PROJECT PROPOSA-gas Fillind
PROJECT PROPOSA-gas Fillind
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TABLE OF CONTENTSTABLE OF
CONTENTS................................................................................................................2EXECUTIVE
SUMMARY.............................................................................................................41.INTRODUCTION...........
.........................................................................................................51.1.Objective of the
project.....................................................................................................61.2.Profile of the
Promoter......................................................................................................61.3.The Economic Significance
of the Project........................................................................71.4.Location and Premises
Required.......................................................................................82.MARKET
STUDY.................................................................................................................112.1.Scope of the Market
Study..............................................................................................112.2.Market
Demand...............................................................................................................112.3.Market
Supply.................................................................................................................132.4.Target
Customers............................................................................................................132.5.Market
Prospects.............................................................................................................132.6.Marketing
Promotion and Strategy.................................................................................132.7.Service
program..............................................................................................................142.8.Sales
Plan/Capacity.........................................................................................................143.SERVICE MIX AND
CIVIL WORK OF THE PROJECT...................................................153.1.Service
mix.....................................................................................................................153.2.Civil Engineer Building
and Civil Works.......................................................................164.ORGANIZATION AND
MANAGEMENT..........................................................................174.1.Organization and
Management.......................................................................................174.2.Man
Power......................................................................................................................174.3.Organizational
Structure.................................................................................................175.FINANCIAL REQUIRMENT AND
ANALYSIS.................................................................205.1.Total Initial Investment
Cost...........................................................................................205.1.1.Fixed
Investment.....................................................................................................205.2.Annual Service
(Production) Cost at Full Capacity........................................................225.3.Financial Analysis and
Statements.................................................................................235.3.1.Underlying
Assumption...........................................................................................24
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5.3.2.Sources of Fund.......................................................................................................255.3.3.Loan
repayment Schedule........................................................................................255.3.4.Depreciation
Schedule.............................................................................................255.3.5.Revenue
Projection..................................................................................................265.3.6.Balance
Sheet...........................................................................................................275.3.7.Income Loss
Statement............................................................................................285.3.8.Cash Flow
Statement...............................................................................................295.3.9.Profitability........................
......................................................................................295.3.10.Break-Even
Analysis...............................................................................................295.3.11.Pay-Back
Period......................................................................................................296.ENVIRONMENTAL IMPACT OF
THE PROJECT............................................................303
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of which 39 are towns structured with the level of woredas and 265 rural woredas), more than6,342
peasants and 482 Urban Dwellers Kebeles. (ONRS, PPACC, 2011).Therefore, the visible market gap,
attractive investment policies and deep interest to contributefor the development of birth town attracts
the owners of the envisioned project to establish FuelStation Company in, Shashamane town of Oromia
region.Shashamane townthe capital town is west Arsi which is on the way of the roads Addis Ababato
Southern Ethiopia, main asphalt road and rail way, and the district capital, Bote town isendowed with
different crop production mainly irrigated vegetable and fruit production.The owners of this envisaged
project has a good business experiences and very ambitious toestablish the company by expecting a
good support and facilitation from the regionalgovernment.1.1.Objective of the projectThe main
objective of this project is to establish a standard Fuel Station in West Arsi zoneShashamane town
Oromia Region.1.2.Profile of the PromoterThe promoter of the projectMR Adugna Busa Hajiis a known
business entrepreneur in thearea and also engaging in different business in Bote town and surrounding
area. In addition, theowner of this project hope this project to be the first of many other developmental
projects tofollow as they look forward to share the responsibility of fighting poverty,
reducingunemployment here in Ethiopia. The promoter accumulated diversified skills in the area and
alsoadopted working with many people. Thus, it is these experiences which primarily motivated
thisinvestor to develop the inception of this project idea.The feasibility of the project has been carefully
assessed and the promoters are confident that itwill be a total success. The business will be run by a
team of competent management professionals who have acquired practical achievement in related
business fields. The marketing6
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oriented approach to placement of products and distribution will be primarily based on the needand
preference of the customers and end users.The promoter also is visionary and ambitious business, who
is committed to make a difference intraditional business practice by approaching it in an innovative way.
