Annexure-1

GL BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT

GREATER NOIDA (U.P)
MINI PROJECT-1
ON
“JAWA MOTORCYCLE”
TOWARDS THE PARTICAL FULLFILLMENT FOR THE AWARD OF DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
(DR. APJ Abdul kalam Technical University, Lucknow, Uttar Pardesh)

By

(Roll No.)
Session (2022-23)
Under the Supersion of

MRS. POOJA KAUSHIK 1

Annexure-2
 DECLARATION

I hereby declare that the work presented in this report in this report entitled “MINI PROJECT-1”
was carried out by me. I have not submitted the matter embodied in this report for the award of
any other degree or diploma of any other University or Institute. I have given due credit to the
original authors/sources for all the words, ideas, diagrams, graphics, computer programs,
experiments, results, that are not my original contribution. I have used quotation marks to
identify verbatim sentences and given credit to the original authors/sources.

I affirm that no portion of my work is plagiaized, and the experiments and results reported in the
report are not manipulated. In the event of a complaint of plagiarism and the manipulation of the
experiments and results, I shall be fully responsible and answerable.

Name : SIXIT

Roll. No. :

(Candidate Signature)

Annexure-3
 GL BAJAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT
Approved by A.I.C.T.E, & affiliated to Dr. A.P.J. Abdul Kalam Technical University

CERTIFICATE
This is to certify that SURYANSH DIXIT has undertaken this project title “JAWA

MOTORCYCLE” for the partial fulfillment of the award of Master of Business

Administration degree from Dr. A P J Abdul Kalam Technical University,

Lucknow (U.P).

I wish him/ her all the best for his/her bright future ahead.

Date: Project
Supervisor
Department of
Managment
Studies

Head
of Department
Depar
tment of Management
Studi
es
3
Annexure-4

ACKNOWLEDGEMENT

We would like to thank G.L BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT,

Greater Noida for givings us the opportunity to use their resources and work in such a
challenging enviorment . First and foremost, we take this opportunity to express our deepest
sense of gratitude to our guide Prof. Mrs. POOJA KAUSHIK. For his able guidance during our
project work. This project would not have been possible without his help and the valuable time
that he has given us amidst his busy schedule. We would also like to thank all the staff members
of Department of Management studies who have been very coorperative with us. Last, not least ,
we would like to thank the authors of various research articles and book that we refered to during
the course of the project.
 4

Annexure-5

CONTENT

S.NO PARTICULAR PAGE NO.

1 To identify the issues/challenges of the industry 06-12
2 Description of industry 13-18
3 Methods and materials used by industry 19-23
4 Analysis & Interpretation 24-30
5 Conclusion & Future scope of study 31-35
 6

To identify the issues/challenges of the industry

In the highly competitive Indian automotive industry, sometimes it is quite difficult for some
manufacturers to survive and satisfy all the needs of the consumer, due to which they are
unable to achieve the numbers they deserve or which they aim for. Reasons for this could vary
from brand to brand but we would be talking about a legendary brand today, which failed to
get the numbers it deserved in the Indian motorcycle segment.

A very warm welcome to all our readers at in tough times like these, we hope you are safe and
sound in your respective homes and un-affected by the virus. We welcome you all to yet
article in which we would be discussing if JAWA bikes have lost their charm in India and
what are the possible reasons for their low sales numbers.

So, without wasting any further time, let’s get started!

During the years before 1980, JAWA was present in the Indian market and enjoyed a great
market fan following along with counterparts like Royal Enfield, Rajdoot among others.
JAWA was even active in many rallies and races across India. The key attractions which
attracted consumers to JAWA in those days were the fact they were performance bikes at
affordable prices with great looks. Those were the time when JAWA bikes were hugely
popular in the Indian Motorcycle segment (in the ‘60s and early ‘90s).

But, after the globalization in the 90’s, the Indian motorcycle segment saw the introduction of
many two-wheeler manufacturers entering India especially from Japan, as they started eyeing
India as a potential market for growth. Slowly and steadily, the Japanese started to gain
market share and people’s preferences changed. The classic, bulky, and macho bikes from
JAWA, Royal Enfield were replaced by easy-to-ride, compact and frugal two-wheelers by the
Japanese. And JAWA finally stopped their production in 1996 after decreasing market shares.

Fast-forward to 2016, Mahindra & Mahindra announced the return of the brand in India
through its subsidiary Classic legends private limited and it could not be better news for
fanboys of JAWA. And in the next couple of years, they introduced three new motorcycles for
the Indian market i.e. The JAWA 42, JAWA Perak, and the JAWA300 in November 2018.
 7

Present Situation Sale

JAWA did reintroduced itself amidst a lot of hype and did launch some great motorcycles but
going by the sales numbers and comparing it with the segment leader Royal Enfield, its sales
number fall short by a huge margin. If we just take into notice the sales figure of August 2020,
Royal Enfield Motorcycles sold 35,000 units whereas JAWA could manage just numbers close
to 1300 units. So, what could be the possible reasons why JAWA is lagging, and why
consumers are opting for other bikes in competition we discuss them today.

1. Long waiting period: With a waiting period of more than 6 months on the JAWA bikes,
customers who have already booked their bikes are also deeply disappointed with the
dealership and slow supply chains from JAWA. The prime reason for this problem is the fact
that JAWA has only one operating manufacturing plant in India.

2. Poor Marketing strategy: Mahindra revived JAWA back in India in 2018 and created a
huge hype, and many enthusiasts wished to own a JAWA, but later the hype died due to the
poor marketing strategy and not many people were aware of the brand launches and events.
Most of the buyers looking for a bike in this segment hardly have heard the names of JAWA
bikes, or they discover it when they do deep analysis. Hence, we feel, a great marketing
strategy is crucial when it comes to making the product a success.

