The Post-Apocalyptic American Dream
The Post-Apocalyptic American Dream
UNIVERSITY OF GDAŃSK
FACULTY OF LANGUAGES
Anna Śliwa
BA written
Gdańsk 2023
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Abstract
The American Dream is certainly a topic that excites people and their imaginations. It
has been frequently analyzed in various research and media but rarely in relation to another
thrilling phenomenon - the post-apocalypse. Such scenarios are plentiful and the investigation
of specific components of the American Dream within them provides valuable insight into
the current culture and society of its setting. My thesis analyzes the themes of the American
Dream in both The Walking Dead (Darabont) and Days Gone (Bend Studio.) At first, though,
I produced examples of how other works have portrayed this phenomenon across the ages. I
did this to create a baseline that would help compare how its portrayal evolves after an
apocalyptic event. This also proves how the concept has changed throughout the years, and
that its change is, in fact, possible. After having researched the theory of the American
Dream, I found out that the most commonly acknowledged themes are family, freedom, hard
work, opportunity/social mobility, the financial aspect, and home. I focused on examining
those concepts and concluded that the two works that I picked explore two different fallouts
of the apocalypse – the eventual restoration of the human race in the TV show and its
Keywords: Cultural Studies, American Dream, The Walking Dead, Days Gone, Media
Analysis
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Abstrakt
cennego wglądu w kulturę i społeczeństwo, jakie przedstawiają. Moja praca bada motywy
amerykańskiego snu zarówno w The Walking Dead (Darabont,) jak i w Days Gone (Bend
Studio.) Wcześniej jednak omówiłam przykłady innych dzieł, które przedstawiały ten
fenomen na przestrzeni lat. Zrobiłam to po to, żeby przedstawić bazę, na podstawie której
zmienność konceptu na przestrzeni lat i to, że taka zmiana jest możliwa. Po przeanalizowaniu
Skupiłam się na analizie tych konceptów i doszłam do wniosku, że wybrane przeze mnie dwa
Słowa kluczowe: kulturoznawstwo, amerykański sen, The Walking Dead, Days Gone, analiza
mediów
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Spis treści
Introduction.....................................................................................................5
Chapter 1: Necessary Theory...............................................................................5
1.1 The American Dream – The Essentials...........................................................5
1.2 How Media Can Shape the Perception of the American Dream..........................9
Chapter 2: The Walking Dead’s Portrayal of The American Dream..............................12
2.1 Family.................................................................................................12
2.2 Freedom...............................................................................................15
2.3 Hard Work............................................................................................17
2.4 Opportunity/Social Mobility......................................................................19
2.5 The Financial Aspect...............................................................................20
2.6 Home...................................................................................................21
Chapter 3: Days Gone’s Portrayal of The American Dream........................................24
3.1 Family.................................................................................................24
3.2 Freedom...............................................................................................25
3.3 Hard Work............................................................................................26
3.4 Opportunity/Social Mobility......................................................................27
3.5 The Financial Aspect...............................................................................28
3.6 Home...................................................................................................29
Conclusion....................................................................................................31
Works Cited..................................................................................................32
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Introduction
The American Dream has always ignited people’s imagination. It is present in many
modern media, just as well as in older works. This phenomenon is almost as old as the United
States itself, but there is a much newer phenomenon – post-apocalyptic media. This genre
explores the society and the survivors of a recent collapse of entire societies and
wondered, what the consequences of the collapse of the United States may mean for the
American Dream. I decided to analyze two types of media that have proposed an alternative
version of reality with regard to the popular themes of the American Dream. First, I had to
define the American Dream and the importance of media when it comes to shaping our
worlds and uncovering popular contemporary ideas. Then, I had to choose the works I would
For the most popular medium in the post-apocalyptic genre, I picked The Walking Dead
(Darabont) and its spin-off, The Walking Dead: World Beyond (Gimple, Negrete,) as it
explores a wide variety of scenarios and an abundance when it comes to settlements’ sizes.
For another popular medium, video games, I have chosen Days Gone because it presents
many different visions. I believe that there are infinite amounts of visions and perceptions of
the American Dream. This fact is clearly reflected in the various societies in post-apocalyptic
universes, each of them with their own priorities and visions of a perfect life.
To analyze the American Dream in The Walking Dead, we first must look at what the
American Dream is. Merriam-Webster dictionary defines it as “a happy way of living that is
thought of by many Americans as something that can be achieved by anyone in the U.S.
especially by working hard and becoming successful.” But what does that really mean? The
idea itself seems to be the fault of James Truslow Adams. While he did not coin the term, he
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did refer to the United States of America as “a land in which life should be better and richer
and fuller for everyone, with opportunity for each according to ability or achievement …
regardless of fortuitous circumstances of birth or position” (qtd. in Gale, “How”). Adams just
wanted to point out that most people coming to the country during Great Depression could
eventually advance their careers and lives and become much richer than they would ever be
in their countries of origin, and eventually started referring to the idea as the American
Dream.
The colonial era also introduced some other ideas to be included in the phenomenon.
The idea of freedom expanded to include class equality. Poor people, workers, could confront
the rich people, their employers, in the workplace without fear of drawbacks (Gale, “How”).
