DECLARATION

I hereby declare that the internship report on "Digital Marketing at Raintree tours and travel Pvt .
Ltd" is my own original work and any assistance that I received while preparing this report is fully
acknowledged and disclosed in the report. This report has been prepared under the prescribed for-
mat for the purpose of partial fulfillment of the requirements for the degree of Master of business
administration (MBA) under the Faculty of Management, Lincoln University and will not be used
for other purposes. I alone am responsible for any deficiencies that may have remained in the report.

………………………………
Salina Shrestha
Signature :
 ACKNOWLEDGEMENTS

This space is insufficient to thank all the people who have made contributions to this text and its
support package. It is impossible to thank all the people who have made contribution to this project
work. It is impossible to thank everybody, but a few people need special mention.

This is particularly in the case of this project work because a complete package of this project work
does not happen without input of many people. I wish to thank them all. I am very grateful to Mrs.
Ambika Shrestha for his graceful contribution to prepare this project work.

And my heartfelt gratitude to countless readers and students for their support which encourages me
to write this project work. I welcome constructive and suggestion from
all readers, which will help me to do better.

……………………………………………………………

Salina Shrestha
Texas College of Mgmt. and IT
8th August,2024
 ABSTRACT

As per the requirement of Lincoln University, course under MBA program this report is designed
according to the knowledge gained on field based experiences. The main aim of the internship pro-
gram is to provide an intern an opportunity to implement their theoretical knowledge practically.
Out of the various area or sector for internship, I choose travel and tourism sector, more specifically
digital marketing department of Raintree tours and travel at Jyatha, Kantipath, Ward No. 30, Kath-
mandu, Nepal.

Raintree Tours and Travel Pvt. Ltd. ( RTTPL) is established under the Company Act 2063 having
registration number of 121996 in the Company Registrar Office. The Company obtained license
from Tourism Industry Division, Ministry of Culture, Tourism and Civil Aviation and from all re-
quired organizations. The Company is promoted, managed and run by a team of energetic, dynamic
and dedicated professionals. RTTPL is a full service travel agency and specialized in a complete
range of travel related services, adventure, sports, mountaineering, jungle safari, rafting etc. Fur-
thermore, the company provides recreational and business travelers with professional service and
consultation. RTTPL will position itself as a specialist in the field of adventure travel with the team
of professional and expert trekking and tour guide with the long experience in tourism sectors.

As an intern at Jyatha, Kantipath, Ward No. 30, Kathmandu, Nepal. Branch, I assisted employees of
Digital Marketing Department. I could sense the actual difference between concept learned theoreti-
cally and its real world implications. While working in digital marketing sector, I learned the ways
to deal with the costumer and to convince them while continuing their faith towards the bank. I was
also able to understand the corporate work culture, environment through managerial perspective,
being able to cooperate and comprehensive the true concept of working with people in a team.
TABEL OF CONTENT

1 Chapter One................................................................................................................................................ 9

1.1 Introduction...................................................................................................................................... 10

1.2 Background...................................................................................................................................... 10

1.3 Objektives of the study....................................................................................................................... 10

1.4 Methodology applied......................................................................................................................... 11

1.4.1 Sources of data.............................................................................................................................. 11

1.4.2 Organization Selection................................................................................................................... 12

1.4.4 Duration....................................................................................................................................... 12

1.4.5 Placement..................................................................................................................................... 12

1.4.6 Lists of Activities Performed.......................................................................................................... 12

1.5 Limitations of Internship.................................................................................................................... 13

2 Chapter Two.............................................................................................................................................. 14

2.1 Brief Introduction of Industry............................................................................................................. 15

2.2 The Context...................................................................................................................................... 15

2.3 Present Situation............................................................................................................................... 16

2.4 Challenges and opportunities.............................................................................................................. 17

2.4.1 Challenges.................................................................................................................................... 17

2.4.2 Opportunities................................................................................................................................ 17

3 Chapter Three............................................................................................................................................ 18

3.1 Brief Introduction of Industry............................................................................................................. 19

3.2 Organizational Structure of Raintree tours and travel.................................................................................

