Commerce Sem3
Commerce Sem3
Part -1 Management
❖ Nature and Characteristics of management
❖ Importance of management
❖ Function of management
❖ Management skills and competencies in 21st century
Meaning :
➢ Management is the process of planning, organising, motivation, leading and controlling
all the resources of an organisation to reach its goal effectively and efficiently.
➢ Management is an co-ordination and administration for task to achieve goal.
➢ Management is an art as well as science.
➢ Management is not doing the work but getting the work done through the efforts of
others. It motivate other people to perform a specific jobs.
Definition :
[1] Mary Parker Follet stated “ Management is the art of getting things done through the
people.”
[2] Henri Fayol “ To manage is to forecast and to plan , to organise, to command , to
coordinate and to control.”
[3] Harold Koontz “ Management is the art of getting things done and with people in formally
organised group.”
[4] According to Peter Drucker “ management is a multipurpose organ that manages business
and manages managers and manages workers and works.”
[5] George Terry defines “ Management is a distinct process consisting of planning,
organising, actuating and controlling, perform to determine and accomplish stated objectives
with the use of human beings and other resources”
NATURE/ CHARACTERISTICS / FEATURES OF MANAGEMENT [ A3, F2, I2,G3]
✓ All pervasive
✓ An art as well as science
✓ Application at all level
✓ Flexibility
✓ Follows principles
✓ Intangible
✓ Innovation
✓ Group Activity
✓ Goal oriented
✓ Global applicable
✓ Process
✓ Helps to coordinate and coordination
[1] All Pervasive :
➢ Management is an activity that touches all walk of life. It is applicable at all type of
business organisation and non- business organisation.
➢ Management is also applicable to individual activities such as study. For example, a
student need to plan his study, organised necessary study material, get necessary
guidance and instruction from teachers, and if necessary adopt certain and control
major so that he completes the study systematically.
[6] Intangible :
➢ Management as a process or activities is not directly visible. The effectiveness of
management is reflected by the result of the management process.
➢ Effective Management process can be generated higher result, i.e. higher productivity,
effective, disciplined workforce, cordial relations in the organisation etc.
[7] Innovation :
➢ management need to be creative and innovative. The success and survival of the
organisation largely depend upon the innovation.
➢ Managers must come up with new and creative ideas, new and better products, cost
effective process etc.
➢ Innovation gives competitive advantage to the firm. Objectives are achieved with higher
efficiency and at minimum cost.
[8] Group Activity :
➢ Proper management requires team work. The combined efforts of all the managers
bring success to the organisation.
➢ A single manager, however, capable may not be able to attain organisational goals
without the support of the other managers.
➢ For instance , a marketing manager may not be able to achieve success without the
support of production manager, purchase manager, HRD manager and other manager
in the organisation.
[9] Goal Oriented :
➢ Management places emphasis on results. The activities of the managers are focused on
the attainment of goals or results.
➢ It is not just activities that matters but better results. The result can be in the form of
reduction in wastage, optimum use of resources, motivated workforce, higher efficiency
etc.
[10] Global Applicable :
➢ The principles of management have Global application. The principles of management
are not restricted to a few countries.
➢ Effective managers in all organisation across all continents of the Global do follow the
principle of management.
[11] Process :
➢ Management principles are the guidelines for better coordination and control.
➢ Coordination is the essence of management. it gives one clear direction to the whole
organisation and bring unity in the whole organisation.
➢ It is also difficult task for manager to keep control on the performance of the
employees. management principle offers suitable system while establishing
coordination and control.
[2] EXPLAIN THE IMPORTANCE THE PRINCIPLE OF MANAGEMENT. [ March2014 /2016 /2018
/2020]
Meaning :
➢ Management is an art as well as science .
➢ Management is an co – ordination and administration for task to achieve a goal .
➢ Management is the process of planning , organizing , motivation ,leading and
controlling all the resources of an organization to reach its goal effectively and
efficiently .
➢ Management is not doing the work but getting the work done through the efforts the
others. It motivate other people to perform specific jobs.
Importance/ Significance/Need of principle of management [ T4/3R/EIO]
✓ Innovation
✓ Better relation
✓ Motivation
✓ Team work
✓ Corporate images
✓ Optimum use of resources
✓ Reduction in wastage
✓ Reduction in labour turnover
✓ Reduction in absenteeism
✓ Higher efficiency
[1] Innovation:
➢ Management leads to innovation in the organisation . For instance new & creative
ideas , new & better product , new scheme & cost effective process etc.
➢ Innovation gives competitive advantage to the firm. Objectives are achieved with higher
efficiency and at minimum cost.
[2] Better relation :
➢ Management helps to improve relations in the organization. Due to proper
management , the relations between the superior and subordinates improve and also
among the various departments & levels.