Puritans, along with other religions have escaped from their homelands to the New Continent
and found their safe havens there – they were free to practice their religions that had been
illegal in Europe. However, it is important to mention that freedom in the colonial era only
pertained to white males. It was only after the Civil War that black slaves have gained the
rights of citizens – mostly. Jim Crow Laws still limited the freedom of black people, but the
recent climb in societal ranks made it seem like anything was possible, like it could only ever
get better. And eventually, it did – Jim Crow laws have been abolished and even though the
fight continues to this day, there is a belief that everything can be done, everything can be
Women successfully fought for their rights after the wars – the right to vote after
World War 1 and something just as important – personal liberation during and after World
War 2. That was a breakthrough moment for a completely different idea of the American
Dream – the one created for the post-war reality, with the intention to take freedom away
from a group of people – women, who have taken men’s place in the factories while they
fought overseas (McDermott, “How”). Someone had to work, after all. The famous “1950s
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American Dream.” In that version, freedom had meant that men worked for the well-being of
the entire family and women were free to stay at home, taking care of the children and her
husband. They lived in the suburbs (“The American Dream of the 1950s”) and had two cars –
one for the husband to drive to work with and the other for the wife to bring groceries and
drive the kids to school (“The Masculine Provider”). While the Western world had always
functioned with this idea in mind, it has never before been posed as something to strive for, a
sort of an upgrade. What once used to be the norm has been challenged, so it has been named
and hence turned into an “American Dream” to uphold the status quo, one that prevailed for
Nowadays, people’s idea of what the American Dream is varies widely. When
interviewed by UCLA and asked a question of what that idea is to them specifically, most
people reached for the 1950s version. The video showed the initial answer of “a white picket
fence, golden retriever, two kids [and] a beautiful wife,” like it is the definition they wanted
to share, but this does not seem to be the interviewee’s dream. Later other people have talked
about “giving back to one’s community,” influencing the world, or simply having the same
opportunities as the most privileged as their visions of an American Dream (“What is Your
American Dream”). It is worth noting that this interview has been done on campus, so most
of the respondents were students – people often idealistic, with a bright vision of what the
future will be – always better than the present. The same year as the interview, Sarah
Churchwell released her book that analyzed the phrases “American Dream” and “America
First.” That prompted an interview, where she was asked about the backstory of the phrase
The original “American Dream” was not a dream of individual wealth; it was a dream
of equality, justice, and democracy for the nation. The phrase was repurposed by each
generation, until the Cold War, when it became an argument for a consumer capitalist
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version of democracy. Our ideas about the “American Dream” froze in the 1950s.
Today, it doesn’t occur to anybody that it could mean anything else. (Diamond, “The
Original”)
Churchwell is talking about the general perception of the American Dream. However, she
was not aware that the new generation, when asked, defined the phenomenon differently.
Their vision was much closer to the original dream – straying away from material goods and
The American Dream’s definition is somewhat mythical for researchers, which is why
Clara R. Riggio undertook the heroic task of trying to define it in her article titled “Defining
the American Dream: A Generational Comparison.” Therein, she mentioned an NPR survey
and a Pew Research study, pointing out that “neither of these studies provided a definition [of
the American Dream] for their participants” (3.) Riggio used her experience to define the
phenomenon, and a survey to distinguish common themes. Those themes were: “hard work”
(8,) “freedom” (9,) “social mobility” (10,) “material gain” (11,) “family connection” (12,)
However, the most important definition of the American Dream for my thesis seems
to be the one from 2010, which is the year The Walking Dead premiered and which could be
used to analyze the TV show’s approach directly. The common themes of the American
Dream given by the phone interviewees were a surprising mix between the original and the
1950s ones, as shown in a survey conducted by Xavier University. Its strength lies in the
number of people contacted – over a thousand, much more in other studies (Ford, “The
American” 2.) The University offered 10 answers to choose from, including “other” and
“don’t know.” Still, the three most common choices among the respondents were
“opportunity,” “freedom,” and “family,” in that order (13.) Those can be defined either by the
lens of the original American Dream (progressing in the socioeconomic ranks), or by the lens
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of the 1950s American Dream (focusing on the family and the strict social roles within it.)
The only common denominator remains the most American of the Dreams – freedom.
1.2 How Media Can Shape the Perception of the American Dream
Another important factor to consider is how the American Dream has been portrayed
in the media over the years. Three examples come to my mind immediately – Mad Men,
Fallout 4, and A League of Their Own. Despite only one of these three titles, Mad Men,
portraying it traditionally, all of these present the 1950s American Dream. That is probably
due to the fact that this version is the easiest to recognize and recreate. In my opinion, O
Pioneers!, a novel by Willa Cather also portrays the American Dream, but it is the traditional
Mad Men is set in the ‘50s era, portraying life during that time more or less accurately
– because it is a drama series, the show is not as jolly as the advertisements or posters
associated with that time. Nonetheless, it still follows the scheme – the show is centered
around a man who works for a big company, while his wife stays at their suburban home and
takes care of the house and the kids (Weiner). It is worth noting that the women did not really
have to take care of the house that much – that was the beginning of various home appliances
that made life significantly easier, thus not leaving much for women to do besides sit at home
Fallout 4 – while the game is set in 2070, it is retro-futuristic. Shown for the first time
explicitly, the game’s nuclear wasteland turned out to have previously been a utopia for the
1950s American Dream. Not only is the family model two plus one but the woman’s life has
been made even simpler – she does not have to clean the house anymore, they own a robot –
true robot – that cleans, cooks, makes drinks, gives the husband the newspaper; it also takes
care of the garden and cleans the car, so the only thing the married couple has to do is work
O Pioneers! by Willa Cather tells the story of Swedish Americans who traveled to the
States to live a better life. Although there are many other Swedes that emigrated alongside
each other or at a similar time, they all leave the countryside because they are unable to tame
the difficult soil. All but the Bergsons, which is the family we follow in Cather’s novel.
Through perseverance, great business choices, and amazing leadership, they come out on top.