3. Fear of After-sales service: For anyone who is investing the amount of money for a Java
bike, he/she is always concerned about the after-sales and service of the bike and this comes
as a negative as he is unsure due to the low sales of the bike and limited-service reach, which
comes as a downside in the mind of the customer.

4. Competition: With established contenders like Royal Enfield with its classic series and
other bikes already in the market, it was difficult for JAWA to make a solid impression in the
first place as they did not have anything exceptional to offer to the consumer, except its retro-
vintage design and decent power figures. Not just Royal Enfield, other bike manufacturers
including Honda, Triumph among others are also aiming for the 350++cc segment. So, the
competition is likely to increase more in the future.

5. Sparse dealer network: A wide range of dealerships across various states of India would
have surely helped JAWA to get better recognition and word of mouth.

6. Fewer Features, Old technology: As mentioned earlier, JAWA bikes did not have a
standout feature when compared to its rivals. Having some great features would have helped
differentiate JAWA from its rivals.

7
 8

JAWA Mopeds
Under the name JAWA a variety of mopeds with two-stroke engines were sold in foreign
markets. In Czechoslovakia (and foreign markets after 1989), these mopeds were known as the
Babetta. The mopeds were produced since 1970 in Slovakian Považská Bystrica and Kolárovo. It
was the first company to include electronic ignition on mopeds. In the first half of the 1990s,
sales and exports gradually declined, and the production of Babettas was discontinued in 1999.

10
 JAWA Automobiles
In 1934, JAWA introduced its first car, the JAWA 700, based on the DKW F2. Overall, 1,002
vehicles were produced. The sports car special JAWA 750 was built only in six pieces for the
1000-mile Czechoslovakian race in 1933–35. It is a legend in the history of domestic motor
sports. In 1937, the modified JAWA 600 Minor was introduced, which replaced JAWA 700.
Production continued in limited numbers during WWII, and some were assembled in the
postwar period. Over 14,000 vehicles were produced and more than half were exported abroad
The successor was the Aero Minor; it was, however, manufactured by Aero and not by JAWA,
from 1946.

1930s
Due to the economic recession of the early 1930s, a cheaper and simpler motorcycle was needed.
The year 1932 marked the introduction of JAWA 175, with its 3.6-kW engine. This light (70
kg) machine was capable of speeds up to 80 km/h and fuel consumption of 3.5 L/100 km. The
first year of production was an immediate success, selling over 3000 of the JAWA 175, almost
three times the number of the 500-cc model over three years of production. The production of
this model ended in 1946. In 1938, JAWA was the first to offer test rides during exhibition
shows. This test motorcycle was a custom JAWA 175 equipped with dual handlebars, a second
pair in the back for the instructor. Over the years, 27,535 units of the JAWA 175 were built.

1960s
In the early 1960s, JAWA invented the first automatic clutch for motorcycles.The centrifugal
clutch was designed for JAWA 250/559 and 350/360. Because the clutch has been patented
worldwide by JAWA and it was copied in the Honda 50 Cub motorcycle, Honda had to
retreat, pay a fine, and pay a license fee for each motorcycle sold.

 1962, Amalgamation with ESO in production of JAWA speedway motorcycles

 1963, Closure of JAWA plant in Prague – Pankrác
 1964, Start of production in new plant at Týnec nad Sázavou
 1964, Production of millionth JAWA brand motorcycle
 1965, Start of production of JAWA 350 Automatic motorcycles
 1966, Start of production of JAWA 350 Californian (type 363) motorcycles
 1967, Start of production of JAWA 90 (cross, trail, roadster)
 1967, Start of production of JAWA 50 Mustang (type 23)
 11

1970s
 1970, Start of production of JAWA 250/350 ÚŘ motorcycles
 1972, jawa 250cc in market (Indian)
 1970, Start of production of JAWA 350 Bizon motorcycles
 1974, Start of production of JAWA 350 (type 634) motorcycles
 1976, Production of two millionth JAWA brand motorcycle

12
 Description Of Industry

JAWA is powered by 293 cc engine. This JAWA engine generates a power of 27.33 PS and a
torque of Nm. JAWA gets Disc brakes in the front and rear. The kerb weight of JAWA is 172
Kg.
Engine Disp..239cc
Weight. 172kg
 13

Ideal JAWA (India) Ltd was an Indian motorcycle company based in Mysore which sold
licensed Jawa motorcycles beginning in 1960 under the brand name JAWA and from 1973 as
Yezdi. The name Yezdi was established by a phonetic transcription of Czech language verb
"jezdí" (rides). The catchphrase for the bikes sold by the firm was "'Forever Bike, Forever
Value". Relaunched in 2022, the new catchphrase is "'Not for the saint hearted". JAWA
motorcycles were introduced in India in 1960 and they have a cult following to this present day.
Production was carried out directly in India by Ideal JAWA India Ltd based out of Mysore. The
Yezdi factory was located along the railway line which heads to Mysore Junction. The factory
was inaugurated by the then Governor of Mysore State, Sri Jayachamaraja Wadiyar, Maharaja of
Mysore in 1961.

The JAWA 250 Type 353/04 designated as 'A' Type, Yezdi 250 'B' Type, Yezdi 250 Roadking,
Yezdi 350 Twin (type 634) and Yezdi 250 Monarch models are driven to this day in various
parts of the country. JAWA and Yezdi bikes, especially the ones with fuel tank paddings and
ignition systems on the fuel tank are now collector’s items. The company stopped production in
1996.
There are still several bike enthusiasts in the country. There are several bike clubs across the
country, some of them even organizing long distance rallies.

