St. Vincent’s High School, Inc.

La Castellana, Negros Occidental

LEARNING PLAN

TIME FRAME: February 19-23, 2024

SUBJECT MATTER: BUSINESS ENTERPRISE SIMULATION
TOPIC / LESSON NAME Determining the Demand and Market Acceptability

The learner demonstrates an understanding of:

CONTENT STANDARDS
 the key concepts of Accounting, Business and Management through identification in potential business opportunities.

PERFORMANCE STANDARDS The learners shall be able to:

 undertake research on and analysis of business opportunities present in their community
 choose the appropriate methodology (research, sampling and data processing) in determining the demand and market
LEARNING COMPETENCIES acceptability of proposed product

● Choose appropriate methodology (research, sampling and data processing) in determining the demand and market
acceptability of proposed product;
SPECIFIC LEARNING OUTCOMES ● Classify data based on the data source it is generated from;
● Identify and list down of ways of generating primary and secondary data for your business venture

TIME ALLOTMENT 240 minutes

LESSON OUTLINE:

A. Introduction: Guide Questions

B. Motivation: Individual Activity (Recalling)
C. Instruction/Delivery: (Discussion)
D. Practice: Individual Activity
E. Enrichment: Additional Activities
F. Evaluation: DepEd Module Quiz

MATERIALS laptop, TV, DepEd Module - Business Enterprise Simulation Quarter 3 – Module 3 – Lesson 1: Determining the Demand and Market
 Acceptability

RESOURCES DepEd Module

PROCEDURE MEETING THE

LEARNERS’ NEEDS

INTRODUCTION Teacher Tip:

*Begin with a
MOTIVATION:
review about the
Recall what you have learned from the previous module. Find and encircle the term being described by the clues given. previous lesson
and connect it to
today’s lesson.

* Encourage
students to
participate in the
activities and
make them realize
the importance of
it

Here are your clues:

1. These are internal and positive factors that help you to take advantage of opportunities in the external environment. *Make sure that
2. These are those characteristics of a business that give disadvantage relative to others.
the evaluation and
3. These refer to favorable external factors that could give an organization a competitive advantage.
4. These are any external factors that could cause damage to your organization, venture, or product. other
5. He is the proponent of the Five Forces Competitive Analysis framework. performance tasks
6. He/she is a person who makes a purchase of a product or service. align with the
7. It is a person or organization that provides something needed such as a product or service learning
8. These are companies or businesses who are trying to sell similar goods or services to the same people.
 9. It refers to the threat new competitors pose to existing competitors in an industry. competencies.
10.It is a product or service that can be easily replaced with another.

DISCUSSION:

A. Market Research
Having accurate and thorough information is a vital factor for the success of a business venture because it provides a wealth of useful
information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine
the feasibility of a business before committing substantial resources to the venture.
Entrepreneur Asia Pacific (n.d.) states that market research provides relevant data to help solve marketing challenges that a business
will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific
groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the
competitors) are impossible to develop without market research (Entrepreneur, n.d.).

Research data may be drawn from both primary data and secondary data:
1. Gathering data from primary sources includes observation networking, interviewing and experimentation. It means that the person who
needs the data does the gathering himself or herself while gathering data from secondary sources means that somebody else has
gathered the data and you are a secondary user of said data. Primary data sources include the following:
o Surveys - In survey research, the researcher selects a sample of respondents from a population and administers a standardized
questionnaire to them.
o Experiments - This is an experiment where the researchers manipulate one variable, and control/randomizes the rest of the variables.
o Observational research - Observational research (or field research) is a type of correlational (i.e., non-experimental) research in which
a researcher observes ongoing behavior.

2. Secondary sources of data are those that have already been compiled and are available like those from business directories, demographic
data from government or private agencies, existing market research, and those from the internet. Secondary data include:
o public documents
o books
o journals and magazines
o internet
o internal data bases
Sampling

If you are to generate primary data through surveys, interviews, or observations, you have to identify your research sample or the people with
whom you are going to conduct surveys, interviews, or observations with. You can rely on various sampling techniques and methods to try and
capture as wide range as possible the various types of customers a client is hoping to glean feedback from.