Surprisingly, it is all thanks to a woman – at the end of the 19th century, this was not common
at all, and it is reflected in the book – Alexandra’s brothers do not agree with their father’s
decision. Ultimately, they realize she is the smartest of all of them and the only one who can
continue on the path of victory. An unlikely candidate to rise in social and economic ranks
who does so anyway – to me, that is the ideal, the ultimate American Dream.
various works. A League of Their Own, a 2022 TV series produced by Amazon Studios based
on the 1992 movie of the same title is a good example of that. The show is set during World
War II and follows a group of women who wanted to play baseball. Their dream is finally
possible because men are away at war (A League of Their Own.) Despite the fact that their
hopes are perfectly aligned with what people consider the main features of the American
Dream, the plot of the show goes directly against the future 1950s version of it, where women
were supposed to be perfectly fine with being at home. However, this draws a direct parallel
between the two – the 1950s American Dream was tailored to project a certain vision to a
The way the American Dream is usually represented in the media should not surprise
anyone. It is mostly shown through the 1950s lens, which makes it the easiest one to
recognize and discern, which consequentially means it is the one that is the most profitable to
present in media, continuing the unbreakable cycle. According to Stuart Hall, representation
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equals giving meaning to various phenomena: “representation is the way in which meaning is
somehow given to the things which are depicted through the images or whatever it is . . .
which stand for what we’re talking about” (“Representation”). Depicting the 1950s American
Dream has given it so much meaning, that other versions have almost lost their own, very
separate meaning. It is difficult to find mainstream media nowadays that do not support the
In the UCLA “What is Your American Dream” interview, one person said: “the
American Dream has been traditionally understood as dead, but it’s been reinvented in
millions and millions of wonderful ways.” This is a very interesting approach, for it implies
an existence of a traditional American Dream, one that does no longer apply to the world. We
have no way of knowing which version that is. Despite the 1950s one appearing in the media
and public discourse very often, we do not know what kind of media the interviewee usually
consumes. Their vision of the traditional American Dream may be anything because this is
how media representation works – what we consume defines what we see in the world.
setting that can shape people’s views and ideas, The Walking Dead is not reality TV. It is
itself a medium written by people influenced by various media because that influence is
inescapable. However, while the show is scripted, it has many writers, which offers a
multitude of variety in views and beliefs. Enough that it is possible to extract the most
important common ideas across the seasons, such as freedom, family, or order. I believe that
provides us with enough material to analyze, how the American Dream can change in such
dire times. After all, this is a topic that cannot be studied outside of the hypothetical realm.
The American Dream has clearly evolved across the decades, responding to various
stimuli. The idea of how it would adapt to an apocalyptic scenario is very enticing. The most
popular medium exploring human interactions remains to be The Walking Dead. The main
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show ran for twelve years on cable TV, always at prime time, with millions of Americans
watching it live and on streaming services. Furthermore, The Walking Dead has also
produced many spin-offs, including World Beyond, a show that explores the largest
This work will mostly focus on the character that was the show’s lead for most of the
seasons – Rick Grimes. I will also mention other communities across the show and its World
Beyond spin-off, proving that even after the apocalypse, the American Dream lives on and
2.1 Family
The Walking Dead is filled with various characters, but the most distinguishable is
Rick Grimes – we meet him in episode one and follow him for 9 seasons. The viewer relates
to him the most because Rick has just woken up from a coma and is also new to this world.
He has no idea what is going on and must figure it out on his own. When another character,
Morgan, explains the world to Rick, he is actually explaining it to the viewer. (Darabont,
“Days Gone Bye”) Grimes is also a great study of how the American Dream has evolved in
Rick is undeniably the protagonist of the show and the token character for the
sheriff, his traits were strongly aligned with the American Dream – he had to protect the law
and the status quo which allowed the Dream to prosper. Grimes was introduced as a freedom
fighter from the very first scene of the show and continued to serve as a protector all the way
till season 9. In that scene, Rick is part of a police chase and gets shot in his bulletproof vest.
This establishes his main traits of being ready to get hurt and hurt others for what he believes
to be common good and foreshadows many of his actions throughout the show. He was also
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living his own 1950s American Dream before the apocalypse started – he had a stable job, a
wife and a son, and lived in the suburbs. (Darabont, “Days Gone Bye.”)
When Rick wakes up to find a world filled with monsters, his first goal is finding his
family. That is a very popular theme in the show – people are trying to find each other
because when everything is gone, they focus on the most important thing to try and get back.
In the Xavier University survey I mentioned earlier, the third most common answer to “what
is your American Dream?” was “family.” With 1st and 2nd choices added, however, it was the
most-picked answer with 36%, beating “opportunity” by merely one number (Ford, “The
American”, 13.) Additionally, a similar result stems from a Pew Research survey from 2017
It does not seem to matter for the post-apocalyptic American Dream if there is any
blood relation or if the family is found – people do not want to be alone and gravitate toward
others. Both the show and its critics seem to have noticed this particular societal need. As
society where family is the enduring central element of a healthy community. The
zombies do not consume us; we consume ourselves if we do not put family, broadly
defined, first. Sometimes this “family first” philosophy physically endangers the
characters (e.g., Rick and Morgan), but their humanity nonetheless requires it.”
(“People,” 88)
The authors of this article argue that society cannot be prosperous without family, something
they consider “traditional,” even though they also claim their definition is broad, suggesting
that they include found families in their definition. That is indeed proven throughout the
show’s portrayal of family and the relationships among those communities that are
considered good and healthy. This is even further underlined by the relationship that this
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show’s villains have with their families, or lack thereof. Another great example of this
particular American Dream value prevailing is the show’s last frame: two young Grimes
children looking out at a field, filled with hope of their father’s return, showing that the theme
motivates not only the early seasons of the main show, but its very end as well (Kang, “Rest
in Peace.”)