In January 2022, Yezdi was relaunched by Mahindra & Mahindra through their Classic Legends
subsidiary. Three model were introduced, the Roadster, Scrambler and Adventure. Yezdi
motorcycles will be sold alongside JAWA motorcycles in India.

14

Models
There have been many models of this brand before the company shut its doors in 1996. Their
various models included:

 JAWA 250 typ 353/04 Kyvacka called 'A' Type (under license)
 JAWA 50 Pionyr typ 555 (under license)
 JAWA 50 Jet 'A' Series
 Yezdi 60 Jet 'B' Series
 JAWA/ Yezdi 250 'B' Type (Radial Head & Dimple Tank Transition
Model)
 Yezdi 250 'B' Type (Model B)
 Yezdi 250 Oilking (CB Points and Oil Pump) 'C' Type
 Yezdi 250 Roadking (CB Points) 'C' Type
 Yezdi B250 Deluxe 'B' Type or "B1"
 Yezdi D250 Classic 'D' Type
 Yezdi 250 CL II 'D' Type
 Yezdi 250 Deluxe 'D' Type
 Yezdi 60 Jet 'C' Series
 Yezdi 60 Colt
 Yezidi 175 (CB Points)
 Yezdi 60 Colt Deluxe
 JAWA / Yezdi 350 Twin (JAWA 350 typ 634 Powered)
 Yezdi 175 Deluxe (CDI)
 Yezdi 250 Roadking (CDI) 'C' Type
 Yezdi 250 Monarch (CDI) 'C' Type
 I.JAWA 250 Roadking (CDI) 'C' Type (Export Model)
 Yezdi 250 MT (CDI) 'C' Type (Export Model)
 Yezdi 125 Deluxe (Never released)

 Ideal JAWA also exported many of the above models to over 61 countries
around the world including Turkey, Nigeria, Sri Lanka, Egypt and others.
Guatemala was supplied with custom White Yezdi Roadkings for their
Police forces. Some Yezdi 175s were supplied to an oil company in
Ghana. A model exported to Venezuela was called the Yezdi 250 MT. A
few Yezdi Monarchs were used for Pizza delivery in Abu Dhabi, UAE
 15

End Of Production
When the company was forced to shut down, it was producing the 175, Monarch, Deluxe, Road
Kings and CL II. The main reason for the company's collapse was labor trouble and increasing
levels of pollution control norms which were making the two stroke bikes that the company
produced obsolete.[7] With the advent of Yamaha and Honda in India, these bikes lost their status
as Yezdi's were heavier and in some cases slower with lower fuel efficiency.

In Motorsports
Ideal JAWA had factory teams for both road races at Sholavaram and the National Motorcycle
Rally Championships. Yezdi's were preferred rally bikes in the 80s and 90s.

After Math
Though the Yezdi factory is closed and Yezdi bikes are vintage to the present day many people
in India are having a craze for these bikes and own them. Yezdi bike clubs have been created
where members show off their Yezdi bikes and by doing so, are trying to revive the craze for
these bikes.
 16
Relaunch
Starting January 13, 2022 the Yezidi brand has been reintroduced [8] in the Indian market by
Classic Legends, after a gap of 25 years. There are three models which have been launched -
Scrambler, Roadster and Adventure.

Classic Legends founder Anupam Thareja says that they have their dealership network in place
and have signed on multiple suppliers (Illustration: Suneesh Kalarickal).

Classic Legends founder Anupam Thareja says that the newly re-launched Yezdi brand is ready
to meet customer demand in a way that JAWA wasn’t.

With the resurrection of the Yezdi name, the Mahindra-backed bike maker is entering its
second innings in the country, months ahead of bringing another iconic motorcycle brand to
Indian shores. The Yezdi brand, and its three distinct products – a scrambler, a roadster and an
ADV – have been strategically picked to strengthen the companys grasp over the fast-growing
300 to 650cc, middle- weight motorcycle segment.

This slab, long dominated by the likes of Royal Enfield, is slowly becoming one of the most
competitive motorcycle segments in the country.
 17

At its relaunch in the country in November 2018, the company introduced JAWA and JAWA
Forty models of the Czech motorcycle brand, while JAWA Perak was launched in November
last year. "JAWA Motorcycle crosses the sale of 50,000 bikes. This has been achieved in an
effective 12 months of full operations, considering a complete halt during the lockdown period
with near-zero inventories due to the waiting period the brand commands," Classic Legends
said in a release.

The milestone also signifies an extremely healthy uptake in demand for JAWA motorcycles in
the country as it continues to expand both its production capacity as well as dealership
footprint to cater to the steady rise in demand.

"As the newest entrant in the Indian motorcycle market, we are proud of what we have achieved
in such a short duration. As a relatively recent start-up, Classic Legends has readied a full-scale
production facility to support the three models that we introduced as a part of the resurrection of
the JAWA brand, set up an unparalleled and widespread sales network; and have ramped up all
our operations constantly to meet customer demands," Classic Legends CEO Ashish Singh
Joshi said.

Considering the very healthy demand that JAWA is seeing and the fact that the current 50,000
unit sale took longer due to COVID related production challenges, the company is confident of
achieving the next 50,000 mark in less time, Joshi added.

The demand for JAWA has just not been restricted to the domestic market alone as Classic
Legends has also started exports of these bikes with a batch of JAWA motorcycles being
shipped to Europe and Nepal, the release said.

