Social Media Marketing 101

Do you have a choice to use social media or not for your

brand?
We don’t have a choice on whether we do Social Media

The choice is how we do it, and how well we do it.

 Agenda

What is Social Media Marketing

What are the different types of content bucket
Campaign Checklist
How to write the perfect description
Things To Do To Kickstart SM For A New Brand
How to do a competitor analysis
Types of posts designs
Content tips that work wonders on SM
15 Types Of Social Media Contest
Planning your SMM strategy & content bucket
Gauging Social Media performance and growth
 Question to all of you!

Why do you go to Social Media?

Access Content
or
Publish Content
Remember, Content is King, Creativity is Queen!
 2 Things Before We Start Making Content

1- Know who are you making it for…

What’s your audience’s age?

What’s their gender?
What are their top three problems?
What are their top 3 desires?
What are their top 3 fears?
 2 Things Before We Start Making Content

2 and most importantly…

Your Ability To Deliver Value Defines Your Visibility.

Your Honesty Defines Your Credibility.
Your Consistency Defines Your Success.
 2 Things Before We Start Making Content

2 and most importantly…

Your Ability To Deliver Value Defines Your Visibility.

Your Honesty Defines Your Credibility.
Your Consistency Defines Your Success.
How many are you excited to create great
content for your brand?
 The ideal social media content bucket

Helpful: How To’s, Tips and

Inspiring: Quotes, Workshop Social proof: Testimonial and
Tricks, 10 ways, Why, Ways,
Photos, Lifestyle Tips Real Time Stories
Mistakes, Secrets, Techniques,
Tools, Recommendations.

Entertaining/Engaging Based:
Informational: Case Studies, Memes, Movies, Gossip, Contest, Current Affair/Trending Based:
Industry Facts, Survey results Polls, Puzzles, Crosswords, #NewThingsInDigital, #Jalijiye
Missing letter, Jigsaw

Product Based: Selling content,

Special days: Ganesh Chaturthi, Campaign Based: Generic with
upcoming events, Products, Brand
Independence day, World emotional connect or message
Collaborations, Offers, New
photography day. based.
launch
Helpful
Inspiring
Social Proof
Informative
Entertaining/Memes/Contest-Based
Current Affairs/Trending
Special Days
Product-based
Campaign-based
 Campaign Checklist

#Hashtag Landing Page

Objective and Timeline

Plan a video that conveys the Plan a contest to make people Get influencers to talk about it and
message aware of the campaign promote

Have a design theme around the Change cover picture on all SM Create an event on Facebook if it
posts channels is offline
Types Of Descriptions
Story-based
Detailed
Punny
Short & Crisp
Data Science &
Research-based
Question In The
Copy & Answer
In The
Description
 We are proud to announce that Meghana
Nichani, our student from the 1st batch has
started her Digital journey after just 3 months
of he journey with us.
She Says that…’Am very confident about
digital marketing now. The Digital scholar 3-
months course has enhanced me to a next
Testimonials level of learning teaching and practically am
able to help people out there who are
starting up their own businesses, and also am
able to help them with strategies and ideas.
And definitely the course had elevated me
much higher. Digital Scholar has made me a
Rockstar and definitely I would name this
institute a Rockstar.”
Meghana Nichani, A digital scholar and an
aspiring digital marketer, we wish you most
and more luck for your future endeavours
and may your company reach greater heights.
-Team DS
Start With A Quote
 • Request them to follow you
• Request them to leave a <3
• Request them to visit website or calls
or message you
• Ask them to type something -‘I DO’
CTA • Ask a question or ask them for their
story or opinion
• Referral based - Tag someone
• Save & share for future reference
 Note
• Your 1st 3 lines matter? See more… Facebook 3-5
• Use emojis
• Tag people Instagram 5-15
• Hashtags to be used in numbers as per
the platform
LinkedIn 2-4
Things To Do To Kickstart SM For A New Brand
Choose your objectives based on
your platforms
Choose your platforms Eg: LinkedIn – To Hire Health Check-up
Instagram- To showcase work
culture

Understand the target audience

Define your online positioning Set a template or Grid
and then define the content

Experience the product and its Competitor benchmarking and

Then create the content bucket
features if it’s for a client analysis
Your Cheat Sheet To Success – Competitor Analysis
Before you get started on your SM page, find competitors in
your niche who have already seen results. You can find them
by typing in your keyword in the search bar or checking out
relevant hashtags.

