Scribd
Upload
26 views3 pages

Geography of Tourism - Challenges of Tourism

Challenges of tourism in geography of Tourism

Uploaded by

toms
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
26 views3 pages

Geography of Tourism - Challenges of Tourism

Challenges of tourism in geography of Tourism

Uploaded by

toms
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

CHALLENGES OF TOURISM IN INDIA

Incredible ?ndia
Colors and Cuftre

Activate
Go to Sett

Potential for the travel and tourism industry in India is enormous. However, at
the same time, the industry faces numerous challenges, of which the most
critical is lack of proper infrastructure.

CHALLENGES
Various challenges/issues faced by the donmestic travel and tourism industry in
India:

Lackof properinfrastructure
Human resources
Service levels
Lackof adequate marketing andpromotion
Taxation
Security
Regulatory issues
MARKETING AND PROMOTION

Marketing and promotion of India as a


major tourist destination is critical for the
industry to achieve its potential. Lack of
adequate budgetary support for promotion
and marketing, compared with competing
tourist destinations, is a major reason for
India lagging behind as atourist
destination. Marketing under the "Incredible
India" campaign helped place India as a
good tourist destination on the global
tourism map.
LACK OF PROPER INFRASTRUCTURE

Infrastructure needs for the travel and


tourism industry range from physical
infrastructure such as ports of entry to
modes of transport to urban infrastructure
such as access roads, electricity, water
supply, sewerage and telecommunication.
The sectors related to the travel and tourism
industry include airlines, surface transport,
accommodation (hotels), and infrastructure
and facilitation systems, among others.

ACCESS AND CONNECTIVITY

To harness India's tourism potential, several


efforts are being taken for opening new
destinations and exploring niche segments.
However, infrastructure facilities such as air,
rail, road connectivity, and hospitality
services at these destinations and the
connecting dities are inadequate. This
remains a major hurdle for development of
tourism.

AMENITIES

Amenities available at various tourist


locations and en route need to be improved.
These include basic amenities such as drinking
water, well maintained and clean waiting
rooms and toilets, first aid and wayside
amenities (to meet the requirement of the
tourists travelling to tourist destinations) such
as lounge, cafeteria, and parking facilities,
among others.

HUMAN RESOURCE

Availability of skilled manpower is a major


challenge faced by the travel and tourism
industry, one of the largest employment
generators in the country. To sustain growth
in the travel and tourism industry, trained
manpowerl workforce is required at every
level - managerial, supervisory, skilled or
semi-skilled. Challenges faced at each level
are different.
SERVICE LEVEL

In addition to tour operators and hotel staff,


tourists interact with persons from different
backgrounds, occupations and experience.
Such people include staff at bus/railway
station, immigration staff at airports,
taxilcoach operators, ticketing/ travel
agencies, small hotels, dhabas/ roadside
eateries, staff at heritage sites, and tour
guides, among others.

TAXATION

Travel and tourism in India is a high-taxed


industry, which makes India expensive as a
tourist destination. This is affecting the
growth of the industry in India and India is
losing out to other low-cost destinations.
Inbound tourism is the one most affected.
Various taxes are levied across the entire
industry right from tour operators,
transporters, airline industry to hotels and
these tax rates tend to vary across different
states in the country

REGULATORY ISSUES

For inbound international tourists, visa


procedures are seen as a hindrance. A
number of countries competing with India for
tourists provide visa on arrival. India should
provide visa on arrival for more countries or
for certain categories of tourists for a specific
duration.

CONCLUSION

Healthy economic growth recorded in past


fewyears, especially in the services industry,
has led to increase in business travel. Higher
disposable income and affordability have
increased domestic leisure travel in
India.India is expected to witness increased
tourist activity both in the business and
leisure segments in the coming years.
International inbound traffic is expected to
grow rapidly with increasing investment and
trade activity.

You might also like