3.3 The Context...................................................................................................................................... 20

3.4 Present Situation............................................................................................................................... 21

3.5 Challenges and Opportunities............................................................................................................. 21

4 Chapter Four............................................................................................................................................. 22
 4.1 Analysis of activities done/ problem solved.......................................................................................... 23

4.2 Introduction of the activities/ departments/ sections..............................................................................23

4.3 Role plays as Intern........................................................................................................................... 24

4.4 Experiences and understanding of system, process and rationale.............................................................24

4.5 Emergences of issues, problems or challenges and step taken to solve them.............................................25

4.6 Observed gap.................................................................................................................................... 26

4.7 Daily activities Performed As Intern................................................................................................ 27

5 Chapter Five.............................................................................................................................................. 29

5.1 Conclusion/ Lesson learnt.................................................................................................................. 30

5.2 Learning and knowledge gained.......................................................................................................... 30

Reference/Bibliography
 LIST OF TABLE

Table 1 : Activities perform as intern – Page no: 27

 LIST OF FIGURE

Figure 1 : Logo of Raintree tours and travel pvt.ltd. Page no: 20

CHAPTER ONE
1.1 Introduction

Master in Business Studies as the name suggests it is a 2-year degree program that provides a fun-
damental education in business and management principles. The programs allow us, students, to
specialize in one of the multiple concentration areas, including international business, finance or
accounting. MBA programs also offer practical management training that can prepare students to
successfully work within a large or small organization.

MBA courses offer an opportunity to acquire professional skills in the early stage of their career as
a management professional. MBA course consists of 4 semesters, in which, the last two semesters
are specialization courses where students are encouraged to get involved in organizations as interns
and are required to prepare the intern report as per the course requirement.

1.2 Background

During the internship period, students face a real-life situation in the corporate world like workload
pressure, time management, customer handling and so on.

The internship report entitled "Investigation of Digital Marketing features that help in Customer
Retention" has been prepared for the partial fulfillment requirement of MBA program. This report is
based on internship experience working in Raintree tours and travel pvt.ltd . This report possesses
details of work done as an intern in Raintree tours and travel 's Digital Marketing Department. Digi-
tal Marketing Department is a marketing service representative that interacts with the outsider cus-
tomers to provide them with information regarding products and services. And also deals with cus-
tomer's complaints and feedback.

1.3 Objectives of the study

This report has been prepared with specific objectives to disclose my internship experience in Rain-
tree tours and travel pvt.ltd. and share the knowledge. I had gained about the travel and tourism ser-
vice offered by the bank to the general public. Since, this report is based on Digital Marketing De-
partment, therefore the objectives are:
  To find out scope of digital marketing in Nepal.
 To identify the challenges of digital marketing in Nepal.

1.4 Methodology applied

By methodology, we mean how, where, what and when the methods and techniques are used to
gather information, data, make analysis and represent the collected data to draw up the research
report. The methodology consists of organization selection, placement, duration and activities done.
It helps to analyze the findings in meeting the objectives of the study.

1.4.1 Sources of data

For the report the data are collected from the primary source and secondary source. They are as fol -
lows

I. Primary data
Primary data is data that is collected by a researcher from first-hand sources, using methods like
surveys, interviews, or experiments.

 Observation of working environment of the bank.

 Met with the customers of the bank and had direct contact with them for relevant informa-
tion.
 Informal discussion and interaction with the staff of the bank.

II. Secondary data

Secondary data is the data that have been already collected by and readily available from other
sources.

 Various publications, reviews

 Company website
1.4.2 Organization Selection
I choose travel and tourism agency as organization for the internship with regarding organization as
one of the service industry where I can gain various knowledge about general management con-
cepts. Selection of a good organization is a very crucial and an important step in internship pro -
gram. With these thoughts in mind, I choose Raintree tours and travel pvt.ltd. as my internship orga-
nization. I first visited and dropped my college recommendation letter and my C.V. in Raintree
tours and travel at Jyatha, Kantipath, Ward No. 30, Kathmandu, Nepal. branch. The organization
accepted my request and I was provided opportunity to do my internship.

1.4.3 Duration
As per the requirement of MBA Curriculum, one has to complete minimum of 8 weeks of intern-
ship period in the work place as per the partial fulfillment of the MBA program as per their special -
ization subject. The internship period started from 21st June 2024 to 18th August, 2024.

1.4.4 Placement
During my internship period, I was place in Digital Marketing Department. However, the opportu-
nity of gaining outsight knowledge and operational process and other activities within this depart-
ment was also provided by the organization. The encouraging and cohesive environment made the
learning process easier.

1.4.5 Lists of Activities Performed

 Providing different information about tour documents and travel products and services to
the general clients.
 Filing different forms like visa application, online ticket reservation, forms related to QR
code and etc.
 Dealing with outside customers.
 Record keeping.
 Scanning of documents.
1.5 Limitations as internee

 Difficulty in dealing with new customers.

