Chhillar Arora 2023 Personal Financial Management Behavior Using Digital Platforms and Its Domains
Chhillar Arora 2023 Personal Financial Management Behavior Using Digital Platforms and Its Domains
Personal Finance Management (PFM) is crucial to control money to ensure that people have a
comfortable present as well as secure future. It's important for every individual to manage his
¯nance digitally in the digital age. This study aims to identify the main dimensions of PFM from
literature review and empirically test the impact of its each domain on the overall Digitalized
Financial Management Behavior (DFMB). Also, the study veri¯ed the psychometric properties
of the tool used to measure Personal Financial Management Behavior (PFMB) using digital
platforms. The questionnaire was online administrated using Google forms among 388 young
adults in the National Capital Territory (NCT) of India. The Kaiser–Meyer–Olkin (KMO) test
of sampling adequacy and Bartlett's test, linearity assessment, data screening were done in
International Business Machines Statistical Package for Social Sciences (IBM SPSS). Factor
analysis was done for unidimensionality assessment, bootstrapping (5000 resamples), and reli-
ability and validity statistics in SmartPLS. The study identi¯ed six key dimensions of PFM
from the existing signi¯cant literature and empirically veri¯ed the psychometric properties of
the instrument in digital context. The resultant instrument includes 25 items under the six
constructs. The study found that spending, credit management, saving behavior, personal cash
management, investment and insurance are theoretically and empirically important determi-
nants of PFM practices using digital platform therefore more attention need to be paid to these
determinants for promoting sound DFMB.
‡ Corresponding author.
This is an Open Access article published by World Scienti¯c Publishing Company. It is distributed under
the terms of the Creative Commons Attribution 4.0 (CC BY) License which permits use, distribution and
reproduction in any medium, provided the original work is properly cited.
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1. Introduction
Until recently, ideas like globalization or sustainability were supplanted by proce-
dures like digitalization, automation, or robotization on the list of factors that cause
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PFMB Using Digital Platforms and its Domains
2. Theoretical Background
2.1. Personal ¯nance
The study of personal ¯nance focuses on how people obtain, develop, and allocate
¯nancial resources to meet their current and long-term ¯nancial goals (Hira &
Mugenda 1999). Personal ¯nance is concerned with setting individual's spending
plan, accumulate savings, and invest money over time while taking into consider-
ation various ¯nancial risks and potential life events (Investopedia). Budgeting,
J. Fin. Mngt. Mar. Inst. 2022.10. Downloaded from www.worldscientific.com
saving, buying insurance, and getting a mortgage are all examples of personal ¯-
nancial decisions that are made by an individual. A person needs to take a variety of
¯nancial goods as well as other personal aspects into account while planning his
personal ¯nances. One's life and destiny are signi¯cantly impacted by their own
¯nances (Mao 2017). Having a personal ¯nance plan will help you achieve your
¯nancial objectives. These goals might be anything, such as saving money for your
child's college tuition, creating retirement plans, or having enough money to handle
urgent costs.
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N. Chhillar & S. Arora
transactions and other banking services. The Fact.MR report also noted a move to
digital payments, online reservations, and a dependence on platforms for virtual
money transfers (October 2021), which further suggested that the PFM apps market
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sented by the early PFM tools, however, weren't precisely seized upon by clients in
need of assistance with money management. According to a Celent analysis by
Latimore (2017), the percentage of PFM customers has plateaued at just 10–12%,
and in the same year, numerous PFM systems, including Level Money, Prosper
Daily, and Zenbanx, were discontinued. According to research by Kaye et al. (2014)
while some participants claimed to have downloaded budgeting apps for their smart
phone or PC, all had stopped using them after only a very brief period of time for a
variety of reasons, including security concerns, inconvenience, and frustration with
how poorly they ¯t with user practices and needs.
Although traditional PFM tools did aid consumers in managing their personal
¯nances, the client was still required to perform all of the research and make all of the
decisions. Data analytics come into play in this situation. According to Gellert
Vinnai, product manager at W.UP, \Banks must be able to proactively address their
clients' money management challenges and provide them customized solutions,
making use of the amount of current customer data they have". The high rate of
personal ¯nance mobile applications on smartphones an average of 2.5
allows
for the acquisition of a lot of personal data, including bank accounts, spending
habits, and other things as per Fact.MR (2021). By using this information, busi-
nesses may do in-depth customer archetype analysis and o®er specialized ¯nancial
counselling and associated services. Financial management powered by data may
assist customers in managing both major and minor life events, as well as provide
much-needed advice on how to spend, make a budget, and save money. According to
Alt & Puschmann (2012), a wide range of banking IT innovations have developed,
showing that conventional banks would likely have less ability to sti°e competition
at the consumer interface and will thus need to reposition themselves.