Actions of villains in the show can also be traced back to their family life and/or
issues. The most-known villain of the show, Negan, used to be a school teacher. His turn to
the evil side is studied in Here’s Negan, an additional episode of season 10. That episode tries
to justify Negan’s change by convincing the viewer that Negan did something awful at the
beginning to save his dying wife. The tragedy is magnified by the fact that when he was
getting her medicine, she committed suicide. The show suggests that grief combined with
Negan’s pre-apocalypse loose approach to monogamy directly correlated with him becoming
While such writing choices propagate toxic masculinity and remain under heated debate in
the community, it is undeniably possible for a person to change completely when faced with
the loss of a loved one, especially if that loved one is the only family they have.
Furthermore, family is the main theme of The Walking Dead: World Beyond. The
main plot of the spin-off is two teenage sisters, Iris and Hope, leaving their safe community
to search for their father, Leopold, as soon as he has stopped sending them messages. I
believe this show argues that family is the most important American Dream value, without
which all actions become meaningless. The main proof is the fact that every other member of
the group is directly or indirectly motivated by the themes connected to family. Elton wanted
to “see the world outside” (Gimple and Negrete, “Brave”), motivated by his love of nature
that his deceased mother passed down to him. He even took her unfinished book about nature
and tried to finish it. Silas wanted to follow Elton, whom he considered his only family and a
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brother, even though they were not related. Throughout the show he also tries to cope with
the abuse he suffered from his father’s hand. Felix, one of the two adults in the group, was
tasked with taking care of the sisters, so he follows along to protect them. Additionally, he
considers their father to be his father figure as well. Furthermore, his boyfriend is part of
Leopold’s security detail and Felix wants to make sure he is safe as well. Initially, the only
exception to this motivation seems to be Huck, the other adult, who turns out to be a spy for
the extremely secretive community that serves as the show’s antagonistic force. However, she
was tasked with this mission to redeem herself after she chose to protect her husband. She is
also spying for her own mother who is a high-ranking military official, bringing the family
rule back and proving it to be one of the biggest themes of the show.
2.2 Freedom
Another important theme of the American Dream is freedom. It is the one theme
present in all variations of the phenomenon, even though the meaning of it changes based on
an era’s climate. In the post-apocalyptic climate of The Walking Dead, freedom can be
separated into two sections. Freedom to move around and freedom to live a peaceful life.
Both similarly unattainable, and both threatened by humans and undead alike. Those two
ideas may seem like a downgrade from the modern view of “freedom to do as [one pleases]”
(Riggio, “Defining” 10.) In this post-apocalyptic reality people’s dreams have been reduced
In the main show, we are immediately met with a juxtaposition in the “Days Gone
Bye” episode. At first we follow Rick through abandoned streets, suggesting that the freedom
to move around has been increased compared to the pre-apocalypse. Then we are met with
the dangerous reality of undead-infested streets. The episode ends with the protagonist
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trapped in a tank, completely surrounded by a large horde of walkers, seemingly with zero
Throughout the show we see many instances where characters are brutally interrupted
when enjoying the beauty of nature or looking for supplies. Rick’s group eventually stumbles
upon a beautiful farmland. They feel free there and they move around without reservations,
sometimes forgetting about the state of the world. However, the show is structured in a way
that leaves the viewer in a perpetual state of alert, even if the characters forget themselves. In
an episode titled "Cherokee Rose”, two survivors go to gather water from the well for the
entire group. One of them, Dale, notices a hole in the wooden planks covering the well and
approaches to investigate. He quickly realizes that the water has been contaminated when a
zombie fell inside and quickly stops the other survivor from drinking it. The viewer, just like
the characters, is constantly reminded that the world is not free yet. And while individual
walkers become less of a threat to the survivors in later seasons, that is only because they
accepted their reality and keep a high level of awareness. The reality of The Walking Dead is
that the world will never belong to people again. One character remarks about it in the
episode “Try”: “It’s their world, we’re just living in it” (Kang.)
Republic present a version of life where freedom seems possible. People can move around
them, children go to school and even media such as newspapers or news broadcasts are
published. But in this version of the post-apocalyptic world, personal freedom is limited. The
inhabitants cannot leave their communities unless they are trained soldiers on a mission and
many of them would die outside of their protective walls (McClendon, “Exit Wounds.”)