The promoter is currentlyseeking to establish Fuel Station project which shores up the development
base the country islooking for; as well as meets the growing demand of the service in most wide ranging
like hoteland tourism sectors.1.3.The Economic Significance of the ProjectThe envisaged project deemed
to contribute to the economic development of the region ingeneral and the district/zone in specific with
following ways:1.Provide better serviceBy providing quality services, the project will satisfy the demand
of the customers.2.Source Of RevenueAs public policy of any nation, the government collects different
forms of taxes from different business organizations and individuals. Among the different forms of taxes,
business incometaxes and payroll taxes are collected from undertaking business activities. Therefore,
the projecthas been serving sources of revenue for regional government.3.Employment OpportunityOne
of the problems that our country faced is unemployment. Therefore, the current objective of the
government is working on tackling the problem of unemployment and fostering thedevelopment
process either through creating self-employment or employment in other organization. In this regard,
project will hire 32employees.Besides, during the construction work of the project extra jobs will be
created particularly for local community in construction part4.Benefit For Local Community7
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Apart from employment opportunity for local community, as a corporate responsibility the project has
been engaged in different development activities. This will better worth thecommunity in particular and
contribute for the development of the nation as a whole5.Stimulate The Local EconomyThe project will
increase economic relationship and transactions among different actors in thelocal
economy.1.4.Location and Premises RequiredA.Project LocationThe envisioned project will locate in,
West Arsi Zone, Shashamane town, Oromia RegionalState.Location Map of the area8
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B.Land RequirementThe total land required by the project is estimated to be 2500M2. The premises
required and landuse plan is indicated in table below;Table. Premises required and land use
planSNDescription Land m2Ground1stFloor2nd Floor 3rdFloor4th Floor1Building (G+4)1.1Ground
(Business Center)600 1.2First Floor(BusinessCenter)550 1.3Second Floor(Bar, Caféand Restaurant )
3501.4Different Offices 3501.5Third Floor(AssemblyHall & Admin Office) 3502Guard house50 3Store100
4Generator House50 5Fuel Station area1300 6Parking, green area androad400Total2500 10
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2.MARKET STUDY2.1. Scope of the Market StudyThe project is targeted for Shashamane town district
cross the vicinity and surrounding area.Hence, the scope of market study of this project concentrates on
the Shashamane town andsurrounding rural villages in general and the kebele in specific
scenario.2.2.Market DemandThere are a number of factors which creates demand for Fuel Station In the
area. The followingmajor factors are identified;Economic activitiesPopulationLocation
ImportanceInfrastructure (road)Availability of different institutions Energy DemandThese major
demand factors for the project are explained as follows1.Economic ActivitiesAccording to responsible
municipalities in the eight towns, the estimated population figure is258,857. This is more than the figure
provided by OUPI and CSA, which are 134,846 and183,138, respectively. However, the figure
demonstrated under the 2007 census survey is228,420. On the other hand, the recent census result
shows the total figure of the rural people inthe Special zone is 566, 069. On the contrary, figures
provided by District Administration andOUPI estimation/projection are 640,781 and 800,356
respectively.2.Location Importance11
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The planned Hotel service use project will be established in Oromia regional state, West
Arsi ,Shashamane town , where the different construction is flourishing from time to time. Becausethis
cash crop area has easy access to the fundamental utilities and other facilities required for construction
area such as treated water supply, electric power, access to telephone line and easyaccess for
transportation and market outlet. Moreover, the regional government has beenundertaking various
measures help boost the growth of investment endeavors in the area byallotting land, and providing
efficient municipal services3.Infrastructure (Road)In the district there exist asphalt all whether and dry
whether roads that connects different areasthat will create a demand for the fuel station
services.4.Availability of Different InstitutionsIn the district, there exist many governmental bureaus.
Besides, there exist non-governmentorganizations (NGOs) and private companies. All these institutions
are potential market demandfor the project5.Energy DemandThe major source of domestic energy
supply is agri-wastes, followed by firewood, animals dung,charcoal and kerosene. Hydro electric light
services and more than 10 fuel stations wereavailable in the district (at Bote towns).Hence, there will be
a good market demand potential for the envisioned project (fuel station) inconsumption of fuels for
vehicles, the district is an Intercept of the roads Addis Ababa toSouthern Ethiopia, Eastern way to
main ,.12
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2.3.Market SupplyIn the Bote town there exist few service provider organizations. Standard restaurants,
cafeterias, pensions, assembly halls, play station and fuel station centers. Besides, all quality services in
oneorganization is almost nonexistence in the woreda kebele’s abroad.2.4.Target CustomersThe target
customers of the envisioned project areThe residents of the kebele and the surrounding
areaMerchants and driversBusiness CommunityDifferent occasional guestsDifferent
institutions( Government, NGOs and Private)Domestic and Foreign tourists and
visitors2.5.MarketProspectsFrom the above analysis of market, it can be deduced that there is a huge
gap between demandand supply for Hotel business in the kebele as well as in the district that will give a
lucrativemarket for the envisioned project.2.6.Marketing Promotion and StrategyTo reach customers
different marketing ways will be used. Among the different marketingstrategies and tools for promotion
controlling the market:Printed and non printed forms of advertising, Sponsorship of key government
activities and public support mechanism.Seasonal discount pricing for guest houses and different
others customer centricmarketing strategies will be used by the company.13