The personal ¯nance industry is continually changing as a result of improvements
in digital tools and technologies including AI, smart analytics, automation, open
banking, and machine learning. Customers can easily check on their ¯nancial well-
being thanks to the newest PFM tools that digital-only banks, or Neobanks, and
¯nancial startups are rapidly delivering on their mobile applications and services.
Digital wealth managers, often known as robo-advisors, employ machine learning
and AI algorithms to assist clients in managing their investments and understanding
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their ¯nancial situation. Banks may access a wider pool of consumer data and utilize
it to provide real-time insights that are customized to each individual client by cross-
referencing account data with third-party data. Participants in the study by Lewis &
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N. Chhillar & S. Arora
platforms like the internet, robo-advisers, PFM apps, arti¯cial intelligence, etc. We
base this de¯nition on the PFMB de¯nition provided by Goyal et al. (2021). This
de¯nition of PFMB takes into consideration the ongoing digital culture exhibited by
individuals in their ¯nancial management behavior.
People's everyday ¯nancial activities are increasingly taking place in a digital-
physical hybrid environment, in which ¯nancial services are frequently conducted on
entirely or partially digital platforms, shifting personal ¯nancial interactions away
from the types of tangible, paper- and o®line spreadsheet-based monitoring detailed
just four years ago in Kaye et al. (2014). The shift away from cash and traditional
banking services and toward digital ¯nancial services, as reported by Lewis & Perry
(2019), provides users with a variety of options related to spending, savings, and
others PFM services. Receiving digital payments, such as salary, government
transfers, or domestic remittances, stimulates the usage of others digital ¯nancial
services, such as savings, payments, and borrowing, according to The Global Findex
Database 2021 study.
In order to better monitor and manage their money, bank customers are simul-
taneously °eeing physical facilities and wanting cutting-edge online options. PFM
directly addresses these issues, enabling banks to o®er their customers more value-
added services and set themselves apart online. It's important to include the impact
of progressive advancement in ¯nancial technology such as internet banking, mobile
payments, crowdfunding, peer-to-peer lending, online identity ¯nancial robo-advi-
sory, etc. (Arner et al. 2015) in multidimensional FMB displayed by individuals in
managing core areas of their ¯nancial matters. Financial robo-advisor has the
potential to increase the e±ciency of the personal ¯nancial management process as
users could manage and enhance their knowledge (Anshari et al. 2022).
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hasn't been much study done to assess how digitalization has a®ected ¯nancial
behavior (Seldal & Nyhus 2022) around the globe. Therefore, a need was felt for
research on PFMB from digital point of view among young adults in India.
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The voluminous prior evidence on PFMB has also concentered on its potential
lifetime consequences in the form of ¯nancial well-being, security, or ultimate sat-
isfaction (Mugenda et al. 1990, Hilgert et al. 2003, Estelami 2014, Vogler et al. 2008,
Miotto & Parente 2015, Schuchardt et al. 2007). Studies suggest there is a need for
developing comprehensive and validated instruments to measure the PFMB (Dew &
Xiao 2011, Goyal et al. 2021). Psychometrically valid scale measures what it pur-
ports to measure and gets the same results over multiple uses (Cohen & Swerklik
1999, Silva 1993). Hence, this study ¯lled this void by identifying the main dimen-
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sions of PFMB from literature review and testing them empirically in digital context
using factor analysis in SmartPLS so as to propose a validated tool containing
inventory of items under core dimensions of PFMB in digital context or DFMB
relevant to metropolitan region of India.
Research on the ¯nancial conduct of the digital age is crucial both practically and
theoretically, and it can greatly improve the e±ciency of ¯nancial institutions and
people's general ¯nancial management behavior (Bakhtina 2019). Financial behavior
and habits are among the ones that have been most profoundly impacted by digi-
tization (Garai-Fodor et al. 2022). In addition, there hasn't been much study done to
assess how digitalization has a®ected individuals' ¯nancial behavior (Seldal & Nyhus
2022). Therefore, it's important to include the impact of progressive advancement in
¯nancial technology such as internet banking, mobile payments, crowdfunding, peer-
to-peer lending, online identity ¯nancial robo-advisory, etc. (Arner et al. 2015) in
multidimensional FMB displayed by individuals in managing core areas of their
¯nancial matters. To address this issue, the study focused on the PFMB using digital
platform or in other words DFMB of individuals. Further, the impact of each domain
of PFMB on the DFMB among young adults was studied using Partial Least Square
Structural Equation Modelling.