➢ Good relation generate team work and bring success to the organization.
[3] Motivation:
➢ The principles of management motivate the employee to perform effectively and
efficiently.
➢ for instance , the principle of remuneration makes the management to pay the right
salary is an other incentive to the Employees .
➢ Therefore, The employees would put in their best efforts to perform the organisational
activities.
[4] Team work :
➢ The principles of management develops team work in the organisation. For instance ,
the principle of team spirit makes the managers to divide and rule practices in the
organisation.
➢ Management develops team spirit and raises overall efficiency of a business enterprise .
[5] Corporate images :
➢ The principle of management can enhances the corporate images of the organisation .
➢ This is because principle enable better performance of the organization . The better
performance in turn generates corporate image ( goodwill) of the organization.
➢ Management helps to reduce labour turnover. Labour turnover takes place when
employees leave the organization and other join in the organization.
➢ High labour turnover is not good for the organization. Proper management make the
employees motivated and loyal to the organization.
[ 9] Reduction in absenteeism :
➢ Proper management helps to reduce absenteeism. Absenteeism takes place when
employees remain absent without prior permission.
➢ Management facilitates proper division and allocation of work. Therefore the employees
are satisfied with the work performance , and as such absenteeism gets reduced.
[2] Organizing :
➢ Organization is next to planning. It is a process identifying and bringing all the resources
that is men, material, machine, money and method to use them properly for achieving
the goals and objectives.
➢ In simple words, organizing means arranging the way and means for execution of
business plan.
➢ In planning, the management decides what is to be done in future whereas organizing
function decides the ways and means to achieve what has been planned.
[3] Staffing :
➢ Staffing is the process of attracting, recruiting, selecting, placing developing and
retaining best workforce.
➢ Selecting right man for the right job at right time is the principle of staffing.
➢ It includes manpower or human resources planning.
➢ Human resources planning and human resources development are two broad
component of staffing function.
[4] Decision Making :
➢ It is an essence of management. Every function of management involves decision
making .
➢ James stoner defines decision making as “ the process of identifying and selecting a
course of action to solve a specific problem”.
➢ The management must take right decision at the right time. Managers need to be
proactive in decision making .
[5] Directing:
➢ Directing is the soul of management process.
➢ It is the process of instructing, guiding , communicating , inspiring , motivating and
supervising the employees to achieve predetermined goals of an organization.
➢ It ensures that people in the organization work effectively for accomplishment of
objectives. It is said to be the heart of management process.
➢ Director is the person who shows the correct path as well as guides the employees in
solving the problems wherever necessary.
[6] Co-ordination:
➢ Co – ordination is an integration of different activities which are important for an
organization.
➢ Co-ordination between different functions and all level of employees in the essence of
organization success.
➢ It becomes necessary to bring together the group efforts and harmonies them carefully.
➢ It is a process of inter-linking of action. There is a need for coordination at all level.
o The top level coordinates the activities with the middle level
o The middle level coordinates the activities with the lower level.
[7] Controlling:
Apart from the above three main skills , five more skills can be stated. Such skills do overlap the
above three skills.
[4] Design Skills :
➢ It refers to problem solving skills. Managers should not just identify a problem, but
design the best solution to solve the problem. For this purpose, the managers need to
be intelligent, experienced, and up- to- date with latest developments. This would
enable the manager to design or arrive at better solution.
[5] Administrative Skills :
➢ The manager, especially, at higher levels need to have the ability to frame plans and
policies. According, they need to get the work done. They should be able to co-ordinate
various activities of the organisation. They must be able to regulate performance in an
orderly manner.
[6] Decision Making Skills :
➢ All managers at all level need to make decisions. Managers must have a skill to generate
alternatives and then to select the best alternative in order to deal with a particular
activities / situations. For the purpose of decision making managers need to :
• Collect the right information
• Analyses the information
• Make systematic decision
[ 7] Centralization :
➢ According to Fayol , there is a need to have a proper balance between centralised and
decentralised . Centralization refers to the concentration of power and authority.
➢ He advised that extreme centralization or decentralization is to be avoided , especially in
large companies.
[8] Remuneration :
➢ Fayol suggests that wages and salaries be fair. More importantly wages must paid on
time. It should be as per the cost of living and value of the employee.
➢ Fayol also suggested that wages should be supported by non – financial benefits such as
a proper working condition and other facilities including canteen facilities , recreation
and welfare facilities .
[9] Scalar Chain :
➢ It refers to the line of command which runs from top level to the lowest level in the
organization . Fayol suggested that of gangplank/ bridge Should be used to prevent the
delay action .
➢ In this diagram, A to G and A to P are the scalar chains . A is the head of the whole
organization while B and K are the heads at the next level of management. B is
immediate superior to C while K immediate superior to L and so on. If F and O need to
contact each other for some purpose the scalar chain principle will follow.