British Library (n.d.) cited sampling as an effective way of obtaining opinions from a wide range of people, selected from a specific group, in a
bid to find out more about a whole group in general. As a market research tool for entrepreneurs and start-ups looking to better understand their
target market or research the potential for new business ideas, sampling can be a real benefit.

It would be extremely expensive and time-consuming to gather data from the entire population of your target market, so by carefully sampling
your demographic it’s possible to build an accurate picture of your target market using common trends from the results (British Library, n.d.).

Business Jargons (n.d.) provides some of the sampling techniques that you can employ are:

1. Random Sampling Methods: The random sampling is also called as a probability sampling since the sample selection is done randomly so
the laws of probability can be applied.
 Simple Random Sampling — the most commonly used sampling technique, and truly random, this method randomly selects individuals from
a list of the population, with every individual having an equal chance at being selected.
 Stratified Sampling — this method is a conflation of Simple Random and Systematic Sampling and is often used when there are a multitude
of unique subgroups that require full, randomized representation across the sampling population
 Systematic Sampling — rather than randomly selecting individuals from a population, this method is based on a system of selecting
participants. For example, a market researcher may select from a list of the population every 20th person. While this allows for a controlled
way to select from a target population, it may be skewed depending on how the original list is structured or organized.
 Multistage Sampling – it is the probability sampling technique wherein the sampling is carried out in several stages such that the sample size
gets reduced at each stage.
2. Non-Random Sampling Methods. In the case of non-random sampling, the selection is done on the basis other than the probability
considerations, such as judgment, convenience, etc. The non-random sampling is subject to sampling variability, but however there is no
certain pattern of variability in the process.
 Judgement Sampling – it is the non-random sampling technique wherein the choice of sample items depends exclusively on the
investigator’s knowledge and professional judgment.
 Convenience Sampling – it is the non-probability sampling technique wherein a proportion of the population is selected on the basis
of its convenient availability.
 Quota Sampling – it is yet another non-probability sampling method wherein the population is divided into a mutually exclusive, sub-
 groups from which the sample items are selected on the basis of a given proportion.
 Snowball Sampling – it is a non-random sampling technique wherein the initial informants are approached who through their social
network nominate or refer the participants that meet the eligibility criteria of the research under study. Thus, this method is also
called as the referral sampling method or chain sampling method.
3. Data Processing
After generating your needed data from your sample, you can now process and analyze it. Lumen (n.d.) described analysis of data as a
process of inspecting, cleaning, transforming, and modelling data with the goal of highlighting useful information, suggesting conclusions,
and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of
names in different business, science, and social science domains (Lumen, n.d.).
4. Data Processing Cycle
The data processing cycle is a sequential one that starts with inputs and often ends with interpretation of results – however, many
organizations add two stages for feedback and storage:
 Input – The first part of the data processing cycle involves collecting data as well as entering it and then preparing it for the next part
of the cycle.
 Processing – During the second part of the cycle, data is manipulated according to instructions and parameters programmed into the
processing application.
 Output – The form of outputs includes common variations such as results that are printed or displayed on a computer monitor.
 Interpretation – Assessing and analyzing results: What does the data mean?
 Feedback – Comparing output with desired results: How can data be processed better?
 Storage – Archiving the data (either physically or electronically) for future use
5. Steps in Business Data Processing
In a complete data processing operation, you should pay attention to what is happening in five distinct business data processing steps:
 Editing – What data do you really need? Extracting and editing relevant data is the critical first step on your way to useful results.
 Coding – This step is also known as bucketing or netting and aligns the data in a systematic arrangement that can be understood by
computer systems.
 Data Entry – Entering the data into software is a step that can be performed efficiently by data entry professionals.
 Validation – After a “cleansing” phase, validating the data involves checking (and preferably double-checking) for desired quality
levels.
 Tabulation – Arranging data in a form that facilitates further use and analysis.
6. Drawing Conclusions and Formulating Recommendations
Thus, you have to generate your conclusions and recommendations based on the data you have generated, processed and analyzed. These
conclusions and recommendations are critical in determining success or failure of your business venture. If an otherwise excellent research
is summarized by a weak conclusion or recommendations, the results will not be taken seriously.
PRACTICE:
Independent Activity 1 Classify your Data
Group the following data and classify them into primary data or secondary data by writing them down on the box it belongs.