3. Research Methodology
The present quantitative study started with identifying the main dimensions of
PFMB from signi¯cant studies and empirically examined those using survey data.
Figure 1 shows the instrument development and research procedure of the study.
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N. Chhillar & S. Arora
Hypothesis 1 (H1 ): The spending behavior has a favorable impact on the young
adults' DFMB in NCT of India.
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PFMB Using Digital Platforms and its Domains
must save money initially and spend it later, budget, keep track of expenses, set
goals, manage payment cycles, and control liquidity. There are many PFM appli-
cations available, like Pocket Guard, Personal Capital, and Mint that assist users in
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e®ectively managing their ¯nancial °ows by keeping track of earnings and expenses.
Some budgeting applications o®er sophisticated capabilities that may automate
savings goals, track net worth, and help you pay o® debt. Therefore, a person is in a
convenient position to handle cash °ows using digital platforms. Thus, the following
hypothesis can be formulated:
Hypothesis 2 (H2 ): The personal cash °ow management have a favorable impact on
the young adults' DFMB in NCT of India.
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Hypothesis 3 (H3 ): The credit management has a favorable impact on the young
adults' DFMB in NCT of India.
Hypothesis 4 (H4 ): The saving behavior has a favorable impact on the young adults'
DFMB in NCT of India.
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N. Chhillar & S. Arora
ered through technology media such as smart mobile phones, computers and Internet
that provides the product solution for the payment system, saving, investment,
insurance, etc. (Setiawan et al. 2022). Due to alterations in consumer behavior,
global pandemics and digitalization have had a signi¯cant impact on the insurance
sector. As a result, insurtech, a new class of service providers with quickly emerging
business models, emerged. As noted by McKinsey and Company in 2021, many
insurers are modernizing their technology stacks, but many are still in the early
phases of digitalization. Understanding the insurance outlook of the digital genera-
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tion is essential for insurtech in order to sell and develop new digital customized
insurance products as a solution to meet their customers' wants. Findings from the
EY Global Insurance Consumer Survey, 2020 reveal that during COVID-19, just
28% of customers in European Union markets preferred digital engagement with
their agents, but that number rose to an astounding 43% during the pandemic.
Customers are generally interested in using a digital solution that provides greater
visibility of all ¯nancial products (bank accounts, pensions, insurance policies), as
well as obtaining tailored information (Capco Global Insurance survey 2021). Thus,
the following hypothesis can be formulated:
Hypothesis 5 (H5 ): The insurance behavior has a favorable impact on the young
adults' DFMB in NCT of India.
Hypothesis 6 (H6 ): The investment behavior has a favorable impact on the young
adults' DFMB in NCT of India.
A total of forty statement items for the six core dimensions of PFMB were taken from
the signi¯cant PFM scales to get preliminary questionnaire. The forty statements
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were further modi¯ed to include digital context relevant in India (see Supplemantary
Appendix 1). Further for puri¯cation, pre-testing and pilot testing were applied.
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3.2. Pre-testing
Pre-testing should include three types of people academic, industry experts and real
respondents (Forza 2002). For pre-testing, the preliminary questionnaire was handed
to sixteen experts from banking industry, insurance and investment sector, pro-
fessors and senior academic scholars. For real respondents the study approached 15
young adults working as faculty in schools and colleges, homemakers, employees
from private and public industries. The recommendations received were related to
language simpli¯cation in questions coded as Spe4, Spe5, Spe7, Credit14, Credit15,
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Credit16, SAV17, SAV32, and SAV19 which were carefully addressed in order to
keep the instrument simple and easy to grasp. Also, SAV18, SAV20 SAV21, and
SAV31 were considered repetitive so were suggested to be removed. Thus, 36
statements were taken up for pilot-testing.
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the country (Statista Search Department 2021). While the people are still in a state
of digital transition, the broad segments of generation Y and Z i.e. young adults
below 40 years of age might emerge as the ¯rst dedicated consumers of the digital
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world. PFM solutions are especially alluring to younger and \unengaged" customers
who might not have a good grip on personal ¯nance fundamentals. Therefore, the
respondents of the study were young adults belonging to age group of 18–40 years
and all utilizing digital platforms like laptop, mobile and internet services in their
¯nancial matters in one or the other form. The target population of the study was all
the young adults below 40 years of age living in the NCT of India.