[ 10] Order :
➢ The manager should always try to motivate and encourage. Subordinates should be
given freedom to come up with suggestion and ideas.
➢ This will help to achieve the organization goals and objectives. This will create a sense of
participation in the mind of employees.
➢ It is a technique which enables the manager to ascertain standard time taken for
performing a specific job.
➢ Every job or every part of it is studied in detail.
➢ This technique is based on the study of an average worker having a reasonable skill and
ability.
➢ Taylor maintained that fair day’s work should be determined through observation,
experiment and analysis by keeping in view and average worker.
➢ Average worker is selected and assigned the job and then with the help of a stop watch,
time is ascertained for performing that particular job.
➢ Standard Time X Working Hours = Fair Day’s Work.
➢ By using this technique , employees will complete the task according to standards given
and management can keep proper control on optimum utilization of workforce.
➢ Scientific work setting is important to prevent the employees from doing working much
below their capacity.
Ans:
➢ Human relations movement began with the Hawthorne experiment, which were conducted at
Western Electrical Works in USA between 1924 and 1932. The Hawthorne experiments were
conducted in 4 parts as follows:
➢ From 1924 to 1927, then National Research Council made a study in collaboration with the
Western Electrical to determine the effect of different level of illumination on productivity of
labour.
➢ The lighting condition for the test group of workers were varied, while it was kept constant for
the control group of workers.
➢ The researchers found that the productivity of the test group improved with an improvement in
lighting condition, and surprisingly it also improved, when the lighting conditions were
worsened.
➢ To complicate further, the productivity of control group also rise, even when there no change in
lighting condition.
➢ The researches concluded that something besides lighting was influencing the workers
performance.
➢ In this experiment, Elton Mayo and his associates were involved. In this experiment two groups
of 6 female telephone assembler each were placed in separate rooms.
➢ A number of variables were altered- wages were increased, rest period of varying length were
introduced, the work day and work week were shortened.
➢ The researchers, who now acts as supervisor, also allowed the group to choose your own rest
period and to have a say in others suggested changes.
➢ Productivity and morale of the groups increased consistently during the period of experiment.
The researchers also observed that even when the improvement in physical working conditions
were withdrawn, productivity and morale of the groups were maintained.
➢ The researchers concluded that the socio- psychological factors such as small informal group,
non - directive supervision , participation in work matter etc. were responsible for improvement
in productivity
➢ Large number of workers were interview to find out the reason for increase productivity.
➢ This program indicated that productivity could be increased, if peoples are allowed to talk
freely about Matters that are of important to them.
[4] Bank Wiring Observation ( Room Experiment) ( 1932) :
➢ In this experiment, a group of 14 male employees in a bank wiring room were placed under
observation for 6 months.
➢ A worker's pay was made dependent on the performance of the group as a whole.
➢ There researchers expected that the more efficient workers would put pressure on less efficient
workers to complete the works. However, it was found that the group established its own
standard of output and social pressure was used to achieve the standards of output.
• Employees would perform better when they are given freedom to participate in decision making
affecting their interest.
• Employees would also work more efficiently, when they believe that the management is
concerned of employees - welfare.
• When employees are treated with respect and dignity, their performance tends to improve
significantly.
• The informal and interpersonal relations among workers influence the worker’s behaviour and
performance more than the formal relation in the organisation.
• Effective communication between the superiors and subordinates can improve the relations and
overall productivity of the subordinates.
• The social and psychological factors and not just monetary incentives and physical working
conditions are responsible for workers’ productivity and job satisfaction.
Answer:
➢ There is loss of initiative on the part of workers due to the separation of thinking from doing .
➢ The work method and operations are standardized. Workers have to act in accordance with the
instruction of the factory supervisors or foremen.
➢ Workers cannot take initiative and suggest for better ways of doing the work.
➢ Nowadays, organizations have adopted the concept of Quality Circles, TQM etc. where
employees give suggestion to improve productivity.
[2] Mechanical Approach:
➢ Taylor’s approach have been criticized as mechanical approach. Taylor placed too much
emphasis on efficiency without considering the human element. Taylor considered workers as
robot who could speed up and work at any cost.
➢ Scientific management is criticized for being undemocratic in nature. The attitude of the
functional bosses is autocratic. The workers have to operate under the strict control and order
of the bosses.
➢ Taylor advocated functional foremanship, where the workers have to report the eight
functional heads.
➢ This violate the principle of unity of command, where the workers are supposed to report to
only one superior and not to several bosses. Lack of unity of command can create confusion and
chaos in organisation.
➢ Critics point out that the speed up conditions place and undue pressures on employed to
perform work at faster level.
➢ Also, in many organisation, the management does not share the gains of higher productivity
with the workers. The workers get a little or no share in profits.