Financial Cash Flow
Financial Cash Flow
positive:
A complete
guide
Introduction
Your cash flow is one of the best indicators of the short-term
and long-term success of your small business.
In this guide, we’ll walk you through all the basics of cash flow,
including its importance and attributes, what it means to be
cash flow positive, and how you can successfully manage and
improve cash flow for your small business.
What’s inside
CHAPTER 1
CHAPTER 2
CHAPTER 3
18
Cash flow statement
Keeping an eye on your operating, investing and
financing activities
CHAPTER 4
29
Cash flow management
Ensure your business is healthy and profitable
Wrapping up 33
A business is cash flow positive when its cash inflow is greater than
its cash outflow.
A business is cash flow negative when its cash outflow is greater than
its cash inflow.
It’s important for your small business to maintain a positive cash flow
to survive. You need to have money in the bank to pay salaries and
wages, cover operating costs and settle previous debts.
2. Better planning
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CHAPTER 1: CASH FLOW BASICS
3. Business growth
Your cash flow will provide a narrative behind the historic trends
ofyour business, including how it made and lost money in the past.
Small business owners can use this insight to make better
decisionsfor their company’s future growth.
A positive cash flow also lets you invest more in the growth
of your business.
4. Debt repayment
5. Flexibility
You can even choose to pay out cash in the form of dividends
to shareholders or owners if your business is public. This helps to
strengthen the relationship between owners and shareholders,
whichis important due to the leverage and influence shareholder’s
have over a public company.
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CHAPTER 1: CASH FLOW BASICS
As stated earlier, cash flow is the amount of cash that moves in and
out of a business at any given time. It’s the money you need to meet
current and short-term obligations.
For example, you can still have a positive cash flow if your business
is making no profit, or a shareholder invests money from their own
pocket into the business.
This means the cash isn’t coming from sales and income,
but from shareholder equity instead.
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CHAPTER 1: CASH FLOW BASICS
Expert insights
Insights author: Erin Wessels is Senior Accountant at SAIL Business
Solutions Ltd, providing affordable, user-friendly accounting and HR
services to companies of all sizes.
You can’t spend what you don’t have, even if you do have a credit
card. A business works in the same way. If you don’t watch your cash,
then you risk losing all the hard work you have already invested
because you can’t afford to pay the bills on time.
8
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CHAPTER 2
In this chapter, you’ll learn what a cash flow forecast is, and why
it’s important for small businesses.
Typically, a cash flow forecast estimates the cash flow over the next
12 months, but you can also make one for shorter periods of time.
Note: A cash flow forecast is not the same as a profit forecast (as
discussed in the previous chapter).
A cash flow forecast helps you plan for financial ups and downs
in the near future.
For example, if you foresee that your business won’t have enough
cash at hand in the next quarter, you may want to tackle this by
cutting down on your operating costs to help bridge the gap.
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CHAPTER 2: CASH FLOW FORECAST
One key benefit of having a cash flow forecast is that it allows you
to see how making certain business decisions can directly impact
your overall cash flow and income.
For example, if you increase your expenses by 5%, you will be able to
estimate what it would mean for the profitability of your business.
Let’s say you run a small content marketing agency and are
looking to expand. Your expenses may grow by 5% due to the
need to hire new talent, rent a larger office space and spend more
on ad campaigns.
Taking it a step further, your revenue will most likely increase due to
the efforts of your new hires. You can map out a scenario wherein
your revenue increases, leading to more operational demands, the
need to hire more staff, and so on.
Your short-term expenses may grow by 5%, but your revenue will
result in a long-term 10% increase due to your calculated spending
efforts. This may lead to another 5% hike in expenses, and so on.
Use scenarios like this to see how your cash flow will be impacted by
future expenses and revenues moving forward.
The forecast will not only clearly show your need for the loan,
but it will also show you when you’ll have enough cash to pay
back your debt.
It’s common for businesses to have a line of credit with their suppliers.
But the longer you take to pay them, the more your reputation will
suffer.
Forecasting can help you estimate when you’ll have enough cash to
make your due payments. It will also allow you to pay them on time,
maintaining strong relationships with suppliers.
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CHAPTER 2: CASH FLOW FORECAST
25% of businesses are turned down for funding because of poor cash
flow, and 18% are turned down due to a poor credit score.
Every business has its own unique style of working. The only way to
improve is to learn from the mistakes you’ve made in the past.
• Loan advances
Note: It’s natural that a small business will have fewer categories
than a larger corporation.
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CHAPTER 2: CASH FLOW FORECAST
1. Expected Sales
You can look at last year’s sales data to forecast future sales while
factoring in seasonality for the coming year. You’ll find last year’s
sales revenue at the top of the income statement. This is one of
the three main financial statements your business should collate.
We’ll talk about these in more detail in the next chapter.
Keeping the above factors in mind will help you improve the quality
and accuracy of your cash flow forecasts.
Note: New small business owners can also use data from suppliers,
industry experts and even competitors to make forecasts.
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CHAPTER 2: CASH FLOW FORECAST
2. Projected costs
Variable costs are business costs that vary with the level of
output produced, such as the cost of raw materials.
Again, it’s important that you make sure the timelines are realistic.
For example, factoring in two weeks for late payments is a good idea.