The company recently celebrated the delivery of 2,000 Peraks, India's first factory custom
bobber, in October 2020.
 18
Methods And Material Used By Industry
Ideal JAWA (India) Ltd was an Indian motorcycle company based in Mysore which sold
licensed JAWA motorcycles beginning in 1960 under the brand name JAWA and from 1973 as
Yezdi. The name Yezdi was established by a phonetic transcription of Czech language verb
"ezdí" (rides). The catchphrase for the bikes sold by the firm was "'Forever Bike, Forever
Value".[1] Relaunched in 2022, the new catchphrase is "'Not for the saint hearted". JAWA
motorcycles were introduced in India in 1960 and they have a cult following to this present day.
Production was carried out directly in India by Ideal JAWA India Ltd based out of Mysore. The
Yezdi factory was located along the railway line which heads to Mysore Junction. The factory
was inaugurated by the then Governor of Mysore State, Sri Jayachamaraja Wadiyar, Maharaja of
Mysore in 1961.
The JAWA 250 Type 353/04 designated as 'A' Type, Yezdi 250 'B' Type, Yezdi 250 Road king,
Yezdi 350 Twin (type 634) and Yezdi 250 Monarch models are driven to this day in various
parts of the country. JAWA and Yezdi bikes, especially the ones with fuel tank paddings and
ignition systems on the fuel tank are now collector’s items. The company stopped production in
1996.
There are still several bike enthusiasts in the country. There are several bike clubs across the
country, some of them even organizing long distance rallies.
In January 2022, Yezdi was relaunched by Mahindra & Mahindra through their Classic Legends
subsidiary. Three model were introduced, the Roadster, Scrambler and Adventure. Yezdi
motorcycles will be sold alongside JAWA motorcycles in India
 19
Ideal JAWA also exported many of the above models to over 61 countries around the world
including Turkey, Nigeria, Sri Lanka, Egypt and others. Guatemala was supplied with custom
White Yezdi Roadkings for their Police forces. Some Yezdi 175s were supplied to an oil
company in Ghana. A model exported to Venezuela was called the Yezdi 250 MT. A few Yezdi
Monarchs were used for Pizza delivery in Abu Dhabi, UAE.

Frame
The frame is a single frame of motocross origin and was built out of square tube. The fork was
more pronounced with a higher rake angle and came with adjustable shock absorbers.
Rims were 16 inches. The motocross and ice racing origin frame and proper weight balance
made handling very easy and agile compared to its rivals in India.

1
 20
Engine
The cylinder block was carried over from the CZ 250 motocross, which had an over-square
stroke ratio. Carburetors were either Jikov (tickler choke) or Pacco, wherein the former was
exclusively for the Roadking while the latter was used for the Classic D250 model. The spark
plugs were cold and the bike also featured a semi-automatic clutch, where a mechanism by the
name cam and roller connected to the clutch push rod to engage/disengage the clutch which is
unique to this and other Yezdi/JAWA models. The cam and roller is mechanically coupled to the
gear selector thereby eliminating the need for a hand-clutch while engaging the gears. The
motorcycle featured dual exhaust ports with dual silencers akin to most JAWA motorcycles, but
unlike the CZ 250 on which it was based, which featured a single exhaust port. Another unique
feature of the bike was that the kick-starter and the gear shared the same shaft as with all
JAWA/CZ/Yezdi motorcycles. Once the gear rod is reversed it doubles as a kicker and once
started it automatically returns to the original position.

DELHI: Classic Legends iconic motorcycle brand Yezdi announces a comeback to the Indian
market on Thursday as it launches three new models- Yezdi Adventure, Scrambler
and Roadster.
The Adventure range starts at INR 2,09,900, Scrambler range starts at INR 2,04,900 and
Roadster range starts at INR 1,98,142 (all prices ex-showroom, Delhi).

Yezdi‘s brand launch is second in line after Classic Legends had re-launched the Czech
motorcycle brand JAWA in the country, with two motorcycles – JAWA and JAWA Forty Two
in November 2018. Globally, it is the third resurrection from Classic Legends as the company
recently revived British motorcycle brand BSA in the UK.
 21
The beautiful thing about appropriated history is that one obliged to repeat it. To revive a
historic brand, without obligations, must be tremendously fulfilling because, while chapters of
the past cast a shadow over the vast and empty canvas of the present, it hurts nobody if you
don‘t retrace the lines to perfection. In any case, if the result of such an essentially retrospective
exercise is a motorcycle, chances are, it‘s mostly going to be fun.for the maker and for the
enthusiast.The revival of Yezdi, with its trio of motorcycles,called the Roadster, Scrambler
and Adventure, sure has all the makings of fun, but if only it were going to be as simple as
that.

Is it better to appropriate history than to be burdened by its inheritance? Look what it did to MG
Motor, for instance. Imagine having to recreate the magic of an MG Midget (or,erm, even just
that name) or an MG TD, with an SUV! Instead, not duty-bound, MG is laughing its way to the
bank, selling all sorts of SUVs everyone seems to want lots of. Yezdi? Could well be the same
story! Born out of a technical requirement in the ‗70s, when Ideal JAWA had to transition its
JAWA operations into a more Indianised trajectory, the Yezdi nameplate (an ode to the Irani
family‘s genesis, hailing from the Yazd province in Iran) felt like a seamless continuation of
what JAWA had started. Today, not bound by technicalities, Yezdi is cheerfully a co-
existential way forward.

All three of Yezdi‘s motorcycles will find takers. That‘s easy. Just look at them! At least the
Scrambler looks flawless and absolutely cool (the Triumph-esque paint schemes do it a big
favour) and there are people who will flock to the Adventure and the Roadster fully convinced.
The healthy constitution of the motorcycles helps too – 30hp engines, 6-speed gearboxes, kerb
weights that aren‘t alarming, on-par equipment levels... It‘s all quite right. A respectable fan
following is, therefore, not hard to predict.

Sure, each of the Yezdi motorcycles is a sort of direct counter to other existing motorcycles –
but this bodes well for those who didn‘t want those motorcycles. Unlike the relatively
anaemic Himalayan, for instance, the Yezdi Adventure is abundantly powerful. Jawas (and
presumably Yezdis) are also delightfully agile and this ease of riding matters a lot to people.