Do a thorough analysis of what kind of content they post, how

often they post, and their engagement rate (likes and
comments). This will help you identify when and how you can
target your ideal audience.
 Who is their
Average Average Total Total brand
Number of How many How many Topics of
Particulars number of number of posts in stories in a ambassador
followers carousals? videos? Content
likes comments a month month or
influencers?

Benchmark 1

Benchmark 2
Different Style Of Post Designs
Hand Drawn
Minimalistic
Minimalistic
Real Image
Based
Vector Based
Logo Based
Nostalgia Based
Product Based
Hand written
Quotes With
Different Font
Style
Countdown
3D Pop Up
Design
Infographic
Product Shoot
Mascot Based
Line Drawn
Content tips that works wonders on SM
1. Invest in long haul
2. Make longer videos
3. Number based carousels
4. Go Local
5. Create one content property that’s solely yours
6. Different types of videos
7. Co-Create Content
8. Strike an emotional chord
9. Be the first one to follow trends
10. Add as many testimonials
11. Encourage for a CTA (Tag, contest, comment)
12. Convert all your blogs into posts
13. Make it conversational
14. Create Listicles
15. Quotes & Memes
16. Tweet Style Content
17. Question Based
1. Invest in long haul
2. Make longer videos
3. Number based carousels
4. Go Local
5. Create one content property that’s solely yours
 6. Different types of videos

Videos with text animation and montages

Videos with top & bottom strip Videos with Model & Subs
Walkthrough Videos
7. Co-Create Content-Interview or Go Live
8. Strike an emotional chord
9. Be the first one to follow trends
10. Add as many testimonials
11. Encourage for a CTA (Tag, contest, comment)
12. Convert all your blogs into posts

• https://www.instagram.com/p/CBdpUXgAFPa/?utm_source=ig_we
b_copy_link
13. Make it conversational
14. Create Listicles
15. Quotes & Memes
16. Tweet Style Content
17. Question Based
15 Types Of Social Media Contest
1. Caption This
2. Tag someone
3. Trivia Contest
4. Selfie Contest
5. Biggest Fan contest
6. Fill in the blank contest
7. 360 Degree Video contest
8. Special Day Contest
9. Brand Based Contest
10. Jigsaw Puzzle Contest
11. Stop the GIF Contest
12. Lucky Draw Contest
13. Photo Contest
14. Voting Contest
15. Quiz
Planning Content - Challenges & How To Overcome
It
Challenges How To Overcome It

Ideas Benchmark, research, give credits, observe, read.

Consistency Create 30 pieces at a stretch.

Design Get Canva and Learn Inshot.

Categorise Use all types of post categories

Schedule Use tools like Hootsuite or buffer to schedule the posts

 Facebook Page Hygiene
• Username — Adding a username makes your page easier to find because the name appears in your
URL (Facebook.com/YourUserName) instead of a string of randomly generated numbers.
• Description – Let people know what your page is about in 255 characters. AIDA Model
• Categories – Categories can help people find your page. Choose up to three categories.
• Contact information – If you have a business phone number, website, and email address, add them
here.
• Location – If you have a physical store, share your address here. You can also include a service area.
• Hours – If you are only open during selected hours, state them here.
• More – Here you can add a list of your products, price range, and a link to your privacy policy.

All of these details will appear in the About section of your Facebook Page, where you can add even more
information, such as your business’ story, awards, menu, etc.
How To Set Up An Automated Response
How To Create Saved Replies
How to connect WhatsApp & Anstagram
 Role Options In A Page
• Admin – Complete and total access to everything.
• Editor – Can edit the page, send messages, and post as the page,
create Facebook Ads, see which admin created a post or comment,
and view insights.
• Moderator – Can respond to and delete comments on the page, send
messages as the page, see which admin created a post or comment,
create ads, and view insights.
• Advertiser – Can see which admin created a post or comment,
create ads, and view insights.
• Analyst – Can see which admin created a post or comment and view
insights.
Reporting & Metrics
Gauging Social Media performance and growth

Facebook page growth

Date/month
Followers
Followers
Acquired
 Facebook Post Analysis

Month Total no. of posts Reach Likes Comments Shares

Total –
Paid -

Total –
Paid -

Total –
Paid -

Total –
Paid -

Total –
Paid -
 Best Performed Posts

• Add SS of Best performed Video and Posts on the

basis of engagement and video views

POA for the upcoming month

• Add campaign details and attach the social calendar for the next
month
Thank You