Independent Activity 2: Sample! Sample! Sample!

To gather your data, you must first be able to identify the sampling methodology to employ. Classify the following sampling methods as to
whether they are under Random Sampling Methods (write A) or if they are Non-random Sampling Methods (write B).

ENRICHMENT:
Additional Activities
Independent Activity 3: The Data Processing Cycle
The data processing cycle is a sequential one that starts with inputs and often ends with interpretation of results. Based on what
you have learned, enumerate and arrange the steps in processing data.
Independent Activity 4: Steps in Business Data Processing
Identify which among the steps in business data processing is being described by the following statements:
1. It involves checking (and preferably double-checking) for desired quality levels
2. This step is also known as bucketing or netting and aligns the data in a systematic arrangement that can be understood by
computer systems.
3. Arranging data in a form that facilitates further use and analysis.
4. This is a step that can be performed efficiently by data entry professionals.
5. It is the critical first step on your way to useful results
6.
Independent Activity 5: SWAK or WHACK?
The following are statements related to means to which one can determine the demand and market acceptability of a business idea.
Write SWAK if the statement is correct and write WHACK if the statement is incorrect.
_________ 1. Having accurate and thorough information allows business owners to determine the feasibility of a business before
committing substantial resources to the venture.
_________ 2. It would be extremely cheap and timely to gather data from the entire population of your target market.
_________ 3. Market research provides irrelevant data to increase marketing challenges that a business will most likely face.
_________ 4. You have to generate your conclusions and recommendations based on the data you have generated, processed and
analyzed.
_________ 5. In a complete data processing operation, you should pay attention to what is happening in six distinct business data
processing steps.

Evaluation:
(Module DepEd Quiz)
 St. Vincent’s High School, Inc.
La Castellana, Negros Occidental
LEARNING PLAN

TIME FRAME: March 4-8, 2024

SUBJECT MATTER: BUSINESS ENTERPRISE SIMULATION
Introduction of an Enterprise Business Plan
TOPIC / LESSON NAME

The learner demonstrates an understanding of:

CONTENT STANDARDS  the key concepts Accounting, Business and Management through the preparation of a business plan, which outlines the
different management aspects of the business, particularly those essential to execution

The learners shall be able to:

PERFORMANCE STANDARDS  apply knowledge from his/her previous business courses through the preparation of a business plan that will guide the
eventual implementation of the venture
 apply knowledge from his/her previous business courses through the preparation of a business plan that will guide the
LEARNING COMPETENCIES eventual implementation of the venture (ABM_BES12-Id-j-c-5)

 Define and explain the concepts and importance of a business plan;

SPECIFIC LEARNING OUTCOMES  Apply what is learned by identifying the areas to be planned for a business enterprise;
 Prepare for the business enterprise simulation by drafting the introduction part of a business plan.
TIME ALLOTMENT 240 minutes

LESSON OUTLINE:

A. Introduction:
B. Motivation: Individual Activity (Make it Work with a Plan)
C. Instruction/Delivery: (Discussion)
D. Practice: Individual Activity
E. Enrichment: Additional Activity
F. Evaluation: DepEd Module Quiz
 MATERIALS laptop, TV, DepEd Module

RESOURCES DepEd Module - Business Enterprise Simulation Quarter 3 Module 4 – Introduction of an Enterprise Business Plan

PROCEDURE MEETING THE

LEARNERS’
NEEDS

INTRODUCTION Teacher Tip:

*Begin with a
MOTIVATION:
Make It Work with a Plan review about
Whether you’re starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your the previous
decisions. Think of it as a roadmap to success, providing greater clarity on all aspects of your business, from marketing and finance to operations and lesson and
product/service details. connect it to
Ponder on the following saying: “If you fail to plan, then you plan to fail.” today’s lesson.
Answer the following questions:
1. What does this passage mean?
2. In your opinion, how does planning for one’s business help in its success or failure? * Encourage
3. How can a business plan help you with the planning of your business? students to
participate in
It is indeed very important to make a sensible plan before taking any actions, whether it be on a personal or career aspect. What role does planning play the activities
when it comes to starting a business? and make them
realize the
DISCUSSION: importance of it
A. The Business Plan
A business plan is a written description of your business's future. Entrepreneur Asia Pacific (n.d.) defines is as a written document
describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and
loss statement. *Make sure that
 the evaluation
Business plans can help perform a number of tasks for those who write and read them. They're used by investment-seeking entrepreneurs and other
to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new performance
business, deal with suppliers or simply to understand how to manage their companies better.
So, what's included in a business plan, and how do you put one together? Simply stated, a business plan conveys your business goals, the tasks align with
strategies you'll use to meet them, potential problems that may confront your business and ways to solve them, the organizational structure of the learning
your business (including titles and responsibilities), and finally, the amount of capital required to finance your venture and keep it going until competencies.
it breaks even.
According to Entrepreneur Asia Pacific (n.d.), a good business plan follows generally accepted guidelines for both form and content. There
are three primary parts to a business plan:
 The first is the business concept, where you discuss the industry, your business structure, your particular product or service, and how
you plan to make your business a success
 The second is the marketplace section, in which you describe and analyze potential customers: who and where they are, what makes
them buy and so on. Here, you also describe the competition and how you'll position yourself to beat it
 Finally, the financial section contains your income and cash flow statement, balance sheet and other financial ratios, such as break-
even analyses. This part may require help from your accountant and a good spreadsheet software program.
Breaking these three major sections down even further, a business plan consists of seven key components:
1. Executive summary
2. Business description
3. Market strategies
4. Competitive analysis
5. Design and development plan
6. Operations and management plan
7. Financial factors
In addition to these sections, a business plan should also have a cover, title page and table of contents
Why is a Business Plan Important?
Jared Lindzon (2019) stated that a well-written business plan is an important tool because it gives entrepreneurs the ability to lay out their
goals and track their progress as their business begins to grow. Formulating a business plan should be the first thing done when starting a new
business. Business plans are also important for attracting investors so they can determine if your business in on the right path and worth putting
money into.
Lindzon (2019) said that business plans typically include detailed information that can help improve the business’s chances of success, like a
market analysis, competitive analysis, customer segmentation, marketing, logistics and operations plans, cash flow projection and an overall path to
long-term growth.
Though it may sound tedious and time-consuming, business plans are critical to success. To outline the importance of business plans, here are
10-reasons why you need one for your small business.
1. To help you with critical decisions. Building a business plan allows you to determine the answer to some of the most critical business
decisions ahead of time.
2. To iron out the kinks. Putting together a business plan requires entrepreneurs to ask themselves a lot of hard questions and take the time to
 come up with well- researched and insightful answers.
3. To avoid the big mistakes. According to the Small Business Administration, only about half of small businesses are still around to celebrate
their fifth birthday.
4. To prove the viability of the business. Many businesses are created out of passion, and while passion can be a great motivator, it’s not a great
proof point.
5. To set better objectives and benchmarks. Without a business plan, objectives often become arbitrary, without much rhyme or reason behind
them.
6. To communicate objectives and benchmarks. Whether you’re managing a team of 100 or a team of two, you can’t always be there to make
every decision yourself.
7. To provide a guide for service providers. Small businesses typically employ contractors, freelancers, and other professionals to help them with
individual tasks like accounting, marketing, legal assistance, and as consultants.
8. To secure financing. If you’re planning on pitching to venture capitalists, borrowing from a bank, or are considering selling your company in
the future, you’re likely going to need a business plan.
9. To better understand the broader landscape. No business is an island, and while you might have a strong handle on everything happening
under your own roof, it’s equally important to understand the market terrain as well.
10. To reduce risk. Entrepreneurship is a risky business, but that risk becomes Significantly more manageable once tested against a well-crafted
business plan. Drawing up revenue and expense projections, devising logistics and operational plans, and understanding the market and
competitive landscape can all help reduce the risk factor from an inherently precarious way to make a living.