Yezdi is also at an advantage, given its image – not having one, that is.
Its nostalgia-fuelled narrative is no more than a marketing exercise but the current imagery
around a Yezdi is, in reality,pretty much a blank canvas. That‘s not necessarily a bad thing,
because it means you could be anyone if you want to ride a Yezdi. Unlike a Royal Enfield,a
Yezdi is more personality type-agnostic. As of today, atleast. Another sweet advantage Yezdi
enjoys over Jawa is that the brand has its audience already warmed up. Sure, every motorcycle
brand has its naysayers, but there is a segment of the audience that likes its JAWA and is,
therefore, likely to invest faith in the Yezdi brand as well.

In this environment, Yezdi enjoys another pleasant, if small, advantage over its previous
incarnation. Unlike Jawa and its Czech legacy, or BSA and its British legacy, the Yezdi brand
name demands lesser historical accuracy.

22
The Playground
The leisure motorcycling segment spells sheer real estate. Of course, it took Royal Enfield
decades to fertilise this once stark-barren outback, but that it wouldn‘t remain its sole domain
was an obvious eventuality. As of today, Royal Enfield has created a monopoly, and a well-
deserved one.It wasn‘t that long ago, after all, that everybody pleading for bigger
motorcycles was written off as a bunch of short-sighted dreamers, trying to replicate the
European summer.Motorcycle enthusiasts? Wrong country!

In the last couple of years, Royal Enfield has sold nearly half a million motorcycles annually
(exports included), a number which is only growing despite the COVID-19 pandemic-
infused odds. Over four lakh motorcycles – that‘s a staggering number of motorcycles
nobody wanted to make, right?

Today, every kind of single-cylinder motorcycle Royal Enfield produces has an equivalent
rival in the Classic Legends stable. Is it enough to have an equivalent, when the playing
field is not only tilted, but in fact founded by the one it‘s tilted towards? Certainly not.While
rear-view mirrors help make ideal motorcycles, they don‘t necessarily help sell them.
Especially in this emotion-driven segment, what matters strongly is having a story to tell.

Honda has a hundred such stories to its credit and yet chose to write a new one – although it
claimed to have reached out into the attic – with the CB350 H’Ness. The outcome is evident
in the fact that its CB350 hasn‘t changed the world or has even noticeably dented Royal
Enfield‘s arsenal. With both Jawa and Yezdi, Classic Legends attempted to weave a narrative
of nostalgia and aspiration. Fair, but not necessarily original or inspiring. Just the names
attested to the Yezdi range itself are indicative of this – Roadster, Scrambler and Adventure.
Don‘t be surprised if the next one‘s called ‗Cruiser‘ or ‗Bike‘. It could have been, let‘s just
say, less lazy, no?
 23

Analysis & Interpretation

Royal Enfield‘s genuine competitor – JAWA – finally made its comeback in India last month
when Mahindra-backed classic legends launched two of its models here. Priced at Rs 1.55
lakh and Rs 1.66 lakh, JAWA JAWA and JAWA Forty Two (42) respectively, both the
motorcycles are direct rivals to the Classic 350. Whereas the JAWA‘ (inspired from the
original JAWA) is a classically-styled motorcycle, JAWA 42 is a more modern interpretation
of the classic.

Having said that, save for differently styled handlebars and instrument cluster positioning, both
look exactly similar. So in short while a lot of things are going in favour of JAWA
motorcycles, there are areas to improve as well. In this article, we‘ll talk about top 5 positives
& negatives of new JAWA bikes.

As mentioned above, the JAWA (Classic) takes most of its design inspiration from the
original JAWA such has chrome painted tank, round headlamp, round indicators, instrument
cluster, dual exhausts and tail-lamp. The paint scheme too is glossy that was there on the old
model. The JAWA Forty Two, on the other hand, gets some changes like an off-set instrument
cluster, a rather flat handlebar and a matte- finish scheme. Rest remains the same.

The tyre sizes, however, on both the motorcycles are same with 18-incher at front and 17 at the
rear. So be it the JAWA or JAWA 42, both are surely going to grab a lot of attention on road.
 24

Motor Power Than Classic 350

Compared to its closest rival Royal Enfield Classic 350, the JAWA and JAWA 42 churn out
more power. Powering both the motorcycles is the same 295cc, liquid-cooled, single cylinder
engine that puts out an impressive 27bhp of max power and 28Nm of peak torque. While the
torque figures of both the Classic 350 and JAWA are identical, the JAWA motorcycles
produce 10 horses thus making them way more powerful.

Light Weight
Not just the power, the JAWA bikes are in fact lighter too thus making them easy to ride for
most people. As compared to the Classic 350‘s 192 kgs, the JAWA and JAWA 42 weigh
170kg which is a significant 22kg less.

Seat Height Suitable for Most Indians

With a seat height of 765mm, the JAWA motorcycles intend to attract a larger set of buyers as
even short people would find it more suitable for them. Yes if you are really tall (read 6 ft or
plus), then it could be an issue else it‘s perfect for most Indian buyers. For your reference, the
Classic 350‘s seat height is 800mm

Missing Rear Disc. Break & Dual Channels Abs

The JAWA motorcycles get 280mm front disc brakes and single-channel ABS setup and are
being praised by most reviewers for their stopping power. But since Classic 350 offers rear disc
brake and dual channel ABS as an option, we were hoping the same from JAWA as well after
all both the motorcycles are going to cost the same. And it would only make the braking power
even better.