Behind the scenes, the military dictates their lives and even selectively eliminates whole
communities. Civic Republic presented a military-centric vision of survival, and when the
general realized that other communities will never become self-sufficient, he ordered the
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execution of two other settlements: Omaha and the Campus Colony (Martin, Reynolds,
“Death and the Dead.”) The military covered their betrayal with lies about a walker horde
that they tried but could not stop. The people had no reason to not believe them and moved
on with their lives, grieving the tragic loss of over nine thousand survivors to the mythical
Other communities, such as the Kingdom, find freedom in their self-sufficiency. They
are a fantasy-themed society led by the King, Ezekiel. They live in a US military fort
repurposed as a settlement. They ride on horses, create their own armor, and grow their own
food. At one point they were attacked and subdued by the Saviors led by the aforementioned
Negan, who forced them to give away a part of their food to the villain community (Negrete,
“The Well.”) Ezekiel agrees to this deal to save his subjects, believing that he could never
fight off the enemy without many casualties. After the Saviors are defeated, the Kingdom
returns to its self-sufficient existence, only trading with its allied communities for essentials
Another common American Dream theme is hard work, which is the belief that
anyone can reach their goal if they just put enough effort into making it come true, as
observed by Riggio in her “Defining The American Dream” article. In that same article, we
One older participant stated that the entire basis of the American Dream was, ‘the idea
that you can pull yourself up by your bootstraps. That you can be a self-made man or
a self-made woman.’ This is often the precursor to achieving the American Dream and
is one of the most recognized aspects in literature and other narratives. (Riggio,
“Defining” 9)
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Interestingly, in The Walking Dead the theme of hard work is significantly more difficult to
find than in most media. Even when characters put in hard work to try and achieve their
goals, their success is not guaranteed. A good example of that is the hard work that
Alexandrians put into rebuilding their community and repairing the bridge between them and
their allies. That resulted in the presumed death of Rick Grimes, who sacrificed himself to
blow up the bridge in the middle of its repair to prevent the horde from getting to Alexandria
Another possible example of hard work can be seen in the villain community of
Saviors, although here it results only in survival. Its inhabitants live in a place called the
Sanctuary and can either earn their living by becoming soldiers or by getting points. This
point system is dependent on the labor a given worker completes. The currency can be spent
as did Eugene Porter by becoming Negan’s lieutenant after being a serf. This is not a fair
system though, since lieutenants can cut in lies and avoid the point system altogether, and so
can women that Negan finds attractive (Johnson-McGoldrick, “Hostiles and Calamities.”)
They can become his “wives” – coerced sex slaves, which he uses as a reward for some of his
In “Foothold”, an episode of The Walking Dead: World Beyond, the viewers are
hoping to be noticed by their Master Sergeant and introduced into the Civic Republic
Military. The workers there believe that if they show initiative and put effort into their work,
they will move up in the social structure (Moore.) That proves to be correct when Webb, one
of the workers, becomes a cadet after being taken into basic training (Martin, Reynolds,
“Death And The Dead.”) The Civic Republic proves to be one of the few communities that
stayed true to the American Dream, allowing people to climb social ladders if they are bright
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enough or work hard, like Leopold Bennett. There is even a chance for retribution for some
characters, like Jennifer Mallick who had a chance to undergo a special operation to gain
back CRM’s trust and privileges (Gimple, Negrete, The Walking Dead: World Beyond.)
The citizens and leaders of the Kingdom and Alexandria struggled to rebuild their
communities after the Whisperers War. Kingdom fell first, with no hot water and broken
pipes they had to be relocated to Hilltop and Alexandria, which caused food shortages for
those two communities. Additionally, the wall around the latter community has started falling
apart, and even though everyone tried their best to keep everything running, they failed and
had to be integrated into Commonwealth (Darabont, The Walking Dead, seasons 10-11.) In
this universe, hard work does not always mean success, although it is important to note that
someone’s prior occupation did not matter. The leaders of communities could have just as
well been notable politicians, like Pamela Milton, as well as a zookeeper, like Ezekiel “The
King” Sutton (Darabont, The Walking Dead.) What distinguished them from their followers
were the choices they made after the collapse of the world and the work they put into
becoming leaders.
For the purpose of this thesis, I decided to consider “Opportunity” as seen in the
Xavier University survey in the same category as “Social Mobility” that Riggio defined:
[It] is another key component of the American Dream that involves ending in a better
social or economic position than where you began. This notion was expressed in many
interviews, especially when discussing familial history. The idea of doing “better”
than the generations before you and hoping future generations share the same
improvement. (“Defining”)
The reasoning behind this is that opportunity also stands for the increased chances of a future
generation as compared to the previous one, just like in the definition above. The one
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However, in this case if one phenomenon is dependent on the other, I believe it is safe to put
Even though most people got reduced to the same mundane existence of just trying to
survive in the early days of the apocalypse, this theme is driving many post-apocalyptic
media, The Walking Dead included. Everything that the protagonists are doing is with future
generations in mind. This theme is closely connected to the Family one, with the token
example of Rick Grimes. Rick was looking for his son, Carl, but during the apocalypse two
more of his children were born. The next generation is repeatedly mentioned as Grimes’s
driving force for the future, and he dedicates his achievements to his son in a letter he wrote
to him (Gimple et al. “Wrath.”) Especially after the death of his son (Negrete, Powell,
“Honor”) we can see that his desire to build a better world for generations to come increases.
Opportunity and Social Mobility is the supporting theme of The Walking Dead:
World Beyond. Closely tied to Family, it permeates many people’s dreams and hopes. Civic
Republic Military is primarily focused on providing a better future with no walkers roaming
the streets (Farahani, “The Tyger and the Lamb.”) Singular characters are also concerned
with their future and base their actions on the dreams they have. A good example is Will
expressing his reason for going on: “I have this dream of my future. One with Felix. We're
older. We've got a beautiful family. That's what I live for. Everything that I do is in service of
that” (Guzelian, “Returning Point.”) He states without hesitation that the driving force behind
his actions is a dream, one where he provides a better future for himself, the man he loves and
their family.
The subject of money and currency is rarely explored in The Walking Dead, even
though it is a common theme of the American Dream. Its most prominent economical system
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is trade, and it occurs between communities. Within a single community there seems to be
only one currency – contribute to the society in a meaningful way and you will get a safe
explored much. In Commonwealth’s case it is safe to assume that it works similarly to the
pre-apocalyptic world because they continue to use the American dollar and the structure of
life and the bureaucracy are akin to those of 2010 USA (Barnes, Kang, “Acheron: Part II.”)
