Sample Simplified Business Plan
Sample Simplified Business Plan
BUSINESS PLAN
On
By:
Juan De La Cruz
Name of Proponent
___________________
Date Prepared
A. GENERAL INFORMATION
Vision
(How do you see your business in five years)
Mission
(What will you do to achieve that vision)
Project Description
(Describe your business, its scope/scale, when will you start the project, and how are you going to start your business)
Cookies are popular snacks widely consumed by people of all ages. They are traditionally
made from soft wheat and are nutritious and convenient foods with long shelf life. The major
attraction of cookies is the wide variety of types that are possible. When incorporated with mung
beans, the cookies provide one of the best selections among various customers, especially those
belonging to the health-conscious cultural groups. Unlike other cookies, mung bean cookies
contain dense and plant-based nutritional value capable to provide energy across all ages.
The business envisions in addressing malnutrition in which a locally produced and
consumed food is improved by applying food processing techniques that enhance the amount and
availability of desirable nutrients. The enterprise starts its operation at Brgy. Ili Sur, San Juan, La
Union. Residents of the town as well as neighboring towns are the initial target markets. The
product is deemed affordable by customers, even those who belong to the poverty line. Because
La Union is named as the “Surfing Capital of the North” with San Juan as the hotspot of this
recreational activity, other target markets include local and foreign tourists.
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B. EXECUTIVE SUMMARY
The project, on its first year of operation, will generate an income in the amount of
__________________. This represents an annual ROI of _________ %.
This project will provide a total volume of _______ units which will satisfy ____% of the target
buyers. For the next _______ years, its production is projected to supply ____% of its current
demand.
C. MARKET
Market Analysis
(Describe the market you want to engage in. State a market gap/problem you want to solve through your business.
You may state in a paragraph form or use the table presented below)
Target Buyers
(Names of your Target Buyers should also be specified; it may be name of an individual, group, or name of a
store/institution)
Quantity to be
Selling Price Mode of
Product Target Buyer Supplied by
per unit Payment
the project
Residents of San
Juan, La Union;
Residents from
Mung Bean 1000 packs per Cash (Cash on
neighboring towns Php 50.00
Cookies month Hand)
Local and Foreign
Tourists or
Beachgoers
Add more rows if needed
D. MANAGEMENT
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E. TECHNICAL ASPECT
Project Site
(Use Google Map to search for specific location and address of your project site. Paste the screenshot below)
Supply Channel
(What are the raw materials/input that you need to start the project?)
Kitchen Equipment
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Tools and Supplies
Cost
Description Utility/Purpose Quantity Total
(Php)
Mixing bowl Mixing of ingredients 3 150.00 450.00
Raw Materials
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5 250 1,250
Egg (tray)
Salt 2 10 20
Vanilla 5 50 250
Total 4045.00
Add more rows if needed
The following steps in the preparation of mung bean cookies will be observed:
1. Preheat the oven to 375°. Spray the cookie sheet with nonstick spray.
2. Mix the softened butter into the sugar to create the desirable consistency. Crack the
egg and lightly beat the egg yolks and whites before stirring them into the butter-sugar
mix.
3. Measure and mix the vanilla, salt, and baking soda. Mix the batter. Break apart any
remaining clumps and make sure the batter shows consistent color and texture.
4. Add the all-purpose flour and mung bean flour all at once. Mix the batter as little as
possible to avoid forming too much gluten. Stop mixing as soon as there is no more
visible flour on the dough or in the bottom of the bowl. Scoop the batter then use a
tablespoon, at one’s preferred but uniform size, to measure each rounded ball of
dough.
5. Place the rounded balls of dough onto the prepared cookie sheet, leaving enough space
between each one to allow for spreading during baking. Use the back of a spoon to
gently flatten each ball of dough slightly.
6. Place the cookie sheet in the preheated oven and bake for 8-10 minutes, or until the
edges of the cookies are lightly golden brown.
7. Once baked, remove the cookie sheet from the oven and allow the cookies to cool on
the sheet for a few minutes before transferring them to cool completely.
8. Repeat the scooping, flattening, and baking process with the remaining dough until all
the cookies are baked.
9. Once cooled, store and package the cookies in an airtight container.
What are the available utilities in your proposed project Is it available all year round?
site?
(/) Electricity (/) YES ( ) NO
(/) Water (/) YES ( ) NO
(/) Communication Network (/) YES ( ) NO
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