Not -So-Comfortable Seat

Another thing that most reviewers complained about is the hard cushioning of the seat, which
Become a concern for long highway trips.Though too-soft seats too are not ideal for long
rides. Also, the seats isn‘t too long and wide so it would not be too comfortable for pillion
rider. Also, no backrest support and small grab-rails make it even worse.
 25
With the motive to prove the age-old statement, ‗Old is gold‘, Classic Legends is adding
another
trump card to its deck by bringing back the JAWA motorcycle brand. Owned by Mahindra,
the two- wheeler subsidiary plans to storm in and grab hold of the retro motorcycle segment,
which is currently dominated by Royal Enfield. Two motorcycles have been launched now –
the JAWA and JAWA Forty 42 while the third bike, the JAWA Perak has also been
announced.

In terms of design, Classic Legends pays homage to the old JAWA motorcycles of the post-
World War era with the JAWA and JAWA 42, which were launched last month. The JAWA
Perak, which will be launched at a later time, is a bobber bike priced at Rs. 1.89 lakh (ex-
showroom). But these bikes have more significance to their names. They all come with their
own interesting backstory which redefines how you take in the bike at first glance.

The JAWA motorcycle is a tribute to the JAWA 250, which was the original motorcycle on
sale in India. Classic Legends have left no stone unturned to retain the original bike‘s image.
The motorcycle comes with simple designs and the name is kept simple as well.

The JAWA Perak is the high-end factory custom which will go on sale by mid-2019. It is a
bobber bike with a single suspended seat. Featuring a bigger 334cc engine when compared to
the other JAWA bikes, this motorcycle outputs 30 BHP and 31 Nm. The name is a tribute to
an anti- fascist superhero entity who emerged after the war in Prague. The design of the bike is
made similar to the original Czech JAWA 250 Perak bobber, which was available back in the
1950s.

The JAWA 42 however, comes with a more interesting story. The significance of the number
42 has been speculated to mean many things. While some say it has been 42 years since
JAWA motorcycles were last produced globally, others relate it to the Czech country code,
which is also 42. But the real reason can be found inside one of the most sensational books of
our time.

Titled The Hitchhiker‘s Guide to the Galaxy‘, the book talks about how a supercomputer,
when asked to answer questions about the meaning of life. After much contemplation, the
supercomputer in a rather funny way, answers 42. Thus the real name signifies the meaning of
life. It‘s quite the surprise that the motorcycle was named after an idea in a thought-provoking
book like this one.
 26
It‘s a retro bike war zone in India, with a slew of seriously well equipped retro bikes breaking
their way into the premium end of the Indian motorcycle market, capturing the imagination of
the Indian people. Usual suspects aside, there‘s an old rival with a new backer, JAWA
Motorcycles is back on sale in India with Mahindra owned Classic Legends in their corner.
Early last month, JAWA pulled the wraps off the three bikes that would form the spearhead
for JAWA‘s charge in India. The three bikes, namely the JAWA the JAWA 42 and the Perak
have simplistic names peppered with little nuances that make them interesting. Each of them
has a small but interesting back story although not all of them are about motorcycles and that‘s
unique.

We‘ll start with the JAWA, the conventional classic, no prizes for guessing that the JAWA
pays homage to the original motorcycle that was the JAWA 250 on sale in India. It retains
most of the design queues of the original motorcycle, to keep it as simple as possible, the
name followed suit with the JAWA tag stand alone. The JAWA Perak is the high-end factory
custom that will go on sale after the JAWA and the JAWA 42 roll-out. In today ethos, the
JAWA Perak comes with a bobber style single suspended seat and a bored out 300cc motor
with a slightly higher displacement and is expected to get slightly uprated power figures as
well. The Perak is a throwback to original Czech JAWA 250 Perak bobber that was on sale in
the 1950s. Apparently, Perak was the name of an anti-fascist superhero entity that emerged
post-war in the Prague.

The JAWA 42, on the other hand, has a much more interesting and thought provoking story
that can be traced back to one of the most iconic books of our time. While the internet has a
smorgasbord of stories from the number of years that JAWA was last produced globally to
rhetoric about the Czech country code which is 42. The answer is actually much more
interesting and finds its roots in the book ―hitchhikers guide to the galaxy‖ in which a
supercomputer was asked to answer questions about the meaning of life and after much
combobulation the computer answers, rather comically, the computer replies 42.Thus the
simple name which signifies the meaning of life. For some its happiness, for others it’s a
purpose and for all those roads you have the 42!
Side Note: This might start a war, but, the JAWA brand has in the past been the cooler brand
when compared to Royal Enfield. The super cool names smeared with urban legend and
mystery are a great start but, this is still Royal Enfield‘s Ballfield. With Sid Lal at the helm,
the brand stands stronger than ever and undoubtedly cooler. Not that we are trying to insight a
fresh rivalry but, let‘s just say we like where this is going!

27
1921-1931

The complicated and dark badge was used by the famous motorbikes manufacturer for just two
years. It was a dark red hand-drawn logotype intertwined with two orange elements, resembling
the bicycle chains. Each of the logo elements is outlined in a very thin black frame.

1931-1936
The first logo, which made a basement for the current one, was introduced in 1932. It was a
clean and readable (unlike the previous one) badge in a horizontally stretched oval framing
with the neat sans-serif ―Jawa‖ wordmark inside. The lettering was placed above the stylized
monogram, surrounded by thick lines resembling rays, coming from the center to the sides. All
elements of the logo were executed in the golden-yellow shade.

28
1936-1954

The redesign of 1936 changed the color palette of the JAWA logo too dark red on white and
Emboldened all the colored elements of the badge, leaving less white space between them. The
monogram became thicker and more visible, becoming the main signifier.