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CHAPTER 2: CASH FLOW FORECAST
Expert insights
Insights author: Adele Shaw is Director of Octopus Accounting Ltd,
making accounting simple for companies in the logistics industry.
Making a profit and having a positive cash flow are very different
things – whilst a business can be profitable on paper, it may not have
the cash flow to enable it to continue to trade.
Planing 30 to 90 days ahead will allow you to plan for growth during
periods where your cash flow increases. This will prevent you from
setting up new promotions when cash flow is low and you need the
funds to cover payables due in the near future.
Ensuring that cash flow is positive will allow you to reinvest in your
business and increase your profits, creating a snowball effect.
16
No more spreadsheets!
Try Tide Cashflow Insights to make
forecasting a breeze.
Here, you’ll learn how to report on your cash flow, plan ahead
to avoid any surprises and build your cash reserves.
C H A P T E R 3 : C A S H F L O W S TAT E M E N T
• Income statement
• Balance sheet
• Cash flow statement
We touched on these above, but let’s quickly talk about the first two
before focusing our attention on the cash flow statement.
In short, you can see how much you’re earning and spending and
what’s left over as your true profit when all expenses are subtracted
from earnings.
The balance sheet shows you a clear picture of liquidity. You’ll get an
overview of your assets and liabilities, or what you own and owe. This
helps you better understand your company’s efficiency and what can
be converted into cash need be.
A cash flow statement, on the other hand, has the power to show
whether a company has been historically profitable, and can give
insights on where it can improve in the future.
In this chapter, we’ll talk about what a cash flow statement is,
why it’s important and how you can create one for your business.
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
1. Operating activities
2. Investing activities
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
3. Financing activities
XYZ inc.
Statement of Cash Flows
For the year ecded December 31, 2015
Operations
Operations
Net income £25
Depreciation 10
Increase in Accounts Receivable (4)
Decrease in Inventory 8
Increase in Accounts Payable 12
Decrease in other short term Liabilities (6)
Cash from Operations 45
Investing
Sales of Property 22
Purchase of Equipment (33)
Cash fom Investing (11)
Financing
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
A cash flow statement lets you do exactly that: track your cash.
A cash flow statement can help you analyze the areas where you
need to improve - such as cutting down on expenses - to make
sure you have a positive cash flow.
A quick look at the past cash inflows and outflows can help you
locate the areas you need to improve on and free at least some
cash to meet your day-to-day expenses.
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
A smart business owner will accept and learn from the mistakes
made in the past, and try to create realistic goals, forecasts and
deadlines in the future.
Knowing past and current trends in cash flow will help you calculate
whether you can afford to finance the growth of your company.
A few ways to do this include using the excess cash provided from
profits, borrowing money from the bank or acquiring outside capital.
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
Operating Activities
Operations
Cash received from customers £800
Cash paid to suppliers (150)
Employee compensation (200)
Other operating expeses paid (250)
Net cash from operating activities 200
Investment Activities
Financing Activities
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
Operating Activities
Operations
Net Income £50,000
Add: Depreciations expense £10,000
Decrease in AR £2,000
Increase in inventory £3,000
Decrease in prepaid expense £4,000
Increase in accounts payable £5,000
Net Cash provided by operating activities £XXX
Investment Activities
Financing Activities
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
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C H A P T E R 3 : C A S H F L O W S TAT E M E N T
First, track your historic cash inflows and outflows to see exactly
where your business incurred expenses or collected cash.
Setting a cash goal will allow you to control your operating expenses
and push you to achieve the required number of sales.
27
No more spreadsheets!
Try Tide Cashflow Insights to make
forecasting a breeze.
For example, it can help you identify how much money you’ll require
to cover debts and salaries for the next quarter.
2. Cut costs
30
CHAPTER 4: CASH FLOW MANAGEMENT
3. Invoice efficiently
Once you’ve completed your cash flow forecast, it’s a good idea
to add in a contingency category that’s equal to at least 20-30%
of your total expenses.
This amount will help you take care of any small operating expenses
of your business and help improve the quality of your operations.
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CHAPTER 4: CASH FLOW MANAGEMENT
When you’re trying to shorten the time it takes to receive cash, it’s
also a good idea to delay any cash payments that you need to make.
This gives you more room to choose what to do with your cash.
Note: You may choose to delay payments every now and then, but
making this a habit can land you a bad reputation in the industry.
But 45% of business owners don’t even know that they have
a business credit score, and 82% of those that do don’t know
how to interpret their score.
32
Wrapping up
For small businesses, understanding how to track cash flow
and managing it efficiently to make sure they’re cash flow positive
is a big deal.
This guide will help you familiarise yourself with cash flow
basics and all you need to know about managing cash flow,
forecasting it, and creating cash flow statements.
Not only will you be able to understand where you’re the strongest
or weakest, it will also give your business direction to move forward.
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GLOSSARY CASH FLOW FORECASTING
Cash Inflow: The cash going into a business, e.g. money from
sales, investments, or financing.
Free Cash Flow: The cash leftover after a business pays its
operating expenses and capital expenditure, and is available
to reinvest in a business.
Variable Costs: Costs that vary with the level of output produced.
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GLOSSARY CASH FLOW FORECASTING
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GLOSSARY CASH FLOW FORECASTING
37
GLOSSARY CASH FLOW FORECASTING
38
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