 Difficult to make new customers and make them understand about our product.
 Has to visit customers ourselves and make them available our service.
 Due to privacy policy, unavailability of information created a problem.
CHAPTER TWO
II.1 Brief Introduction of Industry

Travel and tourism encompass the exploration of new destinations and the experiences that come
with it. It involves journeying to different places for leisure, business, or cultural enrichment, and
often includes activities like sightseeing, relaxation, and adventure. This sector offers diverse op-
portunities for discovery, from visiting iconic landmarks to immersing oneself in local traditions. It
supports economic growth, fosters global connections, and enriches lives through unique experi-
ences and memories. Whether you're planning a vacation or seeking new horizons, travel and
tourism open doors to the world’s wonders.

Travel and tourism refer to the activities and industries associated with exploring new places for
leisure, business, or cultural enrichment. This sector involves journeying to various destinations,
participating in local experiences, and enjoying diverse attractions. It plays a crucial role in eco-
nomic development, fosters cultural exchange, and provides opportunities for personal growth and
memorable experiences. Whether it's a relaxing vacation, an adventurous expedition, or a business
trip, travel and tourism enrich lives and connect people across the globe.

II.2 The Context

The history of the travel and tourism industry traces back to ancient civilizations where travel was
driven by trade, exploration, and religious pilgrimages. The Silk Road and Roman roads facilitated
early structured travel. During the Middle Ages, travel was predominantly for religious and trade
purposes, with the Crusades and expanding trade routes increasing movement. The Renaissance and
the Age of Exploration further transformed travel with European explorers expanding global routes
and enhancing navigational tools. The Industrial Revolution brought steamships and railways, mak-
ing travel faster and more accessible, while Thomas Cook's organized tours in the 19th century
marked the rise of leisure travel. The 20th century saw the advent of air travel, democratizing move-
ment and expanding global tourism infrastructure. In the 21st century, the internet revolutionized
travel planning and booking, leading to the rise of online platforms and a focus on sustainable and
experiential travel. Over time, the travel and tourism industry has evolved through technological
advances and changing societal needs, becoming a significant global economic force and integral
part of modern life.
Travel and tourism involve exploring new destinations and experiencing diverse cultures, signifi-
cantly impacting economies, societies, and individuals. Economically, the sector drives growth by
creating jobs and generating revenue across various industries, including hospitality, transportation,
and retail. Culturally, it fosters exchange and understanding between different communities, enrich-
ing lives through shared traditions and experiences. The industry also faces environmental chal-
lenges, prompting a focus on sustainable practices to protect natural resources. On a personal level,
travel offers opportunities for personal growth, relaxation, and education. Advances in technology
have streamlined travel planning and access, while heightened health and safety considerations have
become central in recent times. Overall, travel and tourism are integral to global connectivity and
cultural enrichment, shaping experiences and opportunities for people around the world.

II.3 Present Situation

As of 2024, Nepal's travel and tourism industry is undergoing a period of recovery and transforma-
tion. The sector is gradually rebounding from the impacts of the COVID-19 pandemic, with efforts
focused on revitalizing infrastructure and attracting visitors. Nepal remains a premier destination for
adventure tourism, drawing trekkers and climbers to iconic spots like Everest Base Camp and the
Annapurna Circuit. Cultural and heritage tourism is also prominent, with attractions including Kath-
mandu Valley’s UNESCO World Heritage Sites and vibrant local festivals.

Emphasis on sustainable tourism is growing, with initiatives aimed at reducing environmental im-
pact and promoting community-based tourism. Significant investments are being made in improv-
ing infrastructure, such as airports and transportation networks, to enhance the overall travel experi -
ence. However, challenges such as political instability, the aftermath of the 2015 earthquake, and
environmental concerns continue to impact the industry. Despite these hurdles, Nepal is leveraging
its unique natural and cultural assets to foster tourism growth and sustainability.

.
Challenges and opportunities
II.3.1 Challenges

 Political Instability: Political unrest and instability can disrupt travel plans and impact
tourism operations, affecting both safety and the overall perception of Nepal as a travel des-
tination.
 Natural Disasters: Nepal is prone to natural disasters such as earthquakes and floods. The
2015 earthquake significantly damaged infrastructure and tourist sites, and while recovery is
ongoing, such events can still pose risks to travelers and affect tourism.