1954-1961
 In 1954 the fancy monogram was replaced by a new symbol — ―Z‖ placed inside the ―C‖ (for
the Czech Republic) and enclosed into a circular frame. The lines of the letters featured
rounded ends, which were balanced by the redrawn rays, flared and softened to their ends. The
rays got thinner, so more white color appeared on the badge again. As for the logotype, it
changed the typeface to a more traditional and distinct sans-serif, with the full height of the
letters.

29
1961-1997

The ―Cz‖ monogram was changed again in 1961. This time it was just a double red circle, placed
between the rays, which formed two wings, as a representation of speed and freedom, the first
two things associated with the motorcycles in general. The symbol also looked like a wheel, so
the new Jawa logo was pretty meaningful.

1997-2023
The name of one of the world‘s most famous motorcycle manufacturing company was formed
by―Ja‖, taken from the founder‘s, Frantisek Janicek, surname, and ―Wa‖, from the
―Wanderer‖, the moto company Janicek bought from Winklhofer & Jaenike, a German
manufacturer, in 1929. This is how the legendary brand was born.

30

Despite the really long and impressive history of the brand, with dozens of iconic motorcycle
models, distributed all over the globe, the company has always been very conservative and
stable in everything connected to its visual identity. The JAWA logo has never been
redesigned, it could just switch the color palette, but nothing more.

The JAWA badge features a horizontally stretched elliptic shape, a large capitalized lettering,
and an abstract geometric image under it. The official color palette of the brand‘s visual
identity is red and white, where both red details on a white background and its reversed
version, are equally often used by the company.

The lettering on the JAWA emblem is set in the uppercase and executed in a simple and neat
sans-serif typeface with medium-weight distinct lines and edges. As for the main element in
the brand‘s visual identity, its graphical symbol, it is composed of a double circle and ten thick
faults coming out of it to the sides. The rays do not touch the oval frame of the badge, leaving
some free space, which makes the whole composition lighter.

The graphical part of the JAWA badge looks like an aviation badge, with its rays forming two
wings and representing freedom, motion, and speed. As for the circular element it resembles a
wheel, though can also stand for the sun, its energy, and eternity.

In the early years of the company, the circle was replaced by a stylized ―FJ‖ monogram, where
two letters merged composing a crest-like shape. Another version featured a bold red letter
―Z‖ for―Zbrojovka‖, placed inside the smaller circle.

The traditional all-caps inscription on the Java emblem is executed in a classy yet modest
sans-serif typeface, which is very close to such famous fonts as Britanica Semi Condensed
Black and Cairoli Classic Medium, with their standard shapes and contours of slightly
narrowed letters. Though some lines of the JAWA wordmark are modified, it doesn‘t make
the inscription unique or recognizable, just pure lines and modest confidence.

30
Th
e official red and white color palette of the JAWA visual identity uses a dark and calm shade
of red, which looks chic and evokes a sense of trustworthiness and stability, while white
details elevate the look, reflecting the loyalty and reliability of the brand.

The list of secondary color schemes of the JAWA emblem includes monochrome, gold on
black, gold, and burgundy, and black on bright yellow. Sometimes the badge was placed on a
contrasting circle, for example, in deep blue color, which made the image complete and added
more professionalism and class to the whole badge.
 31
Conclusion & Future Scope of Study
JAWA (Czech pronunciation: [java]) is a motorcycle and moped manufacturer founded in
Prague, Czechoslovakia in 1929 by F rantišek Janeček who bought the motorcycle division
of Wanderer. The name JAWA was established by concatenating the first letters of Janeček
and Wanderer. In the past, especially in the 1950s, JAWA was one of the top motorcycle
manufacturers and exported its 350 model into over 120 countries. The best known model was
the 350 Pérák and in the 1970s the 350 Californian. It appeared in typical black and red coloring
from California to New Zealand. After 1990 a significant loss of production occurred. A
successor company was formed in 1997 in Týnec nad Sázavou, continuing the name as JAWA
Moto.

JAWA motorcycles got a resurrection in India in December 2018, by Classic Legends, which is
owned by Mahindra, through a licensing deal with the JAWA Moto.

The cylinder block was carried over from the CZ 250 motocross, which had an over-square
stroke ratio. Carburetors were either Jikov (tickler choke) or Pacco, wherein the former was
exclusively for the Roadking while the latter was used for the Classic D250 model. The spark
plugs were cold and the bike also featured a semi-automatic clutch, where a mechanism by the
name cam and roller connected to the clutch push rod to engage/disengage the clutch which is
unique to this and other Yezdi/JAWA models. The cam and roller is mechanically coupled to
the gear selector thereby eliminating the need for a hand-clutch while engaging the gears. The
motorcycle featured dual exhaust ports with dual silencers akin to most Jawa motorcycles, but
unlike the CZ 250 on which it was based, which featured a single exhaust port. Another unique
feature of the bike was that the kick-starter and the gear shared the same shaft as with all
JAWA/CZ/Yezdi motorcycles. Once the gear rod is reversed it doubles as a kicker and once
started it automatically returns to the original position.