The Civic Republic is also said to use currency, as stated by Elizabeth Kublek in “The Tyger
and the Lamb”: “We have . . . currency, an economy” (Farahani.) This is never explored in
In the less advanced communities, which the viewer observes for the majority of the
time, economy is only mentioned in relation to trade. Most notably, in “Knots Untie” a
character named Jesus introduces his role in the Kingdom – he is to search for other
settlements and attempt to establish trade routes with them (Negrete, Powell.) Kingdom is the
place that is focused on self-reliance and the leader of this encampment decided to trade their
capitalistic system, very closely associated with the American Dream. In The Walking Dead
we can see places that seem to thrive on very non-American values, with groups structured
almost like in an idyllic and yet communist way. The smaller the group, the less need there is
for an economy – people work together for a common goal and everyone knows each other,
so they just decide to help everyone to the best of their abilities (Darabont.)
2.6 Home
Home, on the other hand, is a common theme in The Walking Dead universe. Either
immediately after the outbreak or a while later, everyone eventually loses their home and
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becomes homeless, forced to either embark on a search for another safe haven, or taken to
another, bigger community. People are united by their common experiences of loss, both in
the sense of losing their homes full of memories and personal items and the loss of their
loved ones.
In the very first episode of the series, we follow Rick’s first moments in the new post-
apocalyptic world. The character’s first instinct after getting out of the hospital is to go home.
What matters to him the most is his family, though. When he realizes that his wife and son
are not there, he soon moves on to another location that he is familiar with – his job, the
sheriff’s department. He dons the sheriff’s attire, trying to cling to a reality long gone. Upon
finally finding his family, he joins the community they are a part of and they remain together
(Darabont, “Days Gone Bye.”) This introduces a very important concept in the show’s
universe – a home is the people we love and surround ourselves with, not the buildings.
Even though people move across various communities, their identity remains
connected to each of their previous ones. It is visible throughout the show, in the example of
Eugene. First, he is a part of a group with another two survivors – Abraham and Rosita
(Negrete, Powell “Inmates.”) Later, they join Rick’s group on the road, and eventually
Alexandria and Commonwealth (Darabont, The Walking Dead.) In the last location, he works
a separate job from everyone he has met before, but he is still friends with Alexandrians and
close friends with Rosita (Kang, The Walking Dead season 11,) a friendship that has lasted
his entire appearance in the show and dictated his alliances. During his brief participation in
Negan’s community, the Saviors, he sabotages their ammunition supply, directly impacting
the result of the ongoing war between this community and Alexandria (Gimple et al.,
“Wrath.”) Even though he found a new shelter, a safer one, he still stood on the side of his
Survivors of the apocalypse do not fear changing locations as long as they keep
whatever is the most important to them. In the case of The Walking Dead, most value is
attributed to freedom, family, and opportunity. This version of the American Dream seems to
put interpersonal relations and arbitrary philosophies above material gain. Unlike many other
versions of this phenomenon in various media, there is no value placed on gender roles or
becoming a “self-made [person]” (Riggio, “Defining” 9.) Instead, the ability to achieve one’s
dream depends entirely on various circumstances that are mostly out of their reach. This is a
reality in which death lurks around every corner and it does not matter if you are an innocent
The only theme that increases someone’s ability to progress and helps make their
post-apocalyptic American Dream come true is one’s morality. Throughout both shows we
are introduced to ideas such as “my mercy prevails over my wrath” (Gimple, “Mercy”) and
“the world we know is gone. But keeping our humanity? That’s a choice” (Kang, “Judge,
Jury, Executioner.”) The latter has been echoed in a future season, where another, separate
character monologues:
You step outside, you risk your life. You take a drink of water, you risk your life. And
nowadays you breathe, and you risk your life. Every moment now you don’t have a
choice. The only thing you can choose is what you’re risking it for. Now I can make
these people feel better and hang on a little bit longer. I can save lives. That’s reason
Those quotes capture the essence of this universe. People come and go, sometimes tragically
and far too soon, but the ideas of what is good and wrong remain. And in a medium like this,
what is morally good matters significantly more than what is the most profitable. That does
not mean that every good person will reach their American Dream, but their collective trying
Days Gone is a video game developed by Bend Studio for Sony Interactive
Entertainment in 2019. It portrays another vision of the post-apocalyptic reality, with a rich
world located near the fictional city of Farewell, Oregon. Players follow the story of Deacon
St. John, a former marine and member of a motorcycle club called Mongrels. As a character,
he is in many ways in direct opposition to Rick Grimes. The former is a criminal, while the
latter a sheriff. Deacon is self-oriented and reluctantly joins the Lost Lake Settlement at the
very end of the game, while Rick is oriented on keeping a group together almost from the
very beginning (Eglee, LoGiudice, ”Tell It to the Frogs.”) One is selfish, the other one
selfless. One is opportunistic and the other one righteous. But what matters are the
similarities between those two characters. Both are constructed as the good protagonist,
standing in the defense of the weak even if it costs them their safety or resources. In many
ways, as Soraya Murray observes, Deacon is more similar to Daryl Dixon instead
(“America.”)