 Infrastructure Deficiencies: Despite improvements, infrastructure in some areas remains

underdeveloped. Challenges include inadequate transportation networks, limited access to
remote tourist destinations, and the need for better facilities and services.
 Seasonal Variability: Tourism in Nepal often experiences seasonal fluctuations, with peak
seasons attracting large numbers of visitors and off-seasons leading to reduced activity. This
variability can affect the stability and profitability of businesses in the sector.

II.3.2 Opportunities

 Adventure Tourism: Nepal's stunning natural landscapes, including the Himalayas and diverse
trekking routes, provide exceptional opportunities for adventure tourism. Expanding and diver-
sifying adventure offerings, such as mountaineering, paragliding, and white-water rafting, can
attract thrill-seekers from around the globe.
 Cultural and Heritage Tourism: Nepal’s vibrant cultural heritage, including its historic tem-
ples, festivals, and traditional crafts, offers a wealth of opportunities for cultural tourism. Devel-
oping immersive experiences that showcase local traditions and arts can enhance visitor engage-
ment and appreciation.
 Digital and Online Marketing: Leveraging digital platforms and online marketing strategies
can enhance Nepal’s global visibility. Utilizing social media, travel blogs, and virtual tours can
effectively promote the country’s attractions and engage potential visitors.
CHAPTER THREE
 3.1 Brief Introduction of Industry

Raintree tours and travel is established in April 28, 2014 with a vision to mobilize resources for
travel industry . Raintree tours and travel play a crucial role in facilitating tourism by offering tai -
lored travel experiences and services. They assist travelers with planning and booking a range of
activities, including trekking adventures, cultural tours, and eco-tourism experiences. These agen-
cies provide comprehensive services such as itinerary planning, accommodation booking, trans-
portation arrangements, and guided tours, ensuring a seamless and enenoyable travel experence.

Figure 1:Logo of Raintree tours and travel

Source: Website of Raintree tours and travel

Mrs Ambika Shrestha is the Exuctive Director of Raintree tours and travel . The management of the
Raintree tours and travel is led by Mr.Raghubar Raj khwaunjoo since 2014. Raintree tours and
travel is VISA associated member . Today Raintree tours and travel is ranked among the top three
Travel Management Companies in nepal .
The strength of Raintree tours and travel lies in its people. Raintree tours and travel has more than
100 highly trained, dedicated and professional employees. The company recognizes the need for the
continuous learning process through its regular training programs to enhance employee’s efficiency
and competence.
 3.2 The Context

Raintree tours and travel provides one tourism services with the wide range of products and ser-
vices. Raintree tours and travel not only offers readymade products but also offers customized
products the individual customer. Raintree tours and travel use centralized Airline Reservation soft-
ware called Amadeus, Sabre, Travelport. With the rise of the internet, many travel agencies have
established a strong online presence through websites and mobile apps. This shift enables clients to
research, compare, and book travel services directly, providing greater convenience and accessibil-
ity.

Travel agencies today offer a comprehensive range of services beyond traditional bookings, includ-
ing travel insurance, visa assistance, and curated experiences. This holistic approach aims to pro-
vide a seamless travel experience from start to finish.
 3.3 Present Situation

The industry is recovering from the impact of the COVID-19 pandemic. Agencies are implementing
enhanced health and safety protocols to ensure the well-being of travelers. Flexible booking options
and travel insurance are increasingly emphasized to address potential uncertainties.

Raintree tours and travel has increasingly using digital marketing strategies and social media to
reach potential customers. Engaging content, virtual tours, and promotional campaigns are helping
them attract and retain clients. Raintree tours and travel Pvt.Ltd is increasingly leveraging technol-
ogy to enhance their services. Many agencies have developed user-friendly websites and mobile
apps for booking flights, accommodations, and tours. They are also utilizing advanced tools for
customer relationship management and data analytics to offer personalized travel experiences.

3.4 Challenges and Opportunities

Challenges

 Protecting sensitive customer information and ensuring compliance with privacy regula-
tions.
 Integrating various digital tools and systems, such as booking engines and CRM software.
 Staying updated with new technologies and industry trends, such as AI and blockchain.
 Handling online reviews and social media feedback to maintain a positive brand image.
 Using data analytics and AI to deliver tailored travel experiences effectively.
 Ensuring websites and apps are mobile-friendly to accommodate the increasing use of mo-
bile devices.