Questions Every Business Plan Should Answer

Keira Abbamonte (2018) stated that as a rule, business plans are very tactical. They outline clear steps and goals to take your business from idea
to growing company. A business plan should aim, more broadly, to address a handful of overarching questions. These are the questions you need
answers to and the answers that investors, lenders, and other readers of your business plan are looking for.
 Why are you in business? Talk about your mission. What drives you and the business— beyond revenue and profits?
 What does the market look like? Discuss who your potential customers are, and what pain points they have that only you can solve. Analyze
your competition— their business, their performance, and their weaknesses. How does your business idea fit into the market in relation to
them?
 What will you do? Detail how your business is different from what’s out there. Explain what you’ll offer, how you’ll solve customer problems,
and how the market will respond to your business. How will the industry change when you enter it?
 How will you grow? This is where you’ll specify financials, projections, and where you expect the company to be in the future. You should also
include plans for how the business will scale. Who will you need to hire and what will their responsibilities entail?
 What do you need? Finish with your ask. Talk about what you need (financial investment, a loan, a partnership, etc.), how you’ll use it, and
what you’re offering in return (equity, collateral, etc.). Where will that investment take your business?
and your company are uniquely qualified to take the current market by storm. That helps potential investors, partners, and employees
understand the value of working with you. Whether you’re asking the audience for time, money, effort, or something else, they’re more likely to
buy into your venture if there’s a clear-cut path from plan to operations to profit. Answering the questions above helps draw that path and
answer the most important of all questions: What’s in it for me?
PRACTICE:
Activity 1: The 3 Primary Parts of a Business Plan
Below are elements that can be seen on a business plan. Identify under which part of a business plan it is under. Write A if it is under the Business
Concept, B is under the Marketplace Section, and C if it is under the financial section.
1. Business structure
2. Financial statements
3. Potential customers
4. Break-even analysis
5. Products or services to offer the market

Activity 2: The 7 Key Components of a Business Plan

A business plan is an essential tool to ensure that you have a clear path for your business. Enumerate the seven key components of a business plan.

Activity 3: Finding your Purpose

Analyze the following situations and identify which among the purposes of a business plan is addressed. Write the letter of the correct answer.
A. to help you with critical decisions
B. to iron out the kinks
C. to avoid the big mistakes
D. to prove the viability of the business
E. to set better objectives and benchmarks
F. to reduce risk
G. to provide a guide for service providers
H. to secure financing
I. to better understand the broader landscape
J. to communicate objectives and benchmarks

1. Upon writing his business plan, Marco was able to determine the answers to some of the most essential business decisions he may face
ahead of time.
2. Marie and her employees consult their business plan to understand the next steps for her business strategies.
3. Because she has crafted her business plan beforehand, Jenna was able to avoid committing big mistakes when she established and
operated her business
4. Writing a business plan helped Julius better understand his competition and the market as well as define the consumer trends and
preferences.
5. Drafting a business plan helped Matthew confirm that his unique idea makes sound business sense.
ENRICHMENT:
Additional Activities
Activity 4: Prepping your Business Idea
Recall the chosen business idea that you have analyzed and decided to pursue on. We can now start converting that business idea into a concrete
business enterprise. But first, we must have a good plan. Answer the following questions to start preparing for your business plan.

Evaluation:
(DepEd Module Quiz)