3.1 Family
The theme of family as a component of the American Dream is also very prominent in
Days Gone. The protagonist (the player) moves through the presented world and characters
only through Deacon’s family. Boozer is his best friend, repeatedly referred to as his brother
and he is the reason for half the story’s progression. First Boozer gets attacked and requires
medical assistance and later he becomes depressed, losing the purpose of life because he
cannot ride a motorbike anymore. The other half of story progression is because of Sarah,
Deacon’s wife that he has considered dead before learning some additional information. The
player is led along with Deacon on a journey through beautiful yet dangerous landscapes,
characters care for each other and dedicate some of their actions to specific people, but the
vast majority of them seem to be working toward some greater goal. All of the leaders have
lost someone and dedicated their people or ideologies. Tucker has lost her husband, Iron
Mike and Kouri have lost their wives, and Copeland lost his son. It can be argued that they
mobilized for a better future they envisioned because of the family they have lost, but it is
3.2 Freedom
The aforementioned Copeland has definitely been influenced by his son’s death. He is
a dedicated anti-federalist, whose American Dream was always absolute freedom, but the
passing of his only child has made his dislike for the government even stronger. He started
broadcasting a radio from his van right before the outbreak. During his auditions in Radio
Free Oregon, he repeatedly underlines that the pandemic which caused the apocalypse was
made in a lab. It is important to note that the game came out in April of 2019 and was
developed even earlier than that, so there is no connection between the Days Gone pandemic
and Covid-19. The apocalypse and the complete collapse of the government and society have
made his desire to live on his own, free from the constraints of any governmental body even
stronger.
Deschutes County Militia has a slightly opposite approach to the American Dream
when it comes to freedom. While the end goal of Colonel Garrett was the eradication of the
Freakers (this universe’s version of undead) to eventually reclaim the world, in his mind the
end justified the means. As the name suggests, his camp is heavily militarized, with little to
zero personal freedom. After approaching it for the first time, Deacon has to give up all of his
belongings (besides weapons.) That way, he loses his signet rings. Everyone is supposed to
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give away their jewelry – it is implied that it gets melted down and used for something
important.
Of course, similarly to The Walking Dead, survivors in Days Gone above all else
crave the freedom to live their lives in a world that has once belonged to them. Both Militia’s
and Copeland’s actions continuously lead them toward that goal. The Militia is
simultaneously leading research that would help cure the infected and research to eradicate as
independent as possible. On the other hand, Iron Mike’s camp is made up of people who,
more than other groups, simply want to survive. He opened his door to everyone, not just
those who are body-abled, have rare useful skills, or agree with him on everything. He
believes that there is good in everyone and attempts a truce with the villain group called
Rippers, one they eventually break. It is also ultimately the camp that Deacon sides with,
Hard Work is definitely the American Dream value that Ada Tucker runs her camp
with. Because of the location of this settlement, it is called the Hot Springs camp. Tucker
used to work in a prison as the head of a female ward, and she runs her camp with a similar
mindset. Everyone who lives there has to work from dawn until dusk only for a bunk bed to
sleep in and the bare minimum of food. She constantly remarks to Deacon about how she
needs more people because they keep running away, and the protagonist repeatedly refers to
this place as a work camp, like in this interaction with Lisa: “I’m not gonna lie to you, it’s a
work camp and to eat, you have to work. Life is gonna be hard, but at least you ain’t gonna
starve” (Days Gone.) Lisa was Tucker’s neighbor and a 17-year-old girl. Despite the warm
welcome she received, the leader of the camp did not treat her kindly, causing her to want to
run away from this work camp just like many other people. Tucker seemed to have no
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remorse or empathy for those who did not want to work for her well-being while she drove
Similarly, the Deschutes Militia conscripts people and quickly groups them into two
categories: soldiers or workers. While soldiers function just like regular army recruits that can
ascend to higher ranks, workers are again placed in a work camp. Because of Deacon’s
placement as a corporal, the other option does not get explored in the game, save for an
encounter with yet another woman, Crystal, that escapes the harsh conditions of forced labor.
Deacon and Boozer are what is called a “drifter” in the game’s universe. Those are
motorbike-riding mercenaries, who do various jobs for different camps, trying to steer clear
from allegiances. Despite that, sometime before the beginning of the game, Deacon and
Boozer were kicked out of Iron Mike’s camp when he found out that St. John has been
sending people to Tucker’s slave camp. The protagonist justifies his actions and choices by
claiming he did those things to survive. He did extremely difficult tasks for each community
to earn some money and resources to help him continue working toward his goal. Before
Boozer is attacked, they talk about going north, to escape the ever-growing numbers of
Freakers and locations that remind them of their lost loved ones.
These drifters’ American Dream was undoubtedly an ascension to a better life. While
they enjoyed the life they had before, with the club and their loved ones, their lives have been
shattered with the beginning of the apocalypse. What they were concerned with, though, was
the betterment of their lives, not everyone’s. For most of the post-apocalyptic reality, they
only had each other to take care of, so they did not focus on making the world a better place
or trying to bring back the old life. The only reason they settled down was because Boozer’s
arm had to be amputated and he could no longer drive a motorbike, ruining their well-crafted
In this universe, the group that strives for some sort of a societal and generational
upgrade, or simply a work promotion, is the Deschutes Militia. The goal of its leader, Colonel
Garret, is to eradicate the infected from the planet. He believes that he is the god-appointed
leader of an ark that is supposed to save humanity. He has stored valuable books and
important data in the camp and organized personnel to look for either a cure or the most
effective way to defeat the infected. Garret’s intentions are to collect the best people in the
ark and eventually rebuild humanity that way. At the same time, soldiers who did well on
their assignments could become higher-ranking officials, granting them some privileges that
they did not have before, encouraging them to work for the betterment of their status.