Opportunities
 It's been a good opportunity to develop our self-confidence and communication skill.
 We got a chance to work with different people every day whether it's a new client, a col-
league with an interesting specialty.
 We got an opportunity to be creative and experiment. Digital marketing lends itself to exper-
imentation as companies want creative ways to capitalize on things
CHAPTER FOUR
 4.1 Analysis of activities done/ problem solved

Activity analysis is the examination of the process steps within a selected area of an organization.
This analysis determines the following items:

 Which process steps are being executed?

 Which personnel are involved with each step?
 The amount of time required to complete each step.
 The amount of resources consumed by each step.
 Which process steps should be measured and which measurements to use.
 The value produced by each step.

4.2 Introduction of the activities/ departments/ sections

I have done my intern on digital marketing department. Digital marketing is a part of marketing.
Digital marketing is one of those fancy new buzzwords that are used in the recent days. It encom -
passes all marketing efforts that promote our product brand using electronic devices or the internet
it leverages online marketing tactics such as mainly search marketing email marketing social media
marketing and mobile marketing in order to connect with the current and prospective customers.

My internship tenure started from 21st June, 2024 to 18th August, 2024. I got the wonderful oppor-
tunity to work in Digital Marketing Department. Through, this department I was able to acquire
very essential banking knowledge as I want to see myself as a travel agent in the future.

For any organization, Customers are valuable assets. Keeping this in mind, Raintree tours and travel
tries to give best to its customers. People come for various inquiries about tour we have to visit
different customers and give information about our new product. Thus it should be efficient, clean
and effectively handled by the employees of the company. This department creates an impression of
the company towards its customers, better services, they will come for the services again and be are
a part of the organization.
 4.3 Role played as Intern

Major functions to be performed in digital marketing department:

 Content Creation: Assist in creating engaging content for the agency's website, blog, and
social media platforms, including articles, posts, and visuals.
 Social Media Management: Help manage and update social media accounts, including
scheduling posts, responding to comments, and monitoring engagement metrics.
 Email Marketing: Support the development and distribution of email marketing cam-
paigns, including drafting newsletters, managing email lists, and tracking performance.
 Campaign Analysis: Analyze the performance of digital marketing campaigns using tools
like Google Analytics and social media insights, and generate reports on key metrics.
 Market Research: Conduct research on travel trends, competitor activities, and target audi-
ence preferences to inform marketing strategies.
 Advertising Support: Help set up and manage online advertising campaigns, such as
Google Ads or social media ads, and track their performance.
 Event Promotion: Assist in promoting special events, travel packages, or promotions
through digital channels, including social media and email.

4.4 Experiences and understanding of system, process and rationale

Understanding of system
Reservation Systems: Gaining hands-on experience with Global Distribution Systems (GDS) like
Amadeus, Sabre, or Travelport to manage flight bookings, hotel reservations, and car rentals. Un-
derstanding how these systems interface with airlines, hotels, and other service providers to ensure
accurate and efficient bookings.
Processes
Step 1: 1 weeks of training
Step 2: Group distribution and analysis of market
Step 3: Branch distribution and started to work from near branch
Step 4: Visiting market and dealing with different people and giving them information
about our new product .
Step 5: Learning the reservation Systems (Amadeus, Sabre, Travelport)
Step 6: filling the form of tours and visa
Step 7: Scanning the required document and sending them to head office
Step 8: Learning about the protocols and best practices for handling customer inquiries, complaints,
and support issues.
Step 9: Observing how travel agencies use digital marketing strategies, including social media,
email marketing, and SEO, to attract and retain customers. Understanding the rationale behind dif-
ferent marketing tactics and sales promotions.

4.5 Emergences of issues, problems or challenges and step taken to solve them

While working on the tourism sector commonly found issues is that Incorrect bookings due to data
entry mistakes or system glitches. Similarly some Dissatisfaction due to poor service, delayed re-
sponses, or unresolved issues.

While analyzing the market the major emerging issue or problem is that non-compliance with travel
regulations, visa requirements, or industry standards. Seasonal variations or sudden changes in
travel demand affecting bookings. Issues with availability or quality of travel services such as hotels
and flights.
 4.6 Observed gap

After doing internship on Raintree tours and travel , this helped me to observe the various gap be-
tween theory and practical.