In 1934, JAWA introduced its first car, the JAWA 700, based on the DKW F2. Overall, 1,002
vehicles were produced. The sports car special JAWA 750 was built only in six pieces for the
1000-mile Czechoslovakian race in 1933–35. It is a legend in the history of domestic motor
sports. In 1937, the modified JAWA 600 Minor was introduced, which replaced JAWA 700.
Production continued in limited numbers during WWII, and some were assembled in the
postwar period. Over 14,000 vehicles were produced and more than half were exported abroad.
The successor was the Aero Minor; it was, however, manufactured by Aero and not by JAWA,
from 1946 to 1952.
Today, every kind of single-cylinder motorcycle Royal Enfield produces has an equivalent
rival in the Classic Legends stable. Is it enough to have an equivalent, when the playing field
is not only tilted, but in fact founded by the one it‘s tilted towards? Certainly not. While rear-
view mirrors help make ideal motorcycles, they don‘t necessarily help sell them. Especially in
this emotion-driven segment, what matters strongly is having a story to tell.
32

Honda has a hundred such stories to its credit and yet chose to write a new one – although it
claimed to have reached out into the attic– with the CB350 H’ Ness. The outcome is evident in
the fact that its CB350 has changed the world or has even noticeably dented Royal
Enfield‘s arsenal.With both Jawa and Yezdi, Classic Legends attempted to weave a narrative
of nostalgia and aspiration. Fair, but not necessarily original or inspiring. Just the names
attested to the Yezdi range itself are indicative of this – Roadster, Scrambler and Adventure.
Don‘t be surprised if the next one‘s called ‗Cruiser‘ or ‗Bike‘. It could have been, let‘s just
say, less lazy, no?

Ideal JAWA also exported many of the above models to over 61 countries around the world
including Turkey, Nigeria, Sri Lanka, Egypt and others. Guatemala was supplied with custom
White Yezdi Roadkings for their Police forces. Some Yezdi 175s were supplied to an oil
company in Ghana. A model exported to Venezuela was called the Yezdi 250 MT. A few
Yezdi Monarchs were used for Pizza delivery in Abu Dhabi, UAE.

Ideal JAWA (India) Ltd was an Indian motorcycle company based in Mysore which sold
licensed Jawa motorcycles beginning in 1960 under the brand name JAWA and from 1973 as
Yezdi. The name Yezdi was established by a phonetic transcription of Czech language verb
"jezdí" (rides). The catchphrase for the bikes sold by the firm was "'Forever Bike, Forever
Value".[1] Relaunched in 2022, the new catchphrase is "'Not for the saint hearted". Jawa
motorcycles were introduced in India in 1960 and they have a cult following to this present
day. Production was carried out directly in India by Ideal Jawa India Ltd based out of
Mysore.The Yezdi factory was located along the railway line which heads to Mysore Junction.
The factory was inaugurated by the then Governor of Mysore State, Sri Jayachamaraja
Wadiyar, Maharaja of Mysore in 1961.

The JAWA 250 Type 353/04 designated as 'A' Type, Yezdi 250 'B' Type, Yezdi 250 Roadking,
Yezdi 350 Twin (type 634) and Yezdi 250 Monarch models are driven to this day in various
parts of the country. JAWA and Yezdi bikes, especially the ones with fuel tank paddings and
ignition systems on the fuel tank are now collector’s items. The company stopped production in
1996.

There are still several bike enthusiasts in the country. There are several bike clubs across the
country, some of them even organizing long distance rallies.
In January 2022, Yezdi was relaunched by Mahindra & Mahindra through their Classic
Legends subsidiary. Three model were introduced, the Roadster, Scrambler and
Adventure.Yezdi motorcycles will be sold alongside JAWA motorcycles in India.

33
We‘ll start with the JAWA the conventional classic, no prizes for guessing that the JAWA pays
homage to the original motorcycle that was the JAWA 250 on sale in India. It retains most of
the design queues of the original motorcycle, to keep it as simple as possible, the name
followed suit with the JAWA tag stand alone. The JAWA Perak is the high-end factory custom
that will go on sale after the JAWA and the JAWA 42 roll-out. In today ethos, the JAWA Perak
comes with a bobber style single suspended seat and a bored out 300cc motor with a slightly
higher displacement and is expected to get slightly uprated power figures as well. The Perak is
a throwback to original Czech JWA 250 Perak bobber that was on sale in the 1950s.
Apparently, Perak was the name of an anti-fascist superhero entity that emerged post-war in the
Prague.

The JAWA 42, on the other hand, has a much more interesting and thought provoking story
that can be traced back to one of the most iconic books of our time. While the internet has a
smorgasbord of stories from the number of years that JAWA was last produced globally to a
rhetoric about the Czech country code which is 42. The answer is actually much more
interesting and finds its roots in the book ―hitchhikers guide to the galaxy‖ in which a
supercomputer was asked to answer questions about the meaning of life and after much
combobulation the computer answers, rather comically, the computer replies 42.Thus the
simple name which signifies the meaning of life. For some its happiness, for others it’s a
purpose and for all those roads you have the 42!

Side Note: This might start a war, but, the JAWA brand has in the past been the cooler brand
when compared to Royal Enfield. The super cool names smeared with urban legend and
mystery are a great start but, this is still Royal Enfield‘s Ballfield. With Sid Lal at the helm, the
brand stands stronger than ever and undoubtedly cooler. Not that we are trying to insight a
fresh rivalry but, let‘s just say we like where this is going.

"As the newest entrant in the Indian motorcycle market, we are proud of what we have
achieved in such a short duration. As a relatively recent start-up, Classic Legends has readied a
full-scale production facility to support the three models that we introduced as a part of the
resurrection of the JAWA brand, set up an unparalleled and widespread sales network; and
have ramped up all our operations constantly to meet customer demands," Classic Legends
CEO Ashish Singh Joshi said.

Considering the very healthy demand that JAWA is seeing and the fact that the current 50,000
unit sale took longer due to COVID related production challenges, the company is confident of
achieving the next 50,000 mark in less time, Joshi added.
The demand for JAWA has just not been restricted to the domestic market alone as Classic
Legends has also started exports of these bikes with a batch of JAWA motorcycles being
shipped to Europe and Nepal, the release said.

Yezdi Adventure Adventure comes in 2 variants - Matte and Camo. It will be available at a
price of Rs 209,900. It can also be booked at a price of Rs 5000.

34

JAWA Bike 2023

 35