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Reference Models For ONDC Network

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6 views

Reference Models For ONDC Network

cde

Uploaded by

karthik
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Reference Models

There are many ways to doing business on


ONDC network. Listing a few models to help
understand the concept.

Note: This is just an indicative list provided for easier


understanding and by no means provides exhaustive
explanation or covers all cases.

Sign-up on https://portal.ondc.org
Basic Structure

Two sides viz. Demand side and Supply side.


On Demand side - Buyer App (bap) manages
customer interaction and buyer experience
On Supply side - Seller App (bpp) manages supply-
related interactions & experience
Interaction between Buyer App and Seller App is
enabled through ONDC Protocol built on beckn
DOMAINS refer to product / services that are
transacted. Eg. Food & Beverage, Fashion, Grocery,
Ride hailing, credit, insurance, investments, and
many others
Traditional Models

Seller who own their inventory (typically brands) can


start selling directly by becoming a Seller App.

Sellers can also start selling by listing their products on


a Seller Marketplace App on ONDC network
Note
Many models are possible, based on
specific use-cases.
These models are flexible and can be mix
matched as per the use cases.
Choice remains with business on either
Buyer Side or Seller Side
Businesses are open to innovate and
work out newer models
Commercial structures can differ within
and across models
Not covering standalone services which
can be offered over network
MODELS based on choice of domain by
Buyer App
Buyer Apps can choose to join network for specific
ONDC domains or can participate on all ONDC domains.
MODELS based on choice of domain by
Seller App
Similarly, Seller Apps can choose to join network for
specific ONDC domains or can participate on all ONDC
domains
Simplifying Integration
Businesses can leverage Technology Service Providers
(TSPs) to onboard and integrate on ONDC network
faster. TSP help faster adoption.

TSPs can provide different types services:


TSP who offer only technology platform in SaaS or
equivalent manner. Businesses are expected to run
operations on their own.
TSP manage end-to-end operations along with
technology platform

Multiple models are possible here, and business on


both buyer app side and seller app side can adopt
either types of TSPs
MODELS based on TSP selected
TSPs can be procured by either Buyer Apps or Seller
Apps. List of TSP is available on ONDC website & portal.
TSP can support all or partial functions such as TSP for
customer grievance only. Business are free to choose
Cascading & Nesting
Open network like ONDC enable cascaded transactions.
This means there can cascading of transactions on the
network. Example - Logistics

Logistics related transaction can be procured by either


the Buyer App (bap) or Seller App (bpp) or even by
Seller using logistics as a service.

Cascaded transactions can extend to purchase


financing, buying insurance and many other cases.

Multi-modal transactions where a user can book cab +


metro + flight + hotel booking + event tickets all using
the same application in a cascaded or nested manner
MODELS based on who procures logistics
Buyer App purchases Logistics

Seller App purchases Logistics


MODELS based on who procures logistics

Seller can also purchase logistics through a separate


standalone application since Logistics as a Service is
available independently on the network
MODELS based on how demand is
generated
Buyer apps can connect with introducer apps to help
generate traffic for their application. One such model is
pay-per-click (PPC) model, or its variation.

Similarly sellers or brands can generate demands to


drive traffic to a buyer app of their choice. One such
mechanism is inter-operable QR codes or brand-driven
advertisement or promotional campaigns.
Many more models
are possible...
Be part of the network and
INNOVATE

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