The intern Found that:

 Practically I have learned how to deal with customers personally and to handle them.
 Documents are kept without proper filing which makes the work delay while searching the
file.
 The management of vehicles is very hard to do as we have to visit market every day.
 Minimum number of computers also makes the work delay and customers have to wait for
long.
 4.7 Daily activities Performed As Internship

Days Activities Perfomed Experienced Gained

Day 1 Introduction to the company, team mem- understanding of organizational dynamics,

bers, and tools. improves your technical skills, and fosters
effective collaboration.
Day 2 Basic training on digital marketing prin- builds essential skills for implementing ef-
ciples, tools, and company procedures fective marketing strategies.
Day 3 Review past email campaigns and met- helps analyze performance, identify trends,
rics.
Day 4 Observe team members and learn about helps understand their roles and how they
their daily tasks. contribute to the team’s objectives.
Day 5 Assist in reviewing and updating the con- ensures that scheduling and content plan-
tent calendar. ning stay organized and relevant.
Day 6 to 10 Start drafting and scheduling posts for helps maintain a consistent online presence
social media. and engages the audience effectively.
Day 11 Assist in writing or editing blog posts. helps improve content quality and ensures
clarity
Day 12 Begin creating simple graphics or visual appeal and supports effective communica-
content using tools like Canva. tion.
Day 13 Attending team meetings and taking appeal and supports effective communica-
notes. tion.
Day 14 to 19 Assist in drafting and designing an email helps create compelling content and effec-
campaign. tive layouts to engage recipients.
Day 22 to 24 Help segment and organize email lists improves targeting and personalization for
more effective email campaigns.
Day 25 Begin tracking and reporting on email helps measure effectiveness and guide im-
campaign performance. provements.
Day 26 to 30 Review metrics for social media posts helps assess performance and refine strate-
and campaigns. gies.
Day 31 Providing support to clients or customers, helps resolve issues and build positive rela-
answering queries. tionships.
Day 32 Providing regular updates on tasks and informed and ensures alignment with goals.
projects.
Day 33 Attending training sessions or work- enhances skills and knowledge for profes-
shops. sional growth.
Day 34 to 36 Writing blog posts, social media updates, helps create engaging content and drive
or promotional materials. audience interaction.
Day 38 Prepare and present a report on ad cam- provides insights into effectiveness and
paign performance. guides future strategies.
Day 39 Attend or assist in a strategy meeting and helps shape effective plans and decisions.
contribute insights.
Day 40 to 45 Take lead on executing a small-scale applies your skills in a real-world context.
digital marketing campaign.
CHAPTER FIVE
 5.1 Conclusion/ Lesson learnt

Inferences drawn
The internship experience in Raintree tours and travel has helped me to learn about the working
environment of the company which ultimately is going to benefit in my further career steps. In the
process of internship report writing, it helped me to gain boarder knowledge about the working &
banking environment and it also proved to be an effective way of learning. This report is based on
the banking operations of Raintree tours and travel . I selected this organization as it is among the
reputated tourism organization in Nepal. The main lesson was that the intern was able to learn about
the various activities carried out in digital marketing sector. During the period of internship, I faced
many difficulties and also solved them.

The 3rd semester of MBA requires the students to get involved in the banking organization as an
intern. The internship opportunity was a milestone for me as an intern to gain practical acquaintance
of the custom procedures and its corporate culture. The internship period helped me gain more
knowledge on banking organizations and its practices.

5.2 Learning and knowledge gained

While working at Raintree tours and travel as an intern, I learned a lot about the organization and
working culture. I learned about the ways of communication and also learned that working together
in harmony helps a lot. I also learned how to deal with people which helps to improve my learning
and communication skill. Working on Raintree tours and travel had been a very good opportunity
and platform for me to develop my self-confidence. One of the things that I liked the most about
Raintree tours and travel is that every employee there is very co-operative and helpful which I
would like to see them continue in the future as well. Raintree tours and travel provides a lot of
flexibility to the employee in terms of working condition.

However, there are also some factors that Raintree tours and travel needs to improve on. The com -
pany does not manage the documents properly by which I face quite difficulties finding them. I
hope the company starts to manage its documents electronically and properly so that no difficulties
faced in future. Information also is conveyed to the customers regarding any changes in regulations.
Trainings should also be provided to the employees regarding use of the system and computer skills
also needs to be brushed upon.
 Reference
Websites

 Association of Nepalese Travel Agents (ANTA)

 Nepal Association of Tour and Travel Agents (NATTA)
 Nepal Tourism Board (NTB)
 Ministry of Culture, Tourism and Civil Aviation (MoCTCA)
 Nepali Times Website: Travel and Tour World
 The Himalayan Times Website: The Himalayan Times

Books and jornals

 Tourism and Development in Nepal: An Interdisciplinary Approach by Kishor R. Sharma
 Tourism and Sustainable Development: A Case Study of Nepal" by Sanjay K. Bhattarai