Cochran's 1977 formula is considered especially appropriate in situations with
large populations. For large populations, it Cochran's equation to perform the cal-
J. Fin. Mngt. Mar. Inst. 2022.10. Downloaded from www.worldscientific.com
culation is
Z 2 pq
x¼ ;
e2
where n is sample size, e is acceptable sampling error or margin of error and p is the
estimated proportion. A p of 0.5 is the maximum variability, z is z value at signi¯-
cance level.
With p ¼ 0:5 and a 95% con¯dence level provides Z values of 1.96, per the normal
tables, so we get ((1.96)2 (0.5) (0.5))/(0.05)2 ¼ 385. So a sample size of 385
respondents in the target population is enough to yield the con¯dence levels of 95%.
The questionnaire was online administrated using Google forms through email and
social apps and 388 young adults living in NCT of India responded to the ques-
tionnaire. Out of 388 respondents, 53.60% are males and 46.40% are females. The
average age of the respondents in the study was 30 years.
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Average variance
Constructs Number of items Cronbach's alpha Composite reliability extracted
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Con¯dence interval
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threshold of 0.70. Thus, the composite reliability of the constructs is good. Lastly,
\the Average variance extracted (AVE) for each construct should be > 0:50" as per
Fornell & Larcker (1981). The AVEs of the constructs are above the minimum
threshold of 0.50. Therefore, the items of the questionnaire established good reli-
ability and convergent validity.
4.3.2. Discriminant validity
\The cross loadings of the indicators are used to determine discriminant validity, and
they specify that an indicator's outer loading on the associated construct should be
greater than all of its other loadings on each item row" as per Hair et al. (2011). As
shown in Table 4, there were no cross loadings that exceeded the outer loadings of the
markers, implying discriminant validity. Table 3 shows bootstrapping result of the
construct and their indicators where all the p values are signi¯cant at 0.05 level of
signi¯cance showing relevance of each indicator towards its construct.
To evaluate discriminant validity, HTMT ratio of correlations was used. A lack of
discriminant validity might be inferred if the HTMT value is greater than the
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N. Chhillar & S. Arora
Cash °ow Credit Insurance Investments PFMB Savings Spending Outer VIF
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HTMT
Cash °ow
Credit 0.708
Insurance 0.366 0.632
Investments 0.491 0.736 0.879
PFMB 0.789 0.894 0.733 0.891
Savings 0.717 0.688 0.496 0.674 0.898
Spending 0.633 0.593 0.381 0.529 0.771 0.738
Fornell-Larcker Criterion
Cash °ow 0.791
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4.4.1. Collinearity
\Collinearity must be tested before evaluating systemic relationships to ensure that
it does not distort the regression results" as per Hair et al. (2019). As all the VIF
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N. Chhillar & S. Arora
Inner Q2
Hypo. causal path t Sig. VIF R2 Q 2predict f2 (blindfolding)
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Cobla & Osei-Assibey (2018) discovered that the use of digital payments a®ected
consumers' buying patterns.
Small, medium, and large f 2 e®ect sizes are represented by values greater than
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0.02, 0.15, and 0.35, respectively (Cohen 1988). Spending behavior, investment be-
havior and saving behavior have strong impact on DFMB of young adults in NCT of
India, as shown by the e®ect size (f 2 Þ of 0.347, 0.475, and 0.962, respectively. This
result is consistent with research by Moenjak et al. (2020) and Varlamova et al.
(2020), which revealed that respondents' spending and saving habits were positively
impacted by their usage of digital ¯nancial technology. The Capco Global Insurance
survey (2021) found that people now are generally interested in using a digital
solution that provides greater visibility of all ¯nancial products (bank accounts,
J. Fin. Mngt. Mar. Inst. 2022.10. Downloaded from www.worldscientific.com
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N. Chhillar & S. Arora
COVID and have grown more assured of their capacity to meet their ¯nancial
objectives since the onset of the pandemic. India also has the highest proportion of
people thinking their economy will go cashless compared to other countries surveyed.
