Social Media Marketing

Proposal

PREPARED FOR
Express Limo NYC

PREPARED BY
Nisa Technologies
PROJECT TITLE Social Media Marketing for Express Limo

SUBMITTED BY PROJECT TYPE Long Term

TOTAL
PHONE / EMAIL ESTIMATED
BUDGET

DATE OF
PROPOSAL
02-03-2024 VERSION NO. 01121

PROJECTED
PROJECTED
COMPLETION
START DATE
DATE

I. Project Overview

II. Objectives

III. Target Audience

IV. Strategy

V. Implementation Plan

VI. Timeline / milestones

VII. Budget

VIII. Measurements of success

IX. Acceptance of proposal

Overview
This proposal outlines a comprehensive social media marketing strategy to generate leads for
Express Limo NYC through targeted Facebook and Instagram advertisements. Our goal is to
increase brand awareness, drive website traffic, and ultimately convert visitors into leads.

Objectives
1. Generate High-Quality Leads: Attract potential customers who are interested in
limousine services.
2. Increase Brand Awareness: Enhance the visibility of Express Limo NYC across social
media platforms.
3. Drive Website Traffic: Direct potential leads to the Express Limo NYC website to learn
more about services and make inquiries.

Target Audience
• Demographics: Adults aged 25-55, primarily in the NYC area.
• Interests: High-income individuals, corporate professionals, wedding planners, event
organizers, tourists, and luxury travel enthusiasts.
• Behavior: Frequent travelers, individuals who attend high-end events, business
professionals.

Strategy
1. Ad Campaign Structure:
o Awareness Campaigns: To introduce Express Limo NYC to a broader audience.
o Consideration Campaigns: To engage potential customers by highlighting
services, customer testimonials, and unique selling propositions.
o Conversion Campaigns: To convert interested individuals into leads by
encouraging them to visit the website or contact for bookings.
2. Ad Formats:
o Facebook and Instagram Stories: Short, engaging videos or carousel ads to
capture attention quickly.
o Carousel Ads: Showcase multiple limousine services, highlighting different
features and customer experiences.
o Video Ads: Short clips showcasing the luxury experience, customer testimonials,
and special occasions like weddings or corporate events.
o Lead Generation Ads: Ads designed with a lead form to capture customer
information directly on Facebook and Instagram.
3. Ad Content:
o Visuals: High-quality images and videos of the limousine fleet, customer
experiences, and special events.
o Copy: Clear, compelling, and action-oriented. Emphasize luxury, reliability, and
professionalism.
o CTAs: Strong calls-to-action encouraging users to book now, learn more, or
contact for a quote.
4. Budget Allocation:
o Awareness: 20% of the budget to reach a broad audience.
o Consideration: 10% of the budget to engage and educate potential customers.
o Conversion: 70% of the budget to drive leads and conversions.
Implementation Plan
1. Account Setup and Optimization:
o Ensure Facebook and Instagram business profiles are optimized with up-to-date
information, high-quality visuals, and clear CTAs.
2. Creative Development:
o Design and produce high-quality ad creatives, including images, videos, and
carousel ads.
o Write compelling ad copy tailored to each stage of the customer journey.
3. Campaign Setup:
o Create and configure ad campaigns in Facebook Ads Manager, targeting the
specified audience segments.
o Set up lead generation forms with custom fields to capture essential information.
4. Monitoring and Optimization:
o Continuously monitor ad performance metrics such as CTR, CPC, and
conversion rates.
o Perform A/B testing on ad creatives, copy, and targeting to identify the most
effective combinations.
o Adjust bids, budgets, and targeting strategies based on performance data to
maximize ROI.
5. Reporting and Analysis:
o Provide weekly and monthly performance reports detailing key metrics and
insights.
o Conduct analysis to identify trends, successes, and areas for improvement.
o Use insights to refine and optimize future ad campaigns.

Timeline
• Week 1: Account setup and optimization, creative development. Campaign setup and
initial launch.
• Week 2: Monitor and optimize campaigns
• Week 3-4:, A/B testing.
• Monthly: Reporting and analysis, ongoing optimization.

Budget
• Total Budget: adjustable based on client needs and campaign performance
o Ads Budget: Upto Client’s Needs
o Services Charges: $200/Month ( This Price also includes creation of ad creatives
and designs for marketing)

Success Metrics
• Leads Generated: Number of leads captured through lead generation ads.
• Website Traffic: Increase in website visits from ad campaigns.
• Conversion Rate: Percentage of leads converted into bookings.
• ROI: Return on investment from ad spend.

Sincerely,

NisaTechnologies
281 Q, 2nd Floor, DHA 2, Lahore
0310 1066689