction- Concept, Importance, Concept Of Controlling, Importance, Control Process, Co- Ordination ~ Meaning, Need For Co-ordination. (11 LECTURES) SUGGESTED READINGS: LM Prasad : Principles and practice of Management VSP Rao Principles of Management T Sivalingam : Principles and practice of Management D.K Bhattacharya Principles and practice of Management S.C. Saxena ples and practice of Management P. Parthasarthy : Principles of ManagementNational PG College, Lucknow ~ 226001 (An Autonomous NAAC ‘A’ Accredited College of University of Lucknow) www npgein DEPARTMENT OF MANAGEMENT STUDIES, B.B.A, SEMESTER-1 Paper Code| BBA-107 ee Paper Name BUSINESS ETHICS (MINOR) 3 [1 [o [4 Learning | The aim of the course is to develop basic understanding about business, Objective | ethics among the students, It also seeks to establish the importance of adopting ethical practices in business organization. Course | CO1071- To develop understanding about the basic concepts Outcomes | of business ethics. CO 1072- To provide knowledge about Management ethics and code of ethics CO1073- To familiarizing students with the values of various Indian thinkers. €01074- To provide basic knowledge about CSR and Social audit. UNITI Business Ethics- Definition, Characteristics, Elements, Scope, Causes Of Unethical Behavior At Workplace, Characteristics Of Good Work Ethics, Code Of Conduct. (15 LECTURES) UNIT IT Management Ethics- Types, Approaches, Barriers, Ethical Dilemma- Concept And Resolution, Characteristics Of Ethical Manager, Code Of E (15 LECTURES) UNIT IIL Values Articulated By Indian Thinkers: Swami Vivekananda- Practical Vedanta, Gandhij Philosophy Of Wealth Management, Seven Greatest Social Sins, Ethics Of Sarvapalli Radhakrishnan And Amartya Sen, (15 LECTURES) UNIT IV Corporate Social Responsibility- Social Responsibility Of Business For Different Stakeholders. Advantages And Disadvantages Of CSR, Social Audit. (1S LECTURES) SUGGESTED READINGS: S. K. Chakraborty : Management by Values S.K. Chakraborty Ethics in Management Vedantic Perspe B.L. Bajpai clA National PG College, Lucknow ~ 226001 (An Autonomous NAAC A” Accredited College of University of Lucknow) wwywnpgesin =~ DEPARTMENT OF MANAGEMENT STUDIES. BBA, SEMESTER-1 (Paper Code | BBA- 108 A em Paper Name | ENVIRONMENTAL STUDIES (VOCATIONAL) [2 [1/0 [3 Learning ‘The course aims at providing knowledge about environmental concerns Objective and theit importance, It also highlights efforts being done nationally and | globally for environmental maintenance. UNITL Introduction To Ei ental Studies, Sustainable Development, Realm Of Ecology, Environmental Management System (EMS), Bio-Diversity, Environmental Ethics, (12 LECTURES) UNITH Global Environmental Problem, Global Warming, Ozone Depletion, Air & Noise Pollution, Water Resource, Land Management & Soil Pollution, Waste Management, Forest & Wild Life Management (11 LECTURES) UNIT HHL Renewable And Non-Renewable Resources- Energy Resources: Fossil Fuel Energy, Solar Energy, Wind, Wave, Geothermal Energy. National And International Efforts For Environmental Protection- : Montreal And Kyoto Protocols, Paris Climate Summit (2015) And Convention On Biological Diversity (CBD), Role Of National Green Tribunal; EIA Formulations, Stages, Merits And Demerits: Case Studies (E.G., CNG Vehicles, Bharat IV Stage) (1L LECTURES) UNIT IV Indian Environmental Law, Water (Prevention & Control Of Pollution) Act, 1974, Environmental (Protection) Act, 1986, Air (Prevention & Control Of Pollution) Act, 1981, Functions Of CPCP And SPCP, ISO-14000. (11 LECTURES) SUGGESTED READINGS NK Uberoi : Environmental Management Kaushik & Kaushik : Perspective in Environmental Studies Dr. Anand S, Bal : Environmental Management