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A01 - Lecture Note - Chap 8

business communication

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Linh Vũ
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22 views2 pages

A01 - Lecture Note - Chap 8

business communication

Uploaded by

Linh Vũ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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University of Foreign Languages and International

Studies
DIVISION OF ENGLISH FOR SPECIAL Chapter 8
PURPOSES Persuasive Messages
Student’s name: ……………………………………………………
Vũ Diệu Linh
Date of birth: ……………………………………………………….
Fill the gap with a suitable word or phrase. Use textbook as a reference.

Outcome 1: Writing Plan for Persuasive Requests


1.1. Opening – Capture attention.
§ ………………
Describe a problem.
§ Make an ………………
unexpected statement.
benefits
§ Suggest reader ………………
Offer
§ ……………… praise or compliments.
question
§ Ask a stimulating………………
1.2. Body – Build interest.
§ Explain the ………………
purpose of the request.
§ ………………its merit.
Prove
§ Use facts, ………………
statistics , expert opinion, examples, and details.
benefits
§ Focus on the reader’s direct and indirect ………………
§ ………………objections, and offer counterarguments.
Anticipate
1.3. Closing – Motivate action.
§ Ask for a specific………………
action
easy
§ Make the action ……………… to take.
§ Show ………………,
courtesy respect, and gratitude.

Outcome 2: Writing Effective Persuasive Claims and Complaints


§ Develop a claim message logically.
- Perhaps open with praise or a point of ………………
agreement
- Review what you have done to ………………
resolve the problem.
§ Develop a claim message logically.
- Explain precisely what happened or why your claim is ………………
legitimate = reasonable
- Enclose copies of ………………
relevant documents.
Close
- ……………… with a clear action statement.
§ Adopt a moderate tone.
intentionally
- Don’t suggest the receiver intended to deceive you or ………………
created the problem.
- Calmly express your ………………
disappointment
responsibility
- Appeal to receiver’s sense of ………………
- Communicate your ………………
feeling without rancor.

Outcome 3: The AIDA Strategy for Sale Messages


§ ATTENTION
- Capture attention, create ………………,
awareness make a sales proposition, prompt
………………
audience to read on.
§ INTEREST
selling points ………………; focus not on features of
- Describe central ………………
product/service but on benefits relevant to the reader’s needs.
§ DESIRE
- Reduce resistance, reassure the reader, elicit the desire for ownership,
………………
motivate action.
§ ACTION
- Offer an ………………
incentive or a gift, limit the offer, set a deadline, make it easy
for the reader to respond, close the sale.

Outcome 4: Gaining attention techniques


Write 1 example for each technique:
- Offer
Ex:
- Benefit
Ex:
- Question
Ex:
- Quotation or proverb
Ex:
- Related fact
Ex:
- Testimonial
Ex:
- Startling statement
Ex:

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