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The Fuel Station under discussion will have diversified marketing strategies that could enable itcome up
with the different competitors in the market. Moreover, customer satisfaction will be thekey marketing
strategy of the building. Generally the project has a competitive advantage sincethere are no many
standard fuel station in the town.2.7.Service programThe organization will initially operate at 70% of its
capacity and will reach 100 %( full capacity)service provision in the second year.2.8.Sales
Plan/CapacitySNDescriptionMeasurementDailyProductionMonthlyproductionAnnualProductionFuel
Station2.1KeroseneLiter 600502.1BenzeneLiter 500302.3DieselLiter 1000052.4Lubricant and oilLiter
15003Bed Rental No.1545054004Meeting HallHall/seat
80/180/1080/1205BarberyPerson1854064806Pool game No of game2575090007Supermarket ____
8Car Wash No of cars515018003.SERVICE MIX AND CIVIL WORK OF THE PROJECT3.1.Service UtilityThe
Fuel Station will provide the following serviceFuel Station14
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The project will provide different fuel energy (like kerosene, benzene and Diesel) for end users by
franchise based business from one of the oil company. Besides, the projects will also saledifferent oil
and lubricants for consumer. Moreover, service like car wash and parking will be provided by the
company.3.2.Civil Engineer Building and Civil WorksAs indicated in part 1 the total land requirement for
the project is estimated to be 2500M2.The buildings are planned to accommodate fuel station, and
other utility requirements as well asgreen areas and parking.In general the buildings must be capable of
being kept clean and provision should be made for keeping the sewerages drained out properly and
room temperature is attained to keep healthyenvironment. In most environments, equipment should be
totally enclosed in a light structure:where the climate is suitable. A concrete floor, which can be swept,
is usual.The site will be encircled by a chain linked fence fastened to concrete posts. The
projectconstruction is designed by professional engineers and construction will be done under
closesupervision and colla Shashamane town of the engineers.4.ORGANIZATION AND
MANAGEMENT4.1.Organization and ManagementThe organizational structure should be in a way that
the fuel station service can able to achieveits objectives as well as the satisfaction of standard
requirement.4.2.Man PowerThe total manpower required for the building will be 32 persons. The
manpower list and thecorresponding labor cost are shown in Part five of this document.15
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4.3.Organizational StructureThe organizational structure of the project is designed by including all the
necessary personnelunder the right division. At the top of the organizational structure, there will be
manager with theresponsibility of supervising the overall activity of the fuel station. Depending up on
the natureof the center and the amount of work to be performs; there exist auxiliary units under the
generalmanager.Employees under each unit will be supervised by the department head that is
accountable for thegeneral manager. General Manager is appointed by the owner.Fig Organization
Structure of the BuildingA.The General Manager’sThe duties and responsibilities of the general manager
are;He/she will plan, organize, direct and control the overall activities of the fuel station. He/she will
devise policies and strategies that will enable the organization profitable.16General ManagerAdmin and
FinanceDepartmentMarkeng DepartmentService ManagementDept.OwnerCar WashParking Engine
OilShopVehicle SparePartFuel StaonEmployee rooms
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He/she will plan, organize, direct and control the human and non-human resources of theorganization
(other departments) so as to achieve the short and long run objectives of theorganization.B.Service
Management DepartmentThis is the core department that has six main sections (Fuel station, Car Wash,
Parking area,Engine Oil Shop, Vehicle Spare Parts andemployee rooms)The main duties and
responsibilities of this department are To render those outlined services of the project and manage
the overall service deliverysystem of the motel and fuel station in line with the customer need and
satisfaction.He/she will incorporate modern technological innovation that will facilitate the
servicedelivery of the fuel station Car Wash, Parking area, Engine Oil Shop, Vehicle Spare
Partsandemployee rooms’ services that will increase customer’s satisfaction.C.Administration & Finance
DepartmentThe Admin & Finance Department of the Hotel is responsible for undertaking the
followingactivities:Manage the human resources and control employee’s activity Will manage non
human resources of the organization, which include: effective handlingof the different inventories and
devise strategies of controlling against fraud and damage.Will provide the right material or inventory
to the center with right price at the right time.Will plan, organize direct and control the financial
transaction of the building by using allthe necessary documents.Accountant and cashers that will
collect money from the customers.Will develop sound financial control system by developing modern
financial controlsystems.Will prepare the annual financial statements and prepare condensed reports
for both theGeneral Manager and other concerned government body.D.The Marketing Department17
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Will handle the overall marketing activities of the organization which include planning,organizing,
directing, and controlling.Will develop the marketing strategies.Will develop effective customer
handling strategiesPlan and execute the promotion mix5.FINANCIAL REQUIRMENT AND
ANALYSIS5.1.Total Initial Investment CostThe total amount of money that is required to establish the
envisaged hotel is estimated to be Birr 15.0 million.Table Total Initial Investment CapitalDescriptionCost
in birrLand, Building & Construction6,985,038.5Machines & Equipment’s1,626,750Vehicles3,218,75018
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6.ENVIRONMENTAL IMPACT OF THE PROJECTCurrently the issue of environment and envelopment get
due emphasis and thus every citizencalled exert their maximum effort for fighting against any negative
impacts on the environmentso as to result in a win-win solution on common agenda that is creating
environmentally friendly business environment. Therefore, this Hotel project does not cause a negative
impact on theenvironment.28
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