The investigation by Scripbox, a digital wealth management service provider, was
performed in July 2020 among more than 1400 adult Indians concluded that Indians
are becoming more conscious of the need of ¯nancial planning. These reports re°ect
to the point that in future more and more people in India and around the world
would display growing DFMB on routine basis.
PFM is an important academic and policy issue both in developed and developing
countries (Xu & Zia 2012). Surveys conducted in most countries, showed a low level
of personal ¯nancial literacy in developing countries (Xu & Zia 2012). Therefore,
there is growing need for studies on DFMB in rural and urban regions of developing
and developed nations around the world so as to identify their expectation and
problems so that they can be better served by ¯nancial organizations. Rampant
poverty, lack of saving and inability to meet ends with available meager resource in
developing countries justify the need for enhancing personal ¯nancial capability of
individuals in developing countries (Holzmann 2010a,b). Thus it's important for
¯nancial educators and policymakers to design the ¯nancial education programs by
incorporating digital ¯nancial literacy in such a way so as to promote sound digi-
talized ¯nancial practices among people so that they at individual level can attain
their individual ¯nancial goals and at macro level nation can witness digitalized
mobilization of savings and investments resulting in economic stability of nation in
the digital environment.
To the best of author's knowledge, this study is the ¯rst to provide a thorough
and psychometrically veri¯ed instrument covering all the core dimensions of PFMB
to measure the DFMB and additionally examining the impact of the core dimen-
sions of PFMB on the DFMB of individual living in metropolitan region of devel-
oping country like India. The study was carried out in the NCT of India using
Judgmental sampling along with snowball technique and the ¯ndings needs to be
validated in context to other states and nations due to cultural di®erences and
divergence.
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PFMB Using Digital Platforms and its Domains
Goyal et al. (2021) found that di®erent researchers measured PFMB by including
di®erent components as a ¯nancial management behavior scale, demonstrating a lack
of agreement on the measurement and the absence of a comprehensive measure of
PFMB, as also mentioned by Dew & Xiao (2011). There aren't many psychomet-
rically validated ¯nancial management behavior scales in the literature, with the
exception of the ones created by Dew & Xiao (2011) and the OECD/INFE ¯nancial
behavior scale (2012). The creation of a generic sample measure is essential and it is
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required to incorporate all ¯nancial management domains in the scale (Goyal et al.
2021). Garai-Fodor et al. (2022) pointed that \¯nancial behavior and ¯nancial habits
are among the ones that have been most profoundly impacted by digitization". To ¯ll
this void, the study o®ered a psychometrically validated instrument to measure
DFMB or we can say PFMB using digital platform or Digital-based PFMB. Ap-
propriate measurement of ¯nancial behavior may have implications on physical
health, mental health, and life satisfaction (Xiao et al. 2009). To the best of author's
knowledge, this study is the ¯rst to provide a thorough and psychometrically veri¯ed
instrument covering all the core dimensions of PFMB to measure the DFMB of
individual living in metropolitan region of developing country like India.
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N. Chhillar & S. Arora
internal fraud and leakage from pension payments decreased by 47%. Because there
was less fraud, recipients needed to spend less time collecting payments and ended up
with more money. The government's yearly administrative cost savings of millions of
dollars were more than su±cient to pay for the new system. Therefore, promoting
DFM culture is expected to bring transparency in the payment system bene¯ting
both government and individuals by reducing frauds in the disbursement system.
In accordance with the Global Findex Database 2021 report, promoting online
payments could increase the use of digital ¯nancial services by people who already
have accounts, it also assist business owners in establishing alternative credit in-
formation histories, and encourage formalization. According to the paper, the rising
use of mobile phones in developing nations may enable them to adopt mobile pay-
ments more quickly and so boost account ownership. These ¯ndings demonstrate the
enormous potential for developing nations to gain from both the promotion of DFMB
or individual skill development and the digitization of ¯nancial services. According to
the report, enabling players such as governments, telecommunications providers, and
¯nancial services providers must establish an environment in which secure, inex-
pensive, and accessible ¯nancial products and functionalities are more enticing than
cash.
In addition to adding to the academic community, the ¯ndings can help business
people and ¯nancial service providers better meet the needs of their clients by helping
them understand how consumers behave while using DFM. Financial service per-
sonnel should also be aware of ¯nancial management behavior so they may better
serve their clients' needs. In addition to enabling individuals to build wealth and
money for themselves, it will also provide professionals with the opportunity to grow
their businesses by enabling them to establish ¯nancial plans, suitable ¯nancial
products, and services to match customers' life goals.
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