their universe. This choice definitely stems from the type of medium – open-world video
games require some sort of economy to keep the player engaged and challenged. There is a
universal currency that everyone adheres to and it is still the American dollar. A drifter can
obtain money through various tasks completed for a given camp, like bounty-hunting or
taking down marauder settlements that threaten one of the main encampments. It can also be
obtained by selling meat, herbs, and Freakers’ ears to the cook and trophy collectors
respectively. Whatever money is received, however, can only be used in this one place. Even
within Deschutes Militia, a faction that has two separate bases, money does not move
between them. This leads me to suspect that there is no physical money involved, just some
While currency is not a vital part of the Days Gone universe, it seems to be vital for
mercenaries and drifters. If you are a member of one of the camps, you complete some work
for it, but you get a place to sleep, food, and medicine when needed. If you try to survive on
your own, you may have to eventually reach out for help and supplies if you cannot get them
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yourself and to receive those, you must prove yourself worthy of them. There are no people
who amass large quantities of currency in various camps to become rich, but the merchants
definitely seem to be of more renown than regular settlers, given their separate booths with
With that in mind, there are three groups of people that are definitely the most
influential economically in each camp. The first one is cooks, who are important because
everyone likes to consume well-prepared food and their ability to not waste resources is
greatly appreciated. The second group is mechanics, who are non-expendable in the
motorbike-centric reality of this post-apocalyptic world, their repairing skills necessary for
guards, soldiers, and drifters alike. Additionally, if they could repair bikes, they could
probably work with other machinery, as Rikki is shown to have more extensive knowledge
about engineering thanks to her degree. Lastly, gunsmiths are a staple of the American Dream
in which everyone can fight their way through the hordes of enemies, in this case –
monstrous infected humanoids. Without the help of gun-savants, the eventual Freedom
obtained through everyone’s Hard Work would not be possible to achieve, so it is obvious
3.6 Home
Copeland makes an incredibly interesting observation during one of his many Radio
Who remembers the skid rows of this great country? People living on the streets in
boxes and tents because they couldn't afford the "American Dream." Some of those
good people fought for this very country, only to have the Feds forget about 'em as
soon as they were done with 'em. PTSD — doesn't stand for Post Traumatic Stress
Disorder — it stands for Put Them Soldiers Down. Well, we're all homeless now.
Living in the wilderness in the way of our forebearers. The Fed used to think we
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needed their welfare and handouts to survive, we showed 'em how wrong they were.
What we need now is a strong will, determination and trust in each other. The Feds
were never gonna give us that. And you? You want our trust? You gotta earn it. (Days
Similarly to all other post-apocalyptic media, in this game the survivors have to leave their
homes behind. Some of them, like Tucker or Iron Mike, had to leave their houses during the
outbreak to seek shelter somewhere else. Others, like Kouri or Rikki, have been on vacation,
far away from their homes. The latter had to travel many miles to return to Oregon, only to
find out her home got destroyed and her family is gone (The Art of Days Gone, Dark Horse
113-114.)
Lisa manages to stay in her house during the outbreak for two years, but the isolation
and loss of her parents cause her to lose her sanity, making her traumatized by the world
outside and loneliness. From there, she moves into the Hot Springs Camp, where she
struggles to endure the harsh conditions of the work camp and is soon kidnapped by Rippers,
a ruthless cult that worships the Freakers. When rescued, she refuses to go back to Tucker’s
camp and is moved into Iron Mike’s, where she cries herself to sleep before running away. At
the end of the game, it is revealed that she becomes a drifter, similarly to Deacon. Unable to
trust anyone and without her family, she abandons all hope of finding a new home, echoing
In Days Gone, the American Dream is overshadowed by the struggle to survive and
remain safe. There is no higher goal for the characters in this medium, with the notable
exception of caring for one’s family and closest friends. The theme of morality makes a
return here, with the good people winning (aside from a few casualties,) and the bad people
losing. Despite that, there is no permanent change for the better in any of the camps. The
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cultist land becomes almost completely flooded and Colonel Garret’s island is burned during
Conclusion
The American Dream remains alive even when America is no longer. In both
universes, every person has a different view of the future and different priorities, often
connected to the life they lived before. Both mediums present a unique vision of the world
after the apocalypse. However, the most important feature of them is the biggest difference
that The Walking Dead (along with its spin-off) and Days Gone have between them. It is the
future they both try to present their audience with. The former inspires faith in a better
tomorrow, ending after the Commonwealth has been reclaimed by the survivors and led
toward something good (Kang, “Rest In Peace.”) World Beyond promises a victory over the
Civic Republic Military as Silas infiltrates it from the inside while the remaining Endlings
reach Portland (Goldsmith et al., “The Last Light.”) Days Gone, on the other hand, presents a
vision of the post-apocalypse where all hope is meaningless when the post-credits scene
informs Deacon and the player that the infected are evolving, and everyone is infected, about
to turn into a Freaker. This news is brought forth by a National Emergency Response
Organization (NERO) operative that has helped Deacon throughout the entire game. As he
takes off his helmet, we can see that he is slowly turning into a Freaker as well, as he
This is why the visions of the American Dream in those universes are different. If
there is still hope for a better, safer future, this is something worth fighting for, a deliverance
for the entire humankind. But if the hope is gone, all actions become meaningless in the end,
and only individual dreams are worth fighting for. This is a very realistic approach to this
phenomenon, phenomenon that exists purely to give people hope, to make them believe that
they can strive for something more, and if they do it will result in success and a better world
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for everyone. The American Dream could never really change because it means something
else to everyone, and the post-apocalyptic media effectively convey that message when they
focus on the individual. Each American Dream value I touched upon in this thesis was
viewed differently by separate communities or individuals because it has always been. The
post-apocalyptic media exist in a sense similar to gothic media, they take something and
make it grotesque. The most important difference is that gothic was a genre meant to cause
fear, while post-apocalypse tries to convince people that in the worst